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About Mintel And Our Consumer Market Research Reports

Mintel was founded 40 years ago in London providing food and drink research to businesses in the UK. Since then, we have expanded our independent award-winning research and market intelligence reports across a range of industries and sectors including FMCG, financial services, media, retail, leisure and education.
Local knowledge and insight are a big part of our business, giving us a local's understanding of the markets we report on. To make sure that we always keep this edge, we have grown our presence across the globe, adding worldwide office locations including Chicago, New York, Shanghai, Tokyo and Sydney, and employing over 500 full-time and 17,500 associated employees around the world. Today, we have over 70,000 users of Mintel research reports in countries all around the world, and we continue our mission to help marketers and businesses connect the dots and make better decisions about the products and services they offer, and the markets they operate in. High quality, credible insight
We are an independent research and market intelligence provider, and that is why we are able to conduct our own primary consumer research, ensuring that we (and our clients) get original insights into markets around the world. We are able to do this by speaking to local experts in their language about what is going on in their local markets. This gives our reports the in-depth industry analysis, true consumer opinions, competitive intelligence and market forecasting that our clients need to succeed in their home markets and abroad.
 
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Our unrivaled experience in the CPG market coupled with a global network of 25,000+ field associates in more than 130 countries is why we partner with 500 of the world’s largest consumer goods companies. With an extensive network of field auditors and proprietary databases to draw upon.

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