Activewear - US - October 2016
The activewear sector is thriving in an otherwise soft apparel and footwear market. Although nearly three quarters of Americans are overweight or obese as of 2014, the onset of fitness trackers and other wearables is helping to positively influence change when it comes to health management. This should lead to higher levels of exercise, which in turn should propel the market forward."
- Diana Smith, Associate Director - Retail & Apparel
This report discusses the following key topics:
- Obesity worsens in an aging society
- Are brands getting lost in an activewear abyss?
- Market is saturating
Furthermore, athleisurewear has proven itself as a lifestyle choice among people of all ages rather than a trend, as evidenced by the overabundance of retailers and brands all vying for a piece of the market. There are so many in fact that the sector is reaching saturation, making it inevitable that not all players will last in the long run, and those athletic apparel companies that have been able to sell merchandise without discounting all the time may see price tolerance wane. Innovation within the activewear sector such as new fabrics and technical enhancements will keep some consumers’ interest alive, but may not appeal to the masses who opt for comfort, fit, and low prices.
This Report covers the US market for activewear including men’s and women’s sports apparel and sweat clothes. It examines types of clothing purchased, retailers shopped, and consumers’ attitudes and behaviors related to buying apparel in this category. The primary focus is on purchases made for oneself versus for others.
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