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Activities of Kids and Teens - US - November 2013

“Compared to previous generations, kids and teens increasingly live a sedentary lifestyle. These digital natives are interconnected and tend to divide attentions across multiple platforms and channels, prompting impatient behaviors, quick-fix mentality, and instant gratification. Their loyalty is likely to mirror this trend, spreading thinly across brands, and easily switched.”

– Ika Erwina, Retail and Technology Analyst

This report looks at the following areas:

  • Is there a “war on teens” that is impacting leisure activities among teenagers?
  • Should companies address childhood and teen obesity?
  • How can companies or brands leverage the changing landscape of children’s activities in line with advancements in digital technology?

Kids and teens aged 6-11 most often spend their free time with their family, and this is particularly true for younger children. As children mature, they are more likely to spend their leisure time with friends over their parents. Kids and teens agree that they spend too much time engaged in electronic-related activities such as TV, computer, and mobile devices, and they are more likely to believe they do not spend enough time with friends, eating out, reading, exercising/playing sports, playing outside, and shopping at malls. This is evident with downward participation across many leisure venues such as theme parks and shopping malls.

Their sedentary lifestyle is an influential factor leading the high rate of obesity in kids and teens. Childhood obesity for 6-11-year-olds currently stands at 18%. Meanwhile, teen obesity has skyrocketed, nearly tripling from 1971-2010, to 18.4%. While there are opportunities to reverse the obesity prevalence, companies must be creative in aligning their products and services to address this. Teens in particular claim they are confused in identifying which healthy food/drink to consume, while they appear to be doing the best they can to stay healthy.

The focus of this report is to identify how kids and teens aged 6-17 spend their free time—what activities they engage in, with whom, their motivations for doing so, and what opportunities this presents for companies and brands.

For the purposes of this report, Mintel defines kids as aged 6-11 and teens as aged 12-17.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                    • Demographic trends
                      • Kids and teens population rises moderately
                        • Figure 1: Population of kids and teens aged 6-17 and total US, 2008-18
                      • The diversity of today’s kids and teens
                        • Obesity high but stabilizing?
                          • Figure 2: Percentage of obesity among high school students, by state, for selected year 2003 and 2011
                        • The consumer
                          • Online and mobile gaming both popular among kids
                            • Girls’ activity involves social elements; boys prefer activities for adults/older kids
                              • Convenience and uniqueness cherished
                                • Kids and teens don’t seek to disappoint their parents.
                                  • Figure 3: Attitudes toward favorite activities, by gender and age, August 2013
                                • Family time for all
                                  • Figure 4: Attitudes toward leisure time with family and paying for activities, by gender and age, August 2013
                                • Almost half of kids and teens like to spend time online rather than outside
                                  • Figure 5: Attitudes toward leisure time, by gender and age, August 2013
                                • Teens, mobile devices, and their parents
                                  • Figure 6: Teens, parents, and technology, by gender and age, August 2013
                                • Healthy eating habits start at home
                                  • Figure 7: Attitudes toward healthy eating habits, by age, August 2013
                                • Minority kids’ and teens’ activities
                                  • What we think
                                  • Issues and Insights

                                      • Is there a “war on teens” that is impacting leisure activities among teenagers?
                                        • The issues
                                          • The implications
                                            • Should companies address childhood and teen obesity?
                                              • The issues
                                                • The implications
                                                  • How can companies or brands leverage the changing landscape of children’s activities in line with advancements in digital technology?
                                                    • The issues
                                                      • The implications
                                                      • Trend Applications

                                                          • Trend: FSTR HYPR
                                                            • Trend: Make It Mine
                                                              • Mintel Futures: Generation Next
                                                              • Kids’ Demographic Trends

                                                                • Key points
                                                                  • 6-11-year-old population increases, albeit at a moderate rate
                                                                    • Figure 8: Total US population, by age, 2008-18
                                                                  • In 2018, Hispanic kids to comprise nearly one quarter of all kids
                                                                    • Figure 9: US population of kids aged 6-11, by race/Hispanic origin, 2008-18
                                                                  • Hispanic households twice as likely to have kids
                                                                    • Figure 10: Households, by presence and age of children and Hispanic origin of householder, 2012
                                                                  • Median household income by race
                                                                    • Figure 11: Median household income by race and Hispanic origin of householder, 2012
                                                                  • Obesity among kids a major problem
                                                                    • Figure 12: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                • Teens’ Demographic Trends

                                                                  • Key points
                                                                    • Slight drop in number of teens 2013-18
                                                                      • Figure 13: Total US population, by age, 2008-18
                                                                    • Today’s teens are more multicultural than previous generations
                                                                      • Figure 14: US Population of teens aged 12-17, by race/Hispanic origin, 2007-17
                                                                    • Hispanics twice as likely as non-Hispanics to have teens in the household
                                                                      • Figure 15: Households, by presence and age of children and Hispanic origin of householder, 2012
                                                                      • Figure 16: Share of households, by presence and age of children and race of householder, 2012
                                                                    • Rate of adolescent obesity stabilizing
                                                                      • Figure 17: Percentage of obesity among high school students, by state, for selected year 2003 and 2011
                                                                    • Teenage boys more likely than girls to be obese
                                                                      • Figure 18: Prevalence of child obesity, by gender, 2009-10
                                                                  • Market Drivers

                                                                    • Key points
                                                                      • Drop in adult unemployment level aids teen spending, teen labor force hampered by a slow economic recovery
                                                                        • Figure 19: Unemployment of 16-19-year-olds vs. 16+, 2000-September 2013
                                                                      • Median household income finally picks up
                                                                        • Figure 20: Median household income, in inflation-adjusted dollars, 2002-12
                                                                        • Figure 21: Median household income in inflation-adjusted dollars, by race/Hispanic origin, 2002-12
                                                                        • Figure 22: Index of median household income in inflation-adjusted dollars, by race/Hispanic origin, 2002-12
                                                                        • Figure 23: Median household income by race and Hispanic origin of householder, 2012
                                                                    • Innovations and Innovators

                                                                        • Gamification
                                                                          • Fun ways to spend time with kids while completing daily chores
                                                                            • Promoting healthy eating habits
                                                                              • Active video games
                                                                                • Geocaching: a marriage between technology and outdoor activity
                                                                                  • Plated: fun, fast cooking experience
                                                                                  • Marketing Strategies

                                                                                    • Strategy: Intense horror appeal for older teens
                                                                                      • Figure 24: Universal Studios “Halloween Horror Nights” TV ad, August 2012
                                                                                    • Strategy: Dining out with friends a fun experience
                                                                                      • Strategy: The bid to keep girls involved in sports
                                                                                        • Figure 25: Gatorade “Keep Her In The Game” TV ad, June 2012
                                                                                      • Strategy: Enticing more reading through promotional rewards
                                                                                        • Figure 26: Barnes & Noble summer email promotion, June 2013
                                                                                      • Strategy: Making the shopping trip a more enjoyable experience with kids
                                                                                        • Figure 27: Brooklyn Industries email promotion, October 2013
                                                                                      • Strategy: Hotel with kids in mind
                                                                                        • Figure 28: LEGOLAND hotel online ad, November 2013
                                                                                      • Strategy: Emphasize the bonding experience
                                                                                        • Figure 29: Bounty’s “Get Ready” TV ad, October 2013
                                                                                      • Strategy: Small changes in lifestyle may yield health benefits
                                                                                        • Strategy: Engaging parents to help reduce kids’ screen addiction
                                                                                          • Figure 30: Amazon Kindle Fire HD’s “Kid Control” TV ad, June 2013
                                                                                      • Source of Spending Money and Weekly Allowance

                                                                                        • Key points
                                                                                          • Kids’ and teens’ earning capacity hinges on parents' generosity
                                                                                            • Figure 31: Primary source of spending money, by age, August 2013
                                                                                            • Figure 32: Primary source of spending money, by gender and age, August 2013
                                                                                          • Kids saving a greater share; teens saving more money
                                                                                            • Figure 33: Average amount of money kids and teens receive and spend per week, by age, August 2013
                                                                                          • Boys bigger savers
                                                                                            • Figure 34: Average amount of money kids and teens receive and spend per week, by gender and age, August 2013
                                                                                        • Teens’ Activities and Companionship

                                                                                          • Key points
                                                                                            • Overview
                                                                                              • Free time spent with self and others
                                                                                                • Figure 35: Teens’ free time spent with self and others, by gender and age, August 2013
                                                                                              • Time spent in various activities likely “just the right amount,” and yet “too much” for some
                                                                                                • Figure 36: Teens’ participation on select activities and perception of time spent, August 2013
                                                                                              • Family time most prominent, time with friends follows
                                                                                                • Figure 37: Teens’ participation in select activities, by who they mostly do those activities with, August 2013
                                                                                              • Weekly income and spending higher among teens who shop at a mall
                                                                                                • Figure 38: Average amount of money teens receive and spend per week, by types of activities they participate in, August 2013
                                                                                              • Time spent with family
                                                                                                • Figure 39: Teens’ perception of the amount of time spent with family, by gender and age and household income, August 2013
                                                                                              • Time spent with friends
                                                                                                • Figure 40: Teens’ perception of the amount of time spent with friends, by gender and age and household income, August 2013
                                                                                              • TV viewership
                                                                                                • Figure 41: Teens’ perception of the amount of time spent watching TV, and who they watch TV with, by gender and age and household income, August 2013
                                                                                              • Dining out
                                                                                                  • Figure 42: Teens’ perception of the amount of time spent dining out, and who they dine out with, by gender and age and household income, August 2013
                                                                                                • General internet activity
                                                                                                  • Figure 43: Teens’ perception of the amount of time spent on general internet activity and who they spend time doing this with, by gender and age and household income, August 2013
                                                                                                • Reading
                                                                                                  • Figure 44: Teens’ perception of the amount of time spent reading, by gender and age and household income, August 2013
                                                                                                • Sports and exercise participation
                                                                                                  • Figure 45: Teens’ perception of the amount of time spent on exercise/sports, and who they exercise with, by gender and age and household income, August 2013
                                                                                                • Playing outside
                                                                                                  • Figure 46: Teens’ perception of the amount of time spent in outdoor play and who they play with, by gender and age and household income, August 2013
                                                                                                • Playing computer and video games
                                                                                                  • Figure 47: Teens’ perception of the amount of time spent computer and video gaming and who they play with, by gender and age and household income, August 2013
                                                                                                • Talking, texting, and online browsing on mobile devices
                                                                                                  • Figure 48: Teens’ perception of the amount of time spent talking, texting, or web browsing on a cell phone, by gender and age and household income, August 2013
                                                                                                • Shopping at a mall
                                                                                                  • Figure 49: Teens’ perception of the amount of time spent shopping at a mall and who they go with, by gender and age and household income, August 2013
                                                                                                • Outdoor/indoor attractions activity
                                                                                                  • Figure 50: Teens’ engagement in indoor/outdoor attractions activity and who they go with, by gender and age and household income, August 2013
                                                                                                • Sports events/live concerts
                                                                                                  • Figure 51: Teens’ incidence of attending sport events/live concerts and who they go with, by gender and age and household income, August 2013
                                                                                              • Kids’ Activities and Companionship

                                                                                                • Key points
                                                                                                  • Free time spent with others most likely with parents
                                                                                                    • Figure 52: Teens’ free time spent with self and others, by gender and age, August 2013
                                                                                                  • Family, television, and gaming top kids’ activities
                                                                                                    • Figure 53: Kids’ activities, by gender and age, August 2013
                                                                                                  • Home central to healthy eating behaviors
                                                                                                    • Figure 54: Kids' activities, by attitudes toward health and exercises, August 2013
                                                                                                • Activities Related to Electronics and Computers

                                                                                                  • Key points
                                                                                                    • Mobile/online gaming more likely favored by kids; internet browsing by teens
                                                                                                      • Figure 55: Activities related to electronics and computers, by age, August 2013
                                                                                                    • Teenage girls most active for electronics and computer use at home
                                                                                                      • Figure 56: Activities related to electronics and computers, by gender and age, August 2013
                                                                                                  • Attitudes toward Favorite Activities

                                                                                                    • Key points
                                                                                                      • Girls enjoy social activities; boys engage in activities for older kids
                                                                                                        • Teens enjoy convenience, uniqueness
                                                                                                          • Kids, teens don’t seek to disappoint their parents
                                                                                                            • Figure 57: Attitudes toward favorite activities, by gender and age, August 2013
                                                                                                          • Teen girls the least likely to enjoy activities with much movement
                                                                                                            • Figure 58: Attitudes toward non-sedentary and at-home activities, by gender and age, August 2013
                                                                                                        • Attitudes toward Leisure Time

                                                                                                          • Key points
                                                                                                            • Kids, teens overwhelmingly in favor of family time
                                                                                                              • Figure 59: Attitudes toward leisure time with family and paying for activities, by gender and age, August 2013
                                                                                                            • Online activity nearly as popular as spending time outside
                                                                                                              • Figure 60: Attitudes toward leisure time, by gender and age, August 2013
                                                                                                            • Maintaining the balance between after-school activities to prevent boredom and having enough free time
                                                                                                              • Figure 61: Attitudes toward leisure time, by whom activities are most often with, August 2013
                                                                                                          • Attitudes toward Technology

                                                                                                            • Key points
                                                                                                              • Kids: internet access device ownership
                                                                                                                • Figure 62: Kids’ internet-based device ownership, by gender and age, August 2013
                                                                                                              • Kids: level of parental control for online time
                                                                                                                • Figure 63: Kids whose parents limit their time spent on online, by gender and age, August 2013
                                                                                                              • Teens: internet access device ownership
                                                                                                                • Figure 64: Teens’ internet-based device ownership, by gender and age, August 2013
                                                                                                                • Figure 65: Teens’ internet-based device ownership, by age and household income, August 2013
                                                                                                              • Teens: level of parental control for online time
                                                                                                                • Figure 66: Teens, parents, and technology, by gender and age, August 2013
                                                                                                              • Teens: social media
                                                                                                                • Figure 67: Teens' attitudes toward social networking, by gender and age, August 2013
                                                                                                            • Attitudes toward Health and Exercise

                                                                                                              • Key points
                                                                                                                • Home as epicenter for children’s healthy eating habits
                                                                                                                  • Figure 68: Attitudes toward healthy eating habits, by age, August 2013
                                                                                                                • Teenage girls least likely to eat healthy
                                                                                                                  • Figure 69: Attitudes toward healthy eating habits, by gender and age, August 2013
                                                                                                                • Income not a significant factor in healthy eating at home
                                                                                                                  • Figure 70: Attitudes toward healthy eating habits, by household income, August 2013
                                                                                                                • Teens need help with exercise
                                                                                                                  • Figure 71: Attitudes toward exercising, by age, August 2013
                                                                                                                • Teenage girls least likely to eat healthy
                                                                                                                  • Figure 72: Attitudes toward exercising, by gender and age, August 2013
                                                                                                              • Impact of Race and Hispanic Origin

                                                                                                                • Key points
                                                                                                                  • Weekly allowance primary spending for Black/Hispanic kids and teens
                                                                                                                    • Figure 73: Primary source of spending money, by race/Hispanic origin, August 2013
                                                                                                                  • Family-oriented appeals to Hispanic kids
                                                                                                                    • Figure 74: Attitudes toward free time, by race/Hispanic origin, April 2007-June 2013
                                                                                                                  • Minority teens’ varied interests in leisure activities
                                                                                                                    • Figure 75: Teens’ leisure activities and hobbies, by race/Hispanic origin, May 2012-June 2013
                                                                                                                  • Asian teens highly engaged in sports
                                                                                                                    • Figure 76: Teens' attitudes toward leisure, by race/Hispanic origin, May 2012-June 2013
                                                                                                                • Correspondence Analysis

                                                                                                                  • Methodology
                                                                                                                    • Most teens’ activities revolve around with family and friends
                                                                                                                      • Figure 77: Correspondence analysis of teens leisure activities, by whether spent alone or with others, November 2013
                                                                                                                      • Figure 78: Teens leisure activities, by whether spent alone or with others, November 2013
                                                                                                                  • Appendix – Other Useful Consumer Tables

                                                                                                                    • Teens
                                                                                                                      • Teens' attitudes toward family
                                                                                                                        • Figure 79: Teens' attitudes toward family, April 2007-June 2013
                                                                                                                        • Figure 80: Teens' attitudes toward family, by gender and age, May 2012-June 2013
                                                                                                                        • Figure 81: Teens' attitudes toward family, by race/Hispanic origin, May 2012-June 2013
                                                                                                                      • Teens' attitudes toward leisure
                                                                                                                        • Figure 82: Teens' attitudes toward leisure, April 2007-June 2013
                                                                                                                        • Figure 83: Teens' attitudes toward leisure, by gender and age, May 2012-June 2013
                                                                                                                        • Figure 84: Teens' attitudes toward leisure, by race/Hispanic origin, May 2012-June 2013
                                                                                                                      • Teens' leisure activities and hobbies
                                                                                                                        • Figure 85: Teens' leisure activities and hobbies, April 2007-June 2013
                                                                                                                        • Figure 86: Teens' leisure activities and hobbies, by gender and age, May 2012-June 2013
                                                                                                                        • Figure 87: Teens' leisure activities and hobbies, by race/Hispanic origin, May 2012-June 2013
                                                                                                                      • Teens' exercise
                                                                                                                        • Figure 88: Teens' participation in sports and fitness, April 2007-June 2013
                                                                                                                        • Figure 89: Teens' weekly engagement in exercise programs, April 2007-June 2013
                                                                                                                        • Figure 90: Teens' weekly engagement in exercise programs, by gender and age, May 2012-June 2013
                                                                                                                        • Figure 91: Teens' weekly engagement in exercise programs, by race/Hispanic origin, May 2012-June 2013
                                                                                                                      • Kids’ leisure activities and hobbies
                                                                                                                        • Figure 92: Kids’ leisure activities and hobbies, April 2007-June 2013
                                                                                                                        • Figure 93: Kids’ leisure activities and hobbies, by gender and age, April 2007-June 2013
                                                                                                                        • Figure 94: Kids’ leisure activities and hobbies, by race/Hispanic origin, April 2007-June 2013
                                                                                                                        • Figure 95: Kids’ book reading, by genre, April 2007-June 2013
                                                                                                                        • Figure 96: Kids’ book reading, by genre, by gender and age, April 2007-June 2013
                                                                                                                        • Figure 97: Kids’ book reading, by genre, by race/Hispanic origin, April 2007-June 2013
                                                                                                                        • Figure 98: Kids’ attitudes toward video games, April 2007-June 2013
                                                                                                                        • Figure 99: Kids’ attitudes toward video games, by gender and age, April 2007-June 2013
                                                                                                                        • Figure 100: Kids’ attitudes toward video games, by race/Hispanic origin, April 2007-June 2013
                                                                                                                      • Kids' exercise
                                                                                                                        • Figure 101: Kids' participation in sports and fitness, April 2007-June 2013
                                                                                                                        • Figure 102: Kids’ participation in sports and fitness, by gender and age, April 2007-June 2013
                                                                                                                        • Figure 103: Kids’ participation in sports and fitness, by race/Hispanic origin, April 2007-June 2013
                                                                                                                        • Figure 104: Sports and fitness, April 2007-June 2013
                                                                                                                        • Figure 105: Sports and fitness, by gender and age, April 2007-June 2013
                                                                                                                        • Figure 106: Sports and fitness, by race/Hispanic origin, April 2007-June 2013
                                                                                                                      • Kids’ attitudes toward free time
                                                                                                                        • Figure 107: Kids’ attitudes toward free time, April 2007-June 2013
                                                                                                                        • Figure 108: Kids’ attitudes toward free time, by gender and age, April 2007-June 2013
                                                                                                                        • Figure 109: Kids’ attitudes toward free time, by race/Hispanic origin, April 2007-June 2013
                                                                                                                      • Kids’ entertainment activities
                                                                                                                        • Figure 110: Kids’ entertainment activities, April 2007-June 2013
                                                                                                                        • Figure 111: Kids’ entertainment activities, by gender and age, April 2007-June 2013
                                                                                                                        • Figure 112: Kids’ entertainment activities, by race/Hispanic origin, April 2007-June 2013
                                                                                                                        • Figure 113: Kids’ influence on choice of entertainment activities, April 2007-June 2013
                                                                                                                        • Figure 114: Kids’ influence on choice of entertainment activities, by gender and age, April 2007-June 2013
                                                                                                                        • Figure 115: Kids’ influence on choice of entertainment activities, by race/Hispanic origin, April 2007-June 2013
                                                                                                                      • Kids and movies
                                                                                                                        • Figure 116: Factors influencing kids in going to the movies, April 2007-June 2013
                                                                                                                        • Figure 117: Factors influencing kids in going to the movies, by gender and age, April 2007-June 2013
                                                                                                                        • Figure 118: Factors influencing kids in going to the movies, by race/Hispanic origin, April 2007-June 2013
                                                                                                                        • Figure 119: Who kids go to the movies with, April 2011-June 2013
                                                                                                                        • Figure 120: Who kids go to the movies with, by gender and age, April 2007-June 2013
                                                                                                                        • Figure 121: Who kids go to the movies with, by race/Hispanic origin, April 2007-June 2013
                                                                                                                      • Kids’ interests and playtime activities
                                                                                                                        • Figure 122: Kids’ interests and playtime activities, April 2009-June 2013
                                                                                                                        • Figure 123: Kids’ interests and playtime activities, by gender and age, April 2007-June 2013
                                                                                                                        • Figure 124: Kids’ interests and playtime activities, by race/Hispanic origin, April 2007-June 2013
                                                                                                                    • Appendix – Other Useful Consumer Tables 2

                                                                                                                        • Kids’ and teens’ weekly allowance
                                                                                                                          • Figure 125: Amount of money kids and teens receive per week, by age, August 2013
                                                                                                                          • Figure 126: Amount of money kids and teens receive per week, by gender, August 2013
                                                                                                                          • Figure 127: Amount of money kids and teens receive per week, by gender and age, August 2013
                                                                                                                          • Figure 128: Amount of money kids and teens receive per week, by household income, August 2013
                                                                                                                          • Figure 129: Amount of money kids and teens receive per week, by region, August 2013
                                                                                                                          • Figure 130: Amount of money kids and teens receive per week, by school type, August 2013
                                                                                                                          • Figure 131: Amount of money kids and teens receive per week, by who they mostly do activities with, August 2013
                                                                                                                        • Kids’ and teens’ weekly spending
                                                                                                                          • Figure 132: Weekly spending, by age, August 2013
                                                                                                                          • Figure 133: Amount of money kids and teens spend per week, by gender, August 2013
                                                                                                                          • Figure 134: Weekly spending, by gender and age, August 2013
                                                                                                                          • Figure 135: Weekly spending, by region, August 2013
                                                                                                                          • Figure 136: Weekly spending, by who they mostly do activities with, August 2013
                                                                                                                        • Kids’ and teen’s free time spent with self and others
                                                                                                                          • Figure 137: Free time spent with self and others, by age, August 2013
                                                                                                                          • Figure 138: Free time spent with self and others, by gender, August 2013
                                                                                                                          • Figure 139: Free time spent with self and others, by gender and age, August 2013
                                                                                                                          • Figure 140: Free time spent with self and others, by region, August 2013
                                                                                                                          • Figure 141: Free time spent with self and others, by who they mostly do activities with, August 2013
                                                                                                                        • Kids’ and teens’ activities related to electronics and computers
                                                                                                                          • Figure 142: Activities related to electronics and computers, by gender, August 2013
                                                                                                                          • Figure 143: Activities related to electronics and computers, by age, August 2013
                                                                                                                          • Figure 144: Activities related to electronics and computers, by gender and age, August 2013
                                                                                                                          • Figure 145: Activities related to electronics and computers, by region, August 2013
                                                                                                                          • Figure 146: Activities related to electronics and computers, by family type, August 2013
                                                                                                                          • Figure 147: Activities related to electronics and computers, by who they mostly do activities with, August 2013
                                                                                                                        • Kids’ and teens’ attitudes toward leisure time
                                                                                                                          • Figure 148: Attitudes toward leisure time, by age, August 2013
                                                                                                                          • Figure 149: Attitudes toward leisure time, by gender, August 2013
                                                                                                                          • Figure 150: Attitudes toward leisure time, by gender and age, August 2013
                                                                                                                          • Figure 151: Attitudes toward leisure time, by household income, August 2013
                                                                                                                          • Figure 152: Attitudes toward leisure time, by region, August 2013
                                                                                                                          • Figure 153: Attitudes toward leisure time, by who they mostly do activities with, August 2013
                                                                                                                        • Kids’ and teens’ attitudes toward favorite activities
                                                                                                                          • Figure 154: Attitudes toward favorite activities, by age, August 2013
                                                                                                                          • Figure 155: Attitudes toward favorite activities, by gender, August 2013
                                                                                                                          • Figure 156: Attitudes toward favorite activities, by gender and age, August 2013
                                                                                                                          • Figure 157: Attitudes toward favorite activities, by age and household income, August 2013
                                                                                                                          • Figure 158: Attitudes toward favorite activities, by region, August 2013
                                                                                                                          • Figure 159: Attitudes toward favorite activities, by family type, August 2013
                                                                                                                          • Figure 160: Attitudes toward favorite activities, by who they mostly do activities with, August 2013
                                                                                                                        • Kids’ and teens’ attitudes toward health and exercises
                                                                                                                          • Figure 161: Attitudes toward health and exercises, by age, August 2013
                                                                                                                          • Figure 162: Attitudes toward health and exercises, by gender, August 2013
                                                                                                                          • Figure 163: Attitudes toward health and exercises, by gender and age, August 2013
                                                                                                                          • Figure 164: Attitudes toward health and exercises, by household income, August 2013
                                                                                                                          • Figure 165: Attitudes toward health and exercises, by region, August 2013
                                                                                                                          • Figure 166: Attitudes toward health and exercises, by who they mostly do activities with, August 2013
                                                                                                                        • Teens’ indoor/outdoor attractions activity
                                                                                                                          • Figure 167: Teens’ indoor/outdoor attractions activity, by age, August 2013
                                                                                                                          • Figure 168: Teens’ indoor/outdoor attractions activity, by gender and age, August 2013
                                                                                                                          • Figure 169: Teens’ indoor/outdoor attractions activity, by age and household income, August 2013
                                                                                                                          • Figure 170: Teens’ indoor/outdoor attractions activity, by who they mostly do activities with, August 2013
                                                                                                                        • Teen's activities
                                                                                                                          • Figure 171: Teens' participations on select activities (any time spent), by age, August 2013
                                                                                                                          • Figure 172: Teens' participations on select activities (any time spent), by gender, August 2013
                                                                                                                          • Figure 173: Teens' participations on select activities (any time spent), by gender and age, August 2013
                                                                                                                          • Figure 174: Teens' participations on select activities (any time spent), by household income, August 2013
                                                                                                                          • Figure 175: Teens' participations on select activities (any time spent), by gender and household income, August 2013
                                                                                                                          • Figure 176: Teens' participations on select activities (any time spent), by age and household income, August 2013
                                                                                                                          • Figure 177: Teens' participations on select activities (any time spent), by region, August 2013
                                                                                                                          • Figure 178: Teens' participations on select activities (any time spent), by public school, August 2013
                                                                                                                          • Figure 179: Teens' participations on select activities (any time spent), by family type, August 2013
                                                                                                                          • Figure 180: Teens' participations on select activities (any time spent), by who they mostly do activities with, August 2013
                                                                                                                          • Figure 181: Teen's activities (any time spent), by free time with self and others, August 2013
                                                                                                                          • Figure 182: Teens' activities (any time spent) by activities related to electronics and computers, August 2013 (part 1)
                                                                                                                          • Figure 183: Teens' activities (any time spent) by activities related to electronics and computers, August 2013 (part 2)
                                                                                                                          • Figure 184: Teen's activities (any time spent), by attitudes toward health and exercises, August 2013 (part 1)
                                                                                                                          • Figure 185: Teen's activities (any time spent), by attitudes toward health and exercises, August 2013 (part 2)
                                                                                                                          • Figure 186: Amount received and spent, by participation in activities, August 2013 (part 1)
                                                                                                                          • Figure 187: Amount received and spent, by participation in activities, August 2013 (part 2)
                                                                                                                          • Figure 188: Spending too much time on activities, by gender and age, August 2013
                                                                                                                          • Figure 189: Spending too much time on activities, by who they mostly do activities with, August 2013
                                                                                                                          • Figure 190: Spending the right amount of time on activities, by gender and age, August 2013
                                                                                                                          • Figure 191: Spending the right amount of time on activities, by who they mostly do activities with, August 2013
                                                                                                                          • Figure 192: Spending not enough time on activities, by gender and age, August 2013
                                                                                                                          • Figure 193: Spending not enough time on activities, by who they mostly do activities with, August 2013
                                                                                                                        • Teens’ activities spent with self and others
                                                                                                                          • Figure 194: Teens’ activities spent with self and others, August 2013
                                                                                                                          • Figure 195: Teens’ activities spent by themselves, by gender and age, August 2013
                                                                                                                          • Figure 196: Teens’ activities spent by themselves, by household income, August 2013
                                                                                                                          • Figure 197: Teens’ activities spent with friends, by gender and age, August 2013
                                                                                                                          • Figure 198: Teens’ activities spent with friends, by household income, August 2013
                                                                                                                          • Figure 199: Teens’ activities spent with family, by gender and age, August 2013
                                                                                                                          • Figure 200: Teens’ activities spent with family, by household income, August 2013
                                                                                                                        • Teens’ attitudes toward technology
                                                                                                                          • Figure 201: Teens' attitudes toward technology, by age, August 2013
                                                                                                                          • Figure 202: Teens’ attitudes toward technology, by gender, August 2013
                                                                                                                          • Figure 203: Teens' attitudes toward technology, by household income, August 2013
                                                                                                                          • Figure 204: Teens' attitudes toward technology, by age and household income, August 2013
                                                                                                                          • Figure 205: Teens' attitudes toward technology, by region, August 2013
                                                                                                                          • Figure 206: Teens’ attitudes toward technology, by public school, August 2013
                                                                                                                          • Figure 207: Teens’ attitudes toward technology, by who they mostly do activities with, August 2013
                                                                                                                        • Kids’ activities
                                                                                                                          • Figure 208: Kids' activities, by age, August 2013
                                                                                                                          • Figure 209: Kids’ activities, by gender, August 2013
                                                                                                                          • Figure 210: Kids’ activities, by gender and age, August 2013
                                                                                                                          • Figure 211: Kids' activities, by gender and household income, August 2013
                                                                                                                          • Figure 212: Kids' activities, by age and household income, August 2013
                                                                                                                          • Figure 213: Kids' activities, by region, August 2013
                                                                                                                          • Figure 214: Kids' activities, by family type, August 2013
                                                                                                                          • Figure 215: Kids' activities, by free time with self and others, August 2013
                                                                                                                          • Figure 216: Kid's activities by activities related to electronics and computers, August 2013
                                                                                                                          • Figure 217: Amount received and spent, by participation in activities, August 2013
                                                                                                                        • Kids’ attitudes toward technology
                                                                                                                          • Figure 218: Kids' attitudes toward technology, by age, August 2013
                                                                                                                          • Figure 219: Kids' attitudes toward technology, by gender, August 2013
                                                                                                                          • Figure 220: Kids' attitudes toward technology, by region, August 2013
                                                                                                                      • Appendix – Trade Associations

                                                                                                                        Companies Covered

                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                        Activities of Kids and Teens - US - November 2013

                                                                                                                        US $3,995.00 (Excl.Tax)