Added Value in Dairy Drinks, Milk and Cream - UK - May 2017
“While it might be tempting for supermarkets to renew hostilities in their milk price wars as household disposable incomes come under pressure, this could prove a double-edged sword. Many shoppers see milk price cuts as disadvantaging farmers and are consequently prepared to boycott milk from a supermarket seen to be undertaking these. However, consumer interest in farmers’ pay also means that those companies able to demonstrate good credentials here stand to benefit.”
Alice Baker, Research Analyst
This report looks at the following areas:
- Shoppers' concerns over farmers' pay make it imperative for retailers to make good supplier relations tangible on-pack
- Minimal antibiotics guarantees have strong scope to appeal
- Smaller cream formats and recipe suggestions should help to allay food waste concerns
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