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Advertising in India (2015) – Market Sizes

Advertising in India by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2015. This market covers all TV, radio, printed media and other above the line and below the line promotion of products and ideas directly and indirectly to commerce and consumers. Market size is gross expenditure as billed by advertising and/or media, direct marketing agencies. Market size for Advertising in India is given in INR with a minimum of five years' historical data. Market Forecast is provided for five years. Included with this snapshot is socio-economic data for India. Population, Consumer Price Index (CPI), Gross Domestic Product (GDP), Exchange Rates.

Segmentation of this market

  • Below The Line
  • Other Above The Line
  • Printed Media
  • Radio
  • TV

Compound annual growth rates

Compound annual growth rate (CAGR) is provided for this market and is based on the last 5 years of available data.

Socio-economic data

Included with this snapshot is socio-economic data for India. Population, Consumer Price Index (CPI), Gross Domestic Product (GDP), Exchange Rates.

Market Size & Forecast

Market size for Advertising in India is given in INR with a minimum of five years' historical data. Market Forecast is provided for five years.

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Table of contents

Definitions

Market size

  • Highlights
  • Figure 1: Value in Local Currency - Value (2007 - 2019)
  • Figure 2: Value in Local Currency - Value growth (2007 - 2019)
  • Table 1: Value in Local Currency (2007 - 2019)
  • Figure 3: Value in USD - Value (2007 - 2019)
  • Figure 4: Value in USD - Spend per capita (population) (2007 - 2019)
  • Figure 5: Value in USD - Spend as a proportion of GDP (2007 - 2019)
  • Figure 6: Value in USD - Value growth (2007 - 2019)
  • Table 2: Value in USD (2007 - 2019)

Market Segmentations

  • Figure 7: India - Advertising: Market segmentation by value (bn INR) (2008 - 2014)
  • Table 3: India - Advertising: Market segmentation by value (bn INR) (2008 - 2014)

Market Shares

  • Figure 8: India - Advertising: Company market share by value (%) (2010 - 2014)
  • Table 4: India - Advertising: Company market share by value (%) (2010 - 2014)

Company & Brand details

  • Table 5: India - Advertising: Company Website Links

Compound annual growth rates

  • Table 6: Compound annual growth rates (2010 - 2019)

Socio-economic data

  • Figure 9: Population (millions) (2003 - 2020)
  • Table 7: Population (millions) (2003 - 2020)
  • Figure 10: Consumer price index (CPI) (2002 - 2020)
  • Table 8: Consumer price index (CPI) (2002 - 2020)
  • Figure 11: Gross domestic product (bn USD) (2003 - 2020)
  • Table 9: Gross domestic product (bn USD) (2003 - 2020)
  • Figure 12: Exchange rates (2003 - 2020)
  • Table 10: Exchange rates (2003 - 2020)

Sources of Data

  • Table 11: India - Advertising

Methodology

About Mintel

Companies Covered

  • Mindshare Global (Group M and WPP Group)
  • Madison Communications Pvt. Ltd.
  • Maxus Global (Group M and WPP Group)
  • Lodestar UM (Mediabrands Worldwide)
  • ZenithOptimedia (VivaKi and Publicis Groupe)
  • MediaCom Holdings Ltd.
  • Starcom MediaVest Group (VivaKi and Publicis Groupe)
  • MEC Global (Group M and WPP Group)
  • OMD Worldwide (Omnicom Media Group)
  • Havas Media
  • Others

Advertising in India (2015) – Market Sizes

£300.00 (Excl.Tax)