Advertising in Portugal (2011) – Market Sizes

Advertising in Portugal by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market covers all TV, printed media, other above the line, radio and below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Below the Line segment is insignificant in Portugal advertising market. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market size for Advertising in Portugal is given in EUR with a minimum of five years' historical data. Market Forecast is provided for five years. Included with this snapshot is socio-economic data for Portugal. Population, Consumer Price Index (CPI), Gross Domestic Product (GDP), Exchange Rates.

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Segmentation of this market

Below The Line
Other Above The Line
Printed Media
Radio
TV

Compound annual growth rates

Compound annual growth rate (CAGR) is provided for this market and is based on the last 5 years of available data.

Socio-economic data

Included with this snapshot is socio-economic data for Ireland. Population, Consumer Price Index (CPI), Gross Domestic Product (GDP), Exchange Rates.

Market Size & Forecast

Market size for Advertising in Portugal is given in EUR with a minimum of five years' historical data. Market Forecast is provided for five years.

Definitions

Market size

Highlights
Figure 1: Value in Local Currency - Value (2005 - 2015)
Figure 2: Value in Local Currency - Value growth (2005 - 2015)
Table 1: Value in Local Currency (2005 - 2015)
Figure 3: Value in USD - Value (2005 - 2015)
Figure 4: Value in USD - Value growth (2005 - 2015)
Table 2: Value in USD (2005 - 2015)

Market segmentation

Figure 5: Portugal - Advertising: Market segmentation by value (m EUR) (2008 - 2010)
Table 3: Portugal - Advertising: Market segmentation by value (m EUR) (2008 - 2010)

Market shares

Figure 6: Portugal - Advertising: Company market share by value (%) - 2010
Table 4: Portugal - Advertising: Company market share by value (%) (2010)

Company details

Table 5: Portugal - Advertising: Website Links

Compound annual growth rates

Table 6: Compound annual growth rates (2006 - 2015)

Socio-economic data

Figure 7: Population (millions) (2003 - 2015)
Table 7: Population (millions) (2003 - 2015)
Figure 8: Consumer price index (CPI) (2002 - 2015)
Table 8: Consumer price index (CPI) (2002 - 2015)
Figure 9: Gross domestic product (m USD) (2003 - 2015)
Table 9: Gross domestic product (m USD) (2003 - 2015)
Figure 10: Exchange rates (2003 - 2015)
Table 10: Exchange rates (2003 - 2015)

Sources of Data

Table 11: Portugal - Advertising: Sources of Data

Methodology

About Mintel

Ativism
BBDO Portugal – Agência de Publicidade
S.A.
Draftfcb
Duda Portugal
Euro RSCG
Fuel
Grey Group
Grupo Ogilvy Portugal
JWT
Leo Burnett Publicidade
MSTF PARTNERS (Partners)
McCann Erickson
Publicis Advertising Ltd
TBWA Worldwide Inc
Y&R

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