Airlines - US - August 2014
“While airlines have regained their financial footing and have returned to profitability, the industry is facing a new set of challenges.”
– Lauren Bonetto, Lifestyles & Leisure Analyst
Some issues covered in this report include:
- High-profile transportation mishaps could deter travelers
- Consolidation muddles brand identities
- Competition may be arriving from abroad
Legacy carrier Airlines operating prior to deregulation (which occurred in 1978) with traditional “hub-and-spoke” operations and multiple service classes. Includes Alaska Airlines, American Airlines Group (which formed in 2013 through the American Airlines and US Airways merger), Delta Air Lines, Hawaiian Airlines, and United Airlines.
“Big three” legacy carriers The “big three” (formerly the “big four” due to the American/US merger) includes legacy carriers that have international routes and account for the majority of operating revenue and passenger headcount. The elite group includes American Airlines Group, Delta Air Lines, and United Airlines.
Low-cost carrier Airlines with a low-cost structure that typically provide less expensive airfare but that do not have multiple service tiers (as legacy or “traditional” carriers do). Includes ExpressJet, Frontier Airlines, JetBlue Airways, Southwest Airlines, and Virgin America.
Ultra-low-cost carrier Airlines with the lowest-cost structure built on an á la carte approach to ancillary fees. Includes Spirit Airlines and Allegiant Air.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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