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Airport Retailing - Europe - June 2010

This report examines leading European airport retailers and operators plus the flying public (people departing, arriving, meeting people, dropping people off, or working at airports) both landside (before airport security) and airside (after airport security).

  • Key themes in this report include: The changing relationship between airport operators and retailers, with some looking to build on existing presences to create joint ventures and so promote a closer involvement than simply a concession contract.
  • The impact of low cost carriers on airport operators, for instance through pressure on landing fees, making commercial income even more important, and restrictive luggage policies, which is creating difficulties for passenger spending at airports.
  • The impact of changes in ownership of both airports and retailers in terms of strategic direction, competitive advantage and future business development.
  • The potential for new growth areas in the market, like flights to near-EU destinations such as North Africa and the Middle East as liberalization frees up new possibilities in areas like the Mediterranean.
  • The challenges from future trends towards environmental restrictions on aviation and other factors like an ageing population.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definitions
          • Financial definitions
            • Abbreviations
            • Insights and Opportunities

              • Making dwell time out of ‘hell’ time
                • Getting real locally
                • Market in Brief

                  • Recovery starts after big hit to passenger numbers
                    • Slow improvement expected
                      • Spain’s Aena takes lead among European Airports
                        • Autogrill consolidates top retailer position
                          • Innovations aimed at making most of tough times
                            • What about the longer term?
                            • European Airport Retail Market

                              • Key points
                                • Market size
                                  • Figure 1: European airport retail sales at current prices, 2004-09
                                • Relative growth
                                  • Figure 2: Percentage per annum growth in European retail sales* and airport retail sales**, 2005-09
                                • Segment performance
                                  • Figure 3: European airport retail sales percentage share, by product category, 2009
                                  • Figure 4: European airport retail sales at current prices, by product category, 2004-09
                                  • Figure 5: European duty free market, by segment, 2004-09
                              • Internal Market Environment

                                • Key points
                                  • Air passenger numbers hit by recession
                                    • Volcanic activity causes disruption to recovery
                                        • Figure 6: Volcano’s impact on travel plans for 2010, May 2010
                                      • Effect of recession on major European airports
                                        • Figure 7: Top 30 European airports, passenger numbers 2004, 2008 and 2009
                                      • Impact of low cost carriers
                                          • Figure 8: Selected leading European low cost carriers, passenger numbers, 2004-09
                                        • Security problems increase
                                          • Further aviation liberalisation expected
                                            • Duty free potential in non-EU flights
                                              • Figure 9: Passengers to/from outside EU, leading EU27 airports, 2005 and 2008
                                            • Environmental constraints loom
                                            • Broader Market Environment

                                              • Key points
                                                • Major recession hits the European market
                                                  • Figure 10: European GDP, GDP per capita, real GDP growth and consumer price inflation, 2003-11
                                                  • Figure 11: European household expenditure at current prices, total and per capita, 2003-11
                                                • Retail sales severely affected too
                                                  • Figure 12: European retail sales and retail sales per capita, 2004-09
                                                • Confidence recovers but is not strong
                                                  • Figure 13: EU 27 Economic Sentiment Index, March 09-March 10
                                                • European population ages
                                                    • Figure 14: Trends in age structure of the European* population, 2000-08
                                                • Who’s Innovating?

                                                  • Key points
                                                    • Heathrow creates app with retail features
                                                      • Using the internet to create new sales opportunities
                                                        • Adding services to make shopping and flying easier
                                                          • Department store style luxury made more accessible
                                                            • Focusing on the value message
                                                              • Shopping on arrival not just departure
                                                                • Differentiation through local appeal
                                                                • Leading Airport Operators

                                                                  • Key points
                                                                    • Figure 15: Leading European airport operators, total turnover in €m, 2009
                                                                  • Spain’s Aena leads in commercial turnover
                                                                    • Figure 16: Leading European airport operators, commercial revenue in €m, 2009
                                                                  • BAA ahead on retail sales
                                                                    • Figure 17: Leading European airport operators, retail revenue in €m, 2009
                                                                • Aeroporti di Roma

                                                                    • Strategic evaluation
                                                                      • Financial performance
                                                                        • Figure 18: Aeroporti di Roma, financial performance, 2004-09
                                                                    • Aéroports de Paris

                                                                        • Strategic evaluation
                                                                          • Financial performance
                                                                            • Figure 19: Aéroports de Paris, financial performance, 2004-09
                                                                            • Figure 20: Aéroports de Paris, retail and catering revenues, 2005-09
                                                                            • Figure 21: Aéroports de Paris, growth in retail and catering space, thousands of square metres, 2009 and 2012
                                                                        • Aena

                                                                            • Strategic evaluation
                                                                              • Financial performance
                                                                                • Figure 22: Aena, financial performance, 2004-08
                                                                                • Figure 23: Aena: Retail and catering revenues, 2006-08
                                                                              • Retail facilities
                                                                              • BAA

                                                                                  • Strategic evaluation
                                                                                    • Financial performance
                                                                                      • Figure 24: BAA, financial performance, 2008-09
                                                                                    • Retail revenue by airport
                                                                                      • Figure 25: BAA, gross retail revenue, by airport, 2008-09
                                                                                      • Figure 26: BAA: Net commercial revenue, by type, 2008-09
                                                                                    • Retail facilities
                                                                                      • Retail strategy
                                                                                      • Dublin Airport Authority

                                                                                          • Strategic evaluation
                                                                                            • Financial performance
                                                                                              • Figure 27: Dublin Airport Authority, financial performance, 2004-09
                                                                                              • Figure 28: Dublin Airport Authority, domestic turnover breakdown, by activity, 2004-09
                                                                                            • Retail facilities
                                                                                              • Figure 29: Dublin Airport Authority, shops and catering outlets, by airport, 2010
                                                                                          • Fraport Group

                                                                                              • Strategic evaluation
                                                                                                • Financial performance
                                                                                                  • Figure 30: Fraport, financial performance, 2004-09
                                                                                                • Retail facilities
                                                                                                • Schiphol Group

                                                                                                    • Strategic evaluation
                                                                                                      • Financial performance
                                                                                                        • Figure 31: Schiphol Group, financial performance, 2004-09
                                                                                                      • Commercial income
                                                                                                        • Figure 32: Schiphol Group, consumer division performance, 2006-09
                                                                                                      • Retail facilities
                                                                                                      • Flughafen München (FMG)

                                                                                                        • Ownership and operations
                                                                                                          • Performance
                                                                                                            • Retail facilities and development
                                                                                                            • Gatwick Airport

                                                                                                              • Ownership and operations
                                                                                                                • Performance
                                                                                                                  • Retail facilities and development
                                                                                                                  • Manchester Airport Group

                                                                                                                    • Ownership and operations
                                                                                                                      • Performance
                                                                                                                        • Retail facilities and development
                                                                                                                        • Swedavia

                                                                                                                          • Ownership and operations
                                                                                                                            • Performance
                                                                                                                              • Retail facilities and development
                                                                                                                              • Oslo Lufthavn

                                                                                                                                  • Ownership and operations
                                                                                                                                    • Performance
                                                                                                                                      • Retail facilities and development
                                                                                                                                      • SEA Milan Airports

                                                                                                                                          • Ownership and operations
                                                                                                                                            • Performance
                                                                                                                                              • Retail facilities and development
                                                                                                                                                • Figure 33: SEA Milan Airports, shops and catering outlets, May 2010
                                                                                                                                            • Zürich Airport

                                                                                                                                                • Ownership and operations
                                                                                                                                                  • Performance
                                                                                                                                                    • Retail facilities and development
                                                                                                                                                    • Vienna International Airport

                                                                                                                                                        • Ownership and operations
                                                                                                                                                          • Performance
                                                                                                                                                            • Retail facilities and development
                                                                                                                                                            • Leading Airport Retailers

                                                                                                                                                              • Key points
                                                                                                                                                                • Autogrill largest operator
                                                                                                                                                                  • Figure 34: Leading European airport retailers, European and rest of world airport retail turnover, 2009
                                                                                                                                                              • Autogrill

                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                    • Financial performance
                                                                                                                                                                      • Figure 35: Autogrill, travel retail and duty free, financial performance, 2008-09
                                                                                                                                                                    • Store portfolio and development
                                                                                                                                                                    • Aelia

                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                          • Financial performance
                                                                                                                                                                            • Store portfolio and development
                                                                                                                                                                                • Figure 36: Aelia, airport locations, 2010
                                                                                                                                                                              • Products
                                                                                                                                                                                • Figure 37: Aelia: Sales by activity, 2009
                                                                                                                                                                            • Belgian Sky Shops

                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                    • Store portfolio and development
                                                                                                                                                                                    • Dufry

                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                            • Figure 38: Dufry, financial performance, 2004-09
                                                                                                                                                                                            • Figure 39: Dufry: Net sales (excluding advertising), by region, 2009
                                                                                                                                                                                            • Figure 40: Dufry: Sales, by product category, 2009
                                                                                                                                                                                          • Store portfolio and development
                                                                                                                                                                                            • Figure 41: Dufry, worldwide distribution of stores, June 2010
                                                                                                                                                                                          • General travel retail outlets
                                                                                                                                                                                            • Brand boutiques
                                                                                                                                                                                              • Specialised shops
                                                                                                                                                                                                • Figure 42: Dufry, European airport locations, June 2010
                                                                                                                                                                                            • Gebrüder Heinemann

                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                    • Store portfolio and development
                                                                                                                                                                                                      • Figure 43: Gebrüder Heinemann, European airport locations, June 2010
                                                                                                                                                                                                  • Kappé International

                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                          • Figure 44: Kappé International, financial performance, 2003-08
                                                                                                                                                                                                        • Store portfolio and development
                                                                                                                                                                                                        • The Nuance Group

                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                • Figure 45: The Nuance Group, financial performance, 2004-09
                                                                                                                                                                                                              • Store portfolio and development
                                                                                                                                                                                                                  • Figure 46: The Nuance Group, European airport locations, June 2010
                                                                                                                                                                                                              • Appendix

                                                                                                                                                                                                                  • Figure 47: Most popular change in travel plans for 2010 due to Iceland’s volcanic eruption, by demographics, May 2010
                                                                                                                                                                                                                  • Figure 48: Next most popular change in travel plans for 2010 due to Iceland’s volcanic eruption, by demographics, May 2010
                                                                                                                                                                                                                  • Figure 49: Other change in travel plans for 2010 due to Iceland’s volcanic eruption, by demographics, May 2010

                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                              Airport Retailing - Europe - June 2010

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