Airport Retailing - Europe - March 2013
“Airport retailing has been remarkably resilient because even when passenger numbers have fallen, sales per customer have continued to rise. And we expect that pattern to continue. Increased tourism and business travel, especially from Russia and China, should underpin any shortfall from recession-bound Europe.”
– Richard Perks, Director of Retail Research
When Mintel last published a report on European airport retailing in 2010, the outlook was, to say the least, uncertain. The global recession of 2009 had taken a severe toll on all aspects of economic activity and passenger numbers fell significantly.
Since then the European economy has struggled and we have had the beginnings of a euro-zone crisis. This is far from over and major uncertainties still hang over the future of the euro and of the southern European economies. As this report is published attention is focused on Cyprus. There’s always the possibility that such a crisis will be the last straw, though at present it looks as if the eurozone will be able to muddle through this one as it has through the other crises of the last 12 months.
But airports are international businesses and for all the local economic problems there is growth in other parts of the world, especially China and Russia, which is driving both business and tourist traffic. This tends to be highly profitable traffic for the airports and is one of the reasons why turnover per passenger has been steadily increasing.
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