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Alcohol Retailing - Ireland - March 2009

Since Mintel last looked at Ireland’s alcohol retailing market in February 2008, the trend away from the on-trade towards drinking at home has intensified – driven by price increases in the on-trade and the lure of cheaper off-licence prices in the prevailing economic gloom of the credit crunch.

The widespread price freeze in RoI pubs in December 2008 communicates a key message to consumers; please come back to the pub, however, with no glint of a change in economic fortunes yet showing on the horizon, the pub trade needs to up its game in terms of attracting consumers and re-cultivating the kind of communities that spend time and money socialising in the pub.

Key themes in the report

  • Packaging plays an important role in highlighting the premium credentials of alcoholic drinks. Is premium packaging a ‘nice to have’ in the current environment or is it even more necessary to encourage consumers to trade up?

  • The drive for responsibility has taken centre stage in the public eye; however, can the alcohol market really sustain itself with a high-value/low-volume model? Has focusing on the nation’s binge drinking helped to draw attention to the problem, or reinforced it as a social norm?

  • How is the on-trade fighting back against the flourishing off-trade market?

  • How will the ban on alcohol promotions in NI upset the balance between the on-trade and the off-trade? Will RoI adopt a similar policy?

  • How is the health and wellness trend affecting alcohol consumption? Are Irish consumers now more preoccupied with financial concerns?

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Table of contents

  1. Issues in the Market

      • Key themes in the report
        • Definition
          • Market size rationale
            • Abbreviations
            • Insights and Opportunities

              • Developing the online channel
                • Tree-hugging drinkers
                  • Doing things by half measures
                  • Market in Brief

                    • A nation of drinkers
                      • Responsible drinking message being heard
                        • Supermarket woes may give new life to the on-trade
                          • Consumer confidence in economy sinks
                            • Recession felt through both channels
                              • Alcohol under threat from soft drinks
                                • Wine the biggest innovator
                                  • Change the channel
                                  • Fast Forward Trends

                                      • Trend 1: Cool Vending
                                        • What's it about?
                                          • What we've seen
                                            • What next?
                                              • Trend 2: Trading Up, Trading Down, Trading Over
                                                • What's it about?
                                                  • What we've seen
                                                    • What next?
                                                      • Trend 3: The Fresh Factor
                                                        • What's it about?
                                                          • What we've seen
                                                            • What next?
                                                            • Internal Market Environment

                                                              • Key points
                                                                • Consumption rates remain steady in 2008
                                                                  • Figure 1: Alcohol consumption – all adults, UK, NI and RoI, 2003-08
                                                                • More UK drinkers than Irish drinkers
                                                                  • Figure 2: Alcohol consumption, by age, UK, NI and RoI, 2008
                                                                • NI women drink a little more, while RoI women cut back
                                                                    • Figure 3: Alcohol consumption – all women, NI and RoI, 2007 and 2008
                                                                  • RoI women a hard sell
                                                                      • Figure 4: Consumer responses to selected statements, ‘When feeling the pinch, which of these are you most likely to do when trying to cut back your personal spending?’, by gender, RoI, January 2008
                                                                    • Responsible drinking gets a foothold
                                                                      • Road deaths fall
                                                                        • Consumers increasingly worried about friends’ and family’s drinking habits
                                                                          • Diageo introduce on-trade labelling
                                                                            • Bad atmosphere
                                                                              • Alcohol advertising commended for its responsible attitude
                                                                                • New code taking things too far?
                                                                                  • What will this lead to?
                                                                                    • Preventing teenage drinking
                                                                                      • Students made aware of alternatives to alcohol
                                                                                        • Alcohol sponsorship looking bleak
                                                                                          • Get out while you can
                                                                                            • The switch from on-trade to off-trade continues
                                                                                              • Figure 5: Consumer agreement with the statement ‘I prefer to spend a quiet evening at home than go out’, NI and RoI, 2003-08
                                                                                            • 7,500 pubs to close by 2012
                                                                                              • Figure 6: Number of pubs, NI and RoI, 2008 and 2012*
                                                                                            • Supporting the on-trade is vital
                                                                                              • A hit to supermarkets may give on-trade a reprieve
                                                                                                • Negative perceptions over own-label alcohol
                                                                                                  • Price versus taste
                                                                                                  • Broader Market Environment

                                                                                                    • Key points
                                                                                                      • Consumer confidence at all-time low
                                                                                                        • Figure 7: Economic outlook, NI and RoI, 2007-09
                                                                                                      • NI expenditure dips, but doesn’t dive
                                                                                                        • Weak Pound has hidden strength
                                                                                                          • Figure 8: Pound to euro exchange rate, 2003-09*
                                                                                                        • Unemployment jumps
                                                                                                          • Unemployed just as likely to drink
                                                                                                            • Figure 9: Consumers who drink once a week, by working status, NI and RoI, 2008
                                                                                                          • Population breakdown
                                                                                                              • Figure 10: Foodservice value purchases (VOP) of public houses and sandwich/coffee shops, all Ireland, 2004-08
                                                                                                            • Ireland’s young and old divide
                                                                                                              • Figure 11: Population estimate and projection, by age, NI, 2000 and 2020
                                                                                                              • Figure 12: Population estimate and projection, by age, RoI, 2000 and 2020
                                                                                                            • The ethnic impact
                                                                                                            • Strengths and Weaknesses

                                                                                                              • Strengths
                                                                                                                • Weaknesses
                                                                                                                • Market Value and Forecast

                                                                                                                  • Key points
                                                                                                                    • All-Ireland on-trade sales take a pounding
                                                                                                                        • Figure 13: Alcohol sales, by value and volume, on- and off-trade split, all Ireland, 2003-13
                                                                                                                        • Figure 14: Alcohol sales, by indexed value on- and off-trade, all Ireland, 2003-13
                                                                                                                      • NI off-trade expected to dip in 2010
                                                                                                                        • Figure 15: Alcohol sales, by value and volume, on- and off-trade split, NI, 2003-13
                                                                                                                      • NI on-trade needs a lifeline
                                                                                                                        • RoI on-trade expected to fare better than NI
                                                                                                                          • Figure 16: Alcohol sales, by value and volume, on- and off-trade split, RoI, 2003-13
                                                                                                                        • RoI off-trade slumps
                                                                                                                          • Figure 17: Alcohol sales, by volume index, off-trade, RoI, 2003-13
                                                                                                                      • Market Segmentation

                                                                                                                        • Key points
                                                                                                                          • Beer dominates other segments in RoI
                                                                                                                            • Figure 18: Alcohol sales, by segment, on-trade (left) vs off-trade (right), by value, RoI, 2008
                                                                                                                          • All segments in RoI on-trade diminish
                                                                                                                            • Figure 19: Alcohol sales, by segment, on-trade, RoI, 2005-08
                                                                                                                          • RoI off-trade segments suffer from cross-border shopping
                                                                                                                            • Figure 20: Alcohol sales, by segment, off-trade, RoI, 2005-08
                                                                                                                          • Wine set to bounce back
                                                                                                                            • Cider sales go flat in on-trade
                                                                                                                              • Figure 21: Alcohol sales, by segment, on-trade (left) vs off-trade (right), NI, 2009
                                                                                                                              • Figure 22: Alcohol sales, by segment, on-trade, NI, 2005-08
                                                                                                                            • Queues out of the off-licence door
                                                                                                                              • Figure 23: Alcohol sales, by segment, off-trade, NI, 2005-08
                                                                                                                          • Competitive Context

                                                                                                                            • Key points
                                                                                                                              • Soft drinks market shows growth
                                                                                                                                • Figure 24: Total value sales of alcohol and soft drinks, all Ireland, 2003-08
                                                                                                                              • Premium soft drinks
                                                                                                                                  • Figure 25: New product launches for soft drinks in the UK and Ireland, 2004-09*
                                                                                                                                • Greater threat to the off-trade?
                                                                                                                                  • Alcohol losing out to increasing trend to eat out
                                                                                                                                    • Figure 26: Foodservice market size vs. alcohol market size, all Ireland, 2003-09
                                                                                                                                  • Drugs compete with alcohol sales in modern Ireland
                                                                                                                                    • Figure 27: Consumers who have used drugs in their lifetime, NI and RoI, 2006/07*
                                                                                                                                • Who’s Innovating?

                                                                                                                                  • Key points
                                                                                                                                    • Wine has seen the most product launches
                                                                                                                                      • Figure 28: New product launches in the UK and Ireland, 2004-09*
                                                                                                                                    • Premium the biggest claim
                                                                                                                                      • Figure 29: Top ten claims for new product launches in alcoholic beverages, UK and Ireland, 2004-09*
                                                                                                                                    • Repackaging to premiumise beer
                                                                                                                                      • Fruity blends
                                                                                                                                        • Be kind to the environment
                                                                                                                                          • Cider pins hopes on promotions
                                                                                                                                            • Non-standard wine packaging
                                                                                                                                              • Liquid smoking: A different approach to ethical marketing?
                                                                                                                                              • Companies and Products

                                                                                                                                                  • NI pubs
                                                                                                                                                    • Figure 30: Pubs owned, by selected pub groups (including groups that own hotels) in NI, 2009
                                                                                                                                                  • Botanic Inns
                                                                                                                                                    • Beannchor Group
                                                                                                                                                      • Carmichael Group
                                                                                                                                                        • RoI
                                                                                                                                                          • Figure 31: Pubs owned, by selected pub groups in RoI, 2009
                                                                                                                                                        • Capital Bars
                                                                                                                                                          • Fitzgerald
                                                                                                                                                            • Thomas Read Group
                                                                                                                                                              • Supermarket off-licences
                                                                                                                                                                • ASDA
                                                                                                                                                                  • Centra
                                                                                                                                                                    • Dunnes Store
                                                                                                                                                                      • Sainsbury’s
                                                                                                                                                                        • Tesco
                                                                                                                                                                          • Superquinn
                                                                                                                                                                            • Off-licences
                                                                                                                                                                              • Cheers
                                                                                                                                                                                • Curley’s
                                                                                                                                                                                  • Next Door
                                                                                                                                                                                    • Wineflair
                                                                                                                                                                                    • Channels to Market

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • While pubs face shrinkage, restaurants see the value in having an alcohol licence
                                                                                                                                                                                          • Figure 32: Number of on- and off-trade premises with alcohol licences, NI, 2005-08
                                                                                                                                                                                        • One in eight pubs facing closure
                                                                                                                                                                                          • A tax break might stimulate pub channels
                                                                                                                                                                                            • RoI channels contract
                                                                                                                                                                                              • Figure 33: Number of on- and off-trade premises with alcohol licences, RoI, 2005-08
                                                                                                                                                                                            • Pub closures ‘cost thousands of jobs’ in RoI
                                                                                                                                                                                              • Figure 34: Dublin bar closures, 2008
                                                                                                                                                                                            • A third of alcohol cost is tax
                                                                                                                                                                                              • Restaurants facing hard times ahead
                                                                                                                                                                                                • Further potential for BYOB
                                                                                                                                                                                                  • Off-trade grows, although future is uncertain
                                                                                                                                                                                                    • Independent off-licence channels expected to drop
                                                                                                                                                                                                      • Independents call for restrictions
                                                                                                                                                                                                        • Online channels making headway into Irish market
                                                                                                                                                                                                          • Express online drinking
                                                                                                                                                                                                          • Consumer Drink Preferences

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Frequency of drinking falls
                                                                                                                                                                                                                • Figure 35: Frequency of alcohol consumption – all adults, NI and RoI, 2008
                                                                                                                                                                                                              • In home versus elsewhere
                                                                                                                                                                                                                  • Figure 36: Alcohol consumed in home vs out of home – all adults, NI and RoI, 2008
                                                                                                                                                                                                                • NI consumers cocoon
                                                                                                                                                                                                                    • Figure 37: Frequency of alcohol consumption out of home – all adults, NI and RoI, 2008
                                                                                                                                                                                                                  • NI over-35s less likely to drink out
                                                                                                                                                                                                                      • Figure 38: Alcohol consumption in home vs. out of home, by age, NI and RoI, 2008
                                                                                                                                                                                                                    • Affluent consumers more likely to drink out of home
                                                                                                                                                                                                                      • Figure 39: Alcohol consumption out of home, by socio-economic group, NI and RoI, 2008
                                                                                                                                                                                                                    • Beer
                                                                                                                                                                                                                      • Figure 40: Beer and cider types consumed in the last 12 months – all adults, NI and RoI, 2008
                                                                                                                                                                                                                      • Figure 41: Bottle and canned beer types – all adults, NI and RoI, 2004-08
                                                                                                                                                                                                                    • Beer drinking is a social occasion
                                                                                                                                                                                                                        • Figure 42: Drinking occasion, beer at home, NI and RoI, 2008
                                                                                                                                                                                                                      • Beer doesn’t go with food
                                                                                                                                                                                                                          • Figure 43: Occasions and events where beer is drunk outside the home, NI and RoI, 2008
                                                                                                                                                                                                                        • Cider – time for another revival?
                                                                                                                                                                                                                            • Figure 44: Cider drunk in the last 12 months – all adults, NI and RoI, 2003-08
                                                                                                                                                                                                                          • Wine bubbles rise to the top
                                                                                                                                                                                                                              • Figure 45: Bottled wine drunk in the last 12 months, NI and RoI, 2003-08
                                                                                                                                                                                                                            • Drinking wine with dinner
                                                                                                                                                                                                                                • Figure 46: Drinking occasion, wine at home, NI and RoI, 2008
                                                                                                                                                                                                                                • Figure 47: Drinking occasion, wine outside the home, NI and RoI, 2008
                                                                                                                                                                                                                              • Vodka and white spirits
                                                                                                                                                                                                                                  • Figure 48: Vodka consumption in the last 12 months, at home, NI and RoI, 2008
                                                                                                                                                                                                                                • White spirits – social drinks
                                                                                                                                                                                                                                    • Figure 49: Drinking occasion, white spirits at home, NI and RoI, 2008
                                                                                                                                                                                                                                  • Fire in the disco
                                                                                                                                                                                                                                      • Figure 50: Drinking occasion, white spirits outside the home, NI and RoI, 2008
                                                                                                                                                                                                                                    • Whiskey more popular in RoI
                                                                                                                                                                                                                                        • Figure 51: Whiskey drunk in the last 12 months – all adults, by whiskey type, NI and RoI, 2003-08
                                                                                                                                                                                                                                        • Figure 52: Drinking occasion, dark spirits at home, NI and RoI, 2008
                                                                                                                                                                                                                                        • Figure 53: Drinking occasion, dark spirits outside the home, NI and RoI, 2008
                                                                                                                                                                                                                                      • FABs continue a downward spiral
                                                                                                                                                                                                                                        • Figure 54: FABs (pre-mixed spirits and alcohol carbonates) consumed at home in the last 12 months – all adults, NI and RoI, 2003-08
                                                                                                                                                                                                                                    • Consumer Attitudes towards Alcohol

                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                        • Credit crunch yet to deeply affect consumer attitudes towards drinking
                                                                                                                                                                                                                                            • Figure 55: Agreement with statements related to drinking – all adults, NI and RoI, 2008
                                                                                                                                                                                                                                          • Drinking at home
                                                                                                                                                                                                                                            • Figure 56: Agreement with statement ‘Most of my drinking is done at home’ – all adults, NI and RoI, 2003-08
                                                                                                                                                                                                                                          • Leaving the kids home alone
                                                                                                                                                                                                                                            • A quarter of Irish consumers enjoy trying new drinks
                                                                                                                                                                                                                                                • Figure 57: Agreement with statement ‘I like to try new drinks’, by age, NI and RoI, 2008
                                                                                                                                                                                                                                              • Willingness to experiment diminishes with age
                                                                                                                                                                                                                                                • A visit to the pub is still popular, but dwindling
                                                                                                                                                                                                                                                    • Figure 58: Agreement with statement ‘I really enjoy a night out at the pub’ – all adults, NI and RoI, 2003-08
                                                                                                                                                                                                                                                  • Let me entertain you
                                                                                                                                                                                                                                                    • One in ten drink to get drunk
                                                                                                                                                                                                                                                      • Figure 59: Agreement with statement ‘The point of drinking is to get drunk’ – all adults, NI and RoI, 2003-08
                                                                                                                                                                                                                                                      • Figure 60: Agreement with statement ‘The point of drinking is to get drunk’, by age, NI and RoI, 2008
                                                                                                                                                                                                                                                    • Could these drives be ineffective?
                                                                                                                                                                                                                                                    • Consumer Target Groups

                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                        • NI target groups
                                                                                                                                                                                                                                                          • Figure 61: NI target groups according to attitudes towards alcohol, 2008
                                                                                                                                                                                                                                                        • Shut-Ins
                                                                                                                                                                                                                                                          • Characteristics
                                                                                                                                                                                                                                                            • Demographic pattern
                                                                                                                                                                                                                                                              • Understanding Shut-Ins
                                                                                                                                                                                                                                                                • Pub Dwellers
                                                                                                                                                                                                                                                                  • Characteristics
                                                                                                                                                                                                                                                                    • Demographic pattern
                                                                                                                                                                                                                                                                      • Understanding Pub Dwellers
                                                                                                                                                                                                                                                                        • Booze Hounds
                                                                                                                                                                                                                                                                          • Characteristics
                                                                                                                                                                                                                                                                            • Demographic pattern
                                                                                                                                                                                                                                                                              • Understanding Booze Hounds
                                                                                                                                                                                                                                                                                • The Entertainers
                                                                                                                                                                                                                                                                                  • Characteristics
                                                                                                                                                                                                                                                                                    • Demographic pattern
                                                                                                                                                                                                                                                                                      • Understanding The Entertainers
                                                                                                                                                                                                                                                                                        • RoI target groups
                                                                                                                                                                                                                                                                                          • Figure 62: RoI target groups according to attitudes towards alcohol, 2008
                                                                                                                                                                                                                                                                                        • Traditionalists
                                                                                                                                                                                                                                                                                          • Characteristics
                                                                                                                                                                                                                                                                                            • Demographic pattern
                                                                                                                                                                                                                                                                                              • Understanding Traditionalists
                                                                                                                                                                                                                                                                                                • Non-Drinkers
                                                                                                                                                                                                                                                                                                  • Characteristics
                                                                                                                                                                                                                                                                                                    • Demographic pattern
                                                                                                                                                                                                                                                                                                      • Understanding Non-Drinkers
                                                                                                                                                                                                                                                                                                        • Budget Drinkers
                                                                                                                                                                                                                                                                                                          • Characteristics
                                                                                                                                                                                                                                                                                                            • Demographic pattern
                                                                                                                                                                                                                                                                                                              • Understanding Budget Drinkers
                                                                                                                                                                                                                                                                                                                • Winers & Diners
                                                                                                                                                                                                                                                                                                                  • Characteristics
                                                                                                                                                                                                                                                                                                                    • Demographic pattern
                                                                                                                                                                                                                                                                                                                      • Understanding Winers & Diners
                                                                                                                                                                                                                                                                                                                        • Adventurous Drinkers
                                                                                                                                                                                                                                                                                                                          • Characteristics
                                                                                                                                                                                                                                                                                                                            • Demographic pattern
                                                                                                                                                                                                                                                                                                                              • Understanding Adventurous Drinkers
                                                                                                                                                                                                                                                                                                                              • Appendix

                                                                                                                                                                                                                                                                                                                                  • Figure 63: NI and RoI population, by gender, 2006-20
                                                                                                                                                                                                                                                                                                                                  • Figure 64: NI population, by gender, 2006-20
                                                                                                                                                                                                                                                                                                                                  • Figure 65: RoI population, by gender, 2006-20
                                                                                                                                                                                                                                                                                                                                  • Figure 66: Forecast population change, by age, NI, 2000-20
                                                                                                                                                                                                                                                                                                                                  • Figure 67: Forecast population change, by age, RoI, 2000-20
                                                                                                                                                                                                                                                                                                                                  • Figure 68: Alcohol sales, by value and volume, all Ireland, 2003-13
                                                                                                                                                                                                                                                                                                                                • Alcohol consumption
                                                                                                                                                                                                                                                                                                                                  • Figure 69: Alcohol consumption in the last 12 months, by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 70: Alcohol consumption (frequency: Total consumption), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 71: Alcohol consumption (frequency: Once a day), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 72: Alcohol consumption (frequency: 2 or 3 times a week), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 73: Alcohol consumption (frequency: Once a week), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 74: Alcohol consumption (frequency: 2 or 3 times a month), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 75: Alcohol consumption (frequency: Once a month), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 76: Alcohol consumption (frequency: Less than once a month), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 77: Alcohol consumption (frequency in home: In-home consumption), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 78: Alcohol consumption (frequency in home: Once a day), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 79: Alcohol consumption (frequency in home: 2 or 3 times a week), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 80: Alcohol consumption (frequency in home: Once a week), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 81: Alcohol consumption (frequency in home: 2 or 3 times a month), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 82: Alcohol consumption (frequency in home: Once a month), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 83: Alcohol consumption (frequency in home: Less than once a month), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 84: Alcohol consumption (frequency elsewhere: Out-of-home consumption), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 85: Alcohol consumption (frequency elsewhere: Once a day), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 86: Alcohol consumption (frequency elsewhere: 2 or 3 times a week), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 87: Alcohol consumption (frequency elsewhere: Once a week), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 88: Alcohol consumption (frequency elsewhere: 2 or 3 times a month), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 89: Alcohol consumption (frequency elsewhere: Once a month), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 90: Alcohol consumption (frequency elsewhere: Less than once a month), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                • Drinks attitudes demographics
                                                                                                                                                                                                                                                                                                                                  • Figure 91: Drink (statements: Any agree: most of my drinking is done at home), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 92: Drink (statements: Any agree: I like to try new drinks), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 93: Drink (statements: Any agree: I really enjoy a night out at the pub), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 94: Drink (statements: Any agree: It's worth paying extra for good quality beer), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 95: Drink (statements: Any agree: I am prepared to pay more for good quality wine), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                  • Figure 96: Drink (statements: Any agree: The point of drinking is to get drunk), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                                                                                                                                • Consumer target groups
                                                                                                                                                                                                                                                                                                                                  • RoI consumer target group statements
                                                                                                                                                                                                                                                                                                                                    • NI consumer target group statements
                                                                                                                                                                                                                                                                                                                                      • Figure 97: NI target groups according to attitudes towards alcohol, by demographic breakdown, 2008
                                                                                                                                                                                                                                                                                                                                      • Figure 98: NI target groups according to attitudes towards alcohol, 2008
                                                                                                                                                                                                                                                                                                                                      • Figure 99: RoI target groups according to attitudes towards alcohol, by demographic breakdown, 2008
                                                                                                                                                                                                                                                                                                                                      • Figure 100: RoI target groups according to attitudes towards alcohol, 2008

                                                                                                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                                  Alcohol Retailing - Ireland - March 2009

                                                                                                                                                                                                                                                                                                                                  US $1,466.97 (Excl.Tax)