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Alcohol Retailing - Ireland - November 2011

In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides detailed coverage of key drivers as well as providing the very latest volume and value data. Also included are assessments of emerging trends, the activities of existing market players, brand ownership details, supply structures, future scenarios and statistical forecasts.

The Irish Series is segmented in the same manner as Mintel's UK reports, namely Finance, Leisure, Market, Retail and 'Specials'. This provides unparalleled coverage and will be a must for all companies who are either already active in this region, or will be looking to enter these distinct marketplaces in the future.

This report has been produced as part of Mintel's Irish Series and is sold in Ireland exclusively through our sales agency, OCO Consulting, based in Belfast.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definitions
          • Abbreviations
          • Insights and Opportunities

            • Differentiation is the key
              • Consumers are becoming more taste adventurous
                • Females are drinking up
                  • Online sales channels are an untapped market
                  • Market in Brief

                    • Declining alcohol sales
                      • Key legislative issues needing addressed within the sector
                        • Beer is the market leader
                          • Future of the market is bleak
                          • Fast Forward Trends

                              • Trend 1: Access all areas
                                • What it’s about?
                                  • What we’ve seen?
                                    • What next?
                                      • Trend 2: Home of the sense
                                        • What it’s about?
                                          • What we’ve seen?
                                            • What next?
                                            • Internal Market Environment

                                              • Key points
                                                • NI consumption rates continue to decline
                                                  • Figure 1: Alcohol consumption in the last 12 months, NI and RoI, 2007-11
                                                • Irish consumer alcohol consumption decreases with age
                                                  • Figure 2: Alcohol consumption levels by age, in the last 12 months, in NI and RoI, 2011
                                                • Gender gap narrowing
                                                  • Figure 3: Alcohol consumption in the last 12 months, by gender, NI and RoI, 2011, in NI and RoI, 2011
                                                • Legislation impacting on the alcoholic drink market
                                                  • Excise duty remains a key issue
                                                    • Figure 4: Composite EU alcohol (combined average for beer, wine and spirit) excise rates relative to Ireland, 2011
                                                    • Figure 5: RoI and UK excise rates, 2011
                                                  • Excise an issue in UK/NI too
                                                    • Government bureaucracy stifling the on-trade
                                                      • Drink driving legislation
                                                        • On-trade penalty point scheme to support responsible drinking
                                                          • Potential social responsibility levy for alcohol retailers
                                                            • Need for reform of alcohol licensing
                                                              • Reducing alcohol intake a low health priority for Irish consumers
                                                                • NI
                                                                  • Figure 6: Change to make lifestyle healthier, NI, 2011
                                                                • RoI
                                                                  • Figure 7: Short term health intentions, RoI, in 2005 and 2011
                                                                • The importance of quality marks
                                                                  • Upcoming pub quality market in NI
                                                                    • Drink industry contribution to tourism within Ireland
                                                                      • Growth in festivals within Ireland offers opportunities for on- and off-trade
                                                                        • Opportunities for alcohol brands with 2012 festivals and events
                                                                          • Support for local producers grows
                                                                            • Emergence of the ‘gastro-pub’ offers a new identity for pubs
                                                                            • Broader Market Environment

                                                                              • Key points
                                                                                • Fears of a double-dip recession
                                                                                  • Figure 8: Economic outlook, RoI and NI, 2009-11
                                                                                • Unemployment increases in 2011
                                                                                  • Figure 9: Unemployment rates, RoI and NI, January 2009-Sept 2011
                                                                                • NI
                                                                                  • RoI
                                                                                    • Consumer Price Index shows increased cost of living in 2011
                                                                                      • Figure 10: Percentage increase in consumer price commodity group indices, in RoI and UK, October 2011
                                                                                    • Consumer confidence
                                                                                      • Figure 11: Consumer Sentiment/Confidence Index, UK (inc NI) and RoI, October 2008-October 2011
                                                                                    • NI
                                                                                      • RoI
                                                                                        • Changing demographics
                                                                                          • NI
                                                                                            • Figure 12: Population, by age, NI, 2008-58
                                                                                          • RoI
                                                                                            • Figure 12: Population, by age, RoI, 2006-41
                                                                                          • Lack of available finance for the business community
                                                                                            • Tourism within NI and RoI
                                                                                              • Figure 13: DETNI draft tourism strategy 2012-15 targets
                                                                                          • Strengths and Weaknesses

                                                                                            • Strengths
                                                                                              • Weaknesses
                                                                                              • Competitive Context

                                                                                                • Key points
                                                                                                  • Soft drinks are a threat to both the on and off-trade
                                                                                                    • Figure 14: Estimated total value sales of soft drinks – RoI and NI, 2006-16
                                                                                                  • Foodservice sales fall
                                                                                                      • Figure 15: Irish commercial foodservice: RoI and NI 2010-15 (at consumer prices)
                                                                                                    • Eating in – the new eating out is increasing in popularity
                                                                                                      • Cinema attendance shows strong growth
                                                                                                      • Market Value and Forecast

                                                                                                        • Key points
                                                                                                          • On-trade all-Ireland alcohol sales decrease as off-trade increases
                                                                                                            • Figure 16: Alcohol sales, by value and volume, on- and off-trade split, all-Ireland, 2005-16
                                                                                                          • 2012 could be a good year for NI on-trade
                                                                                                            • Figure 17: Alcohol sales, by value and volume, on- and off-trade split, NI, 2005-16
                                                                                                          • RoI
                                                                                                              • Figure 18: Alcohol sales, by value and volume, on- and off-trade split, RoI, 2005-16
                                                                                                          • Market Segmentation

                                                                                                            • Key points
                                                                                                              • Beer is market leader within the RoI on-trade market
                                                                                                                • Figure 19: On-trade alcohol sales, by segment, RoI, 2011
                                                                                                                • Figure 20: Alcohol sales, by segment, on-trade, RoI 2008-11
                                                                                                              • Off-trade sees growth in a number of alcoholic beverage segments
                                                                                                                • Figure 21: Off-trade alcohol sales, by segment, RoI, 2011
                                                                                                                • Figure 22: Alcohol sales, by segment, off-trade, RoI 2008-11
                                                                                                              • 2011
                                                                                                                • On-trade sales in NI mirror that of RoI
                                                                                                                  • Figure 23: On-trade alcohol sales, by segment, NI, 2011
                                                                                                                  • Figure 24: Alcohol sales, by segment, on-trade, NI, 2008-11
                                                                                                                • NI off-trade flourishes
                                                                                                                  • Figure 25: Off-trade alcohol sales, by segment, NI, 2011
                                                                                                                  • Figure 26: Alcohol sales, by segment, off-trade, N I 2008-11
                                                                                                                • Future of the industry: Increasing trade through better offerings
                                                                                                                  • Industry help to survive
                                                                                                                    • Craft beer can aid food tourism
                                                                                                                      • Off-licences need to be more marketing savvy
                                                                                                                      • Who’s Innovating?

                                                                                                                        • Key points
                                                                                                                          • Beer and wine see the highest level of product development
                                                                                                                            • Figure 27: New product launches in the UK and Ireland, by sub category, 2006-11*
                                                                                                                          • New product launches still remain high in a declining market
                                                                                                                            • Figure 28: New product launches in the UK and Ireland, by launch type, 2006-11*
                                                                                                                          • Premium positioning continues to be the top claim
                                                                                                                            • Figure 29: New product launches in the UK and Ireland, by product claim, 2006-11*
                                                                                                                          • Current innovations within products launched in the alcoholic beverage sector in UK and Ireland
                                                                                                                            • Craft breweries offer new flavours within the beer market
                                                                                                                              • New packaging formats to increase consumer interest
                                                                                                                                • Increased offerings within the pre-mixed drink market
                                                                                                                                  • Innovation within the low alcohol beverage sector is increasing
                                                                                                                                    • Wider marketplace consumer trends (showing applicability to on and off-trade)
                                                                                                                                      • On-trade
                                                                                                                                        • Off-trade
                                                                                                                                        • Companies and Products

                                                                                                                                            • NI
                                                                                                                                              • Botanic Inns Group
                                                                                                                                                • Beannchor Group
                                                                                                                                                  • RoI
                                                                                                                                                    • Louis Fitzgerald Group
                                                                                                                                                      • Capital Bars plc.
                                                                                                                                                        • Smith’s Pub Group
                                                                                                                                                          • Thomas Read Group
                                                                                                                                                            • Supermarkets
                                                                                                                                                              • Asda
                                                                                                                                                                • Musgrave
                                                                                                                                                                  • Dunnes
                                                                                                                                                                    • Sainsbury’s
                                                                                                                                                                      • Tesco
                                                                                                                                                                        • Marks & Spencer
                                                                                                                                                                          • Convenience stores and franchises
                                                                                                                                                                            • Costcutter
                                                                                                                                                                              • Henderson Group
                                                                                                                                                                                • BWG Foods
                                                                                                                                                                                  • Off-licences
                                                                                                                                                                                    • Curley’s
                                                                                                                                                                                      • Next Door
                                                                                                                                                                                        • WineFlair
                                                                                                                                                                                        • Channels to Market

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Pub sales continue to fall
                                                                                                                                                                                              • Increased footfall in supermarkets
                                                                                                                                                                                                  • Figure 30: Retailers consumers have shopped most often at in the last month vs. other retailers shopped at in the last month, NI and RoI, August 2011
                                                                                                                                                                                                • Off-licence sales are suffering from off-trade promotions and cheap prices
                                                                                                                                                                                                  • Online alcohol sales
                                                                                                                                                                                                  • The Consumer – Drinking Habits

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Majority of consumers drink 2-3 times a week
                                                                                                                                                                                                          • Figure 31: Frequency of alcohol consumption in NI and RoI, 2011
                                                                                                                                                                                                        • Decline in alcohol consumption out-of-home
                                                                                                                                                                                                            • Figure 32: Alcohol consumed outside the home in NI and RoI, 2007-11
                                                                                                                                                                                                          • In-home consumption decreases
                                                                                                                                                                                                              • Figure 33: Alcohol consumed in home, NI and RoI 2007-11
                                                                                                                                                                                                            • Draught lager is the top performing beer
                                                                                                                                                                                                                • Figure 34: Types of beer drunk in the last 12 months in NI and RoI in 2011
                                                                                                                                                                                                              • In-home beer consumption is highest when with friends
                                                                                                                                                                                                                • Figure 35: Occasions where consumers have drunk beer (in the home), NI and RoI, 2011
                                                                                                                                                                                                                • Figure 36: Occasions where consumers have drunk beer (out of the home), NI and RoI, 2011
                                                                                                                                                                                                              • Wine consumption highest amongst females
                                                                                                                                                                                                                  • Figure 37: Consumers who have drunk bottled wine in the last 12 months, by gender and socio-economic group, NI and RoI, 2010
                                                                                                                                                                                                                • In-home wine consumption highest with meals
                                                                                                                                                                                                                    • Figure 38: Occasions where consumers have drunk wine (in the home), NI and RoI, 2011
                                                                                                                                                                                                                  • Out-of-home wine consumption greatest at the evening meal
                                                                                                                                                                                                                      • Figure 39: Occasions where consumers have drunk wine (out of the home), NI and RoI, 2011
                                                                                                                                                                                                                    • White wine is most popular
                                                                                                                                                                                                                        • Figure 40: Types of wine drank, by consumers, NI and RoI, 2011
                                                                                                                                                                                                                      • Vodka consumption is falling
                                                                                                                                                                                                                          • Figure 41: Consumption of vodka in the last 12 months, NI and RoI, 2007-11
                                                                                                                                                                                                                        • Young more likely to drink vodka
                                                                                                                                                                                                                            • Figure 42: Consumers who have drunk vodka in the last 12 months, by gender and age, NI and RoI, 2011
                                                                                                                                                                                                                          • Whiskey increases in popularity with age
                                                                                                                                                                                                                              • Figure 43: Consumers who have drunk Irish whiskey in the last 12 months, by gender and age, NI and RoI, 2011
                                                                                                                                                                                                                            • Cider consumption highest amongst men
                                                                                                                                                                                                                                • Figure 44: Consumers who have drunk cider in the last 12 months, by gender and age, NI and RoI, 2011
                                                                                                                                                                                                                              • Continuing decline in the FAB sector
                                                                                                                                                                                                                                  • Figure 46: Consumption of pre-mixed spirits, cocktails (ready-made) and alcoholic carbonates in the last 12 months, NI and RoI, 2007-11
                                                                                                                                                                                                                              • Consumer Attitudes Towards Alcohol

                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                  • The pub remains a popular activity within Ireland
                                                                                                                                                                                                                                    • Figure 47: Agreement with selected statements relating to drinking, NI and RoI, 2011
                                                                                                                                                                                                                                  • Irish sentiment for the pub decreases
                                                                                                                                                                                                                                      • Figure 48: Agreement with the statement “I really enjoy a night out at the pub”, NI and RoI, 2007-11
                                                                                                                                                                                                                                    • Restaurant promotions put even more pressure on pubs
                                                                                                                                                                                                                                      • In-home drinking has levelled off
                                                                                                                                                                                                                                          • Figure 50: Agreement with the statement “most of my drinking is done at home”, NI and RoI, 2007-11
                                                                                                                                                                                                                                        • Consumers will pay for quality offerings
                                                                                                                                                                                                                                            • Figure 51: Agreement to statements relating to drink quality, by socio-economic group, NI and RoI, 2011
                                                                                                                                                                                                                                          • Experimentation highest in young consumers
                                                                                                                                                                                                                                              • Figure 52: Agreement with the statement “I like to try new drinks”, NI and RoI, 2011
                                                                                                                                                                                                                                          • Consumer Typologies

                                                                                                                                                                                                                                            • NI target groups
                                                                                                                                                                                                                                              • Figure 53: NI target groups according to attitudes towards alcohol, 2011
                                                                                                                                                                                                                                            • Chuggers (30% of respondents)
                                                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                                                • Who are Chuggers?
                                                                                                                                                                                                                                                  • Understanding Chuggers
                                                                                                                                                                                                                                                    • Uninterested (22% of respondents)
                                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                                        • Who are Uninterested?
                                                                                                                                                                                                                                                          • Understanding Uninterested
                                                                                                                                                                                                                                                            • Home Drinkers (20% of respondents)
                                                                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                                                                • Who are Home Drinkers?
                                                                                                                                                                                                                                                                  • Understanding Home Drinkers
                                                                                                                                                                                                                                                                    • No Commitments (15% of respondents)
                                                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                                                        • Who are No Commitments?
                                                                                                                                                                                                                                                                          • Understanding No Commitments
                                                                                                                                                                                                                                                                            • Pub Lovers (13% of respondents)
                                                                                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                                                                                • Who are Pub Lovers
                                                                                                                                                                                                                                                                                  • Understanding Pub Lovers
                                                                                                                                                                                                                                                                                    • RoI target groups
                                                                                                                                                                                                                                                                                      • Figure 54: RoI target groups according to attitudes towards alcohol, 2011
                                                                                                                                                                                                                                                                                    • Non-engaged (27% of respondents)
                                                                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                                                                        • Who are Non-engaged?
                                                                                                                                                                                                                                                                                          • Understanding Non-engaged
                                                                                                                                                                                                                                                                                            • Social Drinkers (24%of respondents)
                                                                                                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                                                                                                • Who are Social Drinkers?
                                                                                                                                                                                                                                                                                                  • Understanding Social Drinkers
                                                                                                                                                                                                                                                                                                    • In-home Winers (21% of respondents)
                                                                                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                                                                                        • Who are In-home Winers?
                                                                                                                                                                                                                                                                                                          • Understanding In-home Winers
                                                                                                                                                                                                                                                                                                            • Pub Dwellers (16% of respondents)
                                                                                                                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                                                                                                                • Who are Pub Dwellers?
                                                                                                                                                                                                                                                                                                                  • Understanding Pub Dwellers
                                                                                                                                                                                                                                                                                                                    • Beer Lovers (12% of respondents)
                                                                                                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                                                                                                        • Who are Beer Lovers?
                                                                                                                                                                                                                                                                                                                          • Understanding Beer Lovers
                                                                                                                                                                                                                                                                                                                          • Appendix

                                                                                                                                                                                                                                                                                                                              • Figure 55: Population projections, NI, by gender, 2006-20
                                                                                                                                                                                                                                                                                                                              • Figure 56: Population projections, RoI, by gender, 2006-20
                                                                                                                                                                                                                                                                                                                              • Figure 57: Population projections, by age, NI, 2000-20
                                                                                                                                                                                                                                                                                                                              • Figure 58: Population projections, by age, RoI, 2000-20
                                                                                                                                                                                                                                                                                                                              • Figure 59: Pound to euro exchange rate used (annual average), 2004-13
                                                                                                                                                                                                                                                                                                                            • Consumer drinking preferences demographic tables – NI
                                                                                                                                                                                                                                                                                                                              • Figure 60: Alcohol consumption in the last 12 months, by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 61: Frequency of alcohol consumption, by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 62: Alcohol consumed in home, by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 63: Alcohol consumed out of home, by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 64: Occasions where consumers have drunk beer (in the home), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 65: Occasions where consumers have drunk beer (in the home – continued), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 66: Occasions where consumers have drunk beer (out of home), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 67: Occasions where consumers have drunk beer (out of home – continued), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 68: Occasions where consumers have drunk wine (in the home), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 69: Occasions where consumers have drunk wine (in the home – continued), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 70: Occasions where consumers have drunk wine (out of the home), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 71: Occasions where consumers have drunk wine (out of the home – continued), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 72: Occasions where consumers have drunk white spirits (in the home), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 73: Occasions where consumers have drunk white spirits (in the home – continued), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 74: Occasions where consumers have drunk white spirits (out of the home), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 75: Occasions where consumers have drunk white spirits (out of the home – continued), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 76: Occasions where consumers have drunk dark spirits (in the home), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 77: Occasions where consumers have drunk dark spirits (in the home – continued), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 78: Occasions where consumers have drunk dark spirits (out of the home), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 79: Occasions where consumers have drunk dark spirits (out of the home – continued), by demographic groups, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 80: Alcohol consumption in the last 12 months, by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 81: Frequency of alcohol consumption, by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 82: Alcohol consumed in home, by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 83: Alcohol consumed out of home, by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 84: Occasions where consumers have drunk beer (in the home), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 85: Occasions where consumers have drunk beer (in the home – continued), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 86: Occasions where consumers have drunk beer (out of home), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 87: Occasions where consumers have drunk beer (out of home – continued), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 88: Occasions where consumers have drunk wine (in the home), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 89: Occasions where consumers have drunk wine (in the home – continued), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 90: Occasions where consumers have drunk wine (out of the home), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 91: Occasions where consumers have drunk wine (out of the home – continued), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 92: Occasions where consumers have drunk white spirits (in the home), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 93: Occasions where consumers have drunk white spirits (in the home – continued), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 94: Occasions where consumers have drunk white spirits (out of the home), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 95: Occasions where consumers have drunk white spirits (out of the home – continued), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 96: Occasions where consumers have drunk dark spirits (in the home), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 97: Occasions where consumers have drunk dark spirits (in the home – continued), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 98: Occasions where consumers have drunk dark spirits (out of the home), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 99: Occasions where consumers have drunk dark spirits (out of the home – continued), by demographic groups, RoI, 2011
                                                                                                                                                                                                                                                                                                                            • Consumer attitudes towards alcohol demographic tables – NI
                                                                                                                                                                                                                                                                                                                              • Figure 100: Agreement with selected statements relating to drinking, by demographics, NI, 2011
                                                                                                                                                                                                                                                                                                                            • Consumer attitudes towards alcohol demographic tables – RoI
                                                                                                                                                                                                                                                                                                                              • Figure 101: Agreement with selected statements relating to drinking, by demographics, RoI, 2011
                                                                                                                                                                                                                                                                                                                            • Consumer typologies
                                                                                                                                                                                                                                                                                                                              • Figure 102: Agreement with selected statements relating to drinking, by consumer typologies, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 103: Consumers typologies, by all demographics, NI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 104: Agreement with selected statements relating to drinking, by consumer typologies, RoI, 2011
                                                                                                                                                                                                                                                                                                                              • Figure 105: Agreement with selected statements relating to drinking, by consumer typologies, RoI, 2011

                                                                                                                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                          Alcohol Retailing - Ireland - November 2011

                                                                                                                                                                                                                                                                                                                          £1,095.00 (Excl.Tax)