Alcoholic Drinks: Attitudes towards Drinks Gifting - UK - September 2016
“Alcoholic drinks are bought by six in 10 people as gifts, but packaging products to appeal to more people and occasions, such as for female recipients or as a thank you can unlock new occasions. Encouraging trading up through better promoting the premium credentials of products will also help to increase value sales, with unique flavours or particular vintages, limited editions and customised bottles in particular appealing to consumers.”
– Richard Caines, Senior Food and Drink Analyst
This report will cover the following areas:
- Scope to target alcoholic drinks gifting more at female recipients and a wider range of seasonal gifting occasions
- Premium brands and standout packaging remain key ways for encouraging trading up to grow drinks gifting sales
- Suggestions from retailers and greater attention to pre-packaging and in-store displays needed to promote alcoholic drinks as gifts
This Report discusses consumer behaviours and attitudes towards alcoholic drinks as gifts. The following types of alcoholic drinks are included within the research:
- Beer, including lager, ale and stout
- Still wines
- Sparkling wines
- Fortified wines
- Whisky/bourbon whiskey
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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