Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Alcoholic Drinks Review - UK - July 2016

“The online channel is likely to benefit from the craft boom in particular, providing an alternative sales outlet for brands other than venues such as pubs/bars and supermarkets.”
– Chris Wisson, Senior Drinks Analyst

This report discusses the following key topics:

  • Craft looks set to continue to dominate the industry’s headlines 
  • Online drinks retailing has marked potential 
  • Beer and cider challenge wine as meal accompaniments

This Report explores usage of, and attitudes towards alcoholic drinks. This includes all types of alcohol, as well as low/non-alcoholic variants of drinks that typically contain alcohol (eg alcohol-free beer).

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
      • Executive Summary

          • The market
            • Tentative value growth expected in 2016
              • Figure 1: Best- and worst-case forecast value sales of the alcoholic drinks market, at current prices, 2011-21
            • UK consumers cutting back on alcohol
              • Alcoholic drink prices have risen dramatically
                • An ageing population could pose a threat to the market
                  • Companies and brands
                    • The continued rise of craft
                      • Flavoured NPD strong
                        • Adspend on alcoholic drinks is relatively flat
                          • The consumer
                            • Beer and still wine are the most popular alcoholic drinks
                              • Figure 2: Usage of alcoholic drinks, by location, May 2016
                            • A quarter of 18-24 drinkers worry about images on social media
                              • Beer enjoys the most frequent usage
                                • Sparkling wines as popular as Champagne for special occasions
                                  • Figure 3: Choice of alcoholic drinks for different occasions, May 2016
                                • 37% of in-home drinkers spend under £10 weekly
                                  • Only 13% of Brits use online drinks retailers
                                    • Figure 4: Enticements to use online retailers for buying alcoholic drinks, May 2016
                                  • What we think
                                  • Issues and Insights

                                    • Craft looks set to continue to dominate the industry’s headlines
                                      • The facts
                                        • The implications
                                          • Online drinks retailing has marked potential
                                            • The facts
                                              • The implications
                                                • Beer and cider challenge wine as meal accompaniments
                                                  • The facts
                                                    • The implications
                                                    • The Market – What You Need to Know

                                                      • Tentative value growth expected in 2016
                                                        • UK consumers cutting back on alcohol
                                                          • Alcoholic drink prices have risen dramatically
                                                            • An ageing population could pose a threat to the market
                                                              • Changes to the socio-economic make-up set to benefit the off-trade
                                                              • Market Size and Segmentation

                                                                • Tentative value growth expected in 2016
                                                                  • Forecast
                                                                    • Figure 5: Value and volume sales of alcoholic drinks, 2011-21
                                                                    • Figure 6: Best- and worst-case forecast value sales of the alcoholic drinks market, at current prices, 2011-21
                                                                    • Figure 7: Best- and worst-case forecast volume sales of the alcoholic drinks market, 2011-21
                                                                  • The impact of the EU referendum vote
                                                                    • Figure 8: Alternative scenarios for the alcoholic drinks market, 2016-2021
                                                                  • No immediate impact on consumers’ finances
                                                                    • The risk of an economic slowdown
                                                                      • On-premise to feel the heat if consumers hesitate to spend
                                                                      • Market Drivers

                                                                        • UK consumers cutting back on alcohol
                                                                          • New guidelines on alcohol intake
                                                                            • Alcoholic drink prices have risen dramatically
                                                                              • Figure 9: UK excise duty rates for selected alcoholic drinks, 2004-16
                                                                            • Pub closures remain commonplace
                                                                              • An ageing population could pose a threat to the market
                                                                              • Key Players – What You Need to Know

                                                                                • The continued rise of craft
                                                                                  • Flavoured NPD strong
                                                                                    • Online wine growing in popularity
                                                                                      • Adspend on alcoholic drinks is relatively flat
                                                                                      • Launch Activity and Innovation

                                                                                        • Selected innovation in beer
                                                                                          • The continued rise of craft
                                                                                            • Innovation in spirit beers (‘speers’)
                                                                                              • Selected innovation in cider
                                                                                                • A return to cloudy cider…
                                                                                                  • …but flavour innovation remains popular
                                                                                                    • Selected innovation in wine
                                                                                                      • High hopes for fruit-flavoured wines
                                                                                                        • Online wine growing in popularity
                                                                                                          • Sparkling wine also sees NPD activity
                                                                                                            • Selected innovation in spirits and liqueurs
                                                                                                              • Packaging is a common way of innovating
                                                                                                                • Flavoured drinks are hitting the sweet spot
                                                                                                                • Brand Communication and Promotion

                                                                                                                  • Adspend on alcoholic drinks is relatively flat
                                                                                                                    • Figure 10: Total above-the line, online display and direct mail advertising expenditure on alcoholic drinks, 2012-15
                                                                                                                    • Figure 11: Above-the line, online display and direct mail advertising spend on alcoholic drinks, by category, 2012-15
                                                                                                                  • Heineken and Molson Coors slash adspending…
                                                                                                                    • …while Diageo ramps it up
                                                                                                                      • Figure 12: Leading advertisers of alcoholic drinks, by above-the line, online display and direct mail advertising spend, by company, 2012-15
                                                                                                                      • Figure 13: Leading advertisers of alcoholic drinks, by above-the line, online display and direct mail advertising spend, by brand, 2012-15
                                                                                                                    • TV still leads the way but appears to be falling out of favour
                                                                                                                      • Figure 14: Above-the line, online display and direct mail advertising spend on alcoholic drinks, by channel, 2012-15
                                                                                                                    • Nielsen Media Research coverage
                                                                                                                    • The Consumer – What You Need to Know

                                                                                                                      • Beer and still wine are the most popular alcoholic drinks
                                                                                                                        • A quarter of 18-24 drinkers worry about images on social media
                                                                                                                          • Beer enjoys the most frequent usage
                                                                                                                            • Sparkling wines as popular as Champagne for special occasions
                                                                                                                              • 37% of in-home drinkers spend under £10 weekly
                                                                                                                                • Only 13% of Brits use online drinks retailers
                                                                                                                                • Usage of Alcoholic Drinks

                                                                                                                                  • Beer and still wine are the most popular types of alcoholic drink
                                                                                                                                    • Figure 15: Usage of alcoholic drinks, May 2016 and May 2015
                                                                                                                                  • Cider’s high penetration belies a category with issues
                                                                                                                                    • Sparkling wine’s popularity bubbling up
                                                                                                                                      • In-home consumption is more popular for most categories
                                                                                                                                          • Figure 16: Usage of alcoholic drinks, by location, May 2016
                                                                                                                                        • Consumers have wider repertoires when drinking at home
                                                                                                                                          • Figure 17: Repertoire of usage of alcoholic drinks, by location, May 2016
                                                                                                                                      • Alcoholic Drinks and Social Media

                                                                                                                                        • 20% of under-35s are worried about pictures of them drinking on social media
                                                                                                                                          • Figure 18: Concern about being pictured with alcoholic drinks on social media websites, May 2016
                                                                                                                                      • Frequency of Usage

                                                                                                                                        • Beer enjoys the most regular usage
                                                                                                                                          • Figure 19: Frequency of usage of alcoholic drinks among users, by type, May 2016
                                                                                                                                        • Only 53% of cider users drink it weekly
                                                                                                                                          • Weekend and post-6 pm are the most popular times to drink alcohol
                                                                                                                                          • Choice of Alcoholic Drinks for Different Occasions

                                                                                                                                            • Sparkling wines as popular as Champagne for special occasions
                                                                                                                                              • Figure 20: Favoured choice of alcoholic drink for selected occasions, May 2016
                                                                                                                                              • Figure 21: Most popular choice of alcoholic drinks for different occasions among men and women, May 2016
                                                                                                                                            • Wine dominates food-led occasions…
                                                                                                                                              • …while beer also dominates several drinking occasions
                                                                                                                                                • Spirits are particularly popular as late-night drinks
                                                                                                                                                • Spending on Alcoholic Drinks

                                                                                                                                                  • In-home drinkers are most likely to spend under £10 weekly
                                                                                                                                                    • Figure 22: In-home spend on alcoholic drinks per week and out of home spend on alcoholic drinks per occasion, May 2016
                                                                                                                                                  • £10-20 is the spend per occasion for 39% of out-of-home drinkers
                                                                                                                                                  • Alcoholic Drinks and the Online Channel

                                                                                                                                                    • Only 13% of Brits buy drinks online
                                                                                                                                                      • Figure 23: Usage of online retailers of alcoholic drinks, May 2016
                                                                                                                                                    • Half of adults could be wooed by online drinks retailers
                                                                                                                                                      • Figure 24: Enticements to use online retailers for buying alcoholic drinks, May 2016
                                                                                                                                                    • Free delivery key to boosting the use of online drinks retailers
                                                                                                                                                      • Craft drinks can tap into demand for a wider range online
                                                                                                                                                        • Other factors only garner limited interest
                                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                            • Abbreviations
                                                                                                                                                              • Consumer research methodology
                                                                                                                                                              • Appendix – Market Size and Forecast

                                                                                                                                                                  • Figure 25: Best- and worst-case forecasts for the total alcoholic drinks market, by value, 2016-21
                                                                                                                                                                  • Figure 26: Best- and worst-case forecasts for the total alcoholic drinks market, by volume, 2016-21
                                                                                                                                                                • Forecast methodology
                                                                                                                                                                  • Market segmentation
                                                                                                                                                                    • Figure 27: Value sales of alcoholic drinks, by category, 2011-16
                                                                                                                                                                    • Figure 28: Volume sales of alcoholic drinks, by category, 2011-16

                                                                                                                                                                Companies Covered

                                                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                                                Alcoholic Drinks Review - UK - July 2016

                                                                                                                                                                £1,995.00 (Excl.Tax)