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American Lifestyles 2013: Five Years Later - US - 2013

“Nearly four years into the economic recovery, the labor market remains historically weak and median household incomes have yet to return to pre-recession levels. The lingering effects of the worst economic downturn since the ‘Great Depression’ of the 1930s have consumers retaining a budget mindset that applies to purchasing across nearly all categories. However, consumers—whether they like to admit it or not—have increased their spending while they continue to look for the best deals.”

– Fiona O’Donnell, Senior Lifestyles & Leisure Analyst

Some questions answered in this report include:

  • What recession-induced behaviors will consumers continue to practice?
  • Has the recession altered perceptions of what is luxury vs. necessity?
  • How will Millennial spending impact key consumer categories?
  • What is the impact of the growing Hispanic population?

 

Five years after recession took hold of the country, the U.S. in 2013 in some respects doesn’t look vastly different than it did in 2008—unemployment remains historically high, median household income has continued to decline, birthrates have yet to pick up, global economic crises remain central to international media, and if the country isn’t going over a “fiscal cliff” it’s under sequester as the administration works to alleviate the country’s deficit and balance the budget. Clearly, although the recession officially ended in July 2009, a lingering economic hangover remains that continues to impact Americans’ sense of priorities and their approach to spending.

American Lifestyles 2013: Five Years Later reviews how consumer behavior has changed over the past five years as a result of the economic downturn and how these changes have impacted spending across 15 consumer markets. The report examines how markets have weathered the recession and also speculates on how they will fare over the next five years and which sectors within categories will drive growth.

The report looks at motivations behind changes in spending and offers an evaluation of how the perception of luxury vs. necessity has changed. The report also reviews how the pinch on household budgets due to rising prices on necessities has impacted spending in discretionary areas. An analysis of how consumers choose to allocate extra spending money in 2013 vs. 2008 is also included to offer a picture of Americans’ spending priorities.

 

This report builds on the analysis presented in Mintel’s American Lifestyles—U.S., January 2012, as well as the 2011, 2010, 2009, 2008, and 2007 reports of the same title. The report also references more than 80 other Mintel reports across 15 consumer markets that include: food (at home); dining out; alcoholic beverages (at home); alcoholic beverages (out of home); non-alcoholic beverages (at home); beauty and personal care; healthcare remedies; household care; clothing, footwear, and accessories; technology and communications; vacations and tourism; leisure and entertainment; home and garden; automotive and transport; and financial services.

Each of the 15 market sections of this report (as noted above) contains a listing of the components that make up consumer expenditure unique to that category.

 

 

Liqueurs - UK - January 2012

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • The people
                        • Figure 1: Total U.S. population distribution, by age, 2008-18
                      • Multicultural America
                        • Figure 2: Share of total U.S. population by race/Hispanic origin, 2008 vs. 2013
                      • The economy
                        • Figure 3: Consumer confidence and unemployment, annual averages, 2000-12
                      • Median household income continues decline post-recession
                        • Figure 4: Median household income in inflation-adjusted dollars, 2001-12*
                      • Changes to spending habits and reasons
                        • Figure 5: Perceived change in spend on 13 consumer categories in 2012 compared to 2011, January 2013
                      • Spending more
                        • Figure 6: Reasons for spending more in 2012 compared to 2011, part I, January 2013
                        • Figure 7: Reasons for spending more in 2012 compared to 2011, part II, January 2013
                      • Spending less
                        • Figure 8: Reasons for spending less in 2012 compared to 2011, part I, January 2013
                        • Figure 9: Reasons for spending less in 2012 compared to 2011, part II, January 2013
                      • Expenditure overview
                        • Figure 10: Change in consumer expenditure part I, 2007-12 (est.) vs. 2013-17 (forecast)
                        • Figure 11: Change in consumer expenditure, part II, 2007-12 (est.) vs. 2013-17 (forecast)
                      • Behaviors and lifestyles driving spending changes
                        • Figure 12: Behaviors driving spending changes, January 2013
                      • Americans’ conservative views on spending translates to lifestyle changes
                        • Figure 13: Lifestyle factors driving spending changes, January 2013
                      • How extra money is spent
                        • Figure 14: How extra money is spent, January 2013
                      • What we think
                      • Issues in the Market

                          • What recession-induced behaviors will consumers continue to practice?
                            • Has the recession altered perceptions of what is luxury vs. necessity?
                              • “Self-investment” is a necessity
                                • Quality improvements, innovation push former necessities to luxury status or obsolescence
                                  • Former luxuries that are now necessities include items related to technology
                                    • How will Millennial spending impact key consumer categories?
                                      • What is the impact of the growing Hispanic population?
                                      • The U.S. Five Years Later: The People

                                        • Key points
                                          • Demographic and social trends impacting the population
                                            • Population and growth projections
                                              • Figure 15: Total U.S. population trends and projections, 2008-18
                                            • Birthrate
                                              • Figure 16: Total number of births in the U.S., and fertility rate, 2001-11
                                            • Age structure and growth projections
                                              • Figure 17: Total U.S. population distribution, by age, 2008-18
                                            • Race and Hispanic origin population size and growth projections
                                              • Figure 18: Share of total U.S. population by race/Hispanic origin, 2008 vs. 2013
                                            • Growth in multicultural groups outpaces the (currently) white majority
                                              • Figure 19: Total U.S. population growth trends, by race/Hispanic origin, 2008-18, 2008-13, and 2013-18
                                            • Marital status
                                                • Figure 20: Marital status in the U.S., by age, 2012
                                              • Household trends
                                                • Household trends, numbers and size
                                                    • Figure 21: Total U.S. households, 2002-12
                                                  • Homeownership
                                                    • Figure 22: Change in homeownership rate in the U.S., by age of householder, 2012 vs. 2007
                                                  • Household types
                                                    • Figure 23: Household types in the U.S., by age of householder, 2012
                                                  • Presence of children in households
                                                      • Figure 24: Total U.S. households by presence of own children, 2002-12
                                                  • The U.S. Five Years Later: The Economy

                                                    • Key points
                                                      • Macro-economic factors
                                                        • GDP and PCE
                                                            • Figure 25: GDP and PCE change from previous period, Q1 2007-Q4 2012
                                                          • DPI
                                                            • Increased payroll taxes may be to blame for drop in DPI
                                                              • Figure 26: DPI change from previous period, January 2007-January 2013
                                                            • Personal economics
                                                              • Unemployment and underemployment
                                                                • Figure 27: Unemployment and underemployment, January 2007-February 2013
                                                              • Labor force participation
                                                                • Figure 28: Labor force participation rate, January 2007-February 2013
                                                              • Consumer confidence
                                                                • Figure 29: Consumer Sentiment Index, January 2007-February 2013
                                                              • Unemployment rate impacts consumer confidence
                                                                • Figure 30: Consumer confidence and unemployment, annual averages, 2000-12
                                                              • Median household income
                                                                • Figure 31: Median household income in inflation-adjusted dollars, 2001-12*
                                                              • Real personal income stagnant
                                                                • Figure 32: Real personal income, 2000-13
                                                              • Consumer expenditures
                                                                  • Figure 33: Percent change in annual consumer expenditures across 15 categories, 2007-12
                                                              • Changes to Spending Habits

                                                                • Key points
                                                                  • Consumers more likely to say they’ve reduced rather than increased spending
                                                                    • Spending increase on in-home food not just a trade down from dining out, but much more
                                                                        • Figure 34: Perceived change in spend on 13 consumer categories in 2012 compared to 2011, January 2013
                                                                      • Demographics behind changes to spending habits
                                                                        • Age: younger spending more, older spending less
                                                                          • Young Boomers most likely to be struggling
                                                                            • Household income: least affluent continue to cut back, wealthy spending more
                                                                              • Figure 35: Perceived change in spend, by gender, age, and household income indexed to the average, January 2013
                                                                            • Multicultural groups show greatest swings in spending
                                                                              • Figure 36: How spending changes by race/Hispanic origin compare to the average, January 2013
                                                                          • Reasons for Spending More/Spending Less

                                                                            • Key points
                                                                              • Key reasons behind changes to spending habits, overall
                                                                                • Saving money vs. treating
                                                                                  • Price changes
                                                                                    • Change of circumstances
                                                                                      • Switching product type, brand, or store
                                                                                        • Figure 37: Reasons for spending more/less on 13 consumer categories in 2012 compared to 2011, January 2013
                                                                                      • Reasons for spending more by category
                                                                                          • Figure 38: Reasons for spending more on 13 consumer categories in 2012 compared to 2011, January 2013
                                                                                        • Reasons for spending less by category
                                                                                            • Figure 39: Reasons for spending less on 13 consumer categories in 2012 compared to 2011, January 2013
                                                                                        • Expenditure Overview

                                                                                          • Overview
                                                                                            • Key points
                                                                                              • Food (at home)
                                                                                                • Dining out
                                                                                                  • Alcoholic beverages (at home)
                                                                                                    • Alcohol beverages (out of home)
                                                                                                      • Non-alcoholic beverages (at home)
                                                                                                        • Beauty and personal care
                                                                                                          • Healthcare remedies
                                                                                                            • Household care
                                                                                                              • Clothing, footwear, and accessories
                                                                                                                • Technology and communications
                                                                                                                  • Vacations and tourism
                                                                                                                    • Leisure and entertainment
                                                                                                                      • Home and garden
                                                                                                                        • Automotive and transport
                                                                                                                          • Financial services
                                                                                                                            • Figure 40: Change in consumer expenditure across 15 categories, 2007-12 (est.) vs. 2013-17 (forecast)
                                                                                                                        • Food (At Home)

                                                                                                                            • Key points
                                                                                                                              • Winners and losers for 2013
                                                                                                                                • Figure 41: Total U.S. consumer expenditure on food for at-home consumption at current prices, 2007-12
                                                                                                                              • Yogurt, snack foods, candy, sugar have benefited from the recession
                                                                                                                                • It’s all Greek for yogurt
                                                                                                                                  • Speaking of snacks
                                                                                                                                    • How sweet it is
                                                                                                                                      • Sugar and sweeteners
                                                                                                                                        • Baby food and milk have struggled
                                                                                                                                          • Taking care of (fewer) babies…
                                                                                                                                            • Milking it, or not
                                                                                                                                              • Looking forward
                                                                                                                                                • Figure 42: Total U.S. consumer expenditure and fan chart forecast of food (at home) at current prices, 2007-17
                                                                                                                                              • Changing consumer spending habits
                                                                                                                                                • Figure 43: Perceived change in spend on in-home food in 2012 compared to 2011, January 2013
                                                                                                                                              • Obesity and health concerns drive a desire for BFY options
                                                                                                                                                • Nation’s economic health factors into spending on food at home
                                                                                                                                                  • Rising prices drive increased spending
                                                                                                                                                    • Figure 44: Reasons for spending more/less on in-home food in 2012 compared to 2011, January 2013
                                                                                                                                                  • What we think
                                                                                                                                                  • Dining Out

                                                                                                                                                      • Key points
                                                                                                                                                        • Although cautious, consumers are eating out
                                                                                                                                                            • Figure 45: Total U.S. consumer expenditure on dining out at current prices, 2007-12
                                                                                                                                                          • Fast food, pizza, and family concepts benefit most from Millennials and Hispanics
                                                                                                                                                            • Steakhouses need new menu items and pricing to stay relevant
                                                                                                                                                              • Social media helps promote restaurants’ promotions, values, and buzz
                                                                                                                                                                • Looking forward
                                                                                                                                                                  • Figure 46: Total U.S. consumer expenditure and fan chart forecast of dining out at current prices, 2007-17
                                                                                                                                                                • Consumers plan to spend less when dining out this year
                                                                                                                                                                  • Figure 47: Perceived change in spend on eating out in 2012 compared to 2011, January 2013
                                                                                                                                                                • Most consumers do not order alcoholic beverages when eating out
                                                                                                                                                                  • Higher incomes translate to increased alcohol sales
                                                                                                                                                                    • Consumers will continue to spend cautiously on dining out
                                                                                                                                                                      • Figure 48: Reasons for spending more/less on eating out in 2012 compared to 2011, January 2013
                                                                                                                                                                    • What we think
                                                                                                                                                                    • Alcoholic Beverages (At Home)

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Increased innovations inspire curiosity among consumers aged 21+
                                                                                                                                                                            • Figure 49: Total U.S. consumer expenditure on alcoholic beverages for at-home consumption at current prices, 2007-12
                                                                                                                                                                          • Millennials drive the market; consumers overall say they are cutting back
                                                                                                                                                                            • American-made beer and wine, flavored spirits fuel positive performance
                                                                                                                                                                              • Craft beer
                                                                                                                                                                                • Domestic wine
                                                                                                                                                                                  • Vodka and whiskey/whisky
                                                                                                                                                                                    • Domestic beer, imported wine, and gin fail to adapt to changing market
                                                                                                                                                                                      • Domestic beer
                                                                                                                                                                                        • Imported wine
                                                                                                                                                                                          • Gin
                                                                                                                                                                                            • Looking forward
                                                                                                                                                                                              • Figure 50: Total U.S. consumer expenditure and fan chart forecast of alcoholic beverages for at-home consumption at current prices, 2007-17
                                                                                                                                                                                            • Changing consumer spending habits
                                                                                                                                                                                              • Cost of on-premise consumption keeps consumers at home
                                                                                                                                                                                                • Young men most likely to have increased spending
                                                                                                                                                                                                  • Figure 51: Perceived change in spend on alcoholic drinks (in home) in 2012 compared to 2011, January 2013
                                                                                                                                                                                                • Young men dedicate some of their extra earnings to alcohol
                                                                                                                                                                                                  • Cost of alcohol main deterrent, while alcohol serves as a treat for others
                                                                                                                                                                                                    • Figure 52: Reasons for spending more/less on alcoholic drinks (at home) in 2012 compared to 2011, January 2013, January 2013
                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                  • Alcoholic Beverages (Out Of Home)

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • The on-premise alcohol market is slowly recovering from the economy
                                                                                                                                                                                                          • Figure 53: Total U.S. consumer expenditure on alcoholic beverages (out of home) at current prices, 2007-12
                                                                                                                                                                                                        • Fast casual and casual dining restaurants have benefited
                                                                                                                                                                                                          • Fine dining restaurants have struggled to maintain sales
                                                                                                                                                                                                            • Looking forward
                                                                                                                                                                                                              • Figure 54: Total U.S. consumer expenditure and fan chart forecast of alcoholic beverages (out of home) at current prices, 2007-17
                                                                                                                                                                                                            • Changing consumer spending habits
                                                                                                                                                                                                              • Figure 55: Perceived change in spend on alcoholic drinks (out of home) in 2012 compared to 2011, January 2013
                                                                                                                                                                                                            • Drinking out of home comes with risk
                                                                                                                                                                                                              • Gender, age, affluence factor into spending changes
                                                                                                                                                                                                                • Reasons for changes to consumer spending habits
                                                                                                                                                                                                                  • Figure 56: Reasons for spending more/less on alcoholic drinks (out of home) in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                • Non-alcoholic Beverages (At Home)

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Price increases, economic woes cause consumers to prioritize purchases
                                                                                                                                                                                                                        • Figure 57: Total U.S. consumer expenditure on non-alcoholic beverages at current prices, 2007-12
                                                                                                                                                                                                                      • Caffeinated segments lead non-alcoholic beverage performance
                                                                                                                                                                                                                        • Energy drinks
                                                                                                                                                                                                                          • Coffee
                                                                                                                                                                                                                            • Calories, agricultural issues inhibit growth in fruit juice, soft drinks
                                                                                                                                                                                                                              • Carbonated soft drinks
                                                                                                                                                                                                                                • Fruit juice and juice drinks
                                                                                                                                                                                                                                  • Looking forward
                                                                                                                                                                                                                                    • Figure 58: Total U.S. consumer expenditure and fan chart forecast of non-alcoholic beverages at current prices, 2007-17
                                                                                                                                                                                                                                  • Consumers stick with status quo in non-alcoholic beverage purchases
                                                                                                                                                                                                                                    • Figure 59: Comparison of spend on drinks (non-alcoholic) in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                  • Millennials make room for beverage “treats”
                                                                                                                                                                                                                                    • Price increases spur increased spending, savings inspire cutbacks
                                                                                                                                                                                                                                      • Figure 60: Reasons for spending more/less on drinks (non-alcoholic) in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                    • Beauty and Personal Care

                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                          • Beauty industry remains buoyant despite economic downturn
                                                                                                                                                                                                                                            • Figure 61: Total U.S. consumer expenditure on beauty and personal care at current prices, 2007-12
                                                                                                                                                                                                                                          • Beauty products that replicate professional services drive category growth
                                                                                                                                                                                                                                            • Nail color and care
                                                                                                                                                                                                                                              • Facial skincare
                                                                                                                                                                                                                                                • Little growth among category basics such as shampoo, body care
                                                                                                                                                                                                                                                  • Body care
                                                                                                                                                                                                                                                    • Shampoo
                                                                                                                                                                                                                                                      • Looking forward
                                                                                                                                                                                                                                                        • Figure 62: Total U.S. consumer expenditure and fan chart forecast of beauty and personal care at current prices, 2007-17
                                                                                                                                                                                                                                                      • Consumers allocate spending differently depending on segment
                                                                                                                                                                                                                                                        • Figure 63: Perceived change in spend on beauty products and toiletries in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                      • Young women, Hispanics more apt to treat themselves
                                                                                                                                                                                                                                                        • Price increases result in increased spending for some
                                                                                                                                                                                                                                                          • Consumers are looking to save money
                                                                                                                                                                                                                                                            • Figure 64: Reasons for spending more/less on beauty products and toiletries in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                          • Healthcare Remedies

                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                • Economic downturn has little effect on healthcare industry
                                                                                                                                                                                                                                                                  • Health insurance coverage and healthcare costs
                                                                                                                                                                                                                                                                    • PPACA
                                                                                                                                                                                                                                                                      • Obesity rates
                                                                                                                                                                                                                                                                        • Americans becoming more proactive about their health
                                                                                                                                                                                                                                                                          • Figure 65: Total U.S. consumer expenditure on healthcare remedies at current prices, 2007-12
                                                                                                                                                                                                                                                                        • Illness prevention and treatment fuels growth in healthcare industry
                                                                                                                                                                                                                                                                          • Bad news for economy was good news for vitamins
                                                                                                                                                                                                                                                                            • When prevention isn’t enough
                                                                                                                                                                                                                                                                              • Product availability limits sales of analgesics
                                                                                                                                                                                                                                                                                • Looking forward
                                                                                                                                                                                                                                                                                  • Figure 66: Total U.S. consumer expenditure and fan chart forecast of healthcare remedies at current prices, 2007-17
                                                                                                                                                                                                                                                                                • Majority maintain status quo in healthcare products spending
                                                                                                                                                                                                                                                                                  • Figure 67: Perceived change in spend on healthcare products in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                • Reasons for changes to consumer spending habits
                                                                                                                                                                                                                                                                                  • Looking for deals leads discussions online
                                                                                                                                                                                                                                                                                    • Figure 68: Reasons for spending more/less on healthcare products in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                  • Household Care

                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                        • Household care market relatively stable
                                                                                                                                                                                                                                                                                            • Figure 69: Total U.S. consumer expenditure on household care products at current prices, 2007-12
                                                                                                                                                                                                                                                                                          • Household paper products continue to see growth
                                                                                                                                                                                                                                                                                            • Single-dose packs and tablets drive sales for dishwashing products
                                                                                                                                                                                                                                                                                              • Laundry care has struggled, but turnaround expected
                                                                                                                                                                                                                                                                                                • Air fresheners struggle
                                                                                                                                                                                                                                                                                                  • Household cleaning products also face challenges
                                                                                                                                                                                                                                                                                                    • Looking forward
                                                                                                                                                                                                                                                                                                      • Figure 70: Total U.S. consumer expenditure and fan chart forecast of household care at current prices, 2007-17
                                                                                                                                                                                                                                                                                                    • Most consumers spending the same amount on household care
                                                                                                                                                                                                                                                                                                      • Figure 71: Perceived change in spend on household care in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                                    • Price increases drive greater expenditure in the category
                                                                                                                                                                                                                                                                                                      • Saving money is main reason for spending less
                                                                                                                                                                                                                                                                                                        • Figure 72: Comparison of spend on household care in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                      • Clothing, Footwear, and Accessories

                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                            • Desire to indulge salvages category volatility caused by economic turmoil
                                                                                                                                                                                                                                                                                                              • Figure 73: Total U.S. consumer expenditure on clothing, footwear, and accessories at current prices, 2007-12
                                                                                                                                                                                                                                                                                                            • Men's and women's footwear prospered despite the recession
                                                                                                                                                                                                                                                                                                              • Fashion/costume jewelry driven by self-indulgence, desire
                                                                                                                                                                                                                                                                                                                • Change in lifestyles and workplace limit demand for men’s dress attire
                                                                                                                                                                                                                                                                                                                  • Looking forward
                                                                                                                                                                                                                                                                                                                    • Figure 74: Total U.S. consumer expenditure and fan chart forecast of clothing, footwear, and accessories at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                  • Increases in spending on clothing/accessories means sacrifices in other categories
                                                                                                                                                                                                                                                                                                                    • Figure 75: Perceived change in spend on clothing and accessories (including footwear) in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                                                  • Multicultural groups and their influential roles in apparel/footwear spending
                                                                                                                                                                                                                                                                                                                    • Apart from price increases, “treats” are key to more spending
                                                                                                                                                                                                                                                                                                                        • Figure 76: Reasons for spending more/less on clothing and accessories (including footwear) in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                      • Technology and Communications

                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                            • Mobile hardware and services drives increased spending
                                                                                                                                                                                                                                                                                                                              • Figure 77: Total U.S. consumer expenditure on communications and technology at current prices, 2007-12
                                                                                                                                                                                                                                                                                                                            • Multifunction devices benefit from the recession
                                                                                                                                                                                                                                                                                                                              • TVs, single-function handhelds suffer from recessionary trade-offs
                                                                                                                                                                                                                                                                                                                                • Looking forward
                                                                                                                                                                                                                                                                                                                                  • Figure 78: Total U.S. consumer expenditure and fan chart forecast of communications and technology at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                • Cell plans provide easy lever for trading up and down
                                                                                                                                                                                                                                                                                                                                  • Figure 79: Perceived change in spend on technology and communications in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                                                                • Consumers hold on to core CE purchases for the home
                                                                                                                                                                                                                                                                                                                                  • Middle- and high-income consumers, 18-34s most likely to be spending more
                                                                                                                                                                                                                                                                                                                                    • Tech product release schedule races ahead of consumer needs
                                                                                                                                                                                                                                                                                                                                      • Figure 80: Reasons for spending more/less on technology and communications in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                    • Vacations and Tourism

                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                          • Fortunes of the vacation and tourism market tied to economic health
                                                                                                                                                                                                                                                                                                                                            • Staycations provide a temporary answer
                                                                                                                                                                                                                                                                                                                                              • Tech advances allow consumers to search for best deals
                                                                                                                                                                                                                                                                                                                                                • Figure 81: Total U.S. consumer expenditure on vacations and tourism at current prices, 2007-12
                                                                                                                                                                                                                                                                                                                                              • Travel sentiment provides an indicator of the market
                                                                                                                                                                                                                                                                                                                                                  • Figure 82: Traveler Sentiment Index, March 2007-February 2013
                                                                                                                                                                                                                                                                                                                                                • Lower-cost travel alternatives have benefited from the recession
                                                                                                                                                                                                                                                                                                                                                  • Airlines
                                                                                                                                                                                                                                                                                                                                                    • Intercity buses
                                                                                                                                                                                                                                                                                                                                                      • Accommodations
                                                                                                                                                                                                                                                                                                                                                        • Hoteliers and travel agencies struggled
                                                                                                                                                                                                                                                                                                                                                          • Hotels
                                                                                                                                                                                                                                                                                                                                                            • (Most) travel agencies fortunes fell with recession, bouncing back in aftermath
                                                                                                                                                                                                                                                                                                                                                              • Looking forward
                                                                                                                                                                                                                                                                                                                                                                • Figure 83: Total U.S. consumer expenditure and fan chart forecast of vacations and tourism at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                              • Changing consumer spending habits
                                                                                                                                                                                                                                                                                                                                                                • Figure 84: Perceived change in spend on vacations in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                                                                                              • Spending on vacations largely a factor of household income
                                                                                                                                                                                                                                                                                                                                                                • Downwardly mobile consumers still want to go on vacation
                                                                                                                                                                                                                                                                                                                                                                  • Pricing pressure drives consumers to cut back
                                                                                                                                                                                                                                                                                                                                                                      • Figure 85: Reasons for spending more/less on vacations in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                    • Leisure and Entertainment

                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                          • Leisure and entertainment spend grows steadily post-recession
                                                                                                                                                                                                                                                                                                                                                                            • Figure 86: Total U.S. consumer expenditure on leisure and entertainment at current prices, 2007-12
                                                                                                                                                                                                                                                                                                                                                                          • Cable services and pet products have benefited from the recession
                                                                                                                                                                                                                                                                                                                                                                            • Cable, satellite TV, and theater
                                                                                                                                                                                                                                                                                                                                                                              • Pets and pet care
                                                                                                                                                                                                                                                                                                                                                                                • Video media rentals struggle; gambling takes a hit
                                                                                                                                                                                                                                                                                                                                                                                  • Video media rentals
                                                                                                                                                                                                                                                                                                                                                                                    • Gambling
                                                                                                                                                                                                                                                                                                                                                                                      • Looking forward
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 87: Total U.S. consumer expenditure and fan chart forecast of leisure and entertainment at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                      • Consumers are five times more likely to say they are spending less
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 88: Perceived change in spend on leisure/entertainment in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                                                                                                                      • Dads likely to be the bigger spenders on leisure and entertainment
                                                                                                                                                                                                                                                                                                                                                                                        • Age and income impact leisure spending
                                                                                                                                                                                                                                                                                                                                                                                          • Lower incomes, home entertainment impacting leisure spending habits
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 89: Reasons for spending more/less on leisure/entertainment in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                          • Home and Garden

                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                • Refocus on home drives home and garden market
                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 90: Total U.S. consumer expenditure on home and garden at current prices, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                • Major appliances and other big-ticket categories slow to recover
                                                                                                                                                                                                                                                                                                                                                                                                  • Signs of growth and change
                                                                                                                                                                                                                                                                                                                                                                                                    • Consumers stay focused on home in aftermath of recession
                                                                                                                                                                                                                                                                                                                                                                                                      • Looking forward
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 91: Total U.S. consumer expenditure and fan chart forecast of home and garden at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                      • Changing consumer spending habits
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 92: Perceived change in spend on home and garden in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                      • Economizing mindset puts emphasis on getting the best deal
                                                                                                                                                                                                                                                                                                                                                                                                        • Big-ticket categories driven by need, change of circumstance
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 93: Reasons for spending more/less on home and garden in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                        • Automotive and Transportation

                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                              • Automotive expenditures up; still below pre-recessionary level
                                                                                                                                                                                                                                                                                                                                                                                                                • Motor vehicle sales
                                                                                                                                                                                                                                                                                                                                                                                                                  • Leisure vehicles
                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 94: Total U.S. consumer expenditure on automotive and transportation, at current prices, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                  • Automotive purchasing benefits from release of pent-up demand
                                                                                                                                                                                                                                                                                                                                                                                                                    • Automotive service care and DIY auto maintenance relatively stable
                                                                                                                                                                                                                                                                                                                                                                                                                      • Looking forward
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 95: Total U.S. consumer expenditure and fan chart forecast of automotive and transportation at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                      • U.S. may have reached “peak car”; studies show consumers driving less
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 96: Frequency of using a bike instead of driving, or using public transportation, December 2012
                                                                                                                                                                                                                                                                                                                                                                                                                        • Urban renewal impacting auto ownership, miles driven, with Millennials
                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial Services

                                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial services marketplace still recovering from crisis of 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 97: Total U.S. consumer expenditures on financial services at current prices, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                • Portfolio managers have benefited from the impact of the Great Recession
                                                                                                                                                                                                                                                                                                                                                                                                                                  • A number of financial services providers are struggling
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Looking forward
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 98: Total U.S. consumer expenditure and fan chart forecast of personal financial services at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Changing consumer habits
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 99: U.S. savings rate, 2000-12
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumers want the industry to help them focus on constraint
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 100: Have more control of their finances by using a debit card, by age, December 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Younger Baby Boomers least economically secure
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 101: Financial situation of household, by age, December 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 102: Total amount saved in all savings and investment accounts, by age, December 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Behaviors Driving Spending Changes

                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumers retain budgeting behaviors
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 103: Behaviors driving spending changes, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Consumers say they are paying more attention to prices since recession
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 104: Spending changes driven by paying more attention to the price of products, by gender, age, and household income, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Couponing remains popular
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 105: Spending changes driven by using coupons/vouchers, by gender, age, and household income, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Women, 18-24s, upper-middle-income households thrilled by bargains
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 106: Spending changes driven by thrill of bargains, by gender, age, and household income, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Lifestyle Factors Driving Spending Changes

                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Cautious approach to spending manifests in other restraints to lifestyle
                                                                                                                                                                                                                                                                                                                                                                                                                                                • “You get what you pay for” doesn’t always apply to quality time with family
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • No time (or money) for vacation
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Healthy people, healthy planet
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 107: Lifestyle factors driving spending changes, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Increase in home cooking, once recession driven, now “cool” thing to do
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 108: Cooking/baking more often from scratch over the past five years, by gender, age, and household income, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • “Cocooning,” also once a recession concession, remains a focal point
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 109: Entertaining more at home rather than going out over the past five years, by gender, age, and household income, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • DIY morphs from financial necessity to point of personal pride
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 110: Doing more DIY projects over the past five years, by gender, age, and household income, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • How Extra Money is Spent

                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Americans’ spending priorities in 2013 trend similarly to those in 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Paying off debt and saving money are top priorities
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • More respondents shift extra funds to college savings
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Dining out remains at the top of the list—but for a much smaller share of respondents
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Fewer shift “extra” money toward vacations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 111: How extra money is spent, January 2013 vs. July 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Millennials more inclined to spend across a variety of categories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 112: How extra money is spent, Millennials vs. the average, January 2013 vs. July 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix: Population and Demographics Tables

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 113: Total U.S. population trends and projections, 2000-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 114: Total number of births in the U.S., and fertility rate, 2001-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 115: Population, by age, 2008-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 116: Total U.S. population by race/Hispanic origin, 2008-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 117: Marital status in the U.S., by age, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 118: Total U.S. households, 2002-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 119: Household types in the U.S., by age of householder, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 120: Total U.S. households, by presence of own children, 2002-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 121: Homeownership rate in the U.S., by age of householder, 2001-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix: Market Size Tables

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 122: Total U.S. consumer expenditure on food for at-home consumption at current prices, 2007-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 123: Total U.S. consumer expenditure on food for at-home consumption at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 124: Total U.S. consumer expenditure on dining out at current and constant prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 125: Total U.S. consumer expenditure on dining out at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 126: Total U.S. consumer expenditure on alcoholic beverages for at-home consumption, at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 127: Total U.S. consumer expenditure on alcoholic beverages for at-home consumption at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 128: Total U.S. consumer expenditure on alcoholic beverages (out of home) at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 129: Total U.S. consumer expenditure on alcoholic beverages (out of home) at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 130: Total U.S. consumer expenditure on non-alcoholic beverages at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 131: Total U.S. consumer expenditure on non-alcoholic beverages at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 132: Total U.S. consumer expenditure on beauty and personal care at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 133: Total U.S. consumer expenditure on beauty and personal care at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 134: Total U.S. consumer expenditure on healthcare remedies at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 135: Total U.S. consumer expenditure on healthcare remedies at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 136: Total U.S. consumer expenditure on household care products at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 137: Total U.S. consumer expenditure on household care products at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 138: Total U.S. consumer expenditure on clothing, footwear, and accessories at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 139: Total U.S. consumer expenditure on clothing, footwear, and accessories at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 140: Total U.S. consumer expenditure on communications and technology at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 141: Total U.S. consumer expenditure on communications and technology at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 142: Total U.S. consumer expenditure on vacations and tourism at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 143: Total U.S. consumer expenditure on vacations and tourism at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 144: Total U.S. consumer expenditure on leisure and entertainment at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 145: Total U.S. consumer expenditure on leisure and entertainment at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 146: Total U.S. consumer expenditure on home and garden at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 147: Total U.S. consumer expenditure on home and garden at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 148: Total U.S. consumer expenditure on automotive and transportation at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 149: Total U.S. consumer expenditure on automotive and transportation at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 150: Total U.S. consumer expenditure on personal finance at current prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 151: Total U.S. consumer expenditure on personal finance at inflation-adjusted prices, 2007-17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix: Changes to Spending Habits

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 152: Perceived change in spend, in order of spending more by spending category, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 153: Perceived change in spend, in order of spending about the same by spending category, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 154: Perceived spending less vs. spending more, by spending category, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 155: Perceived change in spend, in order of spending less, by spending category, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Spending more compared to last year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 156: Perceived spending more, by spending category, by gender, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 157: Perceived spending more, by spending category, by age, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 158: Perceived spending more, by spending category, by household income, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 159: Perceived spending more, by spending category, by gender and age, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 160: Perceived spending more, by spending category, by race/Hispanic origin, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 161: Perceived spending more, by spending category, by generation, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 162: Perceived spending more, by spending category, by presence of children in household, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 163: Perceived spending more, by spending category, by mother/father status, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Spending about the same
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 164: Perceived spending about the same, by spending category, by gender, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 165: Perceived spending about the same, by spending category, by age, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 166: Perceived spending about the same, by spending category, by household income, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 167: Perceived spending about the same, by spending category, by gender and age, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 168: Perceived spending about the same, by spending category, by race/Hispanic origin, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 169: Perceived spending about the same, by spending category, by generation, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 170: Perceived spending about the same, by spending category, by presence of children in household, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 171: Perceived spending about the same, by spending category, by mother/father, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Spending less
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 172: Perceived spending less, by spending category, by gender, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 173: Perceived spending less, by spending category, by age, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 174: Perceived spending less, by spending category, by household income, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 175: Perceived spending less, by spending category, by gender and age, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 176: Perceived spending less, by spending category, by race/Hispanic origin, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 177: Perceived spending less, by spending category, by generation, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 178: Perceived spending less, by spending category, by presence of children in household, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 179: Perceived spending less, by spending category, by mother/father, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix: Reasons for Spending More/Less

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 180: Reasons for spending more on 13 consumer categories in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 181: Reasons for spending less on 13 consumer categories in 2012 compared to 2011, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix: Behaviors Driving Spending Changes

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 182: Behaviors driving spending changes, by gender, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 183: Behaviors driving spending changes, by age, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 184: Behaviors driving spending changes, by household income, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 185: Behaviors driving spending changes, by gender and age, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 186: Behaviors driving spending changes, by race/Hispanic origin, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 187: Behaviors driving spending changes, by generation, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 188: Behaviors driving spending changes, by presence of children in household, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 189: Behaviors driving spending changes, by mother/father, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix: Lifestyle Factors Driving Spending Changes

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 190: Lifestyle factors driving spending changes, by gender, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 191: Lifestyle factors driving spending changes, by age, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 192: Lifestyle factors driving spending changes, by household income, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 193: Lifestyle factors driving spending changes, by gender and age, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 194: Lifestyle factors driving spending changes, by race/Hispanic origin, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 195: Lifestyle factors driving spending changes, by generation, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 196: Lifestyle factors driving spending changes, by presence of children in household, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 197: Lifestyle factors driving spending changes, by mother/father, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix: How Extra Money is Spent

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 198: How extra money is spent, by gender, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 199: How extra money is spent, by age, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 200: How extra money is spent, by household income, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 201: How extra money is spent, by gender and age, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 202: How extra money is spent, by race/Hispanic origin, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 203: How extra money is spent, by generation, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 204: How extra money is spent, by presence of children in household, January 2013

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • TGI Friday's

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  American Lifestyles 2013: Five Years Later - US - 2013

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  £3,199.84 (Excl.Tax)