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American Lifestyles - US - April 2016

Description

Mintel’s 2016 Consumer Trend, Balance or Bust describes consumers’ efforts to achieve balance in a world that offers seemingly unlimited choices. Instead of acting in moderation, people are finding a middle ground by vacillating between extremes.

As a strengthening economy improves individuals’ financial situations, they face myriad choices in how to spend their money. Some consumers continue with the financial prudence they adopted during the recession, while others spend more freely – enjoying their discretionary funds by spending in experiential categories such as dining and entertainment. However, most Americans are doing both – balancing their financial responsibilities by paying down debt and saving, while still setting aside funds to treat themselves when they can.

This Report provides a comprehensive overview of Americans’ total spending including 18 consumer markets. A demographic profile of Americans and future projections, as well as an examination of the economic conditions and issues impacting Americans are also included. An in-depth analysis of Americans’ purchasing priorities and how they seek to find balance, financial and otherwise, is also evaluated.

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • America today
            • America in 2016
              • The people
                • The economy
                  • The consumer
                    • Financial situations are “healthy”
                      • Figure 1: Perceptions of financial health, 2013-16
                    • Consumers spending more on most categories over time
                      • Figure 2: Perceived change in spending – Spending more, by category, 2013-16
                    • Spending on experiences and paying down debt are both priorities
                      • Figure 3: Where extra money is spent, January 2016
                    • A thrifty mind-set prevails
                      • Figure 4: Attitudes toward spending – Frugality, January 2016
                    • Low gas prices particularly impactful for working parents
                      • Figure 5: Attitudes toward spending – Low gas prices, by key demographics, January 2016
                    • Household income correlated to brand loyalty
                      • Figure 6: Attitudes toward spending – Loyalty to grocery brands, by household income, January 2016
                    • A balanced budget may be a matter of detailed tracking
                      • Figure 7: Balance and behaviors – Spending, January 2016
                    • What it means
                    • America Today – What Will Impact 2016

                      • Election uncertainty leads to unpredictable markets
                        • Decelerating growth in China signals tough year ahead
                          • National debate around the acceptance of refugees continues
                            • Zika virus may constrain outbound international travel
                              • Weathering El Niño
                              • America Today – The People

                                • What you need to know
                                  • US population growth expected to slow
                                    • Figure 8: US population in millions and annual percent change in population, 2015-25
                                  • Accelerating growth for non-White populations
                                    • Figure 9: US population by race and Hispanic origin, 2011-21
                                  • Aging US population lowers productivity and strains resources
                                    • Figure 10: Share of US population aged 18 or older, by age, 2011-21
                                  • Hispanic population younger and growing faster than average
                                    • Figure 11: Share of total US population and US Hispanic population, by age, 2016
                                  • Birth rate slows, but general fertility rate picks up
                                    • Figure 12: Annual births and fertility rate, 2003-14*
                                  • Unmarried Americans grow in number
                                    • Figure 13: Married share of population, 2005-15
                                  • Those who choose to marry, continue to wait
                                    • Figure 14: Median age of first marriage, by gender, 1890-2015
                                  • Supreme Court ruling spurs same-sex weddings
                                  • America Today – The Economy

                                    • What you need to know
                                      • Slow GDP growth continues in Q4 2015
                                        • Figure 15: GDP change from previous period, Q1 2007-Q4 2015
                                      • GDP growth driven in-part by spending on big-ticket items
                                        • Figure 16: Personal saving rate, percent, monthly, seasonally adjusted annual rate, 2006-16
                                      • Fed raises interest rates after seven years of stagnation
                                        • Dearth of young buyers hinders housing market
                                          • Figure 17: US new privately owned housing starts, seasonally adjusted, in thousands, 2005-15
                                        • Low gas prices help motorists but hurt the US energy industry
                                          • Figure 18: US gasoline and diesel retail prices, January 2007-January 2016
                                        • Strength of the dollar
                                          • Figure 19: US/Euro foreign exchange rate, US dollars to one euro, annual, not seasonally adjusted, 2006-15
                                        • Consumer confidence high, but wavers with market volatility
                                          • Figure 20: Consumer Sentiment Index, January 2007-January 2016
                                        • Unemployment remains low, but LFP declines
                                          • Figure 21: Unemployment and underemployment, January 2007-January 2016
                                          • Figure 22: Labor force participation, January 2007-January 2016
                                        • Disposable personal income holds steady
                                          • Figure 23: Disposable personal income change from previous period, January 2007-December 2015
                                        • Median household income creeps up
                                          • Figure 24: Median household income, in inflation-adjusted dollars, 2004-14
                                        • Student loan debt delays purchase of big-ticket items
                                        • America Today – The Market

                                          • What you need to know
                                            • Total US consumer expenditures grow 3.9%
                                              • Housing
                                                • Healthcare
                                                  • Transportation
                                                    • Figure 25: Total US value sales by category ($billions), 2015
                                                    • Figure 26: Change in US value sales by category, 2014-15
                                                  • Outlook for 2020
                                                    • Winners in the next five years
                                                      • Facing challenges in the next five years
                                                        • Figure 27: Total US best- and worst-case forecast value sales at current prices, 2010-20
                                                        • Figure 28: Forecast growth rate of fastest and slowest growing categories, 2015-20
                                                    • In-home Food

                                                      • What you need to know
                                                        • What it means
                                                          • Steady growth leads to $581 billion in retail food sales
                                                            • Figure 29: Total US in-home food market value, 2010-15
                                                          • In-home food to grow 16% from 2015-20
                                                            • Figure 30: Best- and worst-case forecast value sales of in-home food, at current prices, 2010-20
                                                          • Mintel predictions
                                                            • What’s working
                                                              • Snacks continue to thrive
                                                                • Americans allow themselves to indulge
                                                                  • Free-from for all
                                                                    • What’s not working
                                                                      • Prepared meals and sides lack appeal
                                                                        • Soup sales getting cold
                                                                          • Baking mixes suffer as consumers shift away from packaged foods
                                                                            • What’s next
                                                                              • Greater availability of natural and organic foods
                                                                                • Sales move beyond the grocery store
                                                                                  • Private label foods no longer a trade-down
                                                                                    • Changing consumer spending habits
                                                                                      • Figure 31: Perceived change in spend on in-home food, January 2013-16
                                                                                    • Key consumer findings in in-home food
                                                                                    • Dining Out

                                                                                      • What you need to know
                                                                                        • What it means
                                                                                          • Restaurant industry is projected to grow further, LSRs to lead the charge
                                                                                            • Figure 32: Total US dining out market value, 2010-15
                                                                                          • Growth in restaurant sales to pace overall spending through 2020
                                                                                            • Figure 33: Best- and worst-case forecast value sales of dining out, at current prices, 2010-20
                                                                                          • Mintel predictions
                                                                                            • What’s working
                                                                                              • Technology in foodservice
                                                                                                • Keeping it simple
                                                                                                  • Handcrafted
                                                                                                    • What’s not working
                                                                                                      • Legacy brands struggle for identity
                                                                                                        • Soda goes flat
                                                                                                          • What’s next
                                                                                                            • Better beverages
                                                                                                              • Fast casuals go premium
                                                                                                                • A quarter of consumers see themselves spending more at restaurants
                                                                                                                  • Figure 34: Perceived change in spend on dining out, January 2013-16
                                                                                                                • Key consumer findings in foodservice
                                                                                                                • Alcoholic Drinks (In Home)

                                                                                                                  • What you need to know
                                                                                                                    • What it means
                                                                                                                      • Alcoholic drinks (in home) post second straight year of sales growth
                                                                                                                        • Figure 35: Total US alcoholic drinks (in home) market value, 2010-15
                                                                                                                      • Mintel forecasts steady growth 2015-20
                                                                                                                        • Figure 36: Best- and worst-case forecast value sales of alcoholic drinks (in home), at current prices, 2010-20
                                                                                                                      • Mintel predictions
                                                                                                                        • What’s working
                                                                                                                          • Flavor innovation engages alcoholic beverage consumers and inspires trial
                                                                                                                            • What’s not working
                                                                                                                              • Sugary, neon drinks are losing their luster
                                                                                                                                • What’s next
                                                                                                                                  • Flavor innovation will continue to be a growth area
                                                                                                                                    • Big brands will seek out ways to look small
                                                                                                                                      • Changing consumer spending habits
                                                                                                                                        • Figure 37: Perceived change in spend on alcoholic drinks (in home), January 2013-16
                                                                                                                                      • Key consumer findings in alcoholic drinks (in home)
                                                                                                                                      • Alcoholic Drinks (Out of Home)

                                                                                                                                        • What you need to know
                                                                                                                                          • What it means
                                                                                                                                            • Sales of on-premise alcohol continues to grow
                                                                                                                                              • Figure 38: Total US alcoholic drinks (out of home) market value, 2010-15
                                                                                                                                            • Sales of on-premise alcohol soon to surpass $100 billion
                                                                                                                                              • Figure 39: Best- and worst-case forecast value sales of alcoholic drinks (out of home), at current prices, 2010-20
                                                                                                                                            • Mintel predictions
                                                                                                                                              • What’s working
                                                                                                                                                • Low-alcohol cocktails offer balance
                                                                                                                                                  • Craft and local are mainstream
                                                                                                                                                    • What’s not working
                                                                                                                                                      • Big beer brands struggle for relevancy
                                                                                                                                                        • What’s next
                                                                                                                                                          • A new segment offers opportunity for alcohol brands
                                                                                                                                                            • New technologies offer benefits for both operators and consumers
                                                                                                                                                              • Changing consumer spending habits
                                                                                                                                                                • Figure 40: Perceived change in spend on alcoholic drinks (out of home), January 2013-16
                                                                                                                                                              • Key consumer findings in alcoholic drinks (out of home)
                                                                                                                                                                • Despite consumer confidence, price remains a barrier to alcohol sales
                                                                                                                                                                  • Figure 41: Barriers to order alcoholic beverages at restaurants, February 2015
                                                                                                                                                                • Special occasions, gatherings, drink specials motivate customers to order
                                                                                                                                                                  • Figure 42: Drivers to order alcoholic beverages at restaurants, February 2015
                                                                                                                                                              • Non-alcoholic Drinks

                                                                                                                                                                • What you need to know
                                                                                                                                                                  • What it means
                                                                                                                                                                    • Non-alcoholic drinks market sees steady growth through 2015, reaching $116.4 billion
                                                                                                                                                                      • Figure 43: Total US retail sales and forecast of non-alcoholic drinks at current prices 2010-15
                                                                                                                                                                    • Non-alcoholic beverage growth to continue at 3-4% per year
                                                                                                                                                                      • CSDs and juice
                                                                                                                                                                        • Bottled water
                                                                                                                                                                          • Coffee and tea
                                                                                                                                                                            • Nutritional, sport, and energy drinks
                                                                                                                                                                              • Figure 44: Best- and worst-case forecast for total US retail sales and forecast of non-alcoholic drinks at current prices 2010-20
                                                                                                                                                                            • Mintel predictions
                                                                                                                                                                              • What’s working
                                                                                                                                                                                • Focus on health, function helps drive categories growth
                                                                                                                                                                                  • Interest in quality, sophistication creates opportunity for growth
                                                                                                                                                                                    • Convenience factor for popular categories helps drive growth
                                                                                                                                                                                      • What’s not working
                                                                                                                                                                                        • Artificial ingredients and flavors
                                                                                                                                                                                          • Environmental concerns
                                                                                                                                                                                            • What’s next
                                                                                                                                                                                              • Continuation of category cross-over
                                                                                                                                                                                                • Greater premiumization
                                                                                                                                                                                                  • Health and functional benefits evolve to a new level
                                                                                                                                                                                                    • Changing consumer spending habits
                                                                                                                                                                                                      • Figure 45: Perceived change in spend on non-alcoholic drinks, January 2013-16
                                                                                                                                                                                                    • Key consumer findings in the non-alcoholic drinks market
                                                                                                                                                                                                    • Beauty and Personal Care

                                                                                                                                                                                                      • What you need to know
                                                                                                                                                                                                        • What it means
                                                                                                                                                                                                          • Mature BPC category experiences small but steady growth
                                                                                                                                                                                                            • Figure 46: Total US beauty and personal care market value, 2010-15
                                                                                                                                                                                                          • BPC growth to remain slow and stable, tempered by online, subscription sales
                                                                                                                                                                                                            • Figure 47: Best- and worst-case forecast value sales of beauty and personal care, at current prices, 2010-20
                                                                                                                                                                                                          • Mintel predictions
                                                                                                                                                                                                            • What’s working
                                                                                                                                                                                                              • Haircare sales benefit from healthy-hair trends, male-specific offerings
                                                                                                                                                                                                                • Relaunched spray formats spur growth of deodorant sales
                                                                                                                                                                                                                  • What’s not working
                                                                                                                                                                                                                    • Fragrances impacted by women becoming apathetic toward category
                                                                                                                                                                                                                      • Shaving products struggle due to functional nature of segment
                                                                                                                                                                                                                        • What’s next
                                                                                                                                                                                                                          • Asian skincare trends influence mainstream BPC launches
                                                                                                                                                                                                                            • New formats shake up the market
                                                                                                                                                                                                                              • Technology becomes more integrated into products, retailing
                                                                                                                                                                                                                                • Changing consumer spending habits
                                                                                                                                                                                                                                  • Figure 48: Perceived change in spend on beauty products and toiletries, January 2013-16
                                                                                                                                                                                                                                • Key consumer findings in beauty and personal care
                                                                                                                                                                                                                                • OTC and Pharmaceuticals

                                                                                                                                                                                                                                  • What you need to know
                                                                                                                                                                                                                                    • What it means
                                                                                                                                                                                                                                      • OTC healthcare market growth is steady
                                                                                                                                                                                                                                        • Figure 49: Total US OTC and pharmaceuticals market value, 2010-15
                                                                                                                                                                                                                                      • Growth in the OTC healthcare market will continue, on pace with inflation
                                                                                                                                                                                                                                        • Figure 50: Best- and worst-case forecast value sales of OTCs and pharmaceuticals, at current prices, 2010-20
                                                                                                                                                                                                                                      • Mintel predictions
                                                                                                                                                                                                                                        • What’s working
                                                                                                                                                                                                                                          • VMS growth also boosting digestive health, heart health, and sleep aid segments
                                                                                                                                                                                                                                            • New OTC allergy products improving cold, cough, flu, and allergy segment
                                                                                                                                                                                                                                              • Rising cost of prescription medications drive consumers to OTC options
                                                                                                                                                                                                                                                • What’s not working
                                                                                                                                                                                                                                                  • Traditional external analgesic brands struggle among smaller natural brands
                                                                                                                                                                                                                                                    • Some sufferers choose not to treat their ailments
                                                                                                                                                                                                                                                      • What’s next
                                                                                                                                                                                                                                                        • Alternative formats appeal to a younger demographic
                                                                                                                                                                                                                                                          • Customized options
                                                                                                                                                                                                                                                            • Changing consumer spending habits
                                                                                                                                                                                                                                                              • Figure 51: Perceived change in spend on healthcare products, January 2013-16
                                                                                                                                                                                                                                                            • Key consumer findings in OTCs and pharmaceuticals
                                                                                                                                                                                                                                                            • Household Care

                                                                                                                                                                                                                                                              • What you need to know
                                                                                                                                                                                                                                                                • What it means
                                                                                                                                                                                                                                                                  • Slow growth in mature, well-established categories
                                                                                                                                                                                                                                                                    • Figure 52: Total US household care market value, 2010-15
                                                                                                                                                                                                                                                                  • Premiumization offers opportunity to accelerate growth
                                                                                                                                                                                                                                                                    • Figure 53: Best- and worst-case forecast value sales of household care, at current prices, 2010-20
                                                                                                                                                                                                                                                                  • Mintel predictions
                                                                                                                                                                                                                                                                    • What’s working
                                                                                                                                                                                                                                                                      • Single dose detergents continue to gain
                                                                                                                                                                                                                                                                        • In-wash scent boosters maintain momentum
                                                                                                                                                                                                                                                                          • Eco-friendly dishwashing liquid makes strong gains on small base
                                                                                                                                                                                                                                                                            • Disposable wipes capitalize on quick, light-duty cleanups
                                                                                                                                                                                                                                                                              • What’s not working
                                                                                                                                                                                                                                                                                • Sophomore slump: Promising new products can fade in year two or three
                                                                                                                                                                                                                                                                                  • What’s next
                                                                                                                                                                                                                                                                                    • Increasing efficiency and speed in dishwashers to put detergents to the test
                                                                                                                                                                                                                                                                                      • Extending time between cleanings
                                                                                                                                                                                                                                                                                        • More concentrated laundry detergents
                                                                                                                                                                                                                                                                                          • Changing consumer spending habits
                                                                                                                                                                                                                                                                                            • Figure 54: Perceived change in spend on household care, January 2013-16
                                                                                                                                                                                                                                                                                          • Key consumer findings in household care
                                                                                                                                                                                                                                                                                          • Clothing, Footwear, and Accessories

                                                                                                                                                                                                                                                                                            • What you need to know
                                                                                                                                                                                                                                                                                              • What it means
                                                                                                                                                                                                                                                                                                • Clothing and accessories market holding steady
                                                                                                                                                                                                                                                                                                  • Figure 55: Total US clothing, footwear, and accessories market value, 2010-15
                                                                                                                                                                                                                                                                                                • Moderate but steady outlook for clothing, footwear, and accessories
                                                                                                                                                                                                                                                                                                    • Figure 56: Best- and worst-case forecast value sales of clothing, footwear, and accessories, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                  • Mintel predictions
                                                                                                                                                                                                                                                                                                    • What’s working
                                                                                                                                                                                                                                                                                                      • Discount retailers thriving in the current apparel landscape
                                                                                                                                                                                                                                                                                                        • Accessories are benefiting from an improved economy
                                                                                                                                                                                                                                                                                                          • What’s not working
                                                                                                                                                                                                                                                                                                            • Department stores continue to underperform relative to other channels
                                                                                                                                                                                                                                                                                                              • The plus-size and big-and-tall markets remain underserved
                                                                                                                                                                                                                                                                                                                • What’s next
                                                                                                                                                                                                                                                                                                                  • Augmented and virtual reality technology will disrupt the apparel industry
                                                                                                                                                                                                                                                                                                                    • Increasing expectations relative to speed and convenience of delivery
                                                                                                                                                                                                                                                                                                                      • Changing consumer spending habits
                                                                                                                                                                                                                                                                                                                        • Figure 57: Perceived change in spend on clothing and accessories, January 2013-16
                                                                                                                                                                                                                                                                                                                      • Key consumer findings in clothing, footwear, and accessories
                                                                                                                                                                                                                                                                                                                      • Technology and Communications

                                                                                                                                                                                                                                                                                                                        • What you need to know
                                                                                                                                                                                                                                                                                                                          • What it means
                                                                                                                                                                                                                                                                                                                            • Technology market defined by slow but steady growth
                                                                                                                                                                                                                                                                                                                              • Figure 58: Total US technology and communications market value, 2010-15
                                                                                                                                                                                                                                                                                                                            • New wave of content and hardware to push market growth
                                                                                                                                                                                                                                                                                                                              • Figure 59: Best- and worst-case forecast value sales of technology and communications, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                            • Mintel predictions
                                                                                                                                                                                                                                                                                                                              • What’s working
                                                                                                                                                                                                                                                                                                                                • Mobile shopping to reach $201.8 billion in sales in 2020
                                                                                                                                                                                                                                                                                                                                  • Portable devices drive hardware markets
                                                                                                                                                                                                                                                                                                                                    • What’s not working
                                                                                                                                                                                                                                                                                                                                      • Physical media struggling amidst growth of streaming
                                                                                                                                                                                                                                                                                                                                        • Traditional online advertising challenged by native advertising
                                                                                                                                                                                                                                                                                                                                          • What’s next
                                                                                                                                                                                                                                                                                                                                            • Smart electronics are ready to take off
                                                                                                                                                                                                                                                                                                                                              • Cybersecurity threats will feel more personal
                                                                                                                                                                                                                                                                                                                                                • Changing consumer spending habits
                                                                                                                                                                                                                                                                                                                                                  • Figure 60: Perceived change in spend on technology and communications, January 2013-16
                                                                                                                                                                                                                                                                                                                                                • Key consumer findings in technology and communications
                                                                                                                                                                                                                                                                                                                                                • Vacations and Tourism

                                                                                                                                                                                                                                                                                                                                                  • What you need to know
                                                                                                                                                                                                                                                                                                                                                    • What it means
                                                                                                                                                                                                                                                                                                                                                      • Steady growth leads to an estimated $233 billion market
                                                                                                                                                                                                                                                                                                                                                        • Figure 61: Total US vacations and tourism market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                      • Vacations and tourism growth to continue at 3-4% per year
                                                                                                                                                                                                                                                                                                                                                        • Figure 62: Best- and worst-case forecast value sales of vacations and tourism, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                      • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                        • What’s working
                                                                                                                                                                                                                                                                                                                                                          • Airlines shift focus to service
                                                                                                                                                                                                                                                                                                                                                            • Cruises implement “pricing integrity” policies
                                                                                                                                                                                                                                                                                                                                                              • Rental car market finding new ways to court travelers
                                                                                                                                                                                                                                                                                                                                                                • What’s not working
                                                                                                                                                                                                                                                                                                                                                                  • Zika concerns may keep Americans from traveling overseas
                                                                                                                                                                                                                                                                                                                                                                    • Americans hesitant to take vacation days
                                                                                                                                                                                                                                                                                                                                                                      • What’s next
                                                                                                                                                                                                                                                                                                                                                                        • Personalization will boost up-selling opportunities for airlines
                                                                                                                                                                                                                                                                                                                                                                          • Virtual reality lends itself to theme park attractions
                                                                                                                                                                                                                                                                                                                                                                            • Impact travel satisfies a desire to make a difference
                                                                                                                                                                                                                                                                                                                                                                              • Changing consumer spending habits
                                                                                                                                                                                                                                                                                                                                                                                • Figure 63: Perceived change in spend on vacations, January 2013-16
                                                                                                                                                                                                                                                                                                                                                                              • Key consumer findings in the vacation and tourism
                                                                                                                                                                                                                                                                                                                                                                              • Leisure and Entertainment

                                                                                                                                                                                                                                                                                                                                                                                • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                  • What it means
                                                                                                                                                                                                                                                                                                                                                                                    • A stronger economy boosts leisure and entertainment spending
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 64: Total US leisure and entertainment market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                    • Spending forecast to increase, though outpaced by total market growth
                                                                                                                                                                                                                                                                                                                                                                                        • Figure 65: Best- and worst-case forecast value sales of leisure and entertainment, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                      • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                                                        • What’s working
                                                                                                                                                                                                                                                                                                                                                                                          • Access to TV and movies anytime, anywhere
                                                                                                                                                                                                                                                                                                                                                                                            • Equipment, toys, and games see a stronger market
                                                                                                                                                                                                                                                                                                                                                                                              • What’s not working
                                                                                                                                                                                                                                                                                                                                                                                                • Cable TV struggles as consumers cut the cord
                                                                                                                                                                                                                                                                                                                                                                                                  • Traditional crafts lose favor
                                                                                                                                                                                                                                                                                                                                                                                                    • What’s next
                                                                                                                                                                                                                                                                                                                                                                                                      • Virtual reality leads to actual entertainment
                                                                                                                                                                                                                                                                                                                                                                                                        • Limiting limitless options
                                                                                                                                                                                                                                                                                                                                                                                                          • Play like an adult
                                                                                                                                                                                                                                                                                                                                                                                                            • Making new friends
                                                                                                                                                                                                                                                                                                                                                                                                              • Changing consumer spending habits
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 66: Perceived change in spend on leisure and entertainment, January 2013-16
                                                                                                                                                                                                                                                                                                                                                                                                              • Key consumer findings in leisure and entertainment
                                                                                                                                                                                                                                                                                                                                                                                                              • Home and Garden

                                                                                                                                                                                                                                                                                                                                                                                                                • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                  • What it means
                                                                                                                                                                                                                                                                                                                                                                                                                    • Home and garden spending maintains modest, steady growth
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 67: Total US home and garden market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                    • Home and garden to experience modest gains in improving economy
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 68: Best- and worst-case forecast value sales of home and garden, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                    • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                                                                                      • What’s working
                                                                                                                                                                                                                                                                                                                                                                                                                        • Small kitchen appliances focus on healthy living
                                                                                                                                                                                                                                                                                                                                                                                                                          • Improving economy and product efficiency lifts major appliances
                                                                                                                                                                                                                                                                                                                                                                                                                            • Bed and bath linens experience growth
                                                                                                                                                                                                                                                                                                                                                                                                                              • What’s not working
                                                                                                                                                                                                                                                                                                                                                                                                                                • Smaller specialty retailers face challenges
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Juicers and deep fryers struggle
                                                                                                                                                                                                                                                                                                                                                                                                                                    • What’s next
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Technology enhances, simplifies shopping experience
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Smart-home solutions positioned for growth
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Changing consumer spending habits
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 69: Perceived change in spend on home and garden, January 2013-16
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key consumer findings in home and garden
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Transportation

                                                                                                                                                                                                                                                                                                                                                                                                                                            • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                              • What it means
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market growth slowing down
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 70: Total US transportation market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Conservative growth forecast for the next five years
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 71: Best- and worst-case forecast value sales of transportation, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What’s working
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Crossover SUVs are becoming more popular
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What’s not working
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Hybrid and electric cars are not as successful as anticipated
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What’s next
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Innovation will continue to impact growth in the automotive industry
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Changing consumer spending habits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 72: Perceived change in spend on transportation, January 2015-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key consumer findings in transportation
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Personal Finance

                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What it means
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Expenditures are up, but bank revenue was flat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 73: Total US personal finance market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Continued growth expected, but perhaps slowed by rising interest rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 74: Best- and worst-case forecast value sales of personal finance, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What’s working
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • P2P lenders find a growing customer base
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 75: Attitudes toward peer-to-peer lending, by generation, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What’s not working
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Disconnect between expectations and reality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What’s next
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • More mobile apps for insurance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key consumer findings in personal finance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Housing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What it means
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Housing expenditures continue to climb
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 76: Total US housing market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Future expenditures depend in part on interest rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 77: Best- and worst-case forecast value sales of housing, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 78: Average 30-year fixed mortgage rates, 2007-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What’s working
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Rental market is likely to continue strong
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 79: Median house prices and rents, 2004-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mortgage delinquencies are decreasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What’s not working
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mortgage rates are rising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Home ownership is declining
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What’s next
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Singles are just as interested in purchasing a home as are married couples
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 80: Home ownership/plans to purchase a home, by marital status, May 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online mortgage lenders are making strides
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Online functionality and mobile apps will be increasingly important
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key consumer findings in housing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Healthcare

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What it means
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Healthcare spending slows following Affordable Care Act
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 81: Total US healthcare market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Forecast for steady, slower growth in healthcare spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 82: Best- and worst-case forecast value sales of healthcare, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What’s working
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Affordable Care Act boosts health insurance coverage in the US
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Contacts segment boosts optical goods market, daily contacts drive sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What’s not working
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Data breaches a cause for concern
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Multistep cleaning routines deter sales of complex contact solutions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What’s next
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • ACA expansion to continue – Americans will have more choices for coverage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Customization, quality customer service leads to satisfaction and trust
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Encouraging more frequent eye exams
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Changing consumer spending habits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 83: Healthcare spending, March 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key consumer findings in the healthcare and vision market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Miscellaneous

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What it means
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Miscellaneous accounts for $776 billion, grows more slowly 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 84: Total US miscellaneous market value, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Slightly accelerated growth forecast through 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 85: Best- and worst-case forecast value sales of miscellaneous, at current prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mintel predictions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What’s working
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Alternatives to the traditional route in higher education
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Pet services thriving
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Taking a stance on tobacco – potentially at the expense of the bottom line
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What’s not working
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Smaller institutions in higher education struggle
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What’s next
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Pet services to make house calls
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Original content to boost streaming services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Changing consumer spending habits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 86: Spending versus saving and having extra money, January 2013-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key consumer findings in miscellaneous
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The Consumer – What You Need To Know

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Consumers balance fiscal responsibility and personal satisfaction
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Grocery brands should continue to invest in brand equity, premiumization
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • For many, deal-seeking behaviors continue to prevail
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumers are seeking balance in finance, and other aspects of their life
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The Consumer – How Extra Money is Spent

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • A growing share of consumers are optimistic about their finances
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 87: Perceptions of financial health, 2013-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Most consumers spending more or the same in all categories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 88: Perceived change in spending, by category, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 89: Food sales at home and away from home, January 2003-December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Consumers perceive an increasing YOY spend on dining out
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 90: Perceived change in spending – Spent more, by category, 2013-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Consumers balance spending and saving their extra money
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 91: Where extra money is spent, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Women spend on others; men more likely to invest
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 92: Where extra money is spent – Select items, by gender, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • 25-44s paying off debt and investing, but less likely to save
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 93: Where extra money is spent – Select items, by age, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Black consumers more likely paying down debt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 94: Where extra money is spent – Select items, by race, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Impulse shoppers less likely to save
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 95: Where extra money is spent – Select items, by browsing behavior, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The Consumer – Attitudes toward Spending

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand and perceptions of quality boost willingness to pay
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • A large majority of shoppers are seeking deals
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 96: Attitudes toward spending – Price and brand, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Younger generations less likely to invest in quality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 97: Attitudes toward spending – Brand, by generation, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Loyalty correlated with household income
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 98: Attitudes toward spending – Brand, by income, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Regular small treats and occasional big rewards both important
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 99: Attitudes toward spending – Restraint, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial security may influence consumer rewards
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 100: Attitudes toward spending – Restraint, by household income, employment status, education, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The Consumer – Finding Financial Balance

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumers continue spending with caution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 101: Attitudes toward spending – Frugality, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • All income groups looking to save
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 102: Attitudes toward spending – Frugality, by household income, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Free shipping can drive online purchasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 103: Attitudes toward spending – Browsing and online shopping, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 104: Attitudes toward spending – Online shopping, by generation, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Majority feel the relief from low gas prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 105: Attitudes toward spending – Wages and debt, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Parents, Millennials, full-time workers feel benefits of low gas prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 106: Attitudes toward spending – Low gas prices, by key demographics, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The Consumer – Behaviors Leading to Balance

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Bulk buying still relevant in some categories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 107: Balance and behaviors – Bulk purchases, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Dieters may take an all-or-nothing approach
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 108: Balance and behaviors - Health, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Older Millennials more likely to splurge on the weekend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 109: Balance and behaviors – Spending, by generation, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Binge-watching declines with age
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 110: Balance and behaviors – Entertainment, by age, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumer Segmentation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Factors
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 111: Consumer segments – Spending behaviors, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Segment 1: Unstructured Spendthrift (28%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Segment 2: Fuel Boom Beneficiary (27%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Demographics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Opportunity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Segment 3: Time Saver (24%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Segment 4: Penny Pincher (21%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Demographics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Characteristics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Opportunity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 112: Attitudes toward balance, any agree, by target groups, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Data Sources and Abbreviations

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Fan chart forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer survey data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Abbreviations and terms
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Terms
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Demographic Tables

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 113: Population by age, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 114: Population by generation, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 115: Population by race and Hispanic origin, 2011-21
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Category Expenditures Tables

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 116: Value sales for all markets 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 117: Total US retail sales and forecast of In-home Food at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 118: Total US retail sales and forecast of In-home Food at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 119: Total US retail sales and forecast of Food Service at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 120: Total US retail sales and forecast of Food Service at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 121: Total US retail sales and forecast of Alcoholic Drinks (in-home) at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 122: Total US retail sales and forecast of Alcoholic Drinks (in-home) at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 123: Total US retail sales and forecast of Alcoholic Drinks (out of home) at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 124: Total US retail sales and forecast of Alcoholic Drinks (out of home) at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 125: Total US retail sales and forecast of Non-alcoholic Drinks at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 126: Total US retail sales and forecast of Non-alcoholic Drinks at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 127: Total US retail sales and forecast of Beauty and Personal Care at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 128: Total US retail sales and forecast of Beauty and Personal Care at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 129: Total US retail sales and forecast of OTC and Pharmaceuticals at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 130: Total US retail sales and forecast of OTC and Pharmaceuticals at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 131: Total US retail sales and forecast of Household Care at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 132: Total US retail sales and forecast of Household Care at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 133: Total US retail sales and forecast of Clothing and Accessories at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 134: Total US retail sales and forecast of Clothing and Accessories at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 135: Total US retail sales and forecast of Technology and Communications at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 136: Total US retail sales and forecast of Technology and Communications at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 137: Total US retail sales and forecast of Vacations and Tourism at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 138: Total US retail sales and forecast of Vacations and Tourism at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 139: Total US retail sales and forecast of Leisure and Entertainment at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 140: Total US retail sales and forecast of Leisure and Entertainment at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 141: Total US retail sales and forecast of Home and Garden at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 142: Total US retail sales and forecast of Home and Garden at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 143: Total US retail sales and forecast of Transportation at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 144: Total US retail sales and forecast of Transportation at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 145: Total US retail sales and forecast of Personal Finance at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 146: Total US retail sales and forecast of Personal Finance at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 147: Total US retail sales and forecast of Housing at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 148: Total US retail sales and forecast of Housing at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 149: Total US retail sales and forecast of Healthcare at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 150: Total US retail sales and forecast of Healthcare at inflation-adjusted prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 151: Total US retail sales and forecast of Miscellaneous Expenditure at current prices 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 152: Total US retail sales and forecast of Miscellaneous Expenditure at inflation-adjusted prices 2010-20

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      American Lifestyles - US - April 2016

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      £3,174.67 (Excl.Tax)