American Lifestyles - US - January 2012
In 2012, America is a country facing steep challenges. The economy still tops the list of personal concerns, but a range of other difficulties directly affect businesses across a spectrum of categories. Continuing high unemployment, declining median household incomes, decreasing disposable income, and listless consumer confidence are all factors contributing to deep concerns about many issues. These concerns include, but are not limited to, healthcare costs, standards of living, tax increases, and U.S. politics.
This report analyzes how these issues dictate American consumer behaviors and attitudesand offers in-depth examination of these and other factors in five distinct but overlapping sections:
- Issues of Concern to Americans Today
- An Aging Population
- Americans’ Shifting Spending Habits
- Americans’ Reprioritizing How to Spend Time
- American Dreams and Disillusionment
In analyzing these issues, this report draws on a number of Mintel publications that address American lifestyles, as well as trended data from Mintel’s own exclusive consumer surveys. Further, Mintel has applied trends from its Inspire platform to each of the key areas to illustrate how they will impact businesses and consumers in 2012 and beyond.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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