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America's Pet Owners - US - November 2009

Headlines proclaiming that the pet care market has remained strong despite the recession have appeared frequently in the trade press. But given the nature and depth of the human-pet bond, a more accurate assessment might be that the pet care market is strong because of the recession. While animal shelters report that economic circumstances have indeed forced more owners to give up their pets, most of us continue to hold our pets close. Difficult, stressful times seem to have put a premium on the unconditional love and nurturing that pets provide.

This report provides an in-depth exploration of pet owners in America, looks at pet ownership, attitudes towards pets, patterns of purchase of pet food and supplies. This is a sister report to Mintel’s Pet Food and Supplies—U.S., July 2009. Specifically this report explores:

  • The demographics of pet ownership and pet product usage, including an analysis of Experian Simmons Mosaic lifestyle segmentation data
  • An overview of the broad array of retailer stores that cater to pet owners
  • A sampling of new products and advertising designed to appeal to different pet owner mindsets
  • An in-depth examination of how pet owners care for their pets, including freedom granted in the house, veterinary care, grooming and boarding services, car trips, insurance, and more
  • Discussion on the motivations of pet ownership, how pets are acquired, and types of pets owned

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                • Executive Summary

                  • Strength of pet-owner bond insulates pet market from recession
                    • A majority of Americans own pets; dogs and cats most widespread
                      • Pet owner demographics: slightly younger, higher income, more kids
                        • Owners and their pets
                          • Pet food loyalty patterns different among cat and dog owners
                            • Many retailers compete for pet owners’ dollars
                              • Innovation in pet products follows human examples
                                • In pet advertising, pets are people too. Except at the high end of the market
                                  • American pets generally have the run of the house
                                    • Regular veterinary care far from universal
                                      • Use of grooming services holds steady
                                        • Dogs go along for the ride
                                          • Pet insurance small but growing
                                            • Chipping becoming more common in dogs
                                              • Companionship tops list of motivations for pet ownership
                                                • Most pets, especially cats, acquired from lower-cost sources
                                                • Insights and Opportunities

                                                  • Fit pet, fit owner
                                                    • Here Boomer! Here Boomer!
                                                    • Inspire Insights

                                                        • Inspire trend: With this Flea Collar, I Thee Wed...
                                                          • What we’ve seen
                                                            • Implications
                                                              • Inspire trend: Doggy Decadence Thrives in Downturn
                                                                • What we’ve seen
                                                                  • Implications
                                                                  • The Marketplace

                                                                    • Key points
                                                                      • Pet market resilient to the recession, but value emphasis on the rise
                                                                          • Figure 1: Total U.S. retail sales of pet food and supplies, at current prices, 2004-14
                                                                          • Figure 2: Total U.S. retail sales of pet food and supplies, at inflation-adjusted prices, 2004-14
                                                                        • Walmart sales
                                                                          • Four distinct segments related only indirectly
                                                                            • Segment sales and forecasts
                                                                              • Figure 3: U.S. sales and forecast of pet food and supplies, by segment, at current prices, 2004-14
                                                                              • Figure 4: Sales of pet food and supplies, by segment, 2007 and 2009
                                                                          • Pets and Pet Owners

                                                                            • Key points
                                                                              • A majority of Americans own pets; dogs and cats most widespread
                                                                                • Older adults less likely to be pet owners
                                                                                  • Figure 5: Household pet ownership, by age, February 2008-March 2009
                                                                                • Low-income households less likely to have pets, particularly dogs
                                                                                  • Recession taking a toll on ownership
                                                                                    • Figure 6: Household pet ownership, by household income, February 2008-March 2009
                                                                                  • Kids and pets are a powerful combination
                                                                                    • Figure 7: Household pet ownership, by presence of children in household, February 2008-March 2009
                                                                                  • Pet ownership low among black, Asian, Hispanic respondents
                                                                                    • Figure 8: Household pet ownership, by race/Hispanic origin, February 2008-March 2009
                                                                                  • More space makes pets more likely
                                                                                    • Figure 9: Household pet ownership, most likely owners by Mosaic profile, February 2008-March 2009
                                                                                    • Figure 10: Household pet ownership, less likely owners by Mosaic profile, February 2008-March 2009
                                                                                  • Number of dogs in the household
                                                                                    • Figure 11: Number of dogs in the household, by region, February 2008-March 2009
                                                                                    • Figure 12: Number of dogs in the household, by most likely pet owners, by Mosaic profile, February 2008-March 2009
                                                                                    • Figure 13: Number of dogs in the household, by less likely pet owners, by Mosaic profile, February 2008-March 2009
                                                                                  • Number of cats in the household
                                                                                    • Figure 14: Number of cats in the household, by most likely pet owners, by Mosaic profile, February 2008-March 2009
                                                                                    • Figure 15: Number of cats in the household, by less likely pet owners, by Mosaic profile, February 2008-March 2009
                                                                                • Types of Pets Owned

                                                                                  • Key points
                                                                                    • Types of dog
                                                                                      • Figure 16: AKC dog registration breed rank, 1998, 2003, 2007 and 2008
                                                                                      • Figure 17: Type of dog owned, August 2009
                                                                                    • Types of cat
                                                                                      • Figure 18: Type of cat owned, August 2009
                                                                                  • Pet Acquisition

                                                                                    • Key points
                                                                                      • Most pets, especially cats, acquired from lower-cost sources
                                                                                        • Where most recent dog acquired
                                                                                          • Figure 19: Where most recent dog acquired, by age, August 2009
                                                                                          • Figure 20: Where most recent dog acquired, by household income, August 2009
                                                                                        • Where most recent cat acquired
                                                                                          • Figure 21: Where most recent cat acquired, by household income, August 2009
                                                                                      • Reasons for Having a Pet

                                                                                        • Key points
                                                                                          • Companionship tops list, equates to emotional and physiological health
                                                                                            • Kids are a motivation for pets (and vice versa)
                                                                                              • Security a significant motivation, especially for dog owners
                                                                                                • Figure 22: Reasons for having a dog, by age, August 2009
                                                                                                • Figure 23: Reasons for having a dog, by presence and number of children, August 2009
                                                                                              • Cat owners driven by companionship
                                                                                                • Figure 24: Reasons for having a cat, by presence and number of children, August 2009
                                                                                            • Product and Brand Use

                                                                                              • Key points
                                                                                                • Types of dry dog food used
                                                                                                  • Figure 25: Types of dry dog food used in household, by age, February 2008-March 2009
                                                                                                  • Figure 26: Types of dry dog food used in household, by presence of children in the household, February 2008-March 2009
                                                                                                  • Figure 27: Types of dry dog food used in household, by race/Hispanic origin, February 2008-March 2009
                                                                                                  • Figure 28: Types of dry dog food used in household, by most likely pet owners, by Mosaic profile, February 2008-March 2009
                                                                                                  • Figure 29: Types of dry dog food used in household, by less likely pet owners, by Mosaic profile, February 2008-March 2009
                                                                                                • Brands of dry dog food used
                                                                                                  • Figure 30: Brands of dry dog food used, by household income, February 2008-March 2009
                                                                                                  • Figure 31: Brands of dry dog food used, by number of people in household, February 2008-March 2009
                                                                                                • Types of dry cat food used
                                                                                                  • Figure 32: Types of dry cat food used, by age, February 2008-March 2009
                                                                                                  • Figure 33: Types of dry cat food used, by most likely pet owners, by Mosaic profile, February 2008-March 2009
                                                                                                  • Figure 34: Types of dry cat food used in household, by less likely pet owners, by Mosaic profile, February 2008-March 2009
                                                                                                • Brands of dry cat food used
                                                                                                  • Figure 35: Brands of dry cat food used, by household income, February 2008-March 2009
                                                                                              • Cross Brand Purchasing —Dog Food

                                                                                                  • Key points
                                                                                                    • Other foods and treats bought by Hill’s Science Diet and Eukanuba dog food buyers
                                                                                                      • Figure 36: Hill’s Science Diet and Eukanuba dog food buyers – what other dog foods do they buy? February 2008-March 2009
                                                                                                    • Other foods and treats bought by Pedigree and Iams dog food buyers
                                                                                                      • Figure 37: Pedigree and Iams dog food buyers – what other dog foods do they buy?, February 2008-March 2009
                                                                                                    • Other foods bought by Ol’ Roy and Alpo dog food buyers
                                                                                                      • Figure 38: Ol’Roy and Alpo dog food buyers – what other dog foods do they buy?, February 2008-March 2009
                                                                                                  • Cross Brand Purchasing — Cat Food

                                                                                                      • Key points
                                                                                                        • Other foods bought by Iams and Hill’s Science Diet cat food buyers
                                                                                                          • Figure 39: Whiskas and Hill’s Science Diet cat food buyers – what other cat foods do they buy?, February 2008-March 2009
                                                                                                        • Other foods bought by Whiskas and Pro Plan cat food buyers
                                                                                                          • Figure 40: Iams and Pro Plan cat food buyers – what other cat foods do they buy?, February 2008-March 2009
                                                                                                        • Other foods bought by 9Lives and Friskies cat food buyers
                                                                                                          • Figure 41: Purina and Friskies cat food buyers – what other cat foods do they buy? February 2008-March 2009
                                                                                                      • Retail Channels

                                                                                                        • Key points
                                                                                                          • Many retailers compete for pet owners’ dollars
                                                                                                            • Pet specialty stores strongest among highest-income households
                                                                                                              • Figure 42: Where pet supplies are purchased, by household income, February 2008-March 2009
                                                                                                            • Black, Asian, Hispanic pet owners display distinct retail preferences
                                                                                                              • Figure 43: Where pet supplies are purchased, by race/Hispanic origin, February 2008-March 2009
                                                                                                            • Mosaic segment preferences reveal a variety of influences of retail choices
                                                                                                                • Figure 44: Where pet supplies are purchased, by most likely pet owners, by Mosaic profile, February 2008-March 2009
                                                                                                                • Figure 45: Where pet supplies are purchased, by less likely pet owners, by Mosaic profile, February 2008-March 2009
                                                                                                            • Market Drivers

                                                                                                              • Recession not yet hurting pet population, may even help
                                                                                                                  • Figure 46: U.S. pet population, 2005-09
                                                                                                                • Pets follow kids…
                                                                                                                  • Figure 47: Types of pets in the household, by presence of children, April 2009
                                                                                                                • … but households with kids are not increasing
                                                                                                                  • Figure 48: Households, by presence of children, 1998-2008
                                                                                                                • Pets and allergies intertwined
                                                                                                                  • Figure 49: Types of allergies suffered, by age, November 2008
                                                                                                                • Population growth among Hispanic children to outpace other groups
                                                                                                                  • Figure 50: Population projections for children under age 18, by race and Hispanic origin, 2004, 2009 and 2014
                                                                                                              • Leading Companies

                                                                                                                  • Key points
                                                                                                                    • Big CPGs dominate FDM, but smaller companies thrive in other channels
                                                                                                                      • Nestlé extends its lead with multi-brand strategy
                                                                                                                          • Figure 51: FDMx sales of leading pet food and supplies companies, 2008 and 2009
                                                                                                                      • Innovation and Innovators

                                                                                                                        • Overview
                                                                                                                          • Food claims
                                                                                                                            • Figure 52: Leading product claims in new pet food product launches, by share of all introductions, 2005-09
                                                                                                                          • Supplies claims
                                                                                                                            • Figure 53: Leading product claims in new pet supplies product launches, by share of all introductions, 2005-09
                                                                                                                          • Spa treatment at home
                                                                                                                            • Natural and organic
                                                                                                                              • Neatness counts – cleaning and odor addressing
                                                                                                                                • Health and wellness
                                                                                                                                  • Playful
                                                                                                                                  • Advertising and Promotion

                                                                                                                                    • Overview
                                                                                                                                      • Pets are people too
                                                                                                                                        • Protection
                                                                                                                                          • Figure 54: K9 Advantix, television ad, 2009
                                                                                                                                        • Health and wellnesss
                                                                                                                                          • Figure 55: Purina Fit & Trim, television ad, 2009
                                                                                                                                          • Figure 56: Pedigree Plus Healthy Joints, television ad, 2009
                                                                                                                                        • Pampering and indulgence
                                                                                                                                          • Figure 57: Fancy Feast Appetizers, television ad, 2009
                                                                                                                                        • Animal instincts
                                                                                                                                          • Figure 58: Eukanuba, television ad, 2009
                                                                                                                                      • Freedom for Pets in the Home

                                                                                                                                        • Key points
                                                                                                                                          • American pets generally have the run of the house
                                                                                                                                            • Dogs running free and in the bedroom
                                                                                                                                              • Figure 59: Freedom for dogs in the home, by age, August 2009
                                                                                                                                              • Figure 60: Freedom for dogs in the home, by presence and number of children, August 2009
                                                                                                                                              • Figure 61: Freedom for dogs in the home, by race/Hispanic origin, August 2009
                                                                                                                                            • Indoor cats predominate
                                                                                                                                              • Figure 62: Freedom for cats in the home, by household income, August 2009
                                                                                                                                              • Figure 63: Freedom for cats in the home, by presence and number of children, August 2009
                                                                                                                                              • Figure 64: Freedom for cats in the home, by race/Hispanic origin, August 2009
                                                                                                                                          • Use of Vets

                                                                                                                                            • Key points
                                                                                                                                              • Regular veterinary care far from universal
                                                                                                                                                • Vet business continues to grow despite economy
                                                                                                                                                  • Opportunity to build pet owner loyalty
                                                                                                                                                    • Dogs
                                                                                                                                                      • Figure 65: Dogs and vets, by age, August 2009
                                                                                                                                                      • Figure 66: Dogs and vets, by household income, August 2009
                                                                                                                                                    • Cats less likely than dogs to be taken for regular check ups
                                                                                                                                                      • Figure 67: Cats and vets, by age, August 2009
                                                                                                                                                      • Figure 68: Cats and vets, by household income, August 2009
                                                                                                                                                  • Use of Grooming Services

                                                                                                                                                    • Key points
                                                                                                                                                      • Use of grooming services holds steady
                                                                                                                                                        • Dogs—grooming services
                                                                                                                                                          • Figure 69: Dogs and grooming services, by age, August 2009
                                                                                                                                                          • Figure 70: Dogs and grooming services, by household income, August 2009
                                                                                                                                                        • Cats—grooming and boarding services
                                                                                                                                                          • Figure 71: Cat grooming and boarding services, by household income, August 2009
                                                                                                                                                      • Walking, Daycare and Vacations

                                                                                                                                                        • Key points
                                                                                                                                                          • Dogs go along for the ride
                                                                                                                                                            • Use of boarding services skews strongly to higher incomes
                                                                                                                                                              • Figure 72: Dogs, walking, daycare and vacation, by household income, August 2009
                                                                                                                                                              • Figure 73: Dogs, walking, daycare and vacation, by presence and number of children, August 2009
                                                                                                                                                          • Chipping, Insurance and Presence in Will/Estate Planning

                                                                                                                                                            • Key points
                                                                                                                                                              • Pet insurance small but growing
                                                                                                                                                                • Few owners include pets in their wills
                                                                                                                                                                  • Chipping becoming more common in dogs
                                                                                                                                                                    • Figure 74: Dog chipping, insurance and presence in will/estate planning, by household income, August 2009
                                                                                                                                                                    • Figure 75: Dog chipping, insurance and presence in will/estate planning, by presence and number of children, August 2009
                                                                                                                                                                  • About a quarter of cats declawed
                                                                                                                                                                    • Far lower incidence of chips and health insurance for cats
                                                                                                                                                                      • Figure 76: Cats declawed, chipped, insured and presence in will/estate planning, by household income, August 2009
                                                                                                                                                                      • Figure 77: Cats declawed, chipped, insured and presence in will/estate planning, by presence and number of children, August 2009
                                                                                                                                                                  • Cluster Analysis – Dog Owners

                                                                                                                                                                      • Proud Owners
                                                                                                                                                                        • Pet Parents
                                                                                                                                                                          • Hound Doggers
                                                                                                                                                                            • Cluster characteristics
                                                                                                                                                                              • Figure 78: Dog owner clusters, August 2009
                                                                                                                                                                              • Figure 79: Freedom for dogs in the home, by dog cluster, August 2009
                                                                                                                                                                              • Figure 80: Dogs and vets, by dog cluster, August 2009
                                                                                                                                                                              • Figure 81: Dogs and grooming services, by dog cluster, August 2009
                                                                                                                                                                              • Figure 82: Dogs, walking daycare and vacation, by dog cluster, August 2009
                                                                                                                                                                              • Figure 83: Dog chipping, insurance and presence in will/estate planning, by dog cluster, August 2009
                                                                                                                                                                              • Figure 84: Reasons for having a dog, by dog cluster, August 2009
                                                                                                                                                                              • Figure 85: Where most recent pet acquired, by dog cluster, August 2009
                                                                                                                                                                              • Figure 86: Type of dog owned, by dog cluster, August 2009
                                                                                                                                                                            • Cluster demographics
                                                                                                                                                                              • Figure 87: Dog owner clusters, by gender, August 2009
                                                                                                                                                                              • Figure 88: Dog owner clusters, by age group, August 2009
                                                                                                                                                                              • Figure 89: Dog owner clusters, by household income, August 2009
                                                                                                                                                                              • Figure 90: Dog owner clusters, by race, August 2009
                                                                                                                                                                              • Figure 91: Dog owner clusters, by Hispanic origin, August 2009
                                                                                                                                                                            • Cluster methodology
                                                                                                                                                                            • Cluster Analysis—Cat Owners

                                                                                                                                                                                • Insiders
                                                                                                                                                                                  • Outsiders
                                                                                                                                                                                    • In-and-outs
                                                                                                                                                                                      • Cluster characteristics
                                                                                                                                                                                        • Figure 92: Cat owner clusters, August 2009
                                                                                                                                                                                        • Figure 93: Freedom for cats in the home, by cat cluster, August 2009
                                                                                                                                                                                        • Figure 94: Cats and vets, by cat cluster, August 2009
                                                                                                                                                                                        • Figure 95: Cats’ grooming and boarding services, by cat cluster, August 2009
                                                                                                                                                                                        • Figure 96: Cats declawed, chipped, insured and presence in will/estate planning, by cat cluster, August 2009
                                                                                                                                                                                        • Figure 97: Reasons for having a cat, by cat cluster, August 2009
                                                                                                                                                                                        • Figure 98: Where most recent pet acquired, by cat cluster, August 2009
                                                                                                                                                                                        • Figure 99: Type of cat owned, by cat cluster, August 2009
                                                                                                                                                                                      • Cluster demographics
                                                                                                                                                                                        • Figure 100: Cat owner clusters, by gender, August 2009
                                                                                                                                                                                        • Figure 101: Cat owner clusters, by age group, August 2009
                                                                                                                                                                                        • Figure 102: Cat owner clusters, by household income, August 2009
                                                                                                                                                                                        • Figure 103: Cat owner clusters, by Hispanic origin, August 2009
                                                                                                                                                                                      • Cluster methodology
                                                                                                                                                                                      • Custom Consumer Groups

                                                                                                                                                                                        • Pet types
                                                                                                                                                                                          • Freedom in the house
                                                                                                                                                                                            • Figure 104: Freedom for dogs in the home, by dog size and breed/mixed, August 2009
                                                                                                                                                                                            • Figure 105: Freedom for cats in the home, by short hair/long hair and breed/mixed, August 2009
                                                                                                                                                                                          • Regular veterinary trips
                                                                                                                                                                                            • Figure 106: Dogs and vets, by dog size and breed/mixed, August 2009
                                                                                                                                                                                            • Figure 107: Cats and vets, by short hair/long hair and breed/mixed, August 2009
                                                                                                                                                                                            • Figure 108: Dogs and grooming services, by dog size and breed/mixed, August 2009
                                                                                                                                                                                            • Figure 109: Cats’ grooming and boarding services, by short hair/long hair and breed/mixed, August 2009
                                                                                                                                                                                        • Appendix: Other Useful Consumer Tables – Race and Hispanic Origin

                                                                                                                                                                                          • Number of dogs in the household
                                                                                                                                                                                            • Figure 110: Number of dogs in the household, by race/Hispanic origin, February 2008-March 2009
                                                                                                                                                                                          • Number of cats in the household
                                                                                                                                                                                            • Figure 111: Number of cats in the household, by race/Hispanic origin, February 2008-March 2009
                                                                                                                                                                                          • Brands of dry dog food used
                                                                                                                                                                                            • Figure 112: Brands of dry dog food used in household, by race/Hispanic origin, February 2008-March 2009
                                                                                                                                                                                          • Types of cat food used
                                                                                                                                                                                            • Figure 113: Types of dry cat food used in household, by race/Hispanic origin, February 2008-March 2009
                                                                                                                                                                                          • Brands of cat food used
                                                                                                                                                                                            • Figure 114: Brands of dry cat food used in household, by race/Hispanic origin, February 2008-March 2009
                                                                                                                                                                                          • Use of vets
                                                                                                                                                                                            • Figure 115: Dogs and vets, by race/Hispanic origin, August 2009
                                                                                                                                                                                            • Figure 116: Cats and vets, by race/Hispanic origin, August 2009
                                                                                                                                                                                          • Use of grooming and boarding services
                                                                                                                                                                                            • Figure 117: Dogs and grooming services, by race/Hispanic origin, August 2009
                                                                                                                                                                                          • Walking, daycare and vacations
                                                                                                                                                                                            • Figure 118: Dogs, walking daycare and vacation, by race/Hispanic origin, August 2009
                                                                                                                                                                                          • Dogs – chipping, insurance and presence in will/estate planning
                                                                                                                                                                                            • Figure 119: Dog chipping, insurance and presence in will/estate planning, by race/Hispanic origin, August 2009
                                                                                                                                                                                          • Cats – declawing, chipping, insurance and presence in will/estate planning
                                                                                                                                                                                            • Figure 120: Cats declawed, chipped, insured and presence in will/estate planning, by race/Hispanic origin, August 2009
                                                                                                                                                                                          • Reasons for having a pet
                                                                                                                                                                                            • Figure 121: Reasons for having a dog, by race/Hispanic origin, August 2009
                                                                                                                                                                                            • Figure 122: Reasons for having a cat, by race/Hispanic origin, August 2009
                                                                                                                                                                                          • Pet acquisition
                                                                                                                                                                                            • Figure 123: Where most recent pet acquired, by race/Hispanic origin, August 2009
                                                                                                                                                                                            • Figure 124: Where most recent cat acquired, by race/Hispanic origin, August 2009
                                                                                                                                                                                        • Appendix: Other Useful Consumer Tables – Further Mosaic

                                                                                                                                                                                          • Brands of dry dog food used
                                                                                                                                                                                            • Figure 125: Brands of dry dog food used in household, by Mosaic profile, February 2008-March 2009
                                                                                                                                                                                            • Figure 126: Brands of dry dog food used in household, by Mosaic profile, February 2008-March 2009
                                                                                                                                                                                          • Brands of cat food used
                                                                                                                                                                                            • Figure 127: Brands of dry cat food used in household, by Mosaic profile, February 2008-March 2009
                                                                                                                                                                                            • Figure 128: Brands of dry cat food used in household, by Mosaic profile, February 2008-March 2009
                                                                                                                                                                                          • Vitamins and supplements
                                                                                                                                                                                            • Figure 129: Use of pet food supplements/vitamins in household, by Mosaic profile, February 2008-March 2009
                                                                                                                                                                                            • Figure 130: Use of pet food supplements/vitamins in household, by Mosaic profile, February 2008-March 2009
                                                                                                                                                                                          • Flea and tick products
                                                                                                                                                                                            • Figure 131: Use of flea/tick products in household, by Mosaic profile, February 2008-March 2009
                                                                                                                                                                                            • Figure 132: Use of flea/tick products in household, by Mosaic profile, February 2008-March 2009
                                                                                                                                                                                            • Figure 133: How flea/tick products used in household, by Mosaic profile, February 2008-March 2009
                                                                                                                                                                                            • Figure 134: How flea/tick products used in household, by Mosaic profile, February 2008-March 2009
                                                                                                                                                                                            • Figure 135: Brands of flea/tick products used in household, by Mosaic profile, February 2008-March 2009
                                                                                                                                                                                            • Figure 136: Brands of flea/tick products used in household, by Mosaic profile, February 2008-March 2009
                                                                                                                                                                                        • Appendix: Trade Associations

                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                          • American Pet Products Manufacturers Association, Inc.
                                                                                                                                                                                          • Del Monte Foods
                                                                                                                                                                                          • Eukanuba
                                                                                                                                                                                          • Greenfield Online
                                                                                                                                                                                          • Hill's Pet Nutrition, Inc.
                                                                                                                                                                                          • Iams
                                                                                                                                                                                          • Mars Incorporated
                                                                                                                                                                                          • Meow Mix Company, The
                                                                                                                                                                                          • Nestlé Purina Petcare Company
                                                                                                                                                                                          • PETCO Animal Supplies Stores, Inc.
                                                                                                                                                                                          • PetSmart, Inc
                                                                                                                                                                                          • Procter & Gamble Company (The)
                                                                                                                                                                                          • Procter & Gamble USA
                                                                                                                                                                                          • Royal Canin Usa, Inc
                                                                                                                                                                                          • The New York Times Company
                                                                                                                                                                                          • U.S. Bureau of Labor Statistics
                                                                                                                                                                                          • U.S. Bureau of the Census
                                                                                                                                                                                          • U.S. Department of Agriculture
                                                                                                                                                                                          • USA Today
                                                                                                                                                                                          • Verizon Wireless (Cellco)
                                                                                                                                                                                          • Walmart Stores (USA)
                                                                                                                                                                                          • Walt Disney Company, The
                                                                                                                                                                                          • Whiskas

                                                                                                                                                                                          America's Pet Owners - US - November 2009

                                                                                                                                                                                          US $3,995.00 (Excl.Tax)