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An Ounce of Prevention: Preventing Illness Through Healthy Living - UK - January 2010

Despite the tougher economic climate, health remains high on the agenda for the majority of consumers. Today, more than two-thirds of consumers have mainly positive attitudes towards their diet and health.

The battle to lose weight continues for many consumers: six in ten consumers consider themselves to be overweight. Despite numerous diet products and plentiful advice on healthy living, dissatisfaction with body weight remains an important issue.

Consumers are overwhelmed by the sheer amount of advice and information available on healthy living with one in four people feeling confused by information overload.

With confusion rife, it’s no wonder that consumers are tempted by the reassurance of regular health checks. A huge opportunity exists within the medical sector to provide more regular health checks for the 9m consumers who would welcome them.

As with most aspects of life, technology is taking over. The internet is now the most widely-used source of health advice and information among consumers, with three in five consulting the web on health matters. Women favour Government websites while men tend to prefer to use a search engine.

In today’s society, looking good matters. So, appearance can act as a key motivator for improving health, especially among younger consumers. More than a third of 16-24-year-olds have made changes to their lifestyle to lose weight and look better.

Mintel's Special Report Series are unique research findings that shed essential light on British attitudes, hopes, fears and desires.

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Table of contents

  1. Issues in the Market

      • Methodology
      • Future Opportunities

        • Motivating the young
          • Good health = Beauty
            • Information overload
              • Advice & reassurance
                • Promoting wider appeal
                  • Customised membership
                  • Lifestyle Sector in Brief

                      • Health Freaks (17% of respondents or 7 million internet users aged 16+)
                        • Health Aware (19% of respondents or 8 million internet users aged 16+)
                          • Moderation In All Things (32% of respondents or 13 million internet users aged 16+)
                            • Am I Bovvered? (32% of respondents or 13 million internet users aged 16+)
                              • Motivation needed for men
                                • Appearance key motivator for young
                                  • The role of the internet
                                    • Information overload
                                      • Government initiatives
                                      • Attitudes Towards Health

                                        • Key points
                                          • Consumer attitudes towards health and lifestyle
                                            • Figure 1: Attitudes towards health, November 2009
                                          • Health awareness groups
                                            • Figure 2: Health awareness target groups, November 2009
                                          • Health Freaks (17% of respondents or 7 million internet users aged 16+)
                                            • Who are they?
                                              • Targeting opportunities
                                                • Health Aware (19% of respondents or 8 million internet users aged 16+)
                                                  • Who are they?
                                                    • Targeting opportunities
                                                      • Moderation In All Things (32% of respondents or 13 million internet users aged 16+)
                                                        • Who are they?
                                                          • Targeting opportunities
                                                            • Am I Bovvered? (32% of respondents or 13 million internet users aged 16+)
                                                              • Who are they?
                                                                • Targeting opportunities
                                                                • Health Experience

                                                                  • Key points
                                                                    • Experience of stress
                                                                      • Figure 3: Those with stressful lifestyles, and those who take time to relax and unwind, by demographic sub-group, November 2009
                                                                      • Figure 4: Attitudes towards health – those with stressful lifestyles, and those who take time to relax and unwind, November 2009
                                                                    • Experience of ill-health
                                                                      • Figure 5: Diseases personally suffer from and/or have family history of, November 2009
                                                                      • Figure 6: The relationship between conditions suffered from and family history, November 2009
                                                                      • Figure 7: The relationship between stress, relaxation and ill-health, November 2009
                                                                    • The relationship between illness and health awareness
                                                                      • Figure 8: Conditions suffer from personally, by health awareness groups, November 2009
                                                                    • What makes people change their behaviour?
                                                                      • Figure 9: What caused changes in own lifestyle, by gender, November 2009
                                                                    • Motivation needed for men
                                                                      • Focus on appearance prompts health-conscious behaviour in the young
                                                                        • Figure 10: What caused changes in own lifestyle, by age group, November 2009
                                                                      • Motivation and health awareness
                                                                        • Figure 11: What caused changes in own lifestyle, by health awareness groups, November 2009
                                                                      • Which health problems make people change?
                                                                        • Figure 12: Relationship between own health and health-related reasons for changing behaviour, November 2009
                                                                      • The effect of family history
                                                                        • Figure 13: Those who have changed behaviour because of family history of illness, by family history, November 2009
                                                                    • Dietary Concerns

                                                                      • Key points
                                                                        • Five-year trends in attitudes towards food
                                                                          • Figure 14: Changes in eating habits and attitudes towards diet, 2005-09
                                                                        • Consumer eating habits
                                                                          • Figure 15: Eating habits, November 2009
                                                                        • Fresh fruit and vegetables
                                                                          • Figure 16: Fresh produce and diet, by demographics, November 2009
                                                                          • Figure 17: Fresh produce and diet, by health awareness groups, November 2009
                                                                          • Figure 18: Fresh produce and diet, by conditions suffered from, November 2009
                                                                        • Fatty foods
                                                                          • Figure 19: Fatty foods in the diet, by demographics, November 2009
                                                                          • Figure 20: Fatty foods in the diet, by health awareness groups, November 2009
                                                                        • Sugary foods
                                                                          • Figure 21: Sugary foods in the diet, by demographics, November 2009
                                                                          • Figure 22: Sugary foods in the diet, by health awareness groups, November 2009
                                                                          • Figure 23: Sugary foods in the diet, by conditions suffered from, November 2009
                                                                        • Functional foods and ‘superfoods’
                                                                          • Figure 24: Functional foods and ‘superfoods’ in the diet, by demographics, November 2009
                                                                          • Figure 25: Functional foods and ‘superfoods’ in the diet, by health awareness groups, November 2009
                                                                          • Figure 26: Functional foods and ‘superfoods’ in the diet, by conditions suffered from, November 2009
                                                                        • Red meat
                                                                          • Figure 27: Red meat in the diet, by demographics, November 2009
                                                                          • Figure 28: Red meat in the diet, by health awareness groups, November 2009
                                                                          • Figure 29: Red meat in the diet, by conditions suffered from, November 2009
                                                                        • ‘Anything goes…?’
                                                                          • Figure 30: Dietary free spirits, by demographics, November 2009
                                                                          • Figure 31: Agreement with the statement ‘I eat what I like and don’t worry about how healthy my diet is’, by health awareness groups, November 2009
                                                                          • Figure 32: Dietary free spirits, by conditions suffered from, November 2009
                                                                      • The Role of Exercise

                                                                        • Key points
                                                                          • Exercise habits and motivation
                                                                            • Figure 33: Exercise habits, November 2009
                                                                            • Figure 34: Exercise habits, by demographics, November 2009
                                                                            • Figure 35: Exercise habits, by health attitude groups, November 2009
                                                                            • Figure 36: Health conditions suffered from – by those who take little or no exercise, November 2009
                                                                          • Why do people exercise?
                                                                            • Figure 37: Motivations for exercise, by demographics, November 2009
                                                                            • Figure 38: Motivations for exercise, by health awareness groups, November 2009
                                                                          • Is there a negative side to exercise?
                                                                            • The relationship between eating habits and exercise
                                                                              • Figure 39: Eating habits, by amount of exercise taken, November 2009
                                                                          • Weight and Health

                                                                            • Key points
                                                                              • Trends in attitudes towards weight
                                                                                • Figure 40: Those who are trying to lose weight – trends, 2005-09
                                                                                • Figure 41: Those who seek out light/diet versions of food and drink, 2005-09
                                                                              • Perceived weight and attitudes towards losing weight
                                                                                  • Figure 42: Own perceived weight and attitudes towards losing weight, by demographics, November 2009
                                                                                  • Figure 43: Those who are always trying to lose weight, by gender and own perceived weight, November 2009
                                                                                  • Figure 44: General attitudes towards health – those who are always dieting to try to lose weight, November 2009
                                                                                  • Figure 45: Own perceived weight and attitudes to losing weight, by health awareness groups, November 2009
                                                                                  • Figure 46: Conditions suffered from, by own perceived weight, November 2009
                                                                                • Changing behaviour
                                                                                  • Figure 47: What caused changes in own lifestyle, by own perceived weight, November 2009
                                                                                  • Figure 48: What caused changes in own lifestyle, by gender and perceived weight, November 2009
                                                                                  • Figure 49: Eating habits, by own perceived weight, November 2009
                                                                                  • Figure 50: Amount of exercise taken, by own perceived weight, November 2009
                                                                              • Smoking and Alcohol

                                                                                • Key points
                                                                                  • Trends in smoking behaviour
                                                                                    • Figure 51: Smoking behaviour, 2005-09
                                                                                  • Smoking behaviour and lifestyle
                                                                                    • Figure 52: Smoking habits, by demographics, November 2009
                                                                                    • Figure 53: Smoking habits, by health awareness group, November 2009
                                                                                    • Figure 54: Conditions suffered from, by smoking behaviour, November 2009
                                                                                    • Figure 55: Complaints suffered from*, by smoking behaviour, 2009
                                                                                    • Figure 56: Number of complaints suffered from*, by smoking behaviour, 2009
                                                                                  • Changing behaviour
                                                                                    • Figure 57: What caused changes in behaviour, by smoking behaviour, November 2009
                                                                                    • Figure 58: Eating habits, by smoking behaviour, November 2009
                                                                                    • Figure 59: Exercise habits, by smoking behaviour, November 2009
                                                                                  • Drinking
                                                                                    • Figure 60: Units of alcohol have in an average week, by demographics, November 2009
                                                                                • Sources of Help and Advice

                                                                                  • Key points
                                                                                    • Health advice
                                                                                      • Figure 61: Sources of health advice and/or information found most useful, November 2009
                                                                                      • Figure 62: Sources of health advice and/or information found most useful, by health awareness groups, November 2009
                                                                                    • The role of the internet
                                                                                      • Figure 63: The internet as a source of help and advice, by demographics, November 2009
                                                                                      • Figure 64: The internet as a source of help and advice, by conditions suffered from, November 2009
                                                                                    • The role of peers
                                                                                      • Figure 65: Peer help and advice on health matters, by demographics, November 2009
                                                                                    • The role of the media
                                                                                      • Figure 66: Media help and advice on health matters, by demographics, November 2009
                                                                                    • Check-ups and professional medical advice
                                                                                      • The pharmacist
                                                                                        • Figure 67: Those who seek help and advice on health matters from their local pharmacist, by demographics, November 2009
                                                                                        • Figure 68: Those who seek help and advice on health matters from their local pharmacist, by conditions suffered from, November 2009
                                                                                      • Attitudes towards routine health checks
                                                                                        • Figure 69: Attitudes towards routine health checks, by demographics, November 2009
                                                                                        • Figure 70: Attitudes towards routine health checks, by conditions suffered from, November 2009
                                                                                      • Can GP’s surgeries cope with more health checks?
                                                                                        • Trends in seeking professional advice
                                                                                          • Figure 71: Usual course of action if have flu with a slight temperature, 2005-09
                                                                                        • The role of alternative medicines
                                                                                          • Figure 72: Alternative therapies, supplements, etc. used/done in the past year, November 2009
                                                                                          • Figure 73: Alternative therapies, supplements, etc. used/done in the past year, by health awareness group, November 2009
                                                                                          • Figure 74: Alternative therapies, supplements, etc. used/done in the past year, by conditions suffered from, November 2009
                                                                                      • A Healthy Outlook?

                                                                                        • Don’t worry, be happy…
                                                                                        • Appendix – Attitudes Towards Health

                                                                                          • Health awareness groups
                                                                                            • Figure 75: Eating habits/health, by target groups on eating habits/health, November 2009
                                                                                            • Figure 76: Target groups on eating habits/health, by demographics, November 2009
                                                                                        • Appendix – Health Experience

                                                                                            • Figure 77: Most common diseases personally suffer from, by demographics, November 2009
                                                                                            • Figure 78: Next most common diseases personally suffer from, by demographics, November 2009
                                                                                        • Appendix – Dietary Concerns

                                                                                            • Figure 79: Fatty foods in the diet, by conditions suffered from, November 2009
                                                                                        • Appendix – Sources of Help and Advice

                                                                                            • Figure 80: Number of sources of health advice and/or information found useful, by health awareness groups, November 2009
                                                                                            • Figure 81: Peer help and advice on health matters, by conditions suffered from, November 2009
                                                                                            • Figure 82: Alternative therapies, supplements, etc. used/done in the past year, by demographics, November 2009

                                                                                        An Ounce of Prevention: Preventing Illness Through Healthy Living - UK - January 2010

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