Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Analgesics - UK - June 2014

“The analgesics market benefitted from the strong marketing and product innovation output in 2013, as well as a strong performance by the topical analgesics segment. However, a battle still remains as consumers increasingly seek cheaper own-label products over those produced by well-known brands, due to the value they offer.”

– Jack Duckett, Personal Care Analyst

This report looks at the following issues:

  • Opportunity to expand product innovation for headache relief
  • Bolstering usage of OTC analgesics amongst men
  • Combination packs could help offer stronger pain relief

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Products covered in this report
        • Excluded
          • Abbreviations
          • Executive Summary

              • The market
                • Figure 1: Best- and worst-case forecast for UK value sales of OTC analgesics, 2009-19
              • Market drivers
                • Companies, brands and innovation
                  • Figure 2: New product launches in the OTC analgesics category, by format type, January 2010-March 2014
                • Consumers typically rely on oral remedies to treat pain
                  • Figure 3: Types of medication used, April 2014
                • A quarter of consumers always buy own-label analgesics
                  • Figure 4: Purchase considerations when buying OTC pain relief, April 2014
                • Nearly two in five concerned that painkillers only mask the pain
                  • Figure 5: Attitudes towards pain relief remedies, April 2014
                • Consumers interested in faster working remedies
                  • Figure 6: Factors influencing change, April 2014
                • What we think
                • Issues and Insights

                    • Opportunity to expand product innovation for headache relief
                      • The facts
                        • The implications
                          • Bolstering usage of OTC analgesics amongst men
                            • The facts
                              • The implications
                                • Combination packs could help offer stronger pain relief
                                  • The facts
                                    • The implications
                                    • Trend Application

                                        • Trend: Factory Fear
                                          • Trend: FSTR HYPR
                                            • Trend: Return to the Experts
                                            • Market Drivers

                                              • Key points
                                                • Population changes
                                                  • Figure 7: Trends in the age structure of the UK population, 2008-18
                                                • Rising number of prescriptions presents challenge to OTC market
                                                  • Figure 8: Number of prescriptions per person, UK, 2006-12
                                                • Increasing workforce creates potential opportunities for brands
                                                  • Figure 9: Employment and unemployment, by gender, 2008-18
                                              • Who’s Innovating?

                                                • Key points
                                                  • Launch activity up in 2013
                                                    • Figure 10: New product launches in the OTC analgesics category, by launch type, January 2010-March 2014
                                                  • Branded vs own-label launches
                                                    • Figure 11: New product launches in the OTC analgesics category, branded vs own-label, January 2010-March 2014
                                                    • Figure 12: Examples of own-label OTC analgesics launched in the UK, 2013-14
                                                  • Growth in non-ingested remedies
                                                    • Figure 13: New product launches in the OTC analgesics category, by format type, January 2010-March 2014
                                                    • Figure 14: Examples of branded non-ingested analgesics launched in the UK, 2013
                                                    • Figure 15: Examples of own-label analgesics in tablets/capsules form launched in the UK, 2013
                                                  • Launch activity remains fragmented
                                                    • Figure 16: New product launches in the OTC analgesics category, by company, 2013
                                                    • Figure 17: Examples of OTC analgesics launched by Aldi and Wilkinson, 2013
                                                    • Figure 18: Examples of OTC analgesics launched by Tesco, 2013-14
                                                  • Time/speed continues to be an important claim in 2013
                                                    • Figure 19: New product launches in the OTC analgesics category, by top 10 claims, 2013
                                                  • Scope to expand herbal/botanical claims
                                                    • Just 3% of new launches carry ‘on-the-go’ claims
                                                      • Figure 20: Examples of OTC analgesics carrying ‘on-the-go’ claims, 2013
                                                  • Market Size and Forecast

                                                    • Key points
                                                      • Significant rise in value sales in 2013
                                                        • Figure 21: UK value sales for OTC analgesics, 2009-19
                                                      • Fan chart
                                                        • Figure 22: Best- and worst-case forecast for UK value sales of OTC analgesics, 2009-19
                                                      • Forecast methodology
                                                      • Segment Performance

                                                        • Key points
                                                          • Segment overview and comparison
                                                            • Figure 23: Consumer spending on OTC analgesics, by segment, year ending April 2013-14
                                                        • Market Share

                                                          • Key points
                                                            • Adult oral remedies
                                                              • Figure 24: Value sales of top oral analgesics brands, year ending February 2013-14
                                                            • Voltarol drives topical treatments sales
                                                              • Figure 25: Value sales of top topical treatment brands, year ending February, 2013-14
                                                            • Sales decline seen across children’s analgesics brands
                                                              • Figure 26: Value sales of top children’s analgesics brands, year ending February 2013-14
                                                            • Bonjela loses share to smaller brands
                                                              • Figure 27: Value sales of top oral lesions and toothache analgesics brands, year ending February 2013-14
                                                          • Companies and Products

                                                            • Reckitt Benckiser
                                                                • Figure 28: Reckitt Benckiser (global) financial performance, 2011-12
                                                                • Figure 29: Examples of new product launches by Reckitt Benckiser in the Analgesics market, 2013-14
                                                              • GlaxoSmithKline
                                                                  • Figure 30: GlaxoSmithKline UK Limited financial performance, 2011-12
                                                                • Pfizer
                                                                    • Figure 31: Pfizer Consumer Healthcare Limited financial performance, 2011-12
                                                                  • Novartis
                                                                      • Figure 32: Novartis Consumer Health UK Limited financial performance, 2011-12
                                                                    • Johnson & Johnson (McNeil Products)
                                                                        • Figure 33: McNeil Healthcare (UK) Limited financial performance, 2011-12
                                                                    • Brand Research

                                                                      • Brand map
                                                                          • Figure 34: Attitudes towards and usage of brands in the analgesics sector, March 2014
                                                                        • Correspondence analysis
                                                                          • Brand attitudes
                                                                            • Figure 35: Attitudes, by analgesics brand, March 2014
                                                                          • Brand personality
                                                                            • Figure 36: Analgesics brand personality – Macro image, March 2014
                                                                            • Figure 37: Analgesics brand personality – Micro image, March 2014
                                                                          • Brand experience
                                                                            • Figure 38: Analgesics brand usage, March 2014
                                                                            • Figure 39: Satisfaction with various analgesics brands, March 2014
                                                                            • Figure 40: Consideration of analgesics brands, March 2014
                                                                            • Figure 41: Consumer perceptions of current analgesics brand performance, March 2014
                                                                          • Brand recommendation
                                                                            • Figure 42: Recommendation of selected analgesics brands, March 2014
                                                                        • Brand Communication and Promotion

                                                                          • Key points
                                                                            • Adspend up in 2013
                                                                              • Figure 43: Main media advertising expenditure on OTC analgesics, January 2010-March 2014
                                                                            • Novartis and Reckitt Benckiser sustain battle for number one advertising position
                                                                              • Figure 44: Main media advertising expenditure on OTC analgesics, by selected advertisers, January 2010-March 2014
                                                                            • Voltarol the biggest spender on advertising in the analgesics market
                                                                              • Figure 45: Main media advertising expenditure on OTC analgesics, by advertiser and brand, 2013
                                                                            • Brands could look to shift into other media channels
                                                                              • Figure 46: Main media advertising expenditure on OTC analgesics, % by media type, January 2010-March 2014
                                                                          • Channels to Market

                                                                            • Key points
                                                                              • Supermarkets the main distribution channel for analgesics
                                                                                • Figure 47: Distribution of OTC analgesics, 2011-13
                                                                            • The Consumer – Pains Experienced and Treatments Sought

                                                                              • Key points
                                                                                • Three in five have suffered from a headache
                                                                                  • Figure 48: Pain experienced, April 2014
                                                                                • Younger consumers present new opportunities for analgesics brands
                                                                                  • Women more likely to experience pain than men
                                                                                    • Figure 49: Pain experienced, April 2014
                                                                                  • Preferred remedy formats
                                                                                    • Figure 50: Types of medication used, April 2014
                                                                                  • Topical remedies used by a third of pain sufferers
                                                                                    • Men prefer topical remedies
                                                                                      • Figure 51: Types of medication used, April 2014
                                                                                    • Specific remedies used
                                                                                      • Figure 52: Specific analgesics used, April 2014
                                                                                  • The Consumer – Purchase Considerations

                                                                                    • Key points
                                                                                      • A quarter of consumers always buy own-label analgesics
                                                                                        • Figure 53: Purchase considerations when buying OTC pain relief remedies, April 2014
                                                                                      • Men more likely to buy branded products
                                                                                        • Figure 54: Purchase considerations when buying OTC analgesics, April 2014
                                                                                      • Consumers more loyal to brands when it comes to topical treatments
                                                                                        • Figure 55: Purchase considerations when buying OTC pain relief capsules/tablets, April 2014
                                                                                    • The Consumer – Motives for Trying a New Product

                                                                                      • Key points
                                                                                        • Consumers interested in faster working remedies
                                                                                          • Figure 56: Factors influencing change, April 2014
                                                                                        • Recommendations drive new product usage
                                                                                          • Figure 57: Proportion of consumers who agreed that they would try a new product if it was recommended by their doctor/pharmacist or a friend/family member, by gender and age, April 2014
                                                                                        • Natural products resonate with nearly one in five
                                                                                        • The Consumer – Attitudes Towards Pain Relief Remedies

                                                                                          • Key points
                                                                                            • Nearly two in five concerned that painkillers only mask pain
                                                                                              • Figure 58: Attitudes towards pain relief remedies, April 2014
                                                                                            • Joint pain sufferers seek alternative pain management methods
                                                                                              • Figure 59: Agreement with selected statements, by type of pain experienced (all pain and selected pains), April 2014
                                                                                            • Younger consumers worry about reliance on analgesics
                                                                                              • Figure 60: Attitudes towards using OTC analgesics, by age, April 2014
                                                                                          • Appendix – Who’s Innovating?

                                                                                              • Figure 61: Launches by format type, by branded/own-label, 2013
                                                                                              • Figure 62: Top 10 claims, January 2009-March 2014
                                                                                              • Figure 63: Launch activity, by top 10 companies, January 2009-March 2014
                                                                                              • Figure 64: Launch activity, by company, 2013
                                                                                          • Appendix – Market Size and Forecast

                                                                                              • Figure 65: Value sales for adult oral analgesics, 2009-19
                                                                                              • Figure 66: Value sales for paediatric analgesics, 2009-19
                                                                                              • Figure 67: Value sales for topical analgesics, 2009-19
                                                                                          • Appendix – Brand Research

                                                                                              • Figure 68: Brand usage, March 2014
                                                                                              • Figure 69: Brand commitment, March 2014
                                                                                              • Figure 70: Brand momentum, March 2014
                                                                                              • Figure 71: Brand diversity, March 2014
                                                                                              • Figure 72: Brand satisfaction, March 2014
                                                                                              • Figure 73: Brand recommendation, March 2014
                                                                                              • Figure 74: Brand attitude, March 2014
                                                                                              • Figure 75: Brand image – Macro image, March 2014
                                                                                              • Figure 76: Brand image – Micro image, March 2014
                                                                                          • Appendix – Brand Communication and Promotion

                                                                                              • Figure 77: Main media advertising expenditure on OTC analgesics, by selected advertisers, January 2010-March 2014
                                                                                              • Figure 78: Main media advertising expenditure on OTC analgesics, by media type, January 2010-March 2014
                                                                                          • Appendix – The Consumer – Pains Experienced and Treatments Sought

                                                                                              • Figure 79: Pain experienced, April 2014
                                                                                              • Figure 80: Most popular pain experienced, by demographics, April 2014
                                                                                              • Figure 81: Next most popular pain experienced, by demographics, April 2014
                                                                                              • Figure 82: Other pain experienced, by demographics, April 2014
                                                                                              • Figure 83: Types of medication used, April 2014
                                                                                              • Figure 84: Types of medication used, by demographics, April 2014
                                                                                              • Figure 85: Specific analgesics used, April 2014
                                                                                              • Figure 86: Most popular specific analgesics used, by demographics, April 2014
                                                                                              • Figure 87: Next most popular specific analgesics used, by demographics, April 2014
                                                                                              • Figure 88: Types of medication used, by most popular pain experienced, April 2014
                                                                                              • Figure 89: Types of medication used, by next most popular pain experienced, April 2014
                                                                                              • Figure 90: Specific analgesics used, by most popular pain experienced, April 2014
                                                                                              • Figure 91: Specific analgesics used, by next most popular pain experienced, April 2014
                                                                                              • Figure 92: Types of medication used, by types of medication used, April 2014
                                                                                              • Figure 93: Specific analgesics used, by specific analgesics used, April 2014
                                                                                              • Figure 94: Specific analgesics used, by specific analgesics used, April 2014
                                                                                              • Figure 95: Specific analgesics used, by next most popular pain experienced, April 2014
                                                                                          • Appendix – The Consumer – Purchase Considerations

                                                                                              • Figure 96: Attitudes and behaviours relating to choosing analgesics, April 2014
                                                                                              • Figure 97: Most popular attitudes and behaviours relating to choosing analgesics – Any, by demographics, April 2014
                                                                                              • Figure 98: Next most popular attitudes and behaviours relating to choosing analgesics – Any, by demographics, April 2014
                                                                                          • Appendix – The Consumer – Motivations for Trying a New Product

                                                                                              • Figure 99: Factors influencing change, April 2014
                                                                                              • Figure 100: Most popular factors influencing change, by demographics, April 2014
                                                                                              • Figure 101: Next most popular factors influencing change, by demographics, April 2014
                                                                                              • Figure 102: Factors influencing change, by types of medication used, April 2014
                                                                                          • Appendix – The Consumer – Attitudes Towards Pain Relief Remedies

                                                                                              • Figure 103: Attitudes towards pain relief remedies, April 2014
                                                                                              • Figure 104: Most popular attitudes towards pain relief remedies, by demographics, April 2014
                                                                                              • Figure 105: Next most popular attitudes towards pain relief remedies, by demographics, April 2014
                                                                                              • Figure 106: Attitudes towards pain relief remedies, by most popular pain experienced, April 2014
                                                                                              • Figure 107: Attitudes towards pain relief remedies, by next most popular pain experienced, April 2014
                                                                                          • Appendix – Demographic Overview

                                                                                              • Figure 108: Gender of respondents, by age, April 2014
                                                                                              • Figure 109: Gender of respondents, by age of children present in their own household, April 2014
                                                                                              • Figure 110: Financial situation of respondents, by gender and age, April 2014
                                                                                              • Figure 111: Working status of respondents, by age, April 2014

                                                                                          Companies Covered

                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                          Analgesics - UK - June 2014

                                                                                          £1,995.00 (Excl.Tax)