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Analgesics - US - July 2013

“Product recalls from major brands have plagued the market for OTC analgesic remedies, causing consumers to turn to private label brands, external ways to treat pain, and alternative remedies. Brands can consider various new product innovations as well as using social media to connect with consumers.”

– Emily Krol, Health and Wellness Analyst

Some questions answered in this report include:

  • How to help brands differentiate from private label products
  • Limited category brand innovation
  • Consumers concerned about using orally ingested products
  • Internal analgesic liquids experience very low penetration and sales/market share. How can brands increase usage of this format?

 

Despite more than eight in 10 respondents experiencing pain within the past six months, sales of OTC internal and external analgesics are expected to increase only 2% from 2012-13. Limited growth in this market can be attributed to more people choosing alternative ways to treat their pain.

However, the growing market of an aging population bodes well for the market of OTC analgesics, as does the prevalence of people with obesity. Both of these demographic groups over index for arthritis, and in turn require pain medications. Furthermore, the prevalence of stress, especially among women, increases the likelihood of experiencing headaches and back pains, bodes well for the market. A return to shelf of Johnson & Johnson brands Tylenol and Motrin, as well as Novartis AG’s Excedrin will cause both store brands and other competitors to vie for consumer loyalty.

This report will help readers to understand consumer usage of OTC internal and external analgesics by demographics. It will also reveal levels of brand loyalty illustrate consumer interest in private label brands. The report also compares consumer preferences for OTC internal vs. external analgesics, and whether there is an opportunity for a combination remedy that offers immediate and long-lasting relief. Readers of the report will understand how product recalls have impacted the market of internal and external analgesics.

The report also analyzes marketing strategies of major players within the OTC analgesics market, as well as product innovations and trends. Readers of the report will gain valuable insights and recommendations which can be applied to growing the category of OTC analgesics.

This report focuses on the market for internal and external analgesics specifically marketed for pain relief that are available over the counter/without a prescription.

Internal analgesics are ingestible/oral tablets or liquid. Products within this market typically contain one or more of the following active ingredients:

  • Acetaminophen
  • Aspirin
  • Ibuprofen
  • Naproxen sodium
  • Magnesium salicylate

The OTC external analgesics segment consists of rubs – such as topical creams/sprays that alleviate pain – wraps, with heating and/or cooling properties, as well as heat/ice packs.

Products intended for use as arthritis relief, migraine relief, Premenstrual syndrome (PMS), and combination sleep aid/pain relief products also are included. Note that feminine pain relievers are primarily tablets, but are split out because these products cater to a niche market. Products for children are included, though they are not the main focus of this report.

 

 

Liqueurs - UK - January 2012

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Total U.S. sales and fan chart forecast of OTC analgesics, at current prices, 2008-18
                        • Treating pain
                          • Figure 2: Pain experienced and ways in which common pains are treated, April 2013
                        • Segment snapshots
                          • Market factors: Aging population
                            • Retail share and growth
                              • Key players
                                • The consumer
                                  • Store brands vs. brand names
                                    • Figure 3: Attitudes toward store brands and name brands, April 2013
                                  • Determining how to treat pain
                                    • Figure 4: Ways to determine how to treat pain, April 2013
                                  • Attitudes toward pain remedies
                                    • Figure 5: Attitudes toward pain, April 2013
                                  • What we think
                                  • Issues and Insights

                                      • How to help brands differentiate from private label products
                                        • The issues
                                          • The implications
                                            • Limited category brand innovation
                                              • The issues
                                                • The implications
                                                  • Consumers concerned about using orally ingested products
                                                    • The issues
                                                      • The implications
                                                        • Internal analgesic liquids experience very low penetration and sales/market share. How can brands increase usage of this format?
                                                          • The issues
                                                            • The implications
                                                            • Trend Applications

                                                                • Trend: Accentuate the Negative
                                                                    • Figure 6: Johnson & Johnson, “For all you love,” 2013
                                                                  • Trend: Return to the Experts
                                                                    • Mintel Futures: Generation Next
                                                                        • Figure 7: Prevalence of obesity among children and teens aged 2-19, 1971-2010
                                                                    • Market Size and Forecast

                                                                      • Key points
                                                                        • Despite setbacks, market of OTC analgesics expected to grow
                                                                          • Sales and forecast of analgesics
                                                                            • Figure 8: Total U.S. retail sales and forecast of OTC analgesic remedies, at current prices, 2008-18
                                                                            • Figure 9: Total U.S. retail sales and forecast of OTC analgesic remedies, at inflation-adjusted prices, 2008-18
                                                                          • Fan chart forecast
                                                                              • Figure 10: Total U.S. sales and fan chart forecast of OTC analgesic remedies, at current prices, 2008-18
                                                                          • Market Drivers

                                                                            • Key points
                                                                              • Most people experience some type of pain
                                                                                • Arthritis common among older adults
                                                                                  • Figure 11: Types of pain experienced in the past six months, by gender and age, April 2013
                                                                                • Demographics
                                                                                  • Age
                                                                                    • Figure 12: Population, by age, 2008-18
                                                                                  • Ethnicity
                                                                                    • Figure 13: Population, by race and Hispanic origin, 2008-18
                                                                                    • Figure 14: Types of pain experienced in the past six months, by race/Hispanic origin, April 2013
                                                                                  • Prevalence of obesity will require pain relief for joints
                                                                                    • Stress creates headaches
                                                                                      • Usage of pain medications
                                                                                        • Figure 15: Headache and pain reliever usage and non-prescription pain relieving rubs, liquids and wraps usage, January 2004-November 2012
                                                                                      • Product recalls affect market of OTC analgesics
                                                                                      • Competitive Context

                                                                                          • Prescription products
                                                                                            • Figure 16: Salonpas product shot
                                                                                          • Private label brands
                                                                                            • Figure 17: Attitudes toward store brands and name brands, April 2013
                                                                                          • Alternative ways to treat pain
                                                                                            • Figure 18: Other ways of treating pain, by type of pain, April 2013
                                                                                        • Segment Performance

                                                                                          • Key points
                                                                                            • Consumers shifting from internal remedies to external
                                                                                              • Sales of OTC analgesics, by segment
                                                                                                • Figure 19: Total U.S. retail sales of OTC analgesics, by segment, at current prices, 2011 and 2013
                                                                                            • Segment Performance – Internal Analgesics

                                                                                              • Key points
                                                                                                • Overview
                                                                                                    • Figure 20: Share of OTC internal analgesics, by liquid, tablet, feminine pain relievers, 2013
                                                                                                  • The return of Motrin and Tylenol is good news for liquids, not for tablets
                                                                                                    • Figure 21: Sales of OTC internal analgesic tablets, at current prices, 2008-13
                                                                                                    • Figure 22: Sales of OTC internal analgesic liquids, at current prices, 2008-13
                                                                                                  • While low, sales of feminine pain relievers increasing
                                                                                                    • Figure 23: Sales of OTC internal analgesic feminine pain relievers, at current prices, 2008-13
                                                                                                  • Outlook for internal analgesics growth limited
                                                                                                    • Figure 24: Sales and forecast of internal analgesics, at current prices, 2008-18
                                                                                                • Segment Performance – External Analgesics

                                                                                                  • Key points
                                                                                                    • Overview
                                                                                                      • Figure 25: Share of OTC internal analgesics, by segment, 2013
                                                                                                    • Sales of OTC external analgesics growing
                                                                                                      • Figure 26: Sales of OTC external analgesic rubs, at current prices, 2008-13
                                                                                                      • Figure 27: Sales of OTC external analgesic heat/ice packs, at current prices, 2008-13
                                                                                                    • Sales and forecast of OTC external analgesics
                                                                                                      • Figure 28: Sales and forecast of external analgesics, at current prices, 2008-18
                                                                                                  • Retail Channels

                                                                                                    • Key points
                                                                                                      • Sales at “other” channels continue to dominate market
                                                                                                        • Figure 29: Total U.S. retail sales of OTC analgesics, by channel, at current prices, 2011-13
                                                                                                      • “Other” channels finally see an uptick
                                                                                                        • Figure 30: Walmart print ad, “Manage your back pain and your budget”, 2013
                                                                                                      • Sales at drug stores continue to increase
                                                                                                        • Supermarkets struggle to keep up
                                                                                                          • Figure 31: Attention to in-store advertising/product promotions, by headache and pain relievers, October 2011-November 2012
                                                                                                        • Sales of OTC analgesics, by retail channel
                                                                                                          • Figure 32: U.S. sales of OTC analgesics, at current prices, by retail channel, 2008-13
                                                                                                      • Leading Companies

                                                                                                        • Key points
                                                                                                          • Bayer and Pfizer continue to increase sales
                                                                                                            • Johnson & Johnson continues to struggle
                                                                                                              • Headaches plague Novartis
                                                                                                                • Private label fares well
                                                                                                                  • Figure 33: MULO sales of OTC analgesics, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                              • Brand Share – Internal Analgesic Tablets

                                                                                                                • Key points
                                                                                                                  • The winners
                                                                                                                    • The losers
                                                                                                                      • Figure 34: MULO sales of OTC internal analgesic tablets, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                  • Brand Share – Internal Analgesic Liquids

                                                                                                                    • Key points
                                                                                                                      • Johnson & Johnson overtakes Pfizer
                                                                                                                        • Figure 35: Children’s Motrin print advertisement, “For the times when the thermometer confirms what you already knew”, 2013
                                                                                                                        • Figure 36: MULO sales of OTC internal analgesic liquids, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                    • Brand Share – Internal Analgesic Feminine Pain Relievers

                                                                                                                      • Key points
                                                                                                                        • Aging population fuels growth of Estroven
                                                                                                                          • Fewer, lighter periods among women will be challenge for category
                                                                                                                            • Figure 37: MULO sales of OTC feminine pain relievers, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                        • Brand Share – External Analgesic Rubs

                                                                                                                          • Key points
                                                                                                                            • Analgesic rubs heat up and cool down
                                                                                                                              • Salonpas and Boiron experience success
                                                                                                                                • Figure 38: Salonpas Jet Spray product shot
                                                                                                                                • Figure 39: MULO sales of OTC external analgesic rubs, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                            • Brand Share – External Analgesic Heat/Ice Packs

                                                                                                                              • Key points
                                                                                                                                • Sales decline for PRECISE and ThermaCare
                                                                                                                                  • HotHands 2 and ThermiPaq increasing
                                                                                                                                    • Figure 40: MULO sales of heat/ice packs, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                                • Brand Usage and Preference

                                                                                                                                  • Key points
                                                                                                                                    • Types and forms of headache and pain relievers used
                                                                                                                                      • Figure 41: Goody’s Headache Relief Shot
                                                                                                                                      • Figure 42: Strength and form of headache and pain relievers used, by gender and age, October 2011-November 2012
                                                                                                                                    • Despite recalls, Tylenol still number-one reported brand used
                                                                                                                                      • Figure 43: Advil Print ad, “Relief in Action?” 2013
                                                                                                                                      • Figure 44: Brands of headache and pain relievers used, by gender and age, October 2011-November 2012
                                                                                                                                    • Types of pain-relieving rubs, liquids, and wraps used
                                                                                                                                      • Figure 45: Types of non-prescription pain relieving rubs, liquids and wraps used, by gender and age, October 2011-November 2012
                                                                                                                                    • Brands of pain relieving rubs, liquids, and wraps used
                                                                                                                                      • Figure 46: Brands of non-prescription pain relieving rubs, liquids and wraps used, by age, October 2011-November 2012
                                                                                                                                  • Innovations and Innovators

                                                                                                                                    • Key points
                                                                                                                                      • Number of pain reliever product introductions slows
                                                                                                                                        • Figure 47: Number of pain relief product launches, 2007-13*
                                                                                                                                      • Internal pain relievers
                                                                                                                                        • Brand name and private label product introductions
                                                                                                                                          • Figure 48: Share of branded/private label ingested pain reliever product launches, 2007-13
                                                                                                                                        • Time/speed is important for ingested pain relievers
                                                                                                                                          • Figure 49: Ingested pain reliever products launched, by top 10 claims, 2007-13
                                                                                                                                        • External pain relievers
                                                                                                                                          • Brand names outnumber private label
                                                                                                                                            • Figure 50: Share of branded/private label non-ingested pain reliever product launches, 2007-13
                                                                                                                                          • New product introductions aim to heal pain quickly
                                                                                                                                            • Figure 51: Ingested pain reliever products launched, by top 10 claims, 2007-13
                                                                                                                                          • Retail innovations
                                                                                                                                            • Figure 52: Help Remedies pop up store
                                                                                                                                        • Marketing Strategies

                                                                                                                                          • Overview
                                                                                                                                            • Figure 53: Advertising spending for select internal and external analgesic remedies, 2011
                                                                                                                                          • Strategy: Athletic endorsements
                                                                                                                                            • Figure 54: Icy Hot, “Game Over,” 2013
                                                                                                                                          • Strategy: Illustrating efficacy
                                                                                                                                            • Figure 55: Aleve, “Pain Relief,” 2013
                                                                                                                                            • Figure 56: Tylenol, “In the Park,” 2013
                                                                                                                                          • Strategy: Comparison
                                                                                                                                            • Figure 57: Aleve, “Doesn’t Compare,” 2013
                                                                                                                                            • Figure 58: Aleve Print ad, “If you could take fewer pills, why wouldn’t you?” 2013
                                                                                                                                            • Figure 59: Bayer HealthCare, “Blocks Pain at the Site,” 2013
                                                                                                                                          • Strategy: Testimonials
                                                                                                                                            • Figure 60: Advil, “Take Action,” 2013
                                                                                                                                          • Strategy: Dr. Recommended
                                                                                                                                            • Figure 61: Bayer HealthCare, “No Doubt,” 2013
                                                                                                                                            • Figure 62: Bayer HealthCare, “Life Saver,” 2013
                                                                                                                                        • Social Media – Analgesics

                                                                                                                                          • Key points
                                                                                                                                            • Key social media metrics
                                                                                                                                              • Figure 63: Key brand metrics, analgesics brands, June 2013
                                                                                                                                            • Market overview
                                                                                                                                              • Brand usage and awareness
                                                                                                                                                • Figure 64: Usage and awareness of selected analgesics brands, April 2013
                                                                                                                                              • Interaction with brands
                                                                                                                                                • Figure 65: Interaction with selected analgesics brands, April 2013
                                                                                                                                              • Online conversations
                                                                                                                                                • Figure 66: Percentage of consumer conversation by selected analgesic brands, May 1, 2013-May 31, 2013
                                                                                                                                                • Figure 67: Online mentions, selected analgesic brands, percent of daily mentions, by day, percent of daily mentions, May 1, 2013-May 31, 2013
                                                                                                                                              • Where are people talking about analgesic brands?
                                                                                                                                                • Figure 68: Mentions by page type, selected analgesic brands, percent of daily mentions, May 1, 2013-May 31, 2013
                                                                                                                                              • What are people talking about?
                                                                                                                                                • Figure 69: Mentions, by type of conversation, selected analgesics brands, May 1, 2013-May 31, 2013
                                                                                                                                                • Figure 70: Major areas of discussion surrounding analgesics brands, percent of daily mentions, by day, May 1, 2013-May 31, 2013
                                                                                                                                                • Figure 71: Major areas of discussion surrounding analgesics brands, by page type, May 1, 2013-May 31, 2013
                                                                                                                                              • Brand analysis
                                                                                                                                                • Tylenol
                                                                                                                                                  • Figure 72: Tylenol key social media indicators, June 2013
                                                                                                                                                • Key online campaigns
                                                                                                                                                  • What we think
                                                                                                                                                    • Advil
                                                                                                                                                      • Figure 73: Advil key social media indicators, June 2013
                                                                                                                                                    • Key online campaigns
                                                                                                                                                      • What we think
                                                                                                                                                        • Motrin
                                                                                                                                                          • Figure 74: Motrin key social media indicators, June 2013
                                                                                                                                                        • Key online campaigns
                                                                                                                                                          • What we think
                                                                                                                                                            • Excedrin
                                                                                                                                                              • Figure 75: Excedrin key social media indicators, June 2013
                                                                                                                                                            • Key online campaigns
                                                                                                                                                              • What we think
                                                                                                                                                                • Aleve
                                                                                                                                                                  • Figure 76: Aleve key social media indicators, June 2013
                                                                                                                                                                • Key online campaigns
                                                                                                                                                                  • What we think
                                                                                                                                                                    • Bayer
                                                                                                                                                                      • Figure 77: Bayer key social media indicators, June 2013
                                                                                                                                                                    • Key online campaigns
                                                                                                                                                                      • What we think
                                                                                                                                                                      • Treating Pain

                                                                                                                                                                        • Key points
                                                                                                                                                                          • OTC internal analgesics most common way to treat pain
                                                                                                                                                                            • Figure 78: Ways of treating pain (internal and external treatments), by type of pain, April 2013
                                                                                                                                                                          • Women more likely than men to treat pain
                                                                                                                                                                            • Figure 79: Ways of treating pain, by gender and age, April 2013
                                                                                                                                                                          • External remedy users more likely to also use internal remedies
                                                                                                                                                                            • Figure 80: St. Christoph Headache Roll-On, Germany, February 2013
                                                                                                                                                                            • Figure 81: Ways of treating pain, by remedy usage, April 2013
                                                                                                                                                                          • Consumers take pain medication to treat remedies at different frequencies
                                                                                                                                                                            • Figure 82: Reasons for using headache and pain relievers, by frequency of use, October 2011-November 2012
                                                                                                                                                                        • Determining How to Treat Pain

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Older pain sufferers turn to professionals
                                                                                                                                                                              • Younger pain sufferers turn to friends/family
                                                                                                                                                                                • Figure 83: Ways to determine how to treat pain, by age, April 2013
                                                                                                                                                                              • Product packaging a top source of information
                                                                                                                                                                                • Figure 84: Ways to determine how to treat pain, by gender, April 2013
                                                                                                                                                                              • External analgesic users could use more support
                                                                                                                                                                                • Figure 85: Ways to determine how to treat pain, by remedy usage, April 2013
                                                                                                                                                                              • Strategies to reach those suffering from menstrual pain
                                                                                                                                                                                • Arthritis sufferers turn to doctors
                                                                                                                                                                                  • Figure 86: Ways to determine how to treat pain, by types of pain experienced in the past six months, April 2013
                                                                                                                                                                              • Attitudes Toward Pain

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Older consumers likely to limit pain medication
                                                                                                                                                                                    • Figure 87: Concerns about taking pain medication, by age, April 2013
                                                                                                                                                                                  • Prevent younger pain sufferers from overmedicating
                                                                                                                                                                                    • Figure 88: Attitudes toward treating pain, by age, April 2013
                                                                                                                                                                                  • External analgesic users wary of internal pain relievers
                                                                                                                                                                                    • Figure 89: Attitudes toward pain, by remedy usage, April 2013
                                                                                                                                                                                  • Prepare women for menstrual pain
                                                                                                                                                                                    • Figure 90: Attitudes toward pain, by types of pain experienced in the past six months, April 2013
                                                                                                                                                                                • Consumer Segmentation/Cluster Analysis

                                                                                                                                                                                    • Figure 91: Target clusters, April 2013
                                                                                                                                                                                  • Cluster 1: Set in their Ways
                                                                                                                                                                                    • Demographics
                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                          • Cluster 2: Holistic Healers
                                                                                                                                                                                            • Demographics
                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                  • Cluster 3: Fixer Uppers
                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                          • Cluster demographic tables
                                                                                                                                                                                                            • Figure 92: Target clusters, by demographic, April 2013
                                                                                                                                                                                                          • Cluster characteristic tables
                                                                                                                                                                                                            • Figure 93: Types of pain experienced in the past six months, by target clusters, April 2013
                                                                                                                                                                                                            • Figure 94: Ways of treating pain, by target clusters, April 2013
                                                                                                                                                                                                            • Figure 95: Attitudes toward name brands, by target clusters, April 2013
                                                                                                                                                                                                            • Figure 96: Ways to determine how to treat pain, by target clusters, April 2013
                                                                                                                                                                                                            • Figure 97: Attitudes toward pain, by target clusters, April 2013
                                                                                                                                                                                                            • Figure 98: Attitudes toward health (any agree), by target clusters, April 2013
                                                                                                                                                                                                          • Cluster methodology
                                                                                                                                                                                                          • Information Resources Inc./Builders – Key Household Purchase Measures

                                                                                                                                                                                                            • Overview
                                                                                                                                                                                                              • Internal analgesics
                                                                                                                                                                                                                • Internal analgesics tablets
                                                                                                                                                                                                                  • Consumer insights on key purchase measures
                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                      • Figure 99: Brand map, selected brands of internal analgesics tablets buying rate, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                        • Figure 100: Key purchase measures for the top brands of internal analgesics tablets, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                      • Internal analgesics liquids
                                                                                                                                                                                                                        • Consumer insights on key purchase measures
                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                            • Figure 101: Brand map, selected brands of internal analgesics liquids, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                                              • Figure 102: Key purchase measures for the top brands of internal analgesics liquids, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                            • Feminine pain relievers
                                                                                                                                                                                                                              • Consumer insights on key purchase measures
                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                  • Figure 103: Brand map, selected brands of feminine pain relievers, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                                • Brand leader characteristics
                                                                                                                                                                                                                                  • Key purchase measures
                                                                                                                                                                                                                                    • Figure 104: Key purchase measures for the top brands of feminine pain relievers, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                                  • External analgesics
                                                                                                                                                                                                                                    • External analgesic Rubs
                                                                                                                                                                                                                                      • Consumer insights on key purchase measures
                                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                                          • Figure 105: Brand map, selected brands of external analgesic rubs buying rate, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                                                                                          • Key purchase measures
                                                                                                                                                                                                                                            • Figure 106: Key purchase measures for the top brands of external analgesic rubs, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                                          • Heat/ice packs
                                                                                                                                                                                                                                            • Consumer insights on key purchase measures
                                                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                                                • Figure 107: Brand map, selected brands of heat/ice packs buying rate, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                                                                  • Figure 108: Key purchase measures for the top brands of heat/ice packs, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                                              • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                                                                  • Incidence of pain
                                                                                                                                                                                                                                                    • Figure 109: Types of pain experienced in the past six months, by gender, April 2013
                                                                                                                                                                                                                                                    • Figure 110: Types of pain experienced in the past six months, by age, April 2013
                                                                                                                                                                                                                                                  • Treating pain
                                                                                                                                                                                                                                                    • Figure 111: Ways of treating pain, by gender, April 2013
                                                                                                                                                                                                                                                    • Figure 112: Ways of treating pain, by age, April 2013
                                                                                                                                                                                                                                                    • Figure 113: Ways treated pain, by race/Hispanic origin, April 2013
                                                                                                                                                                                                                                                  • Determining how to treat pain
                                                                                                                                                                                                                                                    • Figure 114: Ways to determine how to treat pain, by gender and age, April 2013
                                                                                                                                                                                                                                                    • Figure 115: Ways to determine how to treat pain, by repertoire groups-otc external usage, April 2013
                                                                                                                                                                                                                                                    • Figure 116: Ways to determine how to treat pain, by race/Hispanic origin, April 2013
                                                                                                                                                                                                                                                  • Attitudes toward pain
                                                                                                                                                                                                                                                    • Figure 117: Attitudes toward pain, by gender and age, April 2013
                                                                                                                                                                                                                                                  • Attitudes toward store brands and name brands
                                                                                                                                                                                                                                                    • Figure 118: Attitudes toward store brands and name brands, by remedy usage, April 2013
                                                                                                                                                                                                                                                  • Attitudes toward health
                                                                                                                                                                                                                                                    • Figure 119: Attitudes toward health, by types of pain experienced in the past six months, April 2013
                                                                                                                                                                                                                                                    • Figure 120: Attitudes toward health, by age, April 2013
                                                                                                                                                                                                                                                  • Brands of headache and pain relievers used
                                                                                                                                                                                                                                                    • Figure 121: Brands of headache and pain relievers used, by age, October 2011-November 2012
                                                                                                                                                                                                                                                • Appendix – Social Media

                                                                                                                                                                                                                                                  • Usage and awareness
                                                                                                                                                                                                                                                    • Figure 122: Analgesic brand usage or awareness, April 2013
                                                                                                                                                                                                                                                    • Figure 123: Tylenol usage or awareness, by demographics, April 2013
                                                                                                                                                                                                                                                    • Figure 124: Advil usage or awareness, by demographics, April 2013
                                                                                                                                                                                                                                                    • Figure 125: Motrin usage or awareness, by demographics, April 2013
                                                                                                                                                                                                                                                    • Figure 126: Bayer usage or awareness, by demographics, April 2013
                                                                                                                                                                                                                                                    • Figure 127: Excedrin usage or awareness, by demographics, April 2013
                                                                                                                                                                                                                                                    • Figure 128: Aleve usage or awareness, by demographics, April 2013
                                                                                                                                                                                                                                                  • Interactions with brands
                                                                                                                                                                                                                                                    • Figure 129: Activities done, by analgesic brand, April 2013
                                                                                                                                                                                                                                                    • Figure 130: Tylenol – Activities done, by demographics, April 2013
                                                                                                                                                                                                                                                    • Figure 131: Advil – Activities done, by demographics, April 2013
                                                                                                                                                                                                                                                    • Figure 132: Motrin -Activities Done, by demographics, April 2013
                                                                                                                                                                                                                                                    • Figure 133: Bayer – Activities done, by demographics, April 2013
                                                                                                                                                                                                                                                    • Figure 134: Excedrin – Activities done, by demographics, April 2013
                                                                                                                                                                                                                                                    • Figure 135: Aleve – Activities done, by demographics, April 2013
                                                                                                                                                                                                                                                  • Online conversations
                                                                                                                                                                                                                                                    • Figure 136: Percentage of consumer conversation by selected analgesic brands, May 1, 2013-May 31, 2013
                                                                                                                                                                                                                                                    • Figure 137: Online mentions, selected analgesic brands, percent of daily mentions, by day, percent of daily mentions, May 1, 2013-May 31, 2013
                                                                                                                                                                                                                                                    • Figure 138: Mentions, by page type, selected analgesic brands, percent of daily mentions, May 1, 2013-May 31, 2013
                                                                                                                                                                                                                                                    • Figure 139: Mentions by type of conversation, selected analgesics brands, May 1, 2013-May 31, 2013
                                                                                                                                                                                                                                                    • Figure 140: Major areas of discussion surrounding analgesics brands, percent of daily mentions, by day, May 1, 2013-May 31, 2013
                                                                                                                                                                                                                                                    • Figure 141: Major areas of discussion surrounding analgesics brands, by page type, May 1, 2013-May 31, 2013
                                                                                                                                                                                                                                                • Appendix – Information Resources Inc. Builders Panel Data Definitions

                                                                                                                                                                                                                                                    • Information Resources Inc. Consumer Network Metrics
                                                                                                                                                                                                                                                    • Appendix – Trade Associations

                                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                                      • Bayer Corporation
                                                                                                                                                                                                                                                      • Chattem, Inc.
                                                                                                                                                                                                                                                      • Food and Drug Administration
                                                                                                                                                                                                                                                      • Johnson & Johnson
                                                                                                                                                                                                                                                      • Novartis AG
                                                                                                                                                                                                                                                      • Pfizer Consumer Health Care Group (US)
                                                                                                                                                                                                                                                      • Prestige Brands Holdings, Inc.
                                                                                                                                                                                                                                                      • Walmart Stores (USA)

                                                                                                                                                                                                                                                      Analgesics - US - July 2013

                                                                                                                                                                                                                                                      £3,199.84 (Excl.Tax)