Analgesics - US - June 2015
"The OTC analgesic market is stable, posting steady gains since 2013, with similar growth trends expected through 2020. The majority of consumers turn to some form of OTC analgesic to treat pain, with internal analgesics remaining the dominate choice for pain relief, though external analgesics are experiencing rapid growth. Looking forward, consumers' need for pain treatments is not expected to change, however interest is growing for natural ingredients and alternative formats that are easy-to-consume and take on-the-go."
- Marissa Gilbert, Health & Wellness Analyst
This report covers the following areas:
- OTC internal analgesic competition tightens for top brands
- Traditional external brands see sales decline at expense of diversified growth
- Feminine pain relief sales decline along with use
This report focuses on the market for internal and external analgesics specifically marketed for pain relief that are available over the counter/without a prescription.
OTC analgesics is a mature market that continues to post steady sales year-over-year in the absence of major product recalls. While familiar brands of internal pain relievers will continue to be the standard go-to, future drivers of growth include easy-to-consume formats and natural ingredients. Increases in sales of external analgesics, which are in part driven by interest in natural pain relieving remedies, could expand further by targeting older adults and developing easy to use packaging and products.
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