Annual Breakfast Cereals Market Overview - International - 2014
This global annual market overview will provide you with an in-depth review of the key issues in the global breakfast cereals market through 2013 as well as our forecast for what will happen in 2014 and beyond.
In developed countries, the breakfast cereal market can be characterized as mature and slow growing, while in markets in which this quintessentially “Western” way of breakfast is still a novelty, there remain considerable opportunities for growth. With some of the largest markets, including the US and the UK, finding the category rough going over the past few years, attention has shifted to India, China, and other markets, where innovation is helping bring the cereal tradition to markets where breakfast does not usually include that product.
The biggest issue for cereal going forward will be finding ways to make it relevant to consumers, especially those in developed markets. The breakfast space has become crowded with multiple solutions, and cereal is no longer the only alternative.
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