Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Annual Cereal, Energy and Snack Bars Market Overview 2014

This global annual market overview will provide you with an in-depth review of the key issues in the global cereal, energy and snack bar market through 2013 as well as our forecast for what will happen in 2014 and beyond.

The snack bar market continues to be dominated by North America which is still experiencing healthy growth. European markets are a concern, as volume declines continue.

Latin America and Asia hold the promise of future growth. Due to a lack of breakfast cereal habit in Asian countries, many dominant brands in the category such as Kellogg, Quaker and Weetabix do not have the advantage of established brand presence.

As such the region is an opportunity for local snack food brands who have established brands and familiarity with local tastes.

What you get

What's included

Why buy from us?


Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.


Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.


A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

To learn more about this report, please contact us.

Companies Covered

To learn more about the companies covered in this report, please contact us.

Annual Cereal, Energy and Snack Bars Market Overview 2014

£1,139.04 (Excl.Tax)