Annual Chocolate Confectionery Market Overview - International - 2015
This global annual market overview will provide you with an in-depth review of the key issues in the global chocolate confectionery market through 2014 as well as our forecast for what will happen in 2015 and beyond.
The global chocolate confectionery market saw some high points in 2014, especially in Asia, where its growth was strong. In mature markets, however, the market was considerably more disappointing.
Issues in the market focused in part on supply, as cocoa prices increased dramatically in the shadow of the Ebola epidemic in West Africa, the heart of the world’s cocoa supply.
Beyond sourcing issues, the market has seen considerable innovation in flavor and texture, with flavors such as beer and yogurt capturing consumers’ attention.
The position of chocolate as a “functional product” primarily focuses on its “psychological” benefits – as a mood enhancer, energy booster, treat or reward.
But, there have also been ongoing research into other possible attributes, with cocoa being studied as a potential memory enhancer or post-exercise recovery product. For most consumers, however, chocolate remains squarely in the “treat” category, which puts it into competition with a number of other “sweet treat” categories.
What you get
This report will help you evaluate every aspect of your current market, including an extensive market overview and a focus on the big stories – and interesting product launches – we followed.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.