Annual Fruit & Vegetables Market Overview - International - 2015
This global annual market overview will provide you with an in-depth review of the key issues in the global fruit and vegetables market through 2014 as well as our forecast for what will happen in 2015 and beyond.
Global market conditions for processed fruit and vegetables remained positive in 2014, with improved economic conditions in many developed markets, and rising incomes in developing markets driving uptake of convenient value-added formats.
Interest in healthier foods such as fruit and vegetables remained strong, buoyed by a preponderance of scientific research that supports increased consumption.
Concurrently, consumers have become ever more curious and informed about the foods that they eat, resulting in increased scrutiny of cultivation methods and processing details, and spurring sales of organic, local, nutrient dense and minimally processed produce.
Convenience and naturalness are driving new product innovation efforts globally, with top claims on new product introductions in 2014 reflecting ease of use, no additives/no preservatives and microwaveability.
Meanwhile, increased interest in ‘clean’ and environmentally friendly products is increasing demand for organic product options.
What you get
This report will help you evaluate every aspect of your current market, including an extensive market overview and a focus on the big stories – and interesting product launches – we followed.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.