Annual Shave, Deodorants and Depilatories Market Overview - International - 2014
This global annual market overview will provide you with an in-depth review of the key issues in the global shave, deodorants and depilatories market through 2013 as well as our forecast for what will happen in 2014 and beyond.
The global APD market is estimated at US$14 billion, led by the US and followed by Brazil, which has enjoyed strong growth over the last year. The global market remained in growth throughout the recession due to the products having high penetration and near universal usage among consumers across borders.
Consumers rely on APDs to maintain their daily personal hygiene, but the products also serve an emotional purpose in that they help to make users feel more confident and attractive; this has also helped to drive global growth in the sector. Meanwhile, product innovation and creative marketing campaigns have ensured the market remains relevant and appealing to consumers. Highest growth in the sector has come from the emerging markets of India, Vietnam, Indonesia, China and Turkey and the potential for expansion in those regions will open up exciting opportunities in the future.
What you get
This report will help you evaluate every aspect of your current market, including an extensive market overview and a focus on the big stories – and interesting product launches – we followed.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.