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Annual Soap & Shower Market Overview - International - 2015

This global annual market overview will provide you with an in-depth review of the key issues in the global soap and shower market through 2014 as well as our forecast for what will happen in 2015 and beyond.

The global soap, bath and shower market has been on a typical consumer packaged goods growth trajectory, where emerging market consumers are adopting developed market innovations in lockstep with growing income.

In this case, that means shower products and liquid hand soaps are supplanting bar soaps as the dominant product form.

Yet 2014 also saw innovations in unlikely places. Shower products have been, and will continue to be the market’s growth engine. In terms of the largest and fastest-growing markets, there is little change from last year. Indonesia is on track to double its market size by 2018.

The top five fastest growing markets are all emerging markets.

These countries accounted for nearly 40% of the value growth during the year, and are projected to more than double their combined contribution to global market growth over the next five years. As these emerging markets expand, so does the dominance of the top global brands.

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Annual Soap & Shower Market Overview - International - 2015

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