Annual Sugar and Gum Confectionery Market Overview - International - 2015
This global annual market overview will provide you with an in-depth review of the key issues in the global sugar and gum confectionery market through 2014 as well as our forecast for what will happen in 2015 and beyond.
While China and other developing markets saw significant sales increases over the year, developed markets such as the US, the globe’s second biggest confectionery market, saw sales grow much more slowly.
The sugar confectionery industry has found itself somewhat at odds with much of the rest of the food industry: a category that is based on indulgence, and especially indulgence for kids, has come up against the better-for-you stance taken by governments, schools, consumer advocacy groups, and parents.
And, governments are stepping up to find ways of monitoring the situation – countries like Brazil and Mexico are already taking moves to keep candy and kids apart.
Going into 2015, it is not clear if other countries will follow suit and enact legislation that will impact the confectionery market.
The gum market continued to struggle in 2014, and companies have been scrambling to find ways to revive the segment and make it more relevant – and less expensive.
Looking ahead to 2015, manufacturers are faced with a number of issues surrounding confectionery’s “naturalness” including finding the “right” sweetener.
What you get
This report will help you evaluate every aspect of your current market, including an extensive market overview and a focus on the big stories – and interesting product launches – we followed.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.