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Anti-Ageing Beauty - UK - October 2015

“The anti-ageing beauty markets benefit from a society which is perceived to prioritise youth; a pressure felt most strongly by women. The ageing population, coupled with men’s changing attitudes towards beauty and grooming, is set to expand the user base, although traditional topical products may be threatened as treatments and surgical procedures become more commonplace.”
– Charlotte Libby, Senior Beauty Analyst

This report discusses the following key topics:

  • Young men more engaged than their older counterparts
  • Increasing SPF usage can protect skin
  • Societal pressure on youth felt more by women

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • Ageing population beneficial for anti-ageing market
            • Face products account for more than half of anti-ageing innovation
              • Innovation in anti-ageing body products
                • Women show more scrutiny of appearance
                  • Figure 1: Number of visible ageing changes, by age, July 2015
                • 9 in 10 women focus on the face
                  • Figure 2: Anti-ageing product usage amongst women, by age, July 2015
                • Male focus on delay rather than repair
                  • Figure 3: Anti-ageing product usage amongst men, by age, July 2015
                • Men need product guidance
                  • Figure 4: Influential factors when purchasing anti-ageing products, by gender, July 2015
                • A society focused on a youthful appearance
                  • Figure 5: Attitudes towards ageing, July 2015
                • What we think
                • Issues and Insights

                  • Young men more engaged than their older counterparts
                    • The facts
                      • The implications
                        • Increasing SPF usage can protect skin
                          • The facts
                            • The implications
                              • Societal pressure on youth felt more by women
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Ageing population beneficial for anti-ageing market
                                      • Cosmetic surgery a growing market
                                        • Increasing awareness and education around anti-ageing
                                          • Healthy lifestyles trend
                                            • Awareness of anti-ageing skincare ingredients can be improved
                                            • Market Drivers

                                              • Ageing population beneficial for anti-ageing market
                                                • Figure 6: Trends in the age structure of the UK population, by gender, 2010-20
                                              • Cosmetic surgery a growing market
                                                • Figure 7: Experience of cosmetic surgery and interest in future procedures, September 2014
                                              • Women more critical of facial skin
                                                • Figure 8: Grey level, October 2014
                                                • Figure 9: How adults describe their facial skin, by gender, March 2015
                                              • Awareness of anti-ageing skincare ingredients can be improved
                                                • Figure 10: Knowledge of facial skincare ingredients amongst women, March 2015
                                              • Increasing awareness and education around anti-ageing
                                                • Healthy lifestyles trend
                                                • Key Players – What You Need to Know

                                                  • Face products account for more than half of anti-ageing innovation
                                                    • Facial skincare targets a younger market
                                                      • Renewed focus on serum
                                                        • Innovation in anti-ageing hand
                                                          • The soap, bath and shower market expands
                                                            • Anti-hair loss focuses on the scalp
                                                              • Styling products explore anti-ageing claims
                                                                • Advancing foundation formulae
                                                                  • Facial’s go high-tech
                                                                    • Male hair extensions the new anti-ageing trend
                                                                    • Launch Activity and Innovation

                                                                      • Face products account for more than half of anti-ageing innovation
                                                                        • Figure 11: BPC products featuring anti-ageing claims, by top five sub-categories and other, January 2012- August 2015
                                                                      • Growth in anti-ageing lip, hand and shower products
                                                                        • Figure 12: Growth in anti-ageing product claims, by top five growing sub categories 2014-15 (January-August)
                                                                        • Figure 13: Examples of new anti-ageing lip care launches, 2015
                                                                      • Facial skincare overview
                                                                        • Targeting a younger market
                                                                          • Figure 14: Examples of new face care launches targeting younger women, 2015
                                                                        • Evolving product formats
                                                                          • Figure 15: Examples of new anti-ageing face launches with innovative formats, 2015
                                                                        • Body and hand care overview
                                                                          • Innovation in anti-ageing handcare
                                                                            • Figure 16: Examples of new anti-ageing hand care launches, 2015
                                                                          • The soap and shower market expands
                                                                            • Figure 17: Examples of new anti-ageing soap, bath and shower launches, 2015
                                                                          • Haircare overview
                                                                            • Anti-hair loss focuses on the scalp
                                                                              • Figure 18: Examples of new scalp care launches, 2015
                                                                            • Styling products explore anti-ageing claims
                                                                              • Figure 19: Examples of new anti-ageing hairstyling launches, 2015
                                                                            • Colour cosmetics overview
                                                                              • Advancing foundation formulae
                                                                                • Figure 20: Examples of new anti-ageing foundation launches, 2015
                                                                              • UV protection provides ageing defence
                                                                                • Figure 21: Examples of new anti-ageing colour cosmetics launches containing SPF, 2015
                                                                              • Treatments and services overview
                                                                                • Facials go high-tech
                                                                                  • Face Yoga and facial massage
                                                                                    • Male hair extensions the new anti-ageing trend
                                                                                    • The Consumer – What You Need to Know

                                                                                      • Women show more scrutiny of appearance
                                                                                        • Ageing accelerates at 45
                                                                                          • First wrinkles visible to young adults
                                                                                            • Women more likely to use products to repair than delay
                                                                                              • 9 in 10 women focus on the face
                                                                                                • Male focus on delay rather than repair
                                                                                                  • Male hair loss an innovation area
                                                                                                    • Men need product guidance
                                                                                                      • A society focused on a youthful appearance
                                                                                                        • Modern life is damaging to the skin
                                                                                                        • Visible Signs of Ageing

                                                                                                          • Women show more scrutiny of appearance
                                                                                                            • Figure 22: Number of visible ageing changes, by age, July 2015
                                                                                                          • Ageing accelerates at 40
                                                                                                            • First wrinkles visible to young adults
                                                                                                              • Figure 23: Noticing visible changes to facial skin, by age, July 2015
                                                                                                            • Dry and dull skin a concern for all
                                                                                                              • Sagging skin leads to anti-ageing neck product usage
                                                                                                                • Figure 24: Noticing visible changes to skin condition, by age, July 2015
                                                                                                              • Sun damage evident in over-60s
                                                                                                                • Ageing hair noticed most by men
                                                                                                                  • Figure 25: Noticing visible changes to hair condition, by age, July 2015
                                                                                                                • Hair loss users influenced by adverts
                                                                                                                • Anti-Ageing Product Usage Amongst Women

                                                                                                                  • Women more likely to use products to repair than delay
                                                                                                                    • Figure 26: Anti-ageing product usage amongst women, by age, July 2015
                                                                                                                  • 9 in 10 women focus on the face
                                                                                                                    • Figure 27: Areas of anti-ageing product application amongst women, by age, July 2015
                                                                                                                  • Neck more important than eyes for over-55s
                                                                                                                    • Education needed to lift anti-ageing hair category
                                                                                                                    • Anti-Ageing Product Usage Amongst Men

                                                                                                                      • Male focus on delay rather than repair
                                                                                                                        • Figure 28: Anti-ageing product usage amongst men, by age, July 2015
                                                                                                                      • Hand and body care can be a focus for men’s anti-ageing
                                                                                                                        • Figure 29: Areas of anti-ageing product application, by gender and age, July 2015
                                                                                                                      • Male hair loss an innovation area
                                                                                                                      • Anti-Ageing Claims

                                                                                                                        • Women want rid of lines
                                                                                                                          • Figure 30: Importance of anti-ageing product claims, by gender, July 2015
                                                                                                                        • Hydration most sought by men
                                                                                                                          • Cosmetic benefits drive young women
                                                                                                                            • When is age accepted?
                                                                                                                            • Purchasing Anti-Ageing Products

                                                                                                                              • Men need product guidance
                                                                                                                                • Figure 31: Influential factors when purchasing anti-ageing products, by gender, July 2015
                                                                                                                              • Brand loyalty highest amongst women
                                                                                                                                • The opinion of bloggers is considered important
                                                                                                                                • Attitudes towards Ageing

                                                                                                                                  • A society focused on a youthful appearance
                                                                                                                                      • Figure 32: Attitudes towards ageing, July 2015
                                                                                                                                    • But is 50 the new 30?
                                                                                                                                      • Modern life is damaging to skin
                                                                                                                                        • When do adults see themselves as market targets
                                                                                                                                          • Figure 33: Agreement with the statement “Products labelled anti-ageing are aimed at people older than me”, by age and gender, July 2015
                                                                                                                                      • Consumer Typology Groups

                                                                                                                                        • Newbies the biggest group
                                                                                                                                            • Figure 34: Consumer typology groups, July 2015
                                                                                                                                          • Women most likely to be Established
                                                                                                                                            • Young at Heart may respond to a health positioning
                                                                                                                                              • 18% of adults are anti-ageing Cynics
                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                • Data sources
                                                                                                                                                  • Abbreviations

                                                                                                                                                  Companies Covered

                                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                                  Anti-Ageing Beauty - UK - October 2015

                                                                                                                                                  £1,995.00 (Excl.Tax)