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Anti-ageing Skincare - Europe - December 2010

Facial skincare was one of the strongest beauty categories of the last year in the ‘Big 5’, resisting recessionary pressures to reach a total of €6.07 billion in 2000 and set to hit a total of €6.2 billion by the end of 2010. It appears that while women may economise on many areas of personal expenditure in times of uncertainty and outright hardship, facial skincare is not one of them.

With national pension reforms on the horizon, the already ageing population of western Europe feels that it will have to stay in employment for longer than it might like, facing competition from the younger generations snapping at their heels. In addition, media coverage is placing more emphasis than ever on the importance of looking young – or at least good for your age – for as long as possible.

With these two factors in mind, it is not surprising that anti-ageing products form the most dynamic segment of facial skincare. Worth €2.2 billion in 2009 in the combined ‘Big 5’, the anti-ageing segment is set to grow exponentially in the next decade, fuelled by a raft of new extracts, molecules, technologies and delivery systems.

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Table of contents

  1. Introduction

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • France is leader of the pack
                • An ageing population
                  • Segmentation is on the rise, but more is needed for the over-60s
                    • Claims take on medical aspect…
                      • …and borrow from biotechnology
                        • Plant therapy
                          • Peptide power
                            • Gold, gems and pearls
                              • Water, water everywhere
                                • Devices find a role
                                  • Money makes the anti-ageing world go round
                                    • Continued growth
                                    • European Market Size and Forecast

                                      • Key points
                                        • France dwarfs the other facial skincare markets
                                          • Figure 1: Retail value sales of facial skincare, by country, 2004-13
                                        • French and Italian women outspend other Europeans
                                          • Figure 2: Spend per capita on anti-ageing products, by country, 2005-10
                                      • Market Segmentation

                                        • Key points
                                          • France
                                            • Anti-ageing products take the biggest share
                                              • Figure 3: Value sales of skincare, by sector, France, 2009
                                            • Germany
                                              • Figure 4: Value sales of skincare, by sector, Germany, 2009
                                            • Italy
                                              • Figure 5: Value sales of skincare, by sector, Italy, 2009
                                            • Spain
                                              • Figure 6: Value sales of skincare, by sector, Spain, 2009
                                            • UK
                                              • Figure 7: Value sales of skincare, by sector, UK, 2009
                                          • Companies and Product Innovation

                                            • Key points
                                              • Europe accounts for largest share of global innovation
                                                • Figure 8: New product launches in anti-ageing skincare, %, by region, 2009
                                                • Figure 9: New product launches in anti-ageing skincare, % by top ten European countries, 2009
                                              • Moisturising is still the key claim
                                                • Figure 10: New product launches in anti-ageing skincare, % by claim and by country, 2009
                                              • France – Anti-ageing facial skincare
                                                • Figure 11: New product launches in anti-ageing skincare, % by claim , France, 2006-10
                                                • Figure 12: New product launches in anti-ageing skincare, % by positioning, France, 2006-10
                                              • Anti-ageing as part of a regime
                                                • Lifting the mask
                                                  • The night shift
                                                    • Hormonal help
                                                      • Lipcare
                                                        • Germany – Facial skincare
                                                          • Figure 13: New product launches in anti-ageing skincare, % by claim, Germany 2006-10
                                                        • Anti-ageing hits private label
                                                          • BB creams move to Europe
                                                            • Anti-ageing at the speed of light
                                                              • Anti-ageing on red alert
                                                                • Muscle building
                                                                  • Italy – Facial skincare
                                                                    • Figure 14: New product launches in anti-ageing skincare, % by claim, Italy, 2006-10
                                                                  • Bright young thing
                                                                    • Fabulous forties
                                                                      • Organic anti-ageing
                                                                        • Fermentation care
                                                                          • Avoidance tactics
                                                                            • Spain – Facial skincare
                                                                              • Figure 15: New product launches in anti-ageing skincare, % by claim, Spain, 2006-10
                                                                            • Snake eyes
                                                                              • Coral relief
                                                                                • Catch them early
                                                                                  • Repairing damage
                                                                                    • UK – Facial skincare
                                                                                        • Figure 16: New product launches in anti-ageing skincare % by claim, UK, 2006-10
                                                                                        • Figure 17: New product launches in anti-ageing skincare, % by market positioning, UK, 2006-10
                                                                                      • Instant eye lift
                                                                                        • Mature skincare
                                                                                          • Anti-ageing from without and within
                                                                                            • Plumping power
                                                                                              • Platinum potion
                                                                                              • The Consumer – Use of Facial Skincare Products

                                                                                                • Key points
                                                                                                  • Product use
                                                                                                    • Figure 18: Women’s skin type, by country, 2009
                                                                                                    • Figure 19: Use of facial skincare products, by women, by country, 2009
                                                                                                    • Figure 20: Penetration and frequency of using skincare, by women, by country, 2009
                                                                                                  • France
                                                                                                    • Figure 21: Trends in use of facial skincare, by type, France, 2005-09
                                                                                                  • Germany
                                                                                                    • Figure 22: Trends in use of facial skincare, by type, Germany, 2005-09
                                                                                                  • GB
                                                                                                    • Figure 23: Trends in use of facial skincare, by type, GB, 2005-09
                                                                                                  • Spain
                                                                                                    • Figure 24: Trends in use of facial skincare, by type, Spain, 2005-09
                                                                                                • Consumer Attitudes Towards Appearance and Ageing

                                                                                                  • Key points
                                                                                                      • Figure 25: Women’s attitudes towards appearance and skincare, by country, 2009
                                                                                                    • Attitudes towards ageing
                                                                                                        • Figure 26: Top concerns with regards to ageing, by country, June 2010
                                                                                                        • Figure 27: Top concerns with regards to ageing of specific body areas, June 2010
                                                                                                    • Consumer Experience of Anti-ageing Treatments and Products

                                                                                                      • Key points
                                                                                                        • Use of products and treatments
                                                                                                          • France
                                                                                                            • Figure 28: Usage of products and treatments to prevent or reverse ageing, France, June 2010
                                                                                                          • Germany
                                                                                                            • Figure 29: Usage of products and treatments to prevent or reverse ageing, Germany, June 2010
                                                                                                          • Italy
                                                                                                            • Figure 30: Usage of products and treatments to prevent or reverse ageing, Italy, June 2010
                                                                                                          • Spain
                                                                                                            • Figure 31: Usage of products and treatments to prevent or reverse ageing, Spain, June 2010
                                                                                                          • UK
                                                                                                            • Figure 32: Usage of products and treatments to prevent or reverse ageing, UK, June 2010
                                                                                                          • Consumer experience of anti-ageing skincare products
                                                                                                            • Figure 33: Experience of anti-ageing skincare treatments for the face, by country, June 2010
                                                                                                        • Appendix – European Market Size and Forecast

                                                                                                            • Figure 34: Spend per capita on anti-ageing products, by country, 2005-10
                                                                                                        • Appendix – Use of Facial Skincare Products

                                                                                                            • Figure 35: Use of facial skincare, by detailed demographics, France, 2009
                                                                                                            • Figure 36: Use of facial skincare, by detailed demographics, Germany, 2009
                                                                                                            • Figure 37: Use of facial skincare, by detailed demographics, GB, 2009
                                                                                                            • Figure 38: Use of facial skincare, by detailed demographics, Spain, 2009
                                                                                                        • Appendix – Consumer Attitudes towards Appearance and Ageing

                                                                                                            • Figure 39: Most popular top concerns with regards to ageing, by demographics, UK, June 2010
                                                                                                            • Figure 40: Next most popular top concerns with regards to ageing, by demographics, UK, June 2010
                                                                                                            • Figure 41: Most popular top concerns with regards to ageing, by demographics, France, June 2010
                                                                                                            • Figure 42: Next most popular top concerns with regards to ageing, by demographics, France, June 2010
                                                                                                            • Figure 43: Other top concerns with regards to ageing, by demographics, France, June 2010
                                                                                                            • Figure 44: Most popular top concerns with regards to ageing, by demographics, Germany, June 2010
                                                                                                            • Figure 45: Next most popular top concerns with regards to ageing, by demographics, Germany, June 2010
                                                                                                            • Figure 46: Most popular top concerns with regards to ageing, by demographics, Italy, June 2010
                                                                                                            • Figure 47: Next most popular top concerns with regards to ageing, by demographics, Italy, June 2010
                                                                                                            • Figure 48: Other top concerns with regards to ageing, by demographics, Italy, June 2010
                                                                                                            • Figure 49: Most popular top concerns with regards to ageing, by demographics, Spain, June 2010
                                                                                                            • Figure 50: Next most popular top concerns with regards to ageing, by demographics, Spain, June 2010
                                                                                                            • Figure 51: Other top concerns with regards to ageing, by demographics, Spain, June 2010
                                                                                                        • Appendix – Consumer Experience of Anti-ageing Treatments and Products

                                                                                                            • Figure 52: Experience with anti-ageing skincare treatments for the face, by demographics, UK, June 2010
                                                                                                            • Figure 53: Experience with anti-ageing skincare treatments for the face, by demographics, France, June 2010
                                                                                                            • Figure 54: Experience with anti-ageing skincare treatments for the face, by demographics, Germany, June 2010
                                                                                                            • Figure 55: Experience with anti-ageing skincare treatments for the face, by demographics, Italy, June 2010
                                                                                                            • Figure 56: Experience with anti-ageing skincare treatments for the face, by demographics, Spain, June 2010
                                                                                                            • Figure 57: Experience with anti-ageing skincare treatments for the body, by demographics, UK, June 2010
                                                                                                            • Figure 58: Experience with anti-ageing skincare treatments for the body, by demographics, France, June 2010
                                                                                                            • Figure 59: Experience with anti-ageing skincare treatments for the body, by demographics, Germany, June 2010
                                                                                                            • Figure 60: Experience with anti-ageing skincare treatments for the body, by demographics, Italy, June 2010
                                                                                                            • Figure 61: Experience with anti-ageing skincare treatments for the body, by demographics, Spain, June 2010

                                                                                                        Companies Covered

                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                        Anti-ageing Skincare - Europe - December 2010

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