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Anti-aging Skincare - US - February 2013

“New product launches and innovations are certainly important in growing the anti-aging skincare category, but the industry will experience ongoing pressure to stand out in an increasingly competitive and saturated marketplace.”

– Shannon Romanowski, Beauty & Personal Care Analyst

Some questions answered in this report include:

  • As the anti-aging skincare category has become increasingly competitive and saturated, how can anti-aging products stand out from the competition, ultimately making the category easier to shop?
  • Anti-aging skincare product claims and benefits continue to become more scientific and results-oriented, but how do consumers really know that these products are working?
  • The majority of anti-aging skincare products are created specifically for the face, with anti-aging body care products being a relatively small and declining segment. What are the opportunities to increase sales in the anti-aging body care category?

 

The anti-aging skincare category managed to fare well during the heart of the economic recession, but has experienced virtually flat sales since 2011. The number of products launched in the category has nearly doubled since 2007, resulting in a more competitive and saturated marketplace. Additionally, consumers are likely confused by the number of product choices and also may be tightening spending as many anti-aging products are commanding increasingly higher price points. However, Mintel forecasts modest growth beginning in 2013, as levels of disposable income steadily increase, potentially resulting in more discretionary purchases like anti-aging skincare. Additionally, the above average population growth of older and multicultural consumers will certainly help drive future growth in the category.

This report covers the U.S. market of anti-aging skincare products with the primary focus being on facial anti-aging skincare.

Market estimates and sales data include anti-aging body care products but this represents a very small portion of the total market and is therefore not broken out as a separate segment.

 

Liqueurs - UK - January 2012

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Total U.S. sales and fan chart forecast of anti-aging skincare, at current prices, 2007-17
                        • Market factors
                          • Aging population represents challenges, opportunities for category
                            • Figure 2: U.S. population aged 18 or older, by age, 2013 and 2018
                          • Asians are affluent and engaged in the skincare category
                            • Figure 3: Median household income by race and Hispanic origin of householder, 2011
                          • Income levels impact spending on anti-aging products
                            • Figure 4: DPI, 2007-September 2012
                          • Retail channels
                            • Figure 5: Sales of anti-aging skincare, by channel, 2012
                          • The consumer
                            • Dry skin, wrinkles are biggest aging skin concerns
                              • Figure 6: Skin concerns with aging, November 2012
                            • Consumers more likely to cite lifestyle choices as ways to combat skin aging
                              • Figure 7: Top five aging prevention/reduction behaviors, by gender, November 2012
                            • All claims generate high levels of appeal among women, led by hydration
                              • Figure 8: Any interest in anti-aging skincare benefits, top five, by total and females, November 2012
                            • Women want to maintain youthful appearance, men prefer to age naturally
                              • Figure 9: Top five attitudes toward anti-aging skincare, by gender, any agree, November 2012
                            • What we think
                            • Issues in the Market

                                • As the anti-aging skincare category has become increasingly competitive and saturated, how can anti-aging products stand out from the competition, ultimately making the category easier to shop?
                                  • Anti-aging skincare product claims and benefits continue to become more scientific and results-oriented, but how do consumers really know that these products are working?
                                    • The majority of anti-aging skincare products are created specifically for the face, with anti-aging body care products being a relatively small and declining segment. What are the opportunities to increase sales in the anti-aging body care category?
                                    • Insights and Opportunities

                                      • Technology will help drive innovation in anti-aging skincare
                                        • Skin oils: a versatile and natural option for anti-aging products
                                          • Plant stem cells: the future of anti-aging skincare?
                                          • Trend Applications

                                              • Trend: Perfecting the Details
                                                • Trend: A Simple Balance for Health
                                                  • 2015 Trend: East Meets West
                                                  • Market Size and Forecast

                                                    • Key points
                                                      • Category is struggling after experiencing strong growth
                                                        • Anti-aging skincare forecast to see modest growth through 2017
                                                          • Sales and forecast of anti-aging skincare
                                                            • Figure 10: Total U.S. retail sales and forecast of anti-aging skincare, at current prices, 2007-17
                                                            • Figure 11: Total U.S. retail sales and forecast of anti-aging skincare, at inflation-adjusted prices, 2007-17
                                                          • Fan chart forecast
                                                              • Figure 12: Total U.S. sales and fan chart forecast of anti-aging skincare, at current prices, 2007-17
                                                          • Market Drivers

                                                            • Key points
                                                              • Aging population should drive growth in anti-aging skincare
                                                                • Figure 13: U.S. population aged 18 or older, by age, 2008-18
                                                                • Figure 14: Number and ratio of males to females, by age, 2013
                                                              • Asian population is growing, affluent, and engaged in the category
                                                                • Figure 15: Population aged 18 or older, by race and Hispanic origin, 2008-18
                                                                • Figure 16: Median household income, by race and Hispanic origin of householder, 2011
                                                              • Income levels impact purchasing of anti-aging skincare products
                                                                • Figure 17: DPI, 2007-September 2012
                                                                • Figure 18: Household income distribution, 2011
                                                            • Competitive Context

                                                              • Lines blur between anti-aging and general market skincare
                                                                • Figure 19: Sales of facial skincare products, by segment, 2006-11
                                                              • Color cosmetics offer anti-aging benefits
                                                                • Figure 20: Color cosmetics making anti-aging claims, by sub-category, 2007-12
                                                              • Professional procedures becoming more mainstream, provide immediate benefits
                                                                • Figure 21: Measures taken to prevent/reverse signs of aging, by gender, November 2011
                                                            • Retail Channels

                                                              • Key points
                                                                • Anti-aging skincare posting modest declines across all channels
                                                                  • Sales of anti-aging skincare, by channel
                                                                    • Figure 22: Sales of anti-aging skincare, by channel, 2010 and 2012
                                                                • Retail Channels—Supermarket

                                                                  • Key points
                                                                    • Supermarkets small and declining in the anti-aging skincare category
                                                                      • Supermarket sales of anti-aging skincare
                                                                        • Figure 23: Supermarket sales of anti-aging skincare, at current prices, 2007-12
                                                                    • Retail Channels—Drug Stores

                                                                      • Key points
                                                                        • After strong gains through 2009, drug stores see slowdown in growth
                                                                          • Drug store sales of anti-aging skincare
                                                                            • Figure 24: Drug store sales of anti-aging skincare, at current prices, 2007-12
                                                                        • Retail Channels—Other

                                                                          • Key points
                                                                            • Other retail channels dominate anti-aging sales, but growth has slowed significantly
                                                                              • Other retail sales of anti-aging skincare
                                                                                • Figure 25: Other retail sales of anti-aging skincare, at current prices, 2007-12
                                                                            • Leading Companies

                                                                              • Key points
                                                                                • Market leading Olay experiencing declines in MULO
                                                                                  • L’Oréal growing and gaining ground in anti-aging skincare
                                                                                    • J&J seeing mixed results from its skincare brands
                                                                                      • Manufacturer sales of anti-aging skincare
                                                                                        • Figure 26: MULO sales of anti-aging skincare, rolling 52 weeks 2011 and 2012
                                                                                    • Innovations and Innovators

                                                                                      • New product launch trends
                                                                                        • Figure 27: Skincare product introductions making anti-aging claims, by subcategory, 2007-12
                                                                                        • Figure 28: Skincare product introductions with anti-aging claims, by top 15 claims, 2007-12
                                                                                      • Product innovations
                                                                                        • Skincare products designed for specific body parts
                                                                                          • Cosmeceuticals
                                                                                            • Men
                                                                                              • Multi-functional products
                                                                                                • Claims
                                                                                                  • Instant/rapid claims
                                                                                                    • Intensive
                                                                                                      • Whitening/lightening claims
                                                                                                        • Night/overnight products
                                                                                                          • Ingredients
                                                                                                            • Minerals
                                                                                                              • Natural/organic ingredients
                                                                                                                • Unique/unusual ingredients
                                                                                                                • Marketing Strategies

                                                                                                                  • Overview of the brand landscape
                                                                                                                    • Brand analysis: Olay
                                                                                                                      • Figure 29: Brand analysis of Olay, 2013
                                                                                                                    • Brand website
                                                                                                                      • Figure 30: Olay anti-aging skincare screen shot, 2013
                                                                                                                    • TV presence
                                                                                                                      • Figure 31: Olay, counter revolution, 2012
                                                                                                                    • Print and other
                                                                                                                      • Figure 32: Olay Total Effects print ad
                                                                                                                      • Figure 33: Olay Pro-X print ad
                                                                                                                    • Brand analysis: Neutrogena
                                                                                                                      • Figure 34: Brand analysis of Neutrogena, 2013
                                                                                                                    • Online initiatives
                                                                                                                      • Figure 35: Neutrogena anti-aging skincare screen shot, 2013
                                                                                                                    • TV presence
                                                                                                                      • Figure 36: Neutrogena, enemy of wrinkles, 2012
                                                                                                                    • Brand analysis: L’Oreal
                                                                                                                      • Figure 37: Brand analysis of L’Oréal, 2013
                                                                                                                    • Brand website
                                                                                                                      • Figure 38: L’Oréal Revitalift screen shot, 2013
                                                                                                                      • Figure 39: L’Oréal apps screen shot, 2013
                                                                                                                    • TV presence
                                                                                                                      • Figure 40: L’Oréal, three dimensions, 2012
                                                                                                                    • Print and other
                                                                                                                      • Figure 41: L’Oréal Revitalift print ad
                                                                                                                    • Brand analysis: Clinique
                                                                                                                      • Figure 42: Brand analysis of Clinique, 2013
                                                                                                                    • Brand website
                                                                                                                      • Figure 43: Clinique screen shot, 2013
                                                                                                                      • Figure 44: Clinique insider’s club screen shot, 2013
                                                                                                                    • TV presence
                                                                                                                      • Figure 45: Clinique, No More Dark Circles, 2012
                                                                                                                    • Print and other
                                                                                                                      • Figure 46: Clinique Even Better print ad
                                                                                                                  • Social Media

                                                                                                                    • Key points
                                                                                                                      • Key social media metrics
                                                                                                                        • Figure 47: Key brand metrics, Anti-aging skincare brands, January 2013
                                                                                                                      • Market overview
                                                                                                                        • Brand usage and awareness
                                                                                                                          • Figure 48: Usage and awareness of selected anti-aging skincare brands, November 2012
                                                                                                                        • Interaction with brands
                                                                                                                          • Figure 49: Interaction with selected anti-aging skincare brands, November 2012
                                                                                                                        • Online conversations
                                                                                                                          • Figure 50: Percentage of consumer conversation by selected anti-aging skincare brands, Dec. 8, 2012-Jan. 8, 2013
                                                                                                                          • Figure 51: Online mentions, selected anti-aging skincare brands, percent of daily mentions, by day, Dec. 8, 2012-Jan. 8, 2013
                                                                                                                        • Where are people talking about anti-aging skincare brands?
                                                                                                                          • Figure 52: Selected Twitter mentions surrounding anti-aging skincare routines and brand, January 6, 2013
                                                                                                                          • Figure 53: Mentions by page type, selected anti-aging skincare brands, Dec. 8, 2012-Jan. 8, 2013
                                                                                                                        • What are people talking about?
                                                                                                                          • Figure 54: Mentions by type of conversation, selected anti-aging skincare brands, Dec. 8, 2012-Jan. 8, 2013
                                                                                                                          • Figure 55: Major areas of discussion surrounding anti-aging skincare brands, percent of daily mentions, by day, December 8, 2012-January 8, 2013
                                                                                                                          • Figure 56: Major areas of discussion surrounding anti-aging skincare brands, by page type, Dec. 9, 2012-Jan. 9, 2013
                                                                                                                        • Brand analysis
                                                                                                                          • Olay
                                                                                                                            • Figure 57: Olay key social media metrics, January 2013
                                                                                                                          • Key online campaigns
                                                                                                                            • What we think
                                                                                                                              • L’Oréal
                                                                                                                                • Figure 58: L’Oréal key social media metrics, January 2013
                                                                                                                              • Key online campaigns
                                                                                                                                • Figure 59: L’Oréal twitter mention, November 6, 2012
                                                                                                                              • What we think
                                                                                                                                • Clinique
                                                                                                                                  • Figure 60: Clinique key social media metrics, January 2013
                                                                                                                                • Key online campaigns
                                                                                                                                  • Figure 61: Clinique twitter mention, Aug. 12, 2012
                                                                                                                                • What we think
                                                                                                                                  • Estée Lauder
                                                                                                                                    • Figure 62: Estée Lauder key social media metrics, January 2013
                                                                                                                                  • Key online campaigns
                                                                                                                                    • What we think
                                                                                                                                      • Lancôme
                                                                                                                                        • Figure 63: Lancôme key social media metrics, January 2013
                                                                                                                                      • Key online campaigns
                                                                                                                                        • What we think
                                                                                                                                          • RoC
                                                                                                                                            • Figure 64: RoC key social media metrics, January 2013
                                                                                                                                          • Key online campaigns
                                                                                                                                            • What we think
                                                                                                                                            • Use of Anti-aging Moisturizers

                                                                                                                                              • Key points
                                                                                                                                                • Women, 35+ most likely to use anti-aging moisturizers
                                                                                                                                                  • Income drives use of anti-aging moisturizers
                                                                                                                                                    • Figure 65: Use of anti-aging moisturizers/creams/lotions, by gender and age, April 2011-June 2012
                                                                                                                                                    • Figure 66: Use of anti-aging moisturizers/creams/lotions, by household income, April 2011-June 2012
                                                                                                                                                  • Households without children and single adults report higher than average use of anti-aging moisturizers
                                                                                                                                                    • Figure 67: Use of anti-aging moisturizers/creams/lotions, by presence of children in household, April 2011-June 2012
                                                                                                                                                  • Most females report daily use of facial anti-aging moisturizers
                                                                                                                                                    • Figure 68: Frequency of use of anti-aging moisturizers, among females by age, April 2011-June 2012
                                                                                                                                                • Brand Usage

                                                                                                                                                  • Key points
                                                                                                                                                    • Olay most used brand among women who use anti-aging moisturizers
                                                                                                                                                      • Women likely use a variety of brands depending on skincare needs
                                                                                                                                                        • Figure 69: Brands of moisturizers/creams/lotions used, among females by age, April 2011-June 2012
                                                                                                                                                        • Figure 70: Brands of moisturizers/creams/lotions used, among females by household income, April 2011-June 2012
                                                                                                                                                    • Skin Concerns with Aging

                                                                                                                                                      • Key points
                                                                                                                                                        • Dry skin, wrinkles are top skin aging concerns
                                                                                                                                                          • Figure 71: Skin concerns with aging, November 2012
                                                                                                                                                          • Figure 72: Skin concerns with aging, by gender and age, November 2012
                                                                                                                                                        • Affluent consumers more likely to be concerned with wrinkles compared to lower-income groups
                                                                                                                                                          • Figure 73: Skin concerns with aging, by household income, November 2012
                                                                                                                                                          • Figure 74: Skin concerns with aging, among females by age and household income, November 2012
                                                                                                                                                        • Brand use partially dictated by skin aging concerns
                                                                                                                                                          • Figure 75: Skin concerns by brands used, November 2012
                                                                                                                                                      • Product Information—Anti-aging Skincare

                                                                                                                                                        • Key points
                                                                                                                                                          • Friends/family is the most relied upon source for anti-aging skincare information
                                                                                                                                                            • Figure 76: Product information, by gender, November 2012
                                                                                                                                                            • Figure 77: Product information, by gender and age, November 2012
                                                                                                                                                          • Income dictates reliance on information sources
                                                                                                                                                            • Figure 78: Product information, by household income, November 2012
                                                                                                                                                            • Figure 79: Product information, among females by age and household income, November 2012
                                                                                                                                                          • Brand use impacts reliance on information sources
                                                                                                                                                            • Figure 80: Product information by products used, November 2012
                                                                                                                                                        • Behavior to Prevent/Reduce Signs of Aging

                                                                                                                                                          • Key points
                                                                                                                                                            • Lifestyle choices rank as the top ways to prevent/reduce signs of aging
                                                                                                                                                              • Women more likely to use anti-aging skincare products to fight aging
                                                                                                                                                                • Figure 81: Aging prevention/reduction behavior, by gender, November 2012
                                                                                                                                                                • Figure 82: Aging prevention/reduction behavior, by gender and age, November 2012
                                                                                                                                                              • Affluent consumers more likely to combine lifestyle choices with product use in order to prevent signs of aging
                                                                                                                                                                • Figure 83: Aging prevention/reduction behavior, by household income, November 2012
                                                                                                                                                                • Figure 84: Aging prevention/reduction behavior, among females by age and household income, November 2012
                                                                                                                                                            • Interest in Anti-aging Skincare Product Benefits

                                                                                                                                                              • Key points
                                                                                                                                                                • Products that hydrate, contain antioxidants generate highest interest
                                                                                                                                                                  • Figure 85: Interest in anti-aging skincare benefits, November 2012
                                                                                                                                                                • Evening skin tone appeals to younger women
                                                                                                                                                                  • Figure 86: Interest in anti-aging skincare benefits, by gender and age, November 2012
                                                                                                                                                                • Affluent women interested in diminishing wrinkles, lifting
                                                                                                                                                                  • Figure 87: Interest in anti-aging skincare benefits, among females by age and household income, November 2012
                                                                                                                                                              • Attitudes Toward Anti-aging Skincare

                                                                                                                                                                • Key points
                                                                                                                                                                  • Women more likely to want to maintain a youthful appearance as long as possible while men prefer to age naturally
                                                                                                                                                                    • Figure 88: Attitudes toward anti-aging skincare, by gender, November 2012
                                                                                                                                                                  • Roughly two out of 10 respondents don’t think anti-aging products work
                                                                                                                                                                    • Figure 89: Attitudes toward anti-aging skincare, by gender and age, November 2012
                                                                                                                                                                  • Affluent women most likely to want to maintain a youthful appearance
                                                                                                                                                                    • Figure 90: Attitudes toward anti-aging skincare, by household income, November 2012
                                                                                                                                                                    • Figure 91: Attitudes toward anti-aging skincare, among females by age and household income, November 2012
                                                                                                                                                                • Race and Hispanic Origin

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Black consumers less likely to use anti-aging skincare, but concerned about skin tone
                                                                                                                                                                      • Figure 92: Skin concerns with aging, by race/Hispanic origin, 18-34 age group, November 2012
                                                                                                                                                                      • Figure 93: Skin concerns with aging, by race/Hispanic origin, 35+ age group, November 2012
                                                                                                                                                                      • Figure 94: Interest in anti-aging skincare benefits, by race/Hispanic origin, 18-34 age group, November 2012
                                                                                                                                                                      • Figure 95: Interest in anti-aging skincare benefits, by race/Hispanic origin, 35+ age group, November 2012
                                                                                                                                                                    • Black respondents reportedly prefer to age naturally
                                                                                                                                                                      • Figure 96: Attitudes toward anti-aging skincare, by race/Hispanic origin, 18-34 age group, November 2012
                                                                                                                                                                      • Figure 97: Attitudes toward anti-aging skincare, by race/Hispanic origin, 35+ age group, November 2012
                                                                                                                                                                    • TV commercials an important information source for multicultural consumers
                                                                                                                                                                      • Figure 98: Product information, by race/Hispanic origin, 18-34 age group, November 2012
                                                                                                                                                                      • Figure 99: Product information, by race/Hispanic origin, 35+ age group, November 2012
                                                                                                                                                                  • Cluster Analysis

                                                                                                                                                                      • Figure 100: Anti-aging target clusters, November 2012
                                                                                                                                                                    • Cluster 1: Involved
                                                                                                                                                                      • Opportunities
                                                                                                                                                                        • Cluster 2: Practical
                                                                                                                                                                          • Opportunities
                                                                                                                                                                            • Cluster 3: Confident
                                                                                                                                                                              • Opportunities
                                                                                                                                                                                • Cluster 4: Basics
                                                                                                                                                                                  • Opportunities
                                                                                                                                                                                    • Cluster characteristic tables
                                                                                                                                                                                      • Figure 101: Skin concerns with aging, by target clusters, November 2012
                                                                                                                                                                                      • Figure 102: Product information, by target clusters, November 2012
                                                                                                                                                                                      • Figure 103: Aging prevention/reduction behavior, by target clusters, November 2012
                                                                                                                                                                                      • Figure 104: Interest in anti-aging skincare features, by target clusters, November 2012
                                                                                                                                                                                      • Figure 105: Attitudes toward anti-aging skincare, by target clusters, November 2012
                                                                                                                                                                                    • Cluster demographics
                                                                                                                                                                                      • Figure 106: Target clusters, by demographic, November 2012
                                                                                                                                                                                    • Cluster methodology
                                                                                                                                                                                    • Key Household Purchase Measures—SymphonyIRI Group Builders Panel Data

                                                                                                                                                                                        • Overview of anti-aging skincare
                                                                                                                                                                                          • Facial anti-aging
                                                                                                                                                                                            • Consumer insights on key purchase measures
                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                • Figure 107: Brand map, selected brands of facial anti-aging buying rate, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                  • Figure 108: Key purchase measures for the top brands of facial anti-aging, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                              • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                • Use of moisturizer
                                                                                                                                                                                                  • Figure 109: Use of moisturizers/creams/lotions, by gender, April 2011-June 2012
                                                                                                                                                                                                • Skin concerns with aging
                                                                                                                                                                                                  • Figure 110: Skin concerns with aging, by gender, November 2012
                                                                                                                                                                                                  • Figure 111: Skin concerns with aging, by age, November 2012
                                                                                                                                                                                                  • Figure 112: Skin concerns with aging, by gender, November 2012
                                                                                                                                                                                                  • Figure 113: Skin concerns with aging, by gender and age, November 2012
                                                                                                                                                                                                  • Figure 114: Skin concerns with aging, among females by age and household income, November 2012
                                                                                                                                                                                                  • Figure 115: Skin concerns with aging, by race/Hispanic origin, 18-34 age group, November 2012
                                                                                                                                                                                                  • Figure 116: Skin concerns by product interest, part one, November 2012
                                                                                                                                                                                                  • Figure 117: Skin concerns by product interest, part two, November 2012
                                                                                                                                                                                                • Product information—anti-aging skincare
                                                                                                                                                                                                  • Figure 118: Product information, by age, November 2012
                                                                                                                                                                                                • Behavior to prevent/reduce signs of aging
                                                                                                                                                                                                  • Figure 119: Aging prevention/reduction behavior, by age, November 2012
                                                                                                                                                                                                  • Figure 120: Aging prevention/reduction behavior, by race/Hispanic origin, 18-34 age group, November 2012
                                                                                                                                                                                                  • Figure 121: Aging prevention/reduction behavior, by race/Hispanic origin, 35+ age group, November 2012
                                                                                                                                                                                                • Interest in anti-aging skincare benefits
                                                                                                                                                                                                  • Figure 122: Interest in anti-aging skincare benefits, by age, November 2012
                                                                                                                                                                                                  • Figure 123: Interest in anti-aging skincare benefits, by household income, November 2012
                                                                                                                                                                                                • Attitudes toward anti-aging skincare
                                                                                                                                                                                                  • Figure 124: Attitudes toward anti-aging skincare, by age, November 2012
                                                                                                                                                                                              • Appendix – Social Media

                                                                                                                                                                                                • Brand usage or awareness
                                                                                                                                                                                                  • Figure 125: Brand usage or awareness, November 2012
                                                                                                                                                                                                  • Figure 126: Olay usage or awareness, by demographics, November 2012
                                                                                                                                                                                                  • Figure 127: L’Oréal usage or awareness, by demographics, November 2012
                                                                                                                                                                                                  • Figure 128: RoC usage or awareness, by demographics, November 2012
                                                                                                                                                                                                  • Figure 129: Clinique usage or awareness, by demographics, November 2012
                                                                                                                                                                                                  • Figure 130: Estée lauder usage or awareness, by demographics, November 2012
                                                                                                                                                                                                  • Figure 131: Lancôme usage or awareness, by demographics, November 2012
                                                                                                                                                                                                • Interaction with anti-aging skincare brands
                                                                                                                                                                                                  • Figure 132: Activities done, November 2012
                                                                                                                                                                                                  • Figure 133: Olay—activities done, by demographics, November 2012
                                                                                                                                                                                                  • Figure 134: Olay—activities done, by demographics, November 2012 (continued)
                                                                                                                                                                                                  • Figure 135: L’Oréal—activities done, by demographics, November 2012
                                                                                                                                                                                                  • Figure 136: L’Oréal—activities done, by demographics, November 2012 (continued)
                                                                                                                                                                                                  • Figure 137: RoC—activities done, by demographics, November 2012
                                                                                                                                                                                                  • Figure 138: RoC —activities done, by demographics, November 2012 (continued)
                                                                                                                                                                                                  • Figure 139: Clinique—activities done, by demographics, November 2012
                                                                                                                                                                                                  • Figure 140: Clinique—activities done, by demographics, November 2012 (continued)
                                                                                                                                                                                                  • Figure 141: Estée Lauder—activities done, by demographics, November 2012
                                                                                                                                                                                                  • Figure 142: Estée Lauder—activities done, by demographics, November 2012 (continued)
                                                                                                                                                                                                  • Figure 143: Lancôme—activities done, by demographics, November 2012
                                                                                                                                                                                                  • Figure 144: Lancôme—activities done, by demographics, November 2012 (continued)
                                                                                                                                                                                              • Appendix – SymphonyIRI Builders Panel Data Definitions

                                                                                                                                                                                                  • SymphonyIRI Consumer Network Metrics
                                                                                                                                                                                                  • Appendix - Trade Associations

                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                    • American Academy of Dermatology
                                                                                                                                                                                                    • Facebook, Inc.
                                                                                                                                                                                                    • Garnier
                                                                                                                                                                                                    • Johnson & Johnson
                                                                                                                                                                                                    • L'Oréal USA
                                                                                                                                                                                                    • Neutrogena Corporation
                                                                                                                                                                                                    • Olay Company, Inc.
                                                                                                                                                                                                    • Procter & Gamble Company (The)
                                                                                                                                                                                                    • Procter & Gamble USA
                                                                                                                                                                                                    • Society of Cosmetic Chemists (SCC)

                                                                                                                                                                                                    Anti-aging Skincare - US - February 2013

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