Anti-Aging Skincare - US - February 2014
“Lines between the anti-aging and general facial skincare categories continue to blur, hampering sales growth for both markets. Offering shoppers more targeted solutions to anti-aging skincare concerns while also providing them with more informational tools will be essential in driving future growth while also better differentiating the two markets.”
– Shannon Romanowski, Senior Beauty and Personal Care Analyst
Some questions answered in this report include:
- How can the anti-aging skincare category return to positive sales growth?
- How can the anti-aging skincare category be easier to shop?
- How can the mass anti-aging skincare market better compete with the prestige market?
After years of growth, the anti-aging skincare category has experienced declines between 2011 and 2013. An increasingly competitive and saturated marketplace, combined with the migration of anti-aging claims to other categories beyond skincare is likely inhibiting growth. While current economic trends should benefit the category, it is likely at the expense of the mass market. The prestige anti-aging skincare market appears to be growing, as consumers are willing to spend more on anti-aging skincare and may see value in using prestige or dermatologist endorsed brands. On the contrary, the mass anti-aging skincare is increasingly confusing to shop, often with little assistance from associates, potentially sending shoppers to other retail outlets, other product categories, or discouraging purchase altogether.
However, despite slumping sales, there are growth opportunities within the anti-aging skincare market. Shoppers express high levels of interest in new claims and benefits including customized skincare solutions based on usage occasion (ie season, time of day). In addition, creative retailing and more education/in-store information could make the category easier to shop, helping to increase usage and awareness of new items and benefits. Lastly, men, multicultural, and older consumers are all relatively untapped demographic groups, and represent growth opportunities for the category.
This report builds on the analysis presented in Mintel’s Anti-aging Skincare – US, February 2013, as well as the February 2012, February 2011, February 2010, and February 2009 reports of the same title.
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.