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Anti-aging Skincare - US - March 2009

The market for anti-aging skincare has experienced robust growth during 2003-08, with a slight slowdown in growth in 2008 due to the economic crisis. Anti-aging products have been driving sales in the facial skincare market overall, and facial anti-aging products continue to make up the bulk of this market, with anti-aging body skincare products a distant second. While men are awakening to the importance of an anti-aging skincare regimen, female Baby Boomers continue to lead the charge in pushing sales figures higher and demanding products that cater to their needs.

This report provides in-depth information on the above topics, as well as:

  • Exploration of the emerging trends within the anti-aging industry, which includes not just the notion of highly functional products that multi-task, but also the idea of making anti-aging products more fun an exciting
  • The impact of the current economic crisis on the purchasing behaviors of consumers in the anti-aging skincare market
  • Analysis of product trends in light of consumer attitudes towards brands, marketers and retailers
  • The exploration of sales performances of the different anti-aging skincare segments, as well as a look at advertising within the anti-aging skincare category overall
  • An in-depth look at the current makeup of the core anti-aging skincare consumers and their needs

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • A healthy industry
                      • Anti-aging facial skincare sales are the key to future category growth
                        • Functional is key…
                          • ...but fun can also be important
                            • Baby Boomers driving the market
                              • Retail channel preferences
                                • Facial skincare consumers
                                • Insights and Opportunities

                                    • Anti-aging can also be fun
                                      • Anti-aging branching out into different types of personal care
                                        • Mature women and their desire for youthfulness
                                        • Inspire Insights

                                            • Trend: Trading up, trading down, trading over
                                              • Masstige trades up to attract users trading down
                                                • Introducing Olay’s Pro-X line
                                                • Market Size and Forecast

                                                  • Key points
                                                    • Baby Boomers seeking the fountain of youth
                                                      • Figure 1: U.S. sales of anti-aging skincare, at current prices, 2003-13
                                                      • Figure 2: U.S. sales of anti-aging skincare, at inflation-adjusted prices, 2003-13
                                                    • Wal-Mart sales
                                                    • Competitive Context

                                                      • Botox and other anti-aging treatments through doctors
                                                        • Disposable personal income a factor in growth
                                                          • Spa treatments
                                                            • Prevalence of anti-aging ingredients and claims
                                                            • Segment Performance

                                                              • Key points
                                                                • Obsession with youthfulness drives the market
                                                                  • Economy having an impact
                                                                    • Figure 3: U.S. sales of anti-aging skincare, segmented by type, 2006 and 2008
                                                                • Segment Performance—Anti-aging Facial

                                                                  • Key point
                                                                    • Demographics in play
                                                                      • Sales of facial anti-aging products
                                                                        • Figure 4: U.S. sales of facial anti-aging products, at current prices, 2003-13
                                                                    • Segment Performance—Anti-aging Body

                                                                      • Key point
                                                                        • Demand is relatively low for anti-aging body products
                                                                          • Sales of body anti-aging products
                                                                            • Figure 5: U.S. sales of body anti-aging products, at current prices, 2003-13
                                                                        • Market Drivers

                                                                          • Female Baby Boomers fuel growth
                                                                            • Figure 6: Female population, by age, 2003-13
                                                                          • Men increase their interest in anti-aging products
                                                                            • Figure 7: Male population, by age, 2003-13
                                                                            • Figure 8: Concern over specific signs of aging among males, by age, December 2008
                                                                        • Leading Companies

                                                                          • Drug store and masstige brands
                                                                            • Oil of Olay
                                                                              • Neutrogena
                                                                                • L’Oréal
                                                                                  • Prestige and Dr. brands
                                                                                    • Perricone
                                                                                      • Prescriptives
                                                                                        • L’Occitane
                                                                                          • Dermalogica
                                                                                          • Innovation and Innovators

                                                                                              • Other new products
                                                                                              • Retail Channels

                                                                                                • Key point
                                                                                                  • Channel sales
                                                                                                      • Figure 9: U.S. percent distribution of sales of cosmetics, face creams, perfumes/colognes, etc., by retail channel, 2003-08
                                                                                                  • Advertising and Promotion

                                                                                                      • Figure 10: Television Ad for Avon Anew Rejuvenate, 2008
                                                                                                      • Figure 11: Television ad for Bioré Daily Cleanser, 2008
                                                                                                      • Figure 12: Television ad for Jergens Daily Moisturizer, 2008
                                                                                                      • Figure 13: Television ad for Olay Regenerist Wrinkle Treatment, 2008
                                                                                                      • Figure 14: Television ad for Olay Regenerist Lifting Program, 2008
                                                                                                      • Figure 15: Television ad for Neutrogena Healthy Skin Rejuvenator, 2008
                                                                                                  • Anti-aging Skincare Usage

                                                                                                    • Usage of different types of products
                                                                                                      • Figure 16: Facial skincare products used, by gender, December 2008
                                                                                                      • Figure 17: Facial skincare products used, by age, December 2008
                                                                                                      • Figure 18: Facial skincare products used, by income, December 2008
                                                                                                    • Properties of different types of products
                                                                                                      • Figure 19: Properties of facial skincare products used, by gender, December 2008
                                                                                                      • Figure 20: Properties of facial skincare products used, by age, December 2008
                                                                                                    • Product attributes
                                                                                                        • Figure 21: Ingredients found in skincare products typically used, by gender, December 2008
                                                                                                        • Figure 22: Ingredients found in skincare products typically used, by age, December 2008
                                                                                                      • Purpose of facial cleansing or medicated products
                                                                                                        • Figure 23: Purpose of skincare products typically used, by gender, December 2008
                                                                                                        • Figure 24: Purpose of skincare products typically used, by age, December 2008
                                                                                                    • Attitudes Towards Aging

                                                                                                      • Aging concerns
                                                                                                        • Figure 25: Concerns about aging, December 2008
                                                                                                        • Figure 26: Concerns about aging, by gender, December 2008
                                                                                                      • Areas of body most concerned about
                                                                                                        • Figure 27: Top areas of concern, by gender, December 2008
                                                                                                        • Figure 28: Top areas of concern, by age, December 2008
                                                                                                      • Steps taken to address aging concerns
                                                                                                        • Figure 29: Steps taken to prevent the signs of aging, by gender, December 2008
                                                                                                        • Figure 30: Steps taken to reverse the signs of aging, by gender, December 2008
                                                                                                        • Figure 31: Steps taken to prevent the signs of aging, by age, December 2008
                                                                                                    • Attitudes Towards Anti-aging Products

                                                                                                      • Cost concerns
                                                                                                        • Figure 32: Concerns about costs, by gender, December 2008
                                                                                                        • Figure 33: Concerns about costs, by age, December 2008
                                                                                                        • Figure 34: Why less expensive options have not been pursued, by gender, December 2008
                                                                                                      • Experiences with anti-aging products
                                                                                                        • Figure 35: Experiences with products, by gender, December 2008
                                                                                                        • Figure 36: Experiences with products, by age, December 2008
                                                                                                        • Figure 37: Experiences with products, by gender, December 2008
                                                                                                    • Race and Hispanic Origin

                                                                                                      • Usage of different types of products
                                                                                                        • Figure 38: Facial skincare products used, by race/Hispanic origin, December 2008
                                                                                                      • Aging concerns
                                                                                                        • Figure 39: Concerns about aging, by race/Hispanic origin, December 2008
                                                                                                      • Steps taken to address aging concerns
                                                                                                        • Figure 40: Steps taken to prevent the signs of aging, by race/Hispanic origin, December 2008
                                                                                                      • Experiences with anti-aging products
                                                                                                        • Figure 41: Experiences with products, by race/Hispanic origin, December 2008
                                                                                                      • Product attributes
                                                                                                        • Figure 42: Ingredients found in skincare products typically used, by race/Hispanic origin, December 2008
                                                                                                    • Cluster Analysis

                                                                                                        • Dabbers
                                                                                                          • Who they are
                                                                                                            • Opportunity
                                                                                                              • Dollopers
                                                                                                                • Who they are
                                                                                                                  • Opportunity
                                                                                                                    • Dunkers
                                                                                                                      • Who they are
                                                                                                                        • Opportunity
                                                                                                                          • Cluster characteristics
                                                                                                                            • Figure 43: Anti-aging clusters, December 2008
                                                                                                                            • Figure 44: Top concerns with regards to aging, by anti-aging clusters, December 2008
                                                                                                                            • Figure 45: Top concerns with regards to aging, by parts of the body, by anti-aging clusters, December 2008
                                                                                                                            • Figure 46: Product attributes included in skincare purchases in the past year, by anti-aging clusters, December 2008
                                                                                                                            • Figure 47: Practices used to prevent the signs of aging, by anti-aging clusters, December 2008
                                                                                                                            • Figure 48: Practices used to reverse the signs of aging, by anti-aging clusters, December 2008
                                                                                                                          • Cluster demographics
                                                                                                                            • Figure 49: Anti-aging clusters, by gender, December 2008
                                                                                                                            • Figure 50: Anti-aging clusters, by age, December 2008
                                                                                                                            • Figure 51: Anti-aging clusters, by income, December 2008
                                                                                                                            • Figure 52: Anti-aging clusters, by race, December 2008
                                                                                                                            • Figure 53: Anti-aging clusters, by Hispanic origin, December 2008
                                                                                                                          • Cluster methodology
                                                                                                                          • Custom Consumer Groups

                                                                                                                            • Aging concerns
                                                                                                                              • Figure 54: Top concerns with regards to aging, by marital status and presence of children, December 2008
                                                                                                                              • Figure 55: Top concerns with regards to aging, by body part, by marital status and presence of children, December 2008
                                                                                                                              • Figure 56: Anti-aging properties in facial skincare products, by marital status and presence of children, December 2008
                                                                                                                              • Figure 57: Budgetary concerns with regard to anti-aging produts, by marital status and presence of children, December 2008
                                                                                                                              • Figure 58: Experiences with anti-aging products, by marital status and presence of children, December 2008
                                                                                                                          • IRI/Builders Panel Data

                                                                                                                            • Consumer insights on key purchase measures—facial anti-aging
                                                                                                                              • Brand map
                                                                                                                                • Figure 59: Brand map, selected brands of facial anti-aging, by household penetration, 2008*
                                                                                                                              • Brand leader characteristics
                                                                                                                                • Key purchase measures
                                                                                                                                  • Figure 60: Key purchase measures for the top brands of facial anti-aging, by household penetration, 2008*
                                                                                                                              • Appendix: Other Useful Consumer Tables

                                                                                                                                  • Figure 61: Concerns about aging, by age, December 2008
                                                                                                                                  • Figure 62: Why less expensive option not pursued, by age, December 2008
                                                                                                                                  • Figure 63: Experiences with products, by age, December 2008
                                                                                                                              • Appendix: IRI/Builders Panel Data Definitions

                                                                                                                                • Appendix: Trade Associations

                                                                                                                                  Companies Covered

                                                                                                                                  • General Merchandise Distributors Counsel (GMDC)
                                                                                                                                  • Society of Cosmetic Chemists (SCC)

                                                                                                                                  Anti-aging Skincare - US - March 2009

                                                                                                                                  £3,199.84 (Excl.Tax)