Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Apps and Applications - Ireland - December 2016

“Browsing app stores is one of the main ways Irish consumers find apps, indicating that the app store environment is an important influencer on the decision to download an app. As such, optimising their apps to include keywords in the title and description of the app and regular updates will help developers to get their apps ranked higher within app store search results, thus increasing their visibility and ultimately app downloads.”

James Wilson, Research Analyst

This report answers the following questions:

  • What are the main operating systems used in Ireland?
  • What influences Irish consumers to download apps?
  • Are Irish consumers concerned about privacy within apps?



What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Market factors
              • Global app economy thriving
                • Apps market dominated by Apple and Google
                  • Greater scrutiny for in-app purchases
                    • High smartphone and tablet ownership positive for apps market
                      • Companies, brands and innovations
                        • The consumer
                          • Android and iOS the dominant operating systems in Ireland
                            • Figure 1: Operating system consumers use on their smartphone, NI and RoI, August 2016
                            • Figure 2: Operating system consumers use on their tablet computer, NI and RoI, August 2016
                          • Social apps hold strong appeal
                            • Figure 3: Types of social/entertainment apps that consumers regularly use (ie once a month or more), NI and RoI, August 2016
                          • Banking apps popular with Irish consumers
                            • Figure 4: Types of information/retail apps that consumers use at least once a month or more, NI and RoI, August 2016
                          • App downloads influenced by friends and family
                            • Figure 5: Factors that consumers were influenced by when downloading their last app, NI and RoI, August 2016
                          • Irish consumers looking for free trial of paid-for apps
                            • Figure 6: Agreement with statements relating to apps and applications, NI and RoI, August 2016
                          • What we think
                          • Issues and Insights

                            • What are the main operating systems used in Ireland?
                              • The facts
                                • The implications
                                  • What influences Irish consumers to download apps?
                                    • The facts
                                      • The implications
                                        • Are Irish consumers concerned about privacy within apps?
                                          • The facts
                                            • The implications
                                            • The Market – What You Need to Know

                                              • Google Play and Apple dominate app market
                                                • Apple accounts for majority of app revenue in 2015
                                                  • Apps are now an important channel for banking
                                                    • High smartphone and tablet ownership good for Irish app market
                                                    • Market Drivers

                                                      • App economy remains strong
                                                        • Figure 7: App economy jobs, selected countries, EU-28, January 2016
                                                        • Figure 8: App economy jobs, by operating system, EU-28, January 2016
                                                      • Apple dominates app revenue
                                                        • Figure 9: Percentage of global app revenue, by operating system, 2015
                                                      • Google Play is the largest app store but Apple has more downloads
                                                        • Figure 10: Number of apps and applications available worldwide (000s), by app store, June 2016
                                                        • Figure 11: Number of apps downloaded globally (in billions), Apple App Store vs Google Play, 2016
                                                      • Apps the main way consumers bank
                                                        • Figure 12: Amount transferred by app per week (£), UK (including NI), 2014 and 2015
                                                        • Figure 13: Total number of banking apps downloaded, UK (including NI), 2014 and 2015
                                                      • High device ownership driving app market
                                                        • Figure 14: Ownership of or access to mobile technology devices, NI and RoI, September 2015-August 2016
                                                      • In-app purchases coming under scrutiny
                                                      • Market in Context

                                                          • Case study: Danske Bank
                                                            • Background
                                                              • How it uses apps and applications
                                                                • Case study: Deliveroo
                                                                  • Background
                                                                    • How it uses apps and applications
                                                                      • Case study: Ryanair
                                                                        • Background
                                                                          • How it uses apps and applications
                                                                            • Case study: Starbucks
                                                                              • Background
                                                                                • How it uses apps and applications
                                                                                  • Case study: Uber
                                                                                    • Background
                                                                                      • How it uses apps and applications
                                                                                      • Companies and Brands – What You Need to Know

                                                                                        • Image-based shopping apps can create new purchasing channel
                                                                                          • Scope for apps to streamline lunchtime dining in restaurants
                                                                                            • Sportify app helps bring sports enthusiasts together
                                                                                            • Who’s Innovating?

                                                                                              • Consumers can buy what they see using smartphone app
                                                                                                • Instagram app introduces shoppable photos
                                                                                                  • Apps can optimise lunchtime dining out
                                                                                                    • Sports enthusiasts connect through apps
                                                                                                      • App to alert drivers at risk of fatigue
                                                                                                      • The Consumer – What You Need to Know

                                                                                                        • Irish consumers show a preference for Android
                                                                                                          • Apps driving change in how music is being consumed
                                                                                                            • Banking apps make managing finances easier
                                                                                                              • Peer influence drives app downloads
                                                                                                                • Consumers looking to try apps before they buy
                                                                                                                • Operating System Used on Mobile Devices

                                                                                                                    • Android the main smartphone operating system in Ireland
                                                                                                                      • Figure 15: Operating system consumers use on their smartphone, NI and RoI, August 2016
                                                                                                                    • Men show preference for Android on smartphones, women prefer iOS
                                                                                                                      • Figure 16: Use of Android operating system on smartphones, by gender, NI and RoI, August 2016
                                                                                                                      • Figure 17: Use of iOS operating system on smartphones, by gender, NI and RoI, August 2016
                                                                                                                    • Irish tablet users opting for Android
                                                                                                                      • Figure 18: Operating system consumers use on their tablet computer, NI and RoI, August 2016
                                                                                                                    • Less affluent consumers opting for Android, ABC1s for iOS
                                                                                                                      • Figure 19: Use of Android operating system on tablets, by social class, NI and RoI, August 2016
                                                                                                                      • Figure 20: Use of iOS operating system on tablets, by social class, NI and RoI, August 2016
                                                                                                                  • Type of Social and Entertainment Apps Used

                                                                                                                      • Strong usage of messaging apps in Ireland
                                                                                                                        • Figure 21: Types of social/entertainment apps that consumers regularly use (ie once a month or more), NI and RoI, August 2016
                                                                                                                      • Millennials regularly use messaging apps
                                                                                                                        • Figure 22: Consumers who regularly use (ie once a month or more) messaging apps, by age, NI and RoI, August 2016
                                                                                                                        • Figure 23: Consumers who regularly use (ie once a month or more) social networking apps, by age, NI and RoI, August 2016
                                                                                                                      • Music apps popular among 16-24-year-olds
                                                                                                                        • Figure 24: Consumers who regularly use (ie once a month or more) music apps, by age, NI and RoI, August 2016
                                                                                                                        • Figure 25: Number of paid subscribers to music streaming apps, global, 2016
                                                                                                                      • Irish women are keen mobile gamers
                                                                                                                        • Figure 26: Consumers who regularly use (ie once a month or more) games apps, by gender, NI and RoI, August 2016
                                                                                                                    • Type of Apps Used

                                                                                                                        • Banking apps popular among Irish consumers
                                                                                                                          • Figure 27: Types of information/retail apps that consumers use at least once a month or more, NI and RoI, August 2016
                                                                                                                        • Banking apps appeal to parents with young children
                                                                                                                          • Figure 28: Consumers who use bank account apps at least once a month or more, by presence of children in the household, NI and RoI, August 2016
                                                                                                                        • Strong usage of news apps among older consumers
                                                                                                                          • Figure 29: Consumers who use news/weather/sports information apps at least once a month or more, by age, NI and RoI, August 2016
                                                                                                                        • Map apps used by 25-44-year-olds
                                                                                                                          • Figure 30: Consumers who use news/weather/sports information apps at least once a month or more, by work status, NI and RoI, August 2016
                                                                                                                      • Influences on App Downloads

                                                                                                                          • Word of mouth driving app downloads
                                                                                                                            • Figure 31: Factors that consumers were influenced by when downloading their last app, NI and RoI, August 2016
                                                                                                                          • Spouse/partner recommendations influence app downloads
                                                                                                                            • Figure 32: Consumers that have been influenced by recommendations from friends and family when downloading their last app, by marital status, NI and RoI, August 2016
                                                                                                                          • App store browsing a key influence on Irish men
                                                                                                                            • Figure 33: Consumers that have been influenced by browsing app stores when downloading their last app, by gender, NI and RoI, August 2016
                                                                                                                          • Necessity influencing app downloads by self-employed and students
                                                                                                                            • Figure 34: Consumers that have been influenced by necessity (eg needed for work or school) when downloading their last app, by work status, NI and RoI, August 2016
                                                                                                                        • Attitudes towards Apps and Applications

                                                                                                                            • Consumers looking for free trial period on paid-for apps
                                                                                                                              • Figure 35: Agreement with statements relating to apps and applications, NI and RoI, August 2016
                                                                                                                            • Free trials of paid-for apps appeal to Irish women
                                                                                                                              • Figure 36: Agreement with the statement ‘I think paid-for apps should have a free trial period before buying them (eg game demo)’, by gender, NI and RoI, August 2016
                                                                                                                            • Late Gen Xers most concerned about app privacy settings
                                                                                                                              • Figure 37: Agreement with the statement ‘I have not downloaded an app due to their privacy settings (eg able to track movements, view text messages)’, by age, NI and RoI, August 2016
                                                                                                                            • Millennials deleting apps because of device storage limits
                                                                                                                              • Figure 38: Agreement with the statement ‘I delete apps frequently due to storage limits on my device’, by gender and age, NI and RoI, August 2016
                                                                                                                            • Push notifications interest young consumers
                                                                                                                              • Figure 39: Agreement with statements relating to apps and applications, NI, August 2016
                                                                                                                              • Figure 40: Agreement with statements relating to apps and applications, RoI, August 2016
                                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                            • Data sources
                                                                                                                              • Generational cohort definitions
                                                                                                                                • Abbreviations
                                                                                                                                • Appendix – The Consumer

                                                                                                                                  • NI Toluna data
                                                                                                                                    • Figure 41: Operating system consumers currently have on their main mobile phone handset, by demographics, NI, August 2016
                                                                                                                                    • Figure 42: Operating system consumers currently have on their main tablet computer, by demographics, NI, August 2016
                                                                                                                                    • Figure 43: Types of social or entertainment apps that consumers use at least once a month or more, by demographics, NI, August 2016
                                                                                                                                    • Figure 44: Types of social or entertainment apps that consumers use at least once a month or more, by demographics, NI, August 2016 (continued)
                                                                                                                                    • Figure 45: Types of social or entertainment apps that consumers use at least once a month or more, by demographics, NI, August 2016 (continued)
                                                                                                                                    • Figure 46: Types of information/retail apps that consumers use at least once a month or more, by demographics, NI, August 2016
                                                                                                                                    • Figure 47: Types of information/retail apps that consumers use at least once a month or more, by demographics, NI, August 2016 (continued)
                                                                                                                                    • Figure 48: Factors that consumers were influenced by when downloading their last app, by demographics, NI, August 2016
                                                                                                                                    • Figure 49: Factors that consumers were influenced by when downloading their last app, by demographics, NI, August 2016 (continued)
                                                                                                                                    • Figure 50: Factors that consumers were influenced by when downloading their last app, by demographics, NI, August 2016 (continued)
                                                                                                                                    • Figure 51: Agreement with the statement ‘I delete apps frequently due to storage limits on my device’, by demographics, NI, August 2016
                                                                                                                                    • Figure 52: Agreement with the statement ‘I would find it useful to receive notifications (eg special offers, flash sales) from a retailer/shopping app based on my location’, by demographics, NI, August 2016
                                                                                                                                    • Figure 53: Agreement with the statement ‘I have deleted an app due to push notifications (eg too many reminders from an app)’, by demographics, NI, August 2016
                                                                                                                                    • Figure 54: Agreement with the statement ‘Before travelling to a destination I often look for useful local apps to download (eg transportation app, nightlife app)’, by demographics, NI, August 2016
                                                                                                                                    • Figure 55: Agreement with the statement ‘I am happy to allow apps to track my location if there was incentive to do so (eg discounts/increased functionality)’, by demographics, NI, August 2016
                                                                                                                                    • Figure 56: Agreement with the statement ‘I think paid-for apps should have a free trial period before buying them (eg game demo)’, by demographics, NI, August 2016
                                                                                                                                    • Figure 57: Agreement with the statement ‘I prefer to use the mobile version of a website than to download an app (eg visit the ASOS website in the mobile browser rather than download the ASOS app)’, by demographics, NI, August 2016
                                                                                                                                    • Figure 58: Agreement with the statement ‘I have not downloaded an app due to their privacy settings (eg able to track movements, view text messages)’, by demographics, NI, August 2016
                                                                                                                                    • Figure 59: Agreement with the statement ‘I use apps while shopping in-store to avail of discounts/check prices, etc’, by demographics, NI, August 2016
                                                                                                                                    • Figure 60: Agreement with the statement ‘I would be willing to pay for apps to avoid in-app advertising (eg Spotify Premium)’, by demographics, NI, August 2016
                                                                                                                                    • Figure 61: Agreement with the statement ‘I would like to be able to control my children’s ability to make in-app purchase (eg spending too much money on in-app game purchases)’, by demographics, NI, August 2016
                                                                                                                                  • RoI Toluna data
                                                                                                                                    • Figure 62: Operating system consumers currently have on their main mobile phone handset, by demographics, RoI, August 2016
                                                                                                                                    • Figure 63: Operating system consumers currently have on their main tablet computer, by demographics, RoI, August 2016
                                                                                                                                    • Figure 64: Types of social or entertainment apps that consumers use at least once a month or more, by demographics, RoI, August 2016
                                                                                                                                    • Figure 65: Types of social or entertainment apps that consumers use at least once a month or more, by demographics, RoI, August 2016 (continued)
                                                                                                                                    • Figure 66: Types of social or entertainment apps that consumers use at least once a month or more, by demographics, RoI, August 2016 (continued)
                                                                                                                                    • Figure 67: Types of information/retail apps that consumers use at least once a month or more, by demographics, RoI, August 2016
                                                                                                                                    • Figure 68: Types of information/retail apps that consumers use at least once a month or more, by demographics, RoI, August 2016 (continued)
                                                                                                                                    • Figure 69: Factors that consumers were influenced by when downloading their last app, by demographics, RoI, August 2016
                                                                                                                                    • Figure 70: Factors that consumers were influenced by when downloading their last app, by demographics, RoI, August 2016 (continued)
                                                                                                                                    • Figure 71: Factors that consumers were influenced by when downloading their last app, by demographics, RoI, August 2016 (continued)
                                                                                                                                    • Figure 72: Agreement with the statement ‘I delete apps frequently due to storage limits on my device’, by demographics, RoI, August 2016
                                                                                                                                    • Figure 73: Agreement with the statement ‘I would find it useful to receive notifications (eg special offers, flash sales) from a retailer/shopping app based on my location’, by demographics, RoI, August 2016
                                                                                                                                    • Figure 74: Agreement with the statement ‘I have deleted an app due to push notifications (eg too many reminders from an app)’, by demographics, RoI, August 2016
                                                                                                                                    • Figure 75: Agreement with the statement ‘Before travelling to a destination I often look for useful local apps to download (eg transportation app, nightlife app)’, by demographics, RoI, August 2016
                                                                                                                                    • Figure 76: Agreement with the statement ‘I am happy to allow apps to track my location if there was incentive to do so (eg discounts/ increased functionality)’, by demographics, RoI, August 2016
                                                                                                                                    • Figure 77: Agreement with the statement ‘I think paid-for apps should have a free trial period before buying them (eg game demo)’, by demographics, RoI, August 2016
                                                                                                                                    • Figure 78: Agreement with the statement ‘I prefer to use the mobile version of a website than to download an app (eg visit the ASOS website in the mobile browser rather than download the ASOS app)’, by demographics, RoI, August 2016
                                                                                                                                    • Figure 79: Agreement with the statement ‘I have not downloaded an app due to their privacy settings (eg able to track movements, view text messages)’, by demographics, RoI, August 2016
                                                                                                                                    • Figure 80: Agreement with the statement ‘I use apps while shopping in-store to avail of discounts/check prices, etc’, by demographics, RoI, August 2016
                                                                                                                                    • Figure 81: Agreement with the statement ‘I would be willing to pay for apps to avoid in-app advertising (eg Spotify Premium)’, by demographics, RoI, August 2016
                                                                                                                                    • Figure 82: Agreement with the statement ‘I would like to be able to control my children’s ability to make in-app purchase (eg spending too much money on in-app game purchases)’, by demographics, RoI, August 2016

                                                                                                                                Apps and Applications - Ireland - December 2016

                                                                                                                                US $1,453.83 (Excl.Tax)