Apps and Applications - Ireland - July 2013
“Usage of apps and applications in Ireland will continue to grow as they offer time-pressed Irish consumers a convenient way to perform everyday tasks. Going forward, as consumers become accustomed to conducting their daily activities through apps and applications, the companies and brands that are able to provide these utilities will be best placed to maximise the potentially lucrative opportunities that apps present.”
– James Wilson, Research Analyst
Some questions answered in this report include:
- What are Irish consumers using apps and applications for?
- How are Irish consumers accessing apps and applications?
- Have Irish consumers embraced apps and applications?
- What drives or inhibits Irish consumers’ usage of apps and applications?
- Who are the key players in the apps and applications market in Ireland?
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