Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Arthritis - US - April 2009

The number of arthritis sufferers in the U.S. is on the rise, due to a range of extraordinary factors, including the graying of the U.S. population, the high number of overweight and obese Americans, and a lack of health care for tens of millions that impedes prevention and allows existing symptoms to worsen. This growing patient population represents a range of opportunities for arthritis remedy product manufacturers and service providers, from favorable marketing circumstances to the further development of alternative treatment methods. This report provides in-depth analysis of these factors, as well as thorough examination of the following:

  • Brand qualities that make remedies unique in a market flooded with treatment options
  • Innovations in the market, such as new ointment products that provide multiple benefits, functional beverages formulated specifically for arthritis patients, and a host of potential pharmaceuticals for a wide range of arthritis conditions
  • Advertising and promotional strategies and their potential to attract patients’ attention
  • The arthritis sufferer, complete with disease incidence; preferred treatment, prevention, and information sourcing; attitudes and motivations towards arthritis and its management and care; and, the ethnic arthritis patient

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                  • Sufferers’ trust in pharmacists, openness to fitness and alternative remedies spell opportunity for arthritis industry
                    • Marketing in the pharmacy aisle
                      • Arthritis fitness
                        • Sufferers have alternatives
                          • Market driven by aging population, obesity epidemic, lack of health insurance
                            • Half of over-65s have arthritis
                              • Overweight and obese at higher risk
                                • Lack of health insurance can impede prevention, worsen symptoms
                                  • Brand qualities
                                    • Biologics battle it out
                                      • Rubs, creams, wraps, and patches vie for patient attention
                                        • OTC remedies that emphasize arthritis will likely attract more sufferers
                                          • Innovations: Creams, functional beverages, potential drugs
                                            • Creams: from balms to wraps, from patches to massage oils
                                              • Functional beverages pinpoint arthritis
                                                • The pharmaceutical pipeline
                                                  • Advertising and promotion
                                                    • DTC spending down
                                                      • Cross-promotion vs. single-purpose ads
                                                        • TV ads typically employ “pharmamercial” theme
                                                          • The arthritis consumer
                                                            • Arthritis sufferers
                                                              • Treatment, prevention, and sources
                                                                • Attitudes and motivations
                                                                  • Race and Hispanic origin
                                                                  • Insights and Opportunities

                                                                    • Trust in pharmacists could translate to product promotions
                                                                      • Figure 1: Types of healthcare professionals consulted in the last 12 months, by presence and type of arthritis, July 2007-September 2008
                                                                    • Fitness programs better tailored for arthritis patients
                                                                      • Figure 2: Preferred treatment methods and potential methods for treating arthritis, February 2009
                                                                    • Alternative remedies still underutilized
                                                                      • Figure 3: Understanding arthritis, arthritis attitudes, by gender, February 2009
                                                                  • Inspire Insights

                                                                      • Trend: Medical Wellness
                                                                        • From getting well to staying well—a shift in hospital focus
                                                                          • Hospital as health haven
                                                                            • Trend: Living Better, Longer
                                                                              • Enjoy yourself, for as long as possible
                                                                                • Opportunity for improvement
                                                                                • Market Drivers

                                                                                  • An aging population means higher arthritis incidence
                                                                                    • Juvenile arthritis incidence may increase with growing child population
                                                                                      • Figure 4: Population, by age, 2003-13
                                                                                    • Obesity is a leading contributor to OA
                                                                                      • High incidence of childhood obesity could lead to more adult OA cases
                                                                                        • Figure 5: Prevalence of overweight and obesity among Americans, by gender and age, 1988-94 and 1999-2002
                                                                                      • Health insurance crisis impacts arthritis sufferers
                                                                                        • Figure 6: Number of uninsured, 2001-07
                                                                                      • Organizations can help defray medical costs to eligible patients
                                                                                      • Brand Qualities

                                                                                        • Battle of the biologics
                                                                                          • The rub on rubs
                                                                                            • OTC remedies’ contrasting arthritis approaches
                                                                                            • Innovation and Innovators

                                                                                              • Creams resonate with patients
                                                                                                • Functional beverages, easy-to-open lids
                                                                                                  • Future pharmaceuticals?
                                                                                                    • Pegloticase
                                                                                                      • Tocilizumab
                                                                                                        • Ustekinumab
                                                                                                          • Oral small-molecule drugs
                                                                                                          • Natural Product Data

                                                                                                              • A look at glucosamine and chondroitin supplements
                                                                                                                • Recent studies show mixed results
                                                                                                                  • Natural channel sales flat
                                                                                                                    • Figure 7: Natural product supermarket retail sales of glucosamine, glucosamine formulas and chondroitin, at current prices, 2006-08
                                                                                                                    • Figure 8: Natural product supermarket retail sales of glucosamine, glucosamine formulas and chondroitin, at inflation-adjusted prices, 2006-08
                                                                                                                  • Implications
                                                                                                                  • Advertising and Promotion

                                                                                                                    • Overview
                                                                                                                      • Pharmaceutical adspend down again in 2008
                                                                                                                        • Figure 9: Pharmaceutical DTC advertisement spending, 2003-08
                                                                                                                      • Pharmaceutical cross-promotion
                                                                                                                        • Web advertising
                                                                                                                          • Enbrel
                                                                                                                            • Orencia
                                                                                                                              • Celebrex
                                                                                                                                • Aleve
                                                                                                                                  • TV ads
                                                                                                                                    • Humira
                                                                                                                                      • Figure 10: Abbott Labs/Humira television ad, 2008
                                                                                                                                    • Orencia
                                                                                                                                      • Figure 11: Bristol-Myers Squibb/Orencia television ad, 2009
                                                                                                                                    • Castiva
                                                                                                                                      • Figure 12: Humco Holding Group, Inc./Castiva television ad, 2008
                                                                                                                                    • Celebrex
                                                                                                                                      • Figure 13: Pfizer/Celebrex television ad, 2009
                                                                                                                                    • Enbrel
                                                                                                                                      • Figure 14: Wyeth (Pfizer)-Amgen/Enbrel television ad, 2008
                                                                                                                                    • RAinsider
                                                                                                                                      • Figure 15: Wyeth (Pfizer)-Amgen/RAinsider television ad, 2008
                                                                                                                                  • Arthritis Sufferers

                                                                                                                                    • Key points
                                                                                                                                      • Arthritis sufferers
                                                                                                                                          • Figure 16: Incidence of arthritis and other arthritic ailments, by gender and age, February 2009
                                                                                                                                          • Figure 17: Incidence of osteoarthritis and rheumatoid arthritis, by gender and age, July 2007-September 2008
                                                                                                                                        • Location of suffering
                                                                                                                                            • Figure 18: Location of arthritis and other arthritic ailments, by gender and age, February 2009
                                                                                                                                          • Symptom severity
                                                                                                                                            • Figure 19: Severity of osteoarthritis, rheumatoid arthritis, or any arthritis, by gender and age, July 2007-September 2008
                                                                                                                                        • Current Treatment Approaches

                                                                                                                                          • Key points
                                                                                                                                            • OTC remedies top treatment methods, alternative options close behind
                                                                                                                                              • Less commonly used methods offer possibilities for treatment development
                                                                                                                                                • Figure 20: Current treatment methods for arthritis, by gender and age, February 2009
                                                                                                                                                • Figure 21: Current treatment methods for arthritis, by HH income, February 2009
                                                                                                                                            • Medications

                                                                                                                                              • Key points
                                                                                                                                                • OTC vs. Rx
                                                                                                                                                  • Figure 22: Use of Rx and OTC medications for osteoarthritis, rheumatoid arthritis, or any arthritis, by gender and age, July 2007-September 2008
                                                                                                                                                  • Figure 23: Use of Rx and OTC medications for osteoarthritis, rheumatoid arthritis, or any arthritis, by HH income, July 2007-September 2008
                                                                                                                                                • Use of headache/pain relievers, wraps/liquids/rubs
                                                                                                                                                  • Figure 24: Use of headache/pain relievers for arthritis or rheumatism, by gender and age, July 2007-September 2008
                                                                                                                                                  • Figure 25: Use of headache/pain relievers for arthritis or rheumatism, by HH income, July 2007-September 2008
                                                                                                                                                  • Figure 26: Use of pain relieving rubs/liquids/wraps for arthritic pain, by gender and age, July 2007-September 2008
                                                                                                                                                  • Figure 27: Use of pain relieving rubs/liquids for arthritic pain, by HH income, July 2007-September 2008
                                                                                                                                              • Preferential Treatment and Prevention Methods

                                                                                                                                                • Key points
                                                                                                                                                  • Treatment method interest
                                                                                                                                                    • Figure 28: Somewhat/very interested in potential methods for treating arthritis, by gender, February 2009
                                                                                                                                                  • Preferred prevention methods
                                                                                                                                                      • Figure 29: Steps taken to prevent/delay arthritis, February 2009
                                                                                                                                                  • Where to Turn for Arthritis Information

                                                                                                                                                    • Key points
                                                                                                                                                      • Preferred professional sources for arthritis information
                                                                                                                                                        • Figure 30: Preferred professional sources for arthritis information, by gender and age, February 2009
                                                                                                                                                      • Other people and media as information sources
                                                                                                                                                        • Figure 31: Sources for healthcare information, by type of arthritis, July 2007-September 2008
                                                                                                                                                        • Figure 32: Preferred alternate sources for arthritis information, by gender and age, February 2009
                                                                                                                                                      • Affluence impacts health source reliance
                                                                                                                                                        • Figure 33: Select sources for arthritis information, by HH income, February 2009
                                                                                                                                                      • Consulting health professionals
                                                                                                                                                        • Figure 34: Types of healthcare professionals consulted in the last 12 months, by type of arthritis, July 2007-September 2008
                                                                                                                                                    • Attitudes and Motivations

                                                                                                                                                      • Key points
                                                                                                                                                        • Attitudes towards arthritis
                                                                                                                                                            • Figure 35: Attitudes towards arthritis, by gender and age, February 2009
                                                                                                                                                          • Activity limitations
                                                                                                                                                            • Figure 36: Activities limited by arthritis, by gender and age, February 2009
                                                                                                                                                        • Race and Hispanic Origin

                                                                                                                                                          • Key points
                                                                                                                                                            • Arthritis sufferers
                                                                                                                                                              • Figure 37: Incidence of arthritis and other arthritic ailments, by race/Hispanic origin, February 2009
                                                                                                                                                            • Location of suffering
                                                                                                                                                              • Figure 38: Location of arthritis and other arthritic ailments, by race/Hispanic origin, February 2009
                                                                                                                                                            • Symptom severity
                                                                                                                                                              • Figure 39: Severity of osteoarthritis, rheumatoid arthritis, or any arthritis, by race/Hispanic origin, July 2007-September 2008
                                                                                                                                                            • Alternative methods key in treatment
                                                                                                                                                              • Figure 40: Current treatment methods for arthritis, by race/Hispanic origin, February 2009
                                                                                                                                                              • Figure 41: Use of Rx and OTC medications for osteoarthritis, rheumatoid arthritis, or any arthritis, by race/Hispanic origin, July 2007-September 2008
                                                                                                                                                            • Preferred sources for arthritis information
                                                                                                                                                              • Figure 42: Types of healthcare professionals consulted in the last 12 months, by race/Hispanic origin, July 2007-September 2008
                                                                                                                                                          • Cluster Analysis

                                                                                                                                                              • Exercisers
                                                                                                                                                                • Who they are
                                                                                                                                                                  • Opportunity
                                                                                                                                                                    • Medicaters
                                                                                                                                                                      • Who they are
                                                                                                                                                                        • Opportunity
                                                                                                                                                                          • Disregarders
                                                                                                                                                                            • Who they are
                                                                                                                                                                              • Opportunity
                                                                                                                                                                                • Cluster characteristics
                                                                                                                                                                                  • Figure 43: Arthritis clusters, February 2009
                                                                                                                                                                                  • Figure 44: Incidence of arthritis and other arthritic ailments, by arthritis clusters, February 2009
                                                                                                                                                                                  • Figure 45: Location of arthritis and other arthritic ailments, by arthritis clusters, February 2009
                                                                                                                                                                                  • Figure 46: Current treatment methods for arthritis, by arthritis clusters, February 2009
                                                                                                                                                                                  • Figure 47: Activities limited by arthritis, by arthritis clusters, February 2009
                                                                                                                                                                                  • Figure 48: Preferred professional sources for arthritis information, by arthritis clusters, February 2009
                                                                                                                                                                                  • Figure 49: Attitudes towards arthritis, by arthritis clusters, February 2009
                                                                                                                                                                                • Cluster demographics
                                                                                                                                                                                  • Figure 50: Arthritis clusters, by gender, February 2009
                                                                                                                                                                                  • Figure 51: Arthritis clusters, by age, February 2009
                                                                                                                                                                                  • Figure 52: Arthritis clusters, by HH income, February 2009
                                                                                                                                                                                  • Figure 53: Arthritis clusters, by Hispanic origin, February 2009
                                                                                                                                                                                • Cluster methodology
                                                                                                                                                                                • Custom Consumer Groups

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Presence of children often determines care regimen
                                                                                                                                                                                        • Figure 54: Current treatment methods for arthritis, by gender and presence of children, February 2009
                                                                                                                                                                                        • Figure 55: Preferred (somewhat/very interested) potential methods for treating arthritis, by gender and presence of children, February 2009
                                                                                                                                                                                      • Presence of children often indicates further activity limitations
                                                                                                                                                                                          • Figure 56: Activities limited by arthritis, by gender and presence of children, February 2009
                                                                                                                                                                                      • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                        • Preferred sources for arthritis information
                                                                                                                                                                                          • Figure 57: Preferred sources for arthritis information, by HH income, February 2009
                                                                                                                                                                                        • Attitudes and motivations
                                                                                                                                                                                          • Figure 58: Attitudes towards arthritis, by HH income, February 2009
                                                                                                                                                                                          • Figure 59: Activities limited by arthritis, by HH income, February 2009
                                                                                                                                                                                        • Incidence and treatment
                                                                                                                                                                                          • Figure 60: Incidence of osteoarthritis and rheumatoid arthritis, by race/Hispanic origin, July 2007-September 2008
                                                                                                                                                                                          • Figure 61: Use of headache/pain relievers for arthritis or rheumatism, by race/Hispanic origin, July 2007-September 2008
                                                                                                                                                                                          • Figure 62: Use of pain relieving rubs/liquids/wraps, and use for arthritis, by race/Hispanic origin, July 2007-September 2008
                                                                                                                                                                                      • Appendix: Trade Associations

                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                        • Abbott Laboratories
                                                                                                                                                                                        • American Academy of Orthopaedic Surgeons (AAOS)
                                                                                                                                                                                        • American Chronic Pain Association (ACPA)
                                                                                                                                                                                        • American College of Rheumatology (ACR)
                                                                                                                                                                                        • American Pain Foundation
                                                                                                                                                                                        • Amgen Inc.
                                                                                                                                                                                        • Arthritis Foundation
                                                                                                                                                                                        • Bristol-Myers Squibb Company
                                                                                                                                                                                        • Centers for Disease Control and Prevention
                                                                                                                                                                                        • CVS Caremark Corporation
                                                                                                                                                                                        • Food and Drug Administration
                                                                                                                                                                                        • Greenfield Online
                                                                                                                                                                                        • Hyundai Motor America
                                                                                                                                                                                        • Johns Hopkins Arthritis Center
                                                                                                                                                                                        • Microsoft USA
                                                                                                                                                                                        • National Broadcasting Company, Inc. (NBC)
                                                                                                                                                                                        • National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS)
                                                                                                                                                                                        • National Institute of Neurological Disorders and Stroke (NINDS)
                                                                                                                                                                                        • National Institutes of Health
                                                                                                                                                                                        • National Public Radio Inc.
                                                                                                                                                                                        • Pfizer Inc
                                                                                                                                                                                        • Professional Golfers Association
                                                                                                                                                                                        • Reuters Group PLC
                                                                                                                                                                                        • Roche Diagnostics
                                                                                                                                                                                        • U.S. Bureau of the Census
                                                                                                                                                                                        • Washington Post Company (The)
                                                                                                                                                                                        • Wyeth

                                                                                                                                                                                        Arthritis - US - April 2009

                                                                                                                                                                                        £3,199.84 (Excl.Tax)