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Artisan Food - Ireland - June 2016

“With consumer confidence improving between 2015 and 2016 it will see consumers more willing to splash out on premium or luxury goods – to the benefit of artisan producers in Ireland.  However, consumers will not splash their cash without forethought, and will still seek strong justification for paying more for artisan goods.”

– Brian O’Connor, Senior Consumer Analyst

This report looks at the following areas:

  • Butchers and bakers see most visits in 2016
  • Knowledge, quality and community spirit are key selling points of artisan stores

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Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Estimated share of food and drink specialists’ turnover, IoI, 2014
          • Forecast
            • Figure 2: Indexed speciality food sales, by value, IoI, NI and RoI, 2011-21
          • Market factors
            • Food prices continue to decline in 2016
              • NI and RoI consumers have greater disposable income
                • Confidence levels have fallen slightly since beginning of 2016
                  • Authenticity helping to drive consumer interest
                    • Key Players and Innovations
                      • The Consumer
                        • Butchers and bakers see most visits in 2016
                          • Figure 3: Types of food specialists/ artisan retailers visited in the last three months, NI and RoI, April 2016
                        • Knowledge, quality and community spirit are key selling points of artisan stores
                          • Figure 4: Agreement with statements relating to food specialists/ artisan food, NI and RoI, April 2016
                      • The Market – What You Need to Know

                        • Steady growth in the food specialist sector
                          • Consumer prices continue to fall
                            • Disposable income increases in NI and RoI
                              • Confidence levels fall
                                • Authenticity important in selling the artisan brand
                                • Market Size and Forecast

                                    • Steady growth in artisan food value
                                      • Figure 5: Speciality food sales, by value, IoI, NI and RoI, 2011-21
                                    • Brexit impact on NI and RoI artisan market
                                      • RoI to see a stronger growth rate of sales
                                        • Figure 6: Indexed speciality food sales, by value, NI and RoI, 2011-21
                                      • Butchers & off-licences most valuable sectors of the food specialist markets
                                        • Figure 7: Estimated share of food and drink specialists’ turnover, IoI, 2014
                                        • Figure 8: Agreement with statements relating to meat, NI and RoI, June 2015
                                      • Craft trend helping to boost off-licences’ share of the food specialist market
                                      • Market Drivers

                                        • Food prices continue to decline
                                          • Figure 9: Consumer Price Indices of all goods vs. food & non-alcoholic beverages, RoI, January 2012-May 2016
                                          • Figure 10: Consumer Price Indices of all goods vs food & non-alcoholic beverages, NI, January 2012-March 2016
                                        • Low disposable income inhibits artisan food buying
                                          • Figure 11: Estimated disposable income level per person, by region, UK, 2012 and 2014
                                        • RoI consumers better positioned to afford artisan goods
                                          • Figure 12: Estimated disposable income level per person, by region, RoI, 2012 and 2014
                                        • Confidence levels dip for RoI in 2016
                                          • Figure 13: Consumer sentiment index, RoI, January 2012-May 2016
                                        • NI consumer confidence dips in NI due to Brexit
                                          • Figure 14: Consumer confidence index, NI, Q1 2012-Q1 2016
                                          • Figure 15: How consumers feel their personal financial situation has changed in the last 12 months, NI, Q1 2016
                                        • Spending on groceries
                                          • Figure 16: Average amount that consumers spend each week for household groceries, NI and RoI, September 2015
                                        • Authenticity a key selling point
                                          • Bringing authenticity to product processes
                                          • Companies and Innovations – What You Need to Know

                                            • Finnebrogue opens new £25 million food processing plant
                                              • Abernethy butter crafts dulse butter
                                                • Broighter Gold launches ‘Liquid Gold’ for Year of Food and Drink
                                                  • Abolition of milk quotas equals more artisan cheese
                                                    • Sweet spreads enter premium artisan food category
                                                      • Scope for artisan popcorn to enter the Irish artisan market
                                                      • Who’s Innovating?

                                                        • Abolition of milk quotas equals rise in Irish Farmhouse Cheese
                                                          • Scope for seaweed to tap into protein craze
                                                            • Sweet spreads enter premium artisanal category
                                                              • Scope for artisan popcorn to enter the Irish artisan market
                                                                • Artisan producers capitalise on burgeoning free-from market
                                                                • Companies and Brands

                                                                    • Abernethy Butter
                                                                      • Key Facts
                                                                        • Product Portfolio
                                                                          • Recent Developments
                                                                            • Broighter Gold Rapeseed Oil
                                                                              • Key Facts
                                                                                • Product Portfolio
                                                                                  • Recent Developments
                                                                                    • Ewing’s Seafood
                                                                                      • Key Facts
                                                                                        • Product Portfolio
                                                                                          • Recent Developments
                                                                                            • Finnebrogue Venison
                                                                                              • Key Facts
                                                                                                • Product Portfolio
                                                                                                  • Brand NPD
                                                                                                    • Recent Developments
                                                                                                      • Hannan Meats
                                                                                                        • Key Facts
                                                                                                          • Product Portfolio
                                                                                                            • Recent Developments
                                                                                                              • Glastry Farm
                                                                                                                • Key Facts
                                                                                                                  • Product Portfolio
                                                                                                                    • Recent Developments
                                                                                                                      • Gubbeen Farmhouse
                                                                                                                        • Key Facts
                                                                                                                          • Product Portfolio
                                                                                                                            • Keogh’s Crisps
                                                                                                                              • Key Facts
                                                                                                                                • Product Portfolio
                                                                                                                                  • Recent Developments
                                                                                                                                    • Mash Direct
                                                                                                                                      • Product Portfolio
                                                                                                                                        • Recent Developments
                                                                                                                                          • McCarthy’s of Kanturk
                                                                                                                                            • Key Facts
                                                                                                                                              • Product Portfolio
                                                                                                                                                • Mungo Murphy’s Seaweed
                                                                                                                                                  • Key Facts
                                                                                                                                                    • Product Portfolio
                                                                                                                                                    • The Consumer – What You Need to Know

                                                                                                                                                      • Butchers and bakers most likely food specialists to be visited by Irish consumers
                                                                                                                                                        • Artisan stores valued for their knowledge and quality
                                                                                                                                                        • The Consumer – Types of Artisan Specialists Used

                                                                                                                                                            • Butchers and bakers top food specialists used
                                                                                                                                                              • Figure 17: Types of food specialists/ artisan retailers visited in the last three months, NI and RoI, April 2016
                                                                                                                                                            • Butchers see strongest usage among mature consumers
                                                                                                                                                              • Figure 18: Consumers who have visited a butcher in the last three months, by age, NI and RoI, April 2016
                                                                                                                                                            • Bakers see strongest usage among affluent consumers
                                                                                                                                                              • Figure 19: Consumers who have visited a baker in the last three months, by gender and social class, NI and RoI, April 2016
                                                                                                                                                            • Health food sees greater use among RoI consumers
                                                                                                                                                              • Women keen users of health food stores
                                                                                                                                                                • Figure 20: Consumers who have visited a health food shop in the last three months, by gender and age, NI and RoI, April 2016
                                                                                                                                                              • Greengrocer usage restricted by RoI usage of discounters
                                                                                                                                                                  • Figure 21: Agreement with selected statements related to fruit and vegetables, NI and RoI, November 2015
                                                                                                                                                                • Ethnic markets appeal more to RoI shoppers
                                                                                                                                                                    • Figure 22: Consumers who have visited an ethnic food shop in the last three months, by location, RoI, April 2016
                                                                                                                                                                • The Consumer – Attitudes towards Artisan Food

                                                                                                                                                                    • Artisan stores valued for knowledgeable staff
                                                                                                                                                                      • Figure 23: Agreement with statements relating to food specialists/artisan food, NI and RoI, April 2016
                                                                                                                                                                    • Heavy net users see artisan staff as more knowledgeable
                                                                                                                                                                      • Figure 24: Agreement with the statement ‘Staff at food specialists/artisans are more knowledgeable than those at supermarkets’, by daily internet usage, NI and RoI, April 2016
                                                                                                                                                                    • Three quarters would like to eat in artisan stores more
                                                                                                                                                                      • Figure 25: Agreement with the statement ‘I would like to see more food specialists/artisans where it is possible to sit in and eat’, by gender, NI and RoI, April 2016
                                                                                                                                                                    • Over half would like to see artisan stores get more involved with the community
                                                                                                                                                                      • Figure 26: Agreement with the statement ‘Food specialists/artisans get more involved with the local community than supermarkets’, by location, NI and RoI, April 2016
                                                                                                                                                                    • Many see artisan stores as having better quality
                                                                                                                                                                      • Figure 27: Agreement with the statement ‘I trust the quality of goods in a food specialist/artisan more than the goods in supermarkets’, by gender, NI and RoI, April 2016
                                                                                                                                                                    • Consumers less likely to waste food from artisan stores
                                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                      • Consumer research
                                                                                                                                                                        • Market size rationale
                                                                                                                                                                          • Data sources
                                                                                                                                                                            • Generational cohort definitions
                                                                                                                                                                              • Abbreviations
                                                                                                                                                                              • Appendix – The Consumer

                                                                                                                                                                                • NI Toluna data
                                                                                                                                                                                  • Figure 28: Types of food specialists/ artisan retailers visited in the last three months, by demographics, NI, April 2016
                                                                                                                                                                                  • Figure 29: Types of food specialists/ artisan retailers visited in the last three months, by demographics, NI, April 2016 (continued)
                                                                                                                                                                                  • Figure 30: Types of food specialists/ artisan retailers visited in the last three months, by demographics, NI, April 2016 (continued)
                                                                                                                                                                                  • Figure 31: Agreement with the statement ‘I think artisan food is healthier compared to standard food’, by demographics, NI, April 2016
                                                                                                                                                                                  • Figure 32: Agreement with the statement ‘I trust the quality of goods in a food specialist/artisan more than the goods in supermarkets’, by demographics, NI, April 2016
                                                                                                                                                                                  • Figure 33: Agreement with the statement ‘Food specialists/artisans are cheaper than supermarkets’, by demographics, NI, April 2016
                                                                                                                                                                                  • Figure 34: Agreement with the statement ‘There are not enough food specialists/artisans in my local area’, by demographics, NI, April 2016
                                                                                                                                                                                  • Figure 35: Agreement with the statement ‘I am less likely to allow food bought from artisan stores to go to waste’, by demographics, NI, April 2016
                                                                                                                                                                                  • Figure 36: Agreement with the statement ‘I find food specialists/artisans intimidating’, by demographics, NI, April 2016
                                                                                                                                                                                  • Figure 37: Agreement with the statement ‘Food bought from food specialists/artisans tastes better than what you can get in supermarkets’, by demographics, NI, April 2016
                                                                                                                                                                                  • Figure 38: Agreement with the statement ‘There is a wider range of goods in food specialists/artisans’, by demographics, NI, April 2016
                                                                                                                                                                                  • Figure 39: Agreement with the statement ‘Food specialists/artisans are never open when I need them’, by demographics, NI, April 2016
                                                                                                                                                                                  • Figure 40: Agreement with the statement ‘Staff at food specialists/artisans are more knowledgeable than those at supermarkets’, by demographics, NI, April 2016
                                                                                                                                                                                  • Figure 41: Agreement with the statement ‘Food specialists/artisans get more involved with the local community than supermarkets’, by demographics, NI, April 2016
                                                                                                                                                                                  • Figure 42: Agreement with the statement ‘I would like to see more food specialists/ artisans where it is possible to sit in and eat’, by demographics, NI, April 2016
                                                                                                                                                                                • RoI Toluna data
                                                                                                                                                                                  • Figure 43: Types of food specialists/ artisan retailers visited in the last three months, by demographics, RoI, April 2016
                                                                                                                                                                                  • Figure 44: Types of food specialists/ artisan retailers visited in the last three months, by demographics, RoI, April 2016 (continued)
                                                                                                                                                                                  • Figure 45: Types of food specialists/ artisan retailers visited in the last three months, by demographics, RoI, April 2016 (continued)
                                                                                                                                                                                  • Figure 46: Agreement with the statement ‘I think artisan food is healthier compared to standard food’, by demographics, RoI, April 2016
                                                                                                                                                                                  • Figure 47: Agreement with the statement ‘I trust the quality of goods in a food specialist/artisan more than the goods in supermarkets’, by demographics, RoI, April 2016
                                                                                                                                                                                  • Figure 48: Agreement with the statement ‘Food specialists/artisans are cheaper than supermarkets’, by demographics, RoI, April 2016
                                                                                                                                                                                  • Figure 49: Agreement with the statement ‘There are not enough food specialists/artisans in my local area’, by demographics, RoI, April 2016
                                                                                                                                                                                  • Figure 50: Agreement with the statement ‘I am less likely to allow food bought from artisan stores to go to waste’, by demographics, RoI, April 2016
                                                                                                                                                                                  • Figure 51: Agreement with the statement ‘I find food specialists/artisans intimidating’, by demographics, RoI, April 2016
                                                                                                                                                                                  • Figure 52: Agreement with the statement ‘Food bought from food specialists/artisans tastes better than what you can get in supermarkets’, by demographics, RoI, April 2016
                                                                                                                                                                                  • Figure 53: Agreement with the statement ‘There is a wider range of goods in food specialists/artisans’, by demographics, RoI, April 2016
                                                                                                                                                                                  • Figure 54: Agreement with the statement ‘Food specialists/artisans are never open when I need them’, by demographics, RoI, April 2016
                                                                                                                                                                                  • Figure 55: Agreement with the statement ‘Staff at food specialists/artisans are more knowledgeable than those at supermarkets’, by demographics, RoI, April 2016
                                                                                                                                                                                  • Figure 56: Agreement with the statement ‘Food specialists/artisans get more involved with the local community than supermarkets’, by demographics, RoI, April 2016
                                                                                                                                                                                  • Figure 57: Agreement with the statement ‘I would like to see more food specialists/ artisans where it is possible to sit in and eat’, by demographics, RoI, April 2016

                                                                                                                                                                              Companies Covered

                                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                                              Artisan Food - Ireland - June 2016

                                                                                                                                                                              US $1,360.54 (Excl.Tax)