Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Attitudes to Home-delivery and Takeaway Food - UK - March 2015

“Some concerns still linger about the quality of food offered by UK takeaway operators. Leveraging the demand for fresh and ‘real’ home-delivered food should help operators to increase their competiveness in this market.”
– Helena Childe, Senior Foodservice Analyst

This report looks at the following areas:

  • Discounting challenges and opportunities
  • Tapping into demand for fresh and ‘real’ home-delivered food
  • Delivery with a difference

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Market factors
              • Companies, brands and innovation
                • Companies and products
                  • Who’s Innovating?
                    • The consumer
                      • Frequency of ordering a home delivery
                        • Figure 1: Frequency of ordering a takeaway/home delivery, December 2014
                      • Types of home delivery ordered
                        • Figure 2: Types of takeaway/home delivery outlets used, December 2014
                      • Factors influencing choice of home delivery
                        • Figure 3: Factors influencing choice of takeaway/home delivery, December 2014
                      • Home delivery ordering methods
                        • Figure 4: Method of ordering a takeaway/home delivery, December 2014
                      • Devices used to order a takeaway/home delivery
                        • Figure 5: Devices used to order a takeaway/home delivery online, December 2014
                      • Online home delivery research and payment habits
                        • Figure 6: Online takeaway/home delivery research and payment habits, December 2014
                      • Home delivery purchasing behaviour
                        • Figure 7: Takeaway/home delivery purchasing behaviours, December 2014
                      • Interest in products and services
                        • Figure 8: Interest in products and services at takeaways/home deliveries, December 2014
                      • What we think
                      • Issues in the Market

                          • Discounting challenges and opportunities
                            • The facts
                              • The implications
                                • Tapping into demand for fresh and ‘real’ home-delivered food
                                  • The facts
                                    • The implications
                                      • Delivery with a difference
                                        • The facts
                                          • The implications
                                          • Trend Application

                                              • Guiding Choice
                                                • Prove It
                                                  • Access Anything, Anywhere
                                                  • Market Drivers

                                                    • Key points
                                                      • The economic landscape looks set to boost home delivery sector
                                                        • A convenience-driven landscape
                                                          • Britain’s ageing population poses challenges for the UK home delivery market
                                                            • Figure 9: Trends in the age structure of the UK population, 2009-19
                                                        • Competitive Context

                                                          • Key points
                                                            • In-home NPD pushes takeaways to diversify
                                                              • The niche grocery and meal delivery category adds further competitive element
                                                                • Frozen ready meal delivery
                                                                  • Ready-to-cook ingredients delivery
                                                                  • Who’s Innovating?

                                                                    • Key points
                                                                      • UK developments
                                                                        • More players enter the home delivery market
                                                                          • BK home delivery trial
                                                                            • Technology innovations to enable independents to enter the market
                                                                              • Sharing delivery drivers
                                                                                • E-commerce software
                                                                                  • Global trends
                                                                                    • From smartphones to smart cars and watches
                                                                                      • In-car ordering
                                                                                        • Smartwatch app
                                                                                          • Alternative delivery services
                                                                                          • Companies and Products – Pizza & Pasta

                                                                                            • Key points
                                                                                              • Domino’s
                                                                                                • Financial performance
                                                                                                  • Recent developments
                                                                                                    • Pizza Hut
                                                                                                      • Financial performance
                                                                                                        • Recent developments
                                                                                                          • Papa John’s
                                                                                                            • Recent developments
                                                                                                              • Deliverance
                                                                                                              • Companies and Products – Online Ordering Portals

                                                                                                                • Key points
                                                                                                                  • Just Eat
                                                                                                                    • Structure
                                                                                                                      • Financial performance
                                                                                                                        • Recent activity
                                                                                                                          • Acquisitions
                                                                                                                            • Hungryhouse
                                                                                                                              • Structure
                                                                                                                                • Recent activity
                                                                                                                                  • Deliveroo
                                                                                                                                    • Structure
                                                                                                                                      • Recent activity
                                                                                                                                        • Meals.co.uk
                                                                                                                                          • Structure
                                                                                                                                            • Room Service
                                                                                                                                              • Structure
                                                                                                                                                • Dine In
                                                                                                                                                  • CurriesOnline
                                                                                                                                                    • Structure
                                                                                                                                                      • City Pantry
                                                                                                                                                        • Structure
                                                                                                                                                        • The Consumer – Home Delivery Usage

                                                                                                                                                          • Key points
                                                                                                                                                            • Frequency of ordering a home delivery
                                                                                                                                                                • Figure 10: Frequency of ordering a takeaway/home delivery, December 2014
                                                                                                                                                              • Multi-cuisine delivery portals could appeal to older diners
                                                                                                                                                                • Types of home delivery ordered
                                                                                                                                                                    • Figure 11: Types of takeaway/home delivery outlets used, December 2014
                                                                                                                                                                  • Opportunities for more ethnic delivery choices
                                                                                                                                                                    • Pizza competition intensifies and menus diversify
                                                                                                                                                                      • Fast food delivery trials
                                                                                                                                                                      • The Consumer – Factors Influencing Choice of Home Delivery

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Ingrained ordering habits
                                                                                                                                                                              • Figure 12: Factors influencing choice of takeaway/home delivery, December 2014
                                                                                                                                                                            • Price-focused decision-making
                                                                                                                                                                            • The Consumer – Home Delivery Ordering Habits

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Home delivery ordering methods
                                                                                                                                                                                    • Figure 13: Method of ordering a takeaway/home delivery, December 2014
                                                                                                                                                                                  • Phone remains the top choice for ordering
                                                                                                                                                                                    • Online platforms still need to win trust
                                                                                                                                                                                      • Devices used to order a takeaway/home delivery online
                                                                                                                                                                                          • Figure 14: Devices used to order a takeaway/home delivery online, December 2014
                                                                                                                                                                                        • Online home delivery research and payment habits
                                                                                                                                                                                            • Figure 15: Online takeaway/home delivery research and payment habits, December 2014
                                                                                                                                                                                        • The Consumer – Home Delivery Purchasing Behaviour

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Non-core users have been cutting back
                                                                                                                                                                                                • Figure 16: Takeaway/home delivery purchasing behaviours, December 2014
                                                                                                                                                                                              • A small minority would pay extra to get deliveries from new players
                                                                                                                                                                                                • Price promotions – a double-edged sword
                                                                                                                                                                                                  • The importance of food imagery
                                                                                                                                                                                                    • Guiding choice
                                                                                                                                                                                                    • The Consumer – Interest in Products and Services

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • More than half of UK adults would like home deliveries made from scratch
                                                                                                                                                                                                            • Figure 17: Interest in products and services at takeaways/home deliveries, December 2014
                                                                                                                                                                                                          • Demand for McDelivery
                                                                                                                                                                                                            • Pub food as takeaways
                                                                                                                                                                                                              • Multi-cuisine operators should benefit from seasonal marketing
                                                                                                                                                                                                                  • Figure 18: Interest in products and services at takeaways/home deliveries, December 2014

                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                              • Domino's Pizza UK & IRL, plc
                                                                                                                                                                                                              • Papa John's International, Inc.
                                                                                                                                                                                                              • Pizza Hut

                                                                                                                                                                                                              Attitudes to Home-delivery and Takeaway Food - UK - March 2015

                                                                                                                                                                                                              £1,995.00 (Excl.Tax)