Attitudes Toward Corporate Social Responsibility - US - September 2012
Attitudes toward Corporate Social Responsibility: A definition
CSR refers to operating a business in a manner that accounts for the social and environmental impact created by the business. Examples of corporate social responsibility would be reducing environmental impact, fair labor practices, giving charitable donations, community involvement, fair trade, etc.
For the purposes of this report, Mintel commissioned exclusive consumer research through GMI to explore consumer attitudes toward corporate social responsibility. Mintel was responsible for the survey design, data analysis, and reporting. Fieldwork was conducted in June 2012 among a sample of 2,000 adults aged 18+ with access to the internet.
Mintel selects survey respondents so that they are proportionally balanced to the entire U.S. adult population based on the key demographics of gender, age, household income, and region. Mintel also slightly oversamples, relative to the population, respondents that are Hispanic or black to ensure an adequate representation of these groups in our survey results. Please note that our surveys are conducted online and in English only. Hispanics who are not online and/or do not speak English are not included in our survey results.
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