Attitudes Toward Energy Savings - US - May 2011
For the purposes of this report, Mintel has used the following definitions:
The energy savings market includes products and services that are designed to help consumers use less energy directly, in the form of electricity or fuel consumed. It does not include energy consumed indirectly, through products a consumer buys or businesses a consumer patronizes.
"Alternative energy" includes energy resources that have low environmental impact. These are resources that are not fossil-based (e.g., oil, coal, or other petroleum products). These sources may include, but are not limited, to: solar, wind, wave and tide, geothermal, nuclear, bio-fuels, hydrogen, and biomass.
"Renewable energy" includes energy generated from natural resources (e.g., sunlight, wind, tides, plants, and geothermal heat), which are renewable (i.e., naturally replenished).
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