Attitudes Toward In-store Promotion at FDM Outlets - US - May 2011
- How can retailers capitalise on creating a ‘personalised’ shopping experience for consumers?
- How can the impact of high food prices be counteracted through promotional innovation?
- How can retailers engage with wealthier consumers through promotions?
- How is mobile technology set to impact on the in-store experience?
This report is the first of its kind for Mintel. It builds on the analysis presented in Mintel’s Attitudes Toward Traditional Media Advertising and Promotion—U.S., September 2010, as well as the same title in August 2009.
For the purposes of this report, Mintel is covering in-store promotional activity and consumer response for all types of products (food and non-food) sold in FDM: food (e.g., supermarkets, including natural supermarkets and Trader Joe’s), drug stores, and mass merchandisers (e.g., Walmart, Target, and club stores.)
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