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Attitudes towards Cosmetic Surgery - UK - May 2013

"The ageing population in the UK bodes well for the growth in the surgical and non-surgical cosmetic procedures market. However, the industry would do well to step up their efforts towards a commonly accepted set of standards to reassure potential customers that they are in safe hands."

- Ina Mitskavets - Senior Consumer and Lifestyles Analyst

Some questions answered in this report include:

  • What impact will the ageing UK population have on the cosmetic surgery market?
  • What are the consequences of the PIP scandal?
  • How does the internet drive awareness and uptake of procedures?
  • Will innovation in mobile apps drive future growth in the market?

 

The number of surgical procedures performed in the UK has shot up by 26% between 2008 and 2012 – despite the continued economic woes – owing to the attention given to cosmetic procedures in the popular media. Decreasing costs and increased availability non-surgical procedures have contributed to their popularity.

However, the issue of affordability is still a key barrier to overcome to maintain the strong growth in the market, and it’s a particularly big deterrent for females, who account for nine in ten cosmetic surgery procedures in the UK. High cost of surgical procedures in the UK has provided a boon to medical tourism, which has been on the rise over the past decade.

This report looks at factors underpinning market forces, such as demographic shifts, consumer behaviour and the recession, along with the types of cosmetic procedures on offer. It also examines the regulatory developments which both harness and mitigate market forces, notably the recent review by the Department of Health.

 

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Table of contents

  1. Introduction

      • Methodology
        • Abbreviations
        • Executive Summary

            • Number of cosmetic surgery procedures stalls
              • Figure 1: Growth in the number of surgical procedures undertaken by BAAPS members, 2008-12
            • Consumers want to feel and look good
              • Figure 2: Top five influencing factors for having cosmetic surgery, March 2013
            • Key barriers to surgery
              • Figure 3: Top five barriers to having cosmetic surgery, March 2013
            • The role of the internet in researching cosmetic surgery
              • Figure 4: How people book or find out more about cosmetic procedures, March 2013
            • What we think
            • Issues in the Market

                • What impact will the ageing UK population have on the cosmetic surgery market?
                  • What are the consequences of the PIP scandal?
                    • How does the internet drive awareness and uptake of procedures?
                      • Will innovation in mobile apps drive future growth in the market?
                      • Trend Application

                          • Trend: Extend My Brand
                            • Trend: Fauxthenticity
                              • Mintel Futures Trend: Old Gold
                              • Market Drivers

                                • Key points
                                  • Demographic trends
                                    • Figure 5: Trends in the age structure of the UK population, by gender, 2007-17
                                  • Connecting with 55-64-year-olds
                                    • 25-34-year-olds – an opportunity for growth
                                      • Proportion of 20-24-year-olds set to fall
                                        • Higher increase in male population – harnessing the potential
                                          • Adult obesity rate
                                            • Figure 6: Trends in Body Mass Index (BMI), England, 2000-10
                                          • Link between size and age
                                            • Trends cosmetic procedures
                                              • Figure 7: Trends in types of cosmetic procedures, 2008-12
                                            • PIP scandal and its impact
                                              • The impact of social media
                                                • Anti-ageing treatments grow
                                                  • Fat transfer vs abdominoplasty and liposuction
                                                    • Women account for over nine in ten procedures
                                                      • Rising numbers of men having surgery
                                                        • Regulation and safety – NHS review
                                                          • Registration of surgeons
                                                          • Attitudes Towards Appearance

                                                            • Key points
                                                              • On the face of it, people are happy with how they look
                                                                • Figure 8: Satisfaction with various body parts, March 2013
                                                              • Middle-age spread drives dissatisfaction with the stomach
                                                                • An age-old problem
                                                                  • Under-25s under pressure
                                                                    • Gender as an influencing factor
                                                                      • Figure 9: Satisfaction with various body parts, by gender, March 2013
                                                                    • Hair loss is leading concern for men
                                                                      • Over seven in ten women are unhappy with two or more features
                                                                        • Figure 10: Number of body parts that people are happy/unhappy about (any happy/unhappy), March 2013
                                                                      • Impact of socio-economic status
                                                                        • Figure 11: Proportion of adults who are unhappy with five or more body features, by socio-economic group, March 2013
                                                                    • Experience of Surgery

                                                                      • Key points
                                                                        • Low level of uptake but interest is stronger
                                                                          • Figure 12: Experience of and interest in having surgical and non-surgical procedures, March 2013
                                                                        • Teeth whitening – peak interest and experience
                                                                          • Figure 13: Age of people who have had teeth whitening and would do it again or who haven’t had it, but would be interested, March 2013
                                                                        • Mainstreaming of laser treatments drives interest
                                                                          • Age determines interest in facial treatments
                                                                            • Breast surgery impacted by negative publicity
                                                                              • Figure 14: Age of people who have had breast enlargement, reduction or lift and would do it again or who haven’t had it, but would be interested, March 2013
                                                                            • Liposuction – declining interest
                                                                              • Figure 15: Proportion of people who haven’t had but would be interested in having liposuction, by presence of children in the household, March 2013
                                                                            • Interest peaks amongst women
                                                                              • Figure 16: Number of procedures that people would be interested in having, March 2013
                                                                            • Non-surgical procedures are the most desired
                                                                              • Figure 17: Procedures that people would be interested in having for those who are interested in one type of procedure, March 2013
                                                                          • Factors Influencing People to Have Cosmetic Surgery

                                                                            • Key points
                                                                              • Boosting self-esteem – primary motivation
                                                                                • Figure 18: Factors influencing people to have cosmetic surgery, March 2013
                                                                              • Attracting others – most important to 18-24s
                                                                                • Figure 19: Age of people who are interested in cosmetic procedures to look more attractive to others, March 2013
                                                                              • The pressure to look younger
                                                                                • Figure 20: Proportion of adults who are interested in cosmetic surgery to look younger, by gender and age, March 2013
                                                                              • Career prospects and employability
                                                                                • People not persuaded by the permanence of a procedure
                                                                                • How People Research or Book Cosmetic Procedures

                                                                                  • Key points
                                                                                    • How people book and find out about procedures
                                                                                      • Figure 21: How people research or book cosmetic procedures, March 2013
                                                                                    • The role of the internet in researching or booking cosmetic procedures
                                                                                      • Figure 22: Selected ways in which people research or book cosmetic procedures, by gender, March 2013
                                                                                    • Salons as a source of information
                                                                                      • Groupon and other deals
                                                                                      • Barriers to Having Cosmetic Procedures

                                                                                        • Key points
                                                                                          • Two thirds of adults don’t perceive a need for surgery
                                                                                            • Figure 23: What stops people from having cosmetic surgery, March 2013
                                                                                          • Women are more focused on cost and other issues
                                                                                            • Figure 24: What stops people from having cosmetic surgery, by gender, March 2013
                                                                                          • Safety first
                                                                                          • Attitudes Towards Cosmetic Surgery

                                                                                            • Key points
                                                                                              • Attitudes towards cosmetic surgery
                                                                                                • Figure 25: Attitudes towards cosmetic surgery, March 2013
                                                                                              • Whilst the youths strive for perfection, older adults prefer the natural look
                                                                                                • Figure 26: Age of adults who agree that even if you don’t look perfect, natural beauty is better and who agree that surgery offers an easy quick fix (any agree are shown), March 2013
                                                                                              • Safety initiatives could help improve the industry’s image
                                                                                              • Consumer Typologies

                                                                                                • Key points
                                                                                                    • Figure 27: Consumer typologies, March 2013
                                                                                                  • The Indifferents (29%)
                                                                                                    • The equivalent of 11.7 million internet users aged 18+
                                                                                                      • Who are they?
                                                                                                        • Natural is Best (25%)
                                                                                                          • The equivalent of 10.1 million internet users aged 18+
                                                                                                            • Who are they?
                                                                                                              • Advocates (24%)
                                                                                                                • The equivalent of 9.7 million internet users aged 18+
                                                                                                                  • Who are they?
                                                                                                                    • Industry Critics (22%)
                                                                                                                      • The equivalent of 8.9 million internet users aged 18+
                                                                                                                        • Who are they?
                                                                                                                        • Appendix – Market Drivers

                                                                                                                            • Figure 28: Trends in numbers of cosmetic procedures, by type, by gender, 2008-12
                                                                                                                        • Appendix – Attitudes Towards Appearance

                                                                                                                            • Figure 29: Satisfaction with eyes, by demographics, March 2013
                                                                                                                            • Figure 30: Satisfaction with lips, by demographics, March 2013
                                                                                                                            • Figure 31: Satisfaction with nose, by demographics, March 2013
                                                                                                                            • Figure 32: Satisfaction with hair (on my head), by demographics, March 2013
                                                                                                                            • Figure 33: Satisfaction with hair (on my face/body), by demographics, March 2013
                                                                                                                            • Figure 34: Satisfaction with teeth, by demographics, March 2013
                                                                                                                            • Figure 35: Satisfaction with chin/neck, by demographics, March 2013
                                                                                                                            • Figure 36: Satisfaction with arms, by demographics, March 2013
                                                                                                                            • Figure 37: Satisfaction with breasts/chest, by demographics, March 2013
                                                                                                                            • Figure 38: Satisfaction with stomach/waist, by demographics, March 2013
                                                                                                                            • Figure 39: Satisfaction with bum/hips/thighs, by demographics, March 2013
                                                                                                                            • Figure 40: Satisfaction with skin, by demographics, March 2013
                                                                                                                        • Appendix – Experience of Surgery

                                                                                                                            • Figure 41: Experience of and interest in having laser eye surgery procedures, by demographics, March 2013
                                                                                                                            • Figure 42: Experience of and interest in having tattoo/mole removal (for cosmetic purposes only) procedures, by demographics, March 2013
                                                                                                                            • Figure 43: Experience of and interest in having nose surgery procedures, by demographics, March 2013
                                                                                                                            • Figure 44: Experience of and interest in having ear surgery (eg having ears pinned) procedures, by demographics, March 2013
                                                                                                                            • Figure 45: Experience of and interest in having liposuction procedures, by demographics, March 2013
                                                                                                                            • Figure 46: Experience of and interest in having face and lip fillers (eg collagen, fat, Botox injections) procedures, by demographics, March 2013
                                                                                                                            • Figure 47: Experience of and interest in having skin treatments (eg chemical peels, laser, resurfacing) procedures, by demographics, March 2013
                                                                                                                            • Figure 48: Experience of and interest in having permanent hair removal (eg laser, IPL), by demographics, March 2013
                                                                                                                            • Figure 49: Experience of and interest in having breast reduction/enlargement/lift procedures, by demographics, March 2013
                                                                                                                            • Figure 50: Experience of and interest in having facelift procedures, by demographics, March 2013
                                                                                                                            • Figure 51: Experience of and interest in having eyebrow/eyelid lift procedures, by demographics, March 2013
                                                                                                                            • Figure 52: Experience of and interest in having teeth whitening (done by a professional) procedures, by demographics, March 2013
                                                                                                                            • Figure 53: Experience of and interest in having other procedures, by demographics, March 2013
                                                                                                                        • Appendix – Factors Influencing People to Have Cosmetic Surgery

                                                                                                                            • Figure 54: Most popular factors influencing people to have cosmetic surgery, by demographics, March 2013
                                                                                                                            • Figure 55: Other factors influencing people to have cosmetic surgery, by demographics, March 2013
                                                                                                                        • Appendix – How People Research or Book Cosmetic Procedures

                                                                                                                            • Figure 56: How people research or book cosmetic procedures, by demographics, March 2013
                                                                                                                            • Figure 57: How people research or book cosmetic procedures, by demographics, March 2013 (continued)
                                                                                                                        • Appendix – Barriers to Having Cosmetic Procedures

                                                                                                                            • Figure 58: What stops people from having cosmetic surgery, by demographics, March 2013
                                                                                                                        • Appendix – Attitudes towards Cosmetic Surgery

                                                                                                                            • Figure 59: Agreement with the statements ‘People who have cosmetic surgery are vain’ and ‘Even if you don’t look perfect, natural beauty is better’, by demographics, March 2013
                                                                                                                            • Figure 60: Agreement with the statements ‘Cosmetic surgery is only acceptable in certain circumstances (eg after an accident or for medical reasons)’ and ‘I would be open to cosmetic surgery procedures if they were more affordable’, by demographics, March 2013
                                                                                                                            • Figure 61: Agreement with the statements ‘The industry has a long way to go to reassure people that it is safe’ and ‘Certain cosmetic procedures are more acceptable than others’, by demographics, March 2013
                                                                                                                            • Figure 62: Agreement with the statements ‘Cosmetic surgery distorts the idea of what beauty is’ and ‘Cosmetic surgeons are too interested in profits’, by demographics, March 2013
                                                                                                                            • Figure 63: Agreement with the statements ‘Cosmetic surgery is a great way for people to take more control over how they look’ and ‘Cosmetic surgery offers an easy quick fix’, by demographics, March 2013
                                                                                                                            • Figure 64: Agreement with the statement ‘It is safer to have cosmetic surgery in Britain than elsewhere in the world’, by demographics, March 2013
                                                                                                                        • Appendix – Consumer Typologies

                                                                                                                            • Figure 65: Target groups, by demographics, March 2013
                                                                                                                            • Figure 66: Satisfaction with various body parts, by target groups, March 2013
                                                                                                                            • Figure 67: Experience of and interest in having surgical and non-surgical procedures, by target groups, March 2013
                                                                                                                            • Figure 68: Factors influencing people to have cosmetic surgery, by target groups, March 2013
                                                                                                                            • Figure 69: How people research or book cosmetic procedures, by target groups, March 2013
                                                                                                                            • Figure 70: What stops people from having cosmetic surgery, by target groups, March 2013
                                                                                                                            • Figure 71: Attitudes towards cosmetic surgery, by target groups, March 2013

                                                                                                                        Companies Covered

                                                                                                                        • British Association of Aesthetic Plastic Surgeons
                                                                                                                        • General Medical Council
                                                                                                                        • Google UK
                                                                                                                        • Government Actuary's Department (GAD)
                                                                                                                        • Marks & Spencer
                                                                                                                        • Mary Berry & Daughter
                                                                                                                        • The Harley Medical Group

                                                                                                                        Attitudes towards Cosmetic Surgery - UK - May 2013

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