UK Alcoholic Drinks Review Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s UK Alcoholic Drinks Review Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest alcoholic drinks industry trends and consumer behaviours affecting your business. Get a 360° view of the alcoholic drinks industry including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The ongoing cost of living crisis will erode volume sales as people continue to reduce or limit their discretionary spending. Increased alcohol duties from August onwards will drive up value sales, although will be tempered by consumers trading down and switching to low- and no-alcohol drinks.
Find the total UK retail sales, product launches and forecast for each segment of the alcoholic drinks industry in the full report, alongside an expert analysis of segment performance.
Continued interest in craft and premium drinks
The COVID-19 pandemic has given a boost to the buzz around craft and premium alcoholic drinks which has sustained during the cost of living crisis. This suggests that opportunities remain for these products to succeed despite the economic squeeze, particularly for premium products sold at retail to succeed as an alternative to going out.
Rekindling association between alcohol and relaxation
Mining alcoholic drinks’ strong associations with relaxation is particularly relevant in the current climate. Marketing centred around occasions widely seen as relaxing, such as evenings in watching television, should work well here. Cross-promotions with snack brands and NPD in products themed around particular TV programmes should help to strengthen these associations.
To learn how to connect with your audience, purchase our full UK Alcoholic Drinks Review Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Stella Artois, Smirnoff, Budweiser, Gordon’s, Hardys, Foster’s, Carling, Jack Daniel’s, San Miguel, Yellow Tail.
This report, written by Alice Baker, a leading drinks analyst, delivers in-depth commentary and analysis to highlight trends in the alcoholic drinks industry and add expert context to the numbers.
Marketing themed around at-home occasions, further NPD in smaller formats, plus highlighting the number of servings in larger formats, should help brands to support category sales during the current cost of living crisis. Emotion-led marketing mining alcoholic drinks’ strong relaxing, mood boosting and treat associations should also help to drive purchase.”
Alice Baker
Senior Research Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
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Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.