Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Attitudes towards Dermocosmetics - Brazil - November 2016

“The dermocosmetics category is still a little underexplored in Brazil. Product launches with ‘anti-aging’ and ‘sun protection’ claims are still rare in the market, compared with other countries. Furthermore, 30% of Brazilians say they never used dermocosmetics, which shows that these consumers still know little about these products and their benefits.”

–    Juliana Martins, Beauty and Personal Care Analyst

This report will cover the following areas:

  • How could dermocosmetic products appeal to more male consumers?
  • Innovating with moisturizing dermocosmetics
  • Opportunities for dermocosmetics in the shower usage occasion

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

      • Definition
      • Executive Summary

          • The consumer
            • Dermocosmetics for oily skin have good potential in the market
              • Figure 1: Skin types – Brazil, July 2016
            • Dermocosmetics can focus on consumers’ emotional wellbeing
              • Figure 2: Definition of dermocosmetics – Brazil, July 2016
            • Dermocosmetics are trusted by some consumers
              • Figure 3: Reasons to use dermocosmetics – Brazil, July 2016
            • Dermocosmetic makeup could bring diversify to the market
              • Figure 4: Dermocosmetics benefits – Brazil, July 2016
            • What we think
            • Issues and Insights

              • How could dermocosmetic products appeal to more male consumers?
                • The facts
                  • The implications
                    • Innovating with moisturizing dermocosmetics
                      • The facts
                        • The implications
                          • Opportunities for dermocosmetics in the shower usage occasion
                            • The facts
                              • The implications
                              • Who’s Innovating?

                                • Launches of dermocosmetics with all-natural claims are rare in Brazil
                                    • Figure 5: Global launches of dermocosmetics* with “all-natural” claim, by top five countries and Brazil, January 2013-September 2016
                                  • Only 1.7% of dermocosmetic launches in Brazil in 2016 have “anti-age” claims.
                                    • Figure 6: Global launches of dermocosmetic* products with “anti-aging” claim, by top five countries and Brazil, January 2013-September 2016
                                  • Dermocosmetics with UV protection claims still have great opportunities in the market
                                    • Figure 7: Global launches of dermocosmetics* with “UV protection” claim, by top five countries and Brazil, January 2013-September 2016
                                • The Consumer – What You Need to Know

                                  • Skin types vary a lot between men and women and age groups in Brazil
                                    • Different definitions for dermocosmetics products
                                      • There are several reasons for using dermocosmetics in Brazil
                                        • Multifunctional properties play an important role in the category
                                        • Skin Types

                                          • Dermocosmetics for oily skin have good opportunities in the market
                                            • Figure 8: Skin type – Brazil, July 2016
                                          • Deep hydration could appeal to more mature women
                                            • Figure 9: Skin types, by female respondents – Brazil, July 2016
                                          • Men look for practicality when buying personal care products
                                            • Figure 10: Skin types, by male respondents – Brazil, July 2016
                                        • Definition of Dermocosmetics

                                          • Dermocosmetics can focus on consumers’ wellbeing
                                            • Figure 11: Definition of dermocosmetics – Brazil, July 2016
                                          • Smartphone applications and new technologies can attract young consumers to the category
                                            • Figure 12: Definition of dermocosmetics, for male and female respondents – Brazil, July 2016
                                          • Products that are scientifically proven to be effective are appealing to consumers from higher socioeconomic groups
                                            • Figure 13: Definition of dermocosmetics, by socioeconomic group – Brazil, July 2016
                                        • Reasons to Use Dermocosmetics

                                          • Dermocosmetics are trusted by some consumers
                                            • Figure 14: Reasons to use dermocosmetics – Brazil, July 2016
                                          • Consumers with normal skin don’t tend to value recommendation by doctors
                                            • Figure 15: Reasons to use dermocosmetics, agreement with statement “My dermatologist/doctor recommended it,” by skin type – Brazil, July 2016
                                          • People with oily skin tend to use dermocosmetics to treat a specific skin problem
                                            • Figure 16: Reasons to use dermocosmetics, agreement with statement “To treat a facial skin problem,” by skin type – Brazil, July 2016
                                        • Dermocosmetics Benefits

                                          • Dermocosmetic makeup could diversify the market
                                            • Figure 17: Dermocosmetics benefits – Brazil, July 2016
                                          • Bodycare dermocosmetics appeal to younger women
                                            • Figure 18: Dermocosmetics benefits, by female respondents – Brazil, July 2016
                                          • Products for combination skin could appeal to more mature women
                                            • Figure 19: Dermocosmetics benefits, “anti-wrinkle” and “restores skin elasticity,” for combination skin – Brazil, July 2016
                                        • Abbreviations

                                          Companies Covered

                                          To learn more about the companies covered in this report please contact us.

                                          Attitudes towards Dermocosmetics - Brazil - November 2016

                                          US $3,995.00 (Excl.Tax)