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Attitudes towards Family Dining - UK - April 2014

“More in-store entertainment and ordering/payment services are likely to take on a technological guise in the coming years as restaurants catch up to the fact that consumers, particularly children, are increasingly tech-savvy.”

– Helena Spicer, Senior Foodservice Analyst

Some questions answered in this report include:

  • How can the relevance of restaurants to family lifestyles be boosted?
  • Do we expect diners to become more tech-savvy?
  • How can restaurants broaden the appeal of family-focused venues?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Market drivers
              • Demographic trends
                • Figure 1: Trends in the age structure of the UK 0-14 population, 2008, 2013 and 2018
              • Consumer confidence
                • Figure 2: What extra money is spent on – Dining out, by age of children in household, January 2014
              • Healthy eating concerns
                • Companies, brands and innovation
                  • Who’s Innovating?
                    • The consumer
                      • Frequency of eating out as a family
                        • Figure 3: Frequency of eating out as a family/with children, June 2012 and February 2014
                      • Reasons for dining out as a family
                        • Figure 4: Reasons for dining out as a family, February 2014
                      • Families’ attitudes towards dining out
                        • Figure 5: Families’ attitudes towards dining out, February 2014
                      • Family dining enticements
                        • Figure 6: Family dining enticements, February 2014
                      • What we think
                      • Issues and Insights

                          • Boosting the relevance of restaurants to family lifestyles
                            • The facts
                              • The implications
                                • Diners are expected to become more tech-savvy
                                  • The facts
                                    • The implications
                                      • Wider menus can broaden the appeal of family-focused venues
                                        • The facts
                                          • The implications
                                          • Trend Application

                                              • Switch Off
                                                • Edutainment
                                                  • East Meets West
                                                  • Market Drivers

                                                    • Key points
                                                      • Family overview
                                                        • Demographic trends
                                                          • Figure 7: Forecast adult population trends, by lifestage, 2008-18
                                                          • Figure 8: Trends in the age structure of the UK 0-14 population, 2008, 2013 and 2018
                                                        • Consumer confidence
                                                          • Figure 9: Consumer confidence index, January 2007-March 2014
                                                          • Figure 10: What extra money is spent on – Dining out, by presence of children in household, January 2014
                                                          • Figure 11: Selected grocery shopping habits, by presence of children in household, February 2014
                                                        • Healthy eating concerns
                                                          • Subway courts families and women through health-conscious menu development
                                                            • Healthier catering advice from the DoH
                                                              • Parents seeking ‘responsible indulgence’
                                                              • Competitive Context

                                                                • Key points
                                                                  • Coverage
                                                                    • World cuisine
                                                                      • Stealth health
                                                                        • Fun with food
                                                                        • Who’s Innovating?

                                                                          • Key points
                                                                            • Menu updates
                                                                              • Health-focused menu changes
                                                                                • Associating foodservice brands with charitable causes
                                                                                  • Lifestyle branding
                                                                                    • Driving brand engagement with children
                                                                                      • Crowdsourcing
                                                                                        • In-store entertainment
                                                                                        • Frequency of Eating Out as a Family

                                                                                          • Key points
                                                                                            • Frequency of family dining remains stable
                                                                                              • Figure 12: Frequency of eating out as a family/with children, June 2012 and February 2014
                                                                                            • Guarding against children’s menu fatigue with variety
                                                                                              • Customisation should boost the appeal of adventurous dishes
                                                                                              • Reasons for Dining Out as a Family

                                                                                                • Key points
                                                                                                  • Operators should mine the role of restaurants in family time
                                                                                                    • Figure 13: Reasons for dining out as a family, February 2014
                                                                                                  • Themed menus appeal on days out
                                                                                                    • Escapist occasions
                                                                                                      • Demand for predictability and something different
                                                                                                        • Flexible dishes and exciting sides cater for all expectations
                                                                                                          • Gamification to spice up discounts
                                                                                                          • Families’ Attitudes Towards Dining Out

                                                                                                            • Key points
                                                                                                              • Online video content could help restaurants display their welcoming attitude towards families
                                                                                                                • Figure 14: Families’ attitudes towards dining out, February 2014
                                                                                                              • Video content offers a way for brands to ‘prove it’
                                                                                                                • Catering to varying family expectations
                                                                                                                  • The evolution of play areas in restaurants
                                                                                                                    • Faster service formats
                                                                                                                    • Family Dining Enticements

                                                                                                                      • Key points
                                                                                                                        • The changing face of in-store entertainment
                                                                                                                          • Figure 15: Family dining enticements, February 2014
                                                                                                                        • Appealing to tweens and teens with apps
                                                                                                                          • Kitchen entertainment
                                                                                                                            • Wider range of children’s meals
                                                                                                                              • Interactive dishes for all ages?
                                                                                                                              • Appendix – Market Drivers

                                                                                                                                  • Figure 16: Forecast adult population trends, by lifestage, 2008-18
                                                                                                                                  • Figure 17: Trends in the age structure of the UK population, 2008-18
                                                                                                                              • Appendix – Frequency of Eating Out as a Family

                                                                                                                                  • Figure 18: Frequency of eating out as a family/with children, June 2012 and February 2014
                                                                                                                                  • Figure 19: Frequency of eating out as a family/with children, February 2014
                                                                                                                                  • Figure 20: Frequency of eating out as a family/with children, by demographics, February 2014
                                                                                                                                  • Figure 21: Families’ attitudes towards dining out, by frequency of eating out as a family/with children, February 2014
                                                                                                                                  • Figure 22: Family dining enticements, by frequency of eating out as a family/with children, February 2014
                                                                                                                              • Appendix – Reasons for Dining Out as a Family

                                                                                                                                  • Figure 23: Reasons for dining out as a family, February 2014
                                                                                                                                  • Figure 24: Most popular reasons for dining out as a family, by demographics, February 2014
                                                                                                                                  • Figure 25: Next most popular reasons for dining out as a family, by demographics, February 2014
                                                                                                                                  • Figure 26: Reasons for dining out as a family, by most popular reasons for dining out as a family, February 2014
                                                                                                                                  • Figure 27: Reasons for dining out as a family, by next most popular reasons for dining out as a family, February 2014
                                                                                                                                  • Figure 28: Families’ attitudes towards dining out, by most popular reasons for dining out as a family, February 2014
                                                                                                                                  • Figure 29: Families’ attitudes towards dining out, by next most popular reasons for dining out as a family, February 2014
                                                                                                                                  • Figure 30: Family dining enticements, by most popular reasons for dining out as a family, February 2014
                                                                                                                                  • Figure 31: Family dining enticements, by next most popular reasons for dining out as a family, February 2014
                                                                                                                              • Appendix – Families’ Attitudes Towards Dining Out

                                                                                                                                  • Figure 32: Families’ attitudes towards dining out, February 2014
                                                                                                                                  • Figure 33: Most popular families’ attitudes towards dining out, by demographics, February 2014
                                                                                                                                  • Figure 34: Next most popular families’ attitudes towards dining out, by demographics, February 2014
                                                                                                                                  • Figure 35: Families’ attitudes towards dining out, by most popular families’ attitudes towards dining out, February 2014
                                                                                                                                  • Figure 36: Families’ attitudes towards dining out, by next most popular families’ attitudes towards dining out, February 2014
                                                                                                                                  • Figure 37: Family dining enticements, by most popular families’ attitudes towards dining out, February 2014
                                                                                                                                  • Figure 38: Family dining enticements, by next most popular families’ attitudes towards dining out, February 2014
                                                                                                                              • Appendix – Family Dining Enticements

                                                                                                                                  • Figure 39: Family dining enticements, February 2014
                                                                                                                                  • Figure 40: Most popular family dining enticements, by demographics, February 2014
                                                                                                                                  • Figure 41: Next most popular family dining enticements, by demographics, February 2014
                                                                                                                                  • Figure 42: Family dining enticements, by most popular family dining enticements, February 2014
                                                                                                                                  • Figure 43: Family dining enticements, by next most popular family dining enticements, February 2014

                                                                                                                              Companies Covered

                                                                                                                              • Amazon UK
                                                                                                                              • Domino's Pizza UK & IRL, plc
                                                                                                                              • Facebook, Inc.
                                                                                                                              • Garfunkel's
                                                                                                                              • Giraffe
                                                                                                                              • Google UK
                                                                                                                              • InterContinental Hotels Group PLC
                                                                                                                              • JD Wetherspoon
                                                                                                                              • McDonald's Restaurants Limited (UK)
                                                                                                                              • Microsoft Ltd (UK)
                                                                                                                              • PizzaExpress Limited
                                                                                                                              • Prezzo PLC
                                                                                                                              • Subway
                                                                                                                              • Wacky Warehouse
                                                                                                                              • WH Smith PLC

                                                                                                                              Attitudes towards Family Dining - UK - April 2014

                                                                                                                              US $2,648.76 (Excl.Tax)