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Attitudes Towards Health - Stress - UK - January 2010

This report explores today’s stressed-out consumer. It investigates the biggest triggers of stress and identifies ways to respond to this through new product development, marketing campaigns or corporate initiatives.

  • ‘Unwind’ positioning claims have plenty of scope to be developed further. An estimated 40 million adults have tensions or worries, yet just 3% of all FMCG launches across beauty and personal care, household, healthcare and food and drink claim to de-stress or relax.
  • Women demonstrate worry more about others than men do. They are more likely to find relief from tension and worries by doing something for themselves finding home pampering products and indulgent snacks and massages appealing.
  • Many adults believe that going to the doctor or seeking professional medical help as admitting defeat and very much a last-resort option. Sixteen million adults feel more comfortable talking to family and friends first.
  • Used by just 2 million adults, complementary medicines may be seen as an over-the-counter alternative to antidepressants, which are still surrounded by much stigma.
  • Getting out of the house and away from stress triggers such as chores, bills and family members is spurring people to book holidays or escape to the cinema, golf course or salon.
  • Stress provides innovation opportunities for healthcare products. Stress is the most commonly reported trigger of headaches, back and neck pain and consumer data shows that an estimated 32 million adults suffered from headaches in 2009. Innovation in analgesics/ relaxants could focus on stress-related aches and pains. Incorporating aromatherapy oils for inhalation could also offer multi-sensory relief.
  • Adults aged between 35 and 44 years old present the greatest opportunity to manufacturers of stress relief products. Despite a forecast decline in the number of adults in this age group, they have a higher propensity to buy into a range of products when tense than other age groups.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Abbreviations
          • Future Opportunities

            • Pressure points
              • Point scoring
                • Careful handling to break down barriers
                  • Three minute therapies
                    • A place for work
                      • A new health index
                      • Market in Brief

                        • Reasons to be anxious
                          • Women worry for others
                            • Escaping tensions
                              • The last resort
                              • Internal Market Environment

                                • Key points
                                  • Money worries
                                    • Average debt
                                      • Figure 1: Attitudes towards finance, 2005-09
                                    • The housing market
                                      • Figure 2: Repossessions of housing stock in the UK (million of units), Q2 2008-Q3 2009
                                    • Pensions crisis – sandwich generation – future concerns
                                      • Daily routine
                                        • Work/life balance
                                          • Figure 3: Time spent in an average weekday on professional occupation and leisure activities, 2005-09
                                        • The daily commute
                                          • Figure 4: Percentage of trains arriving on time, by punctuality period, 2008/09 and 2009/10
                                        • Health and wellbeing
                                          • Stress headaches
                                            • Figure 5: Illnesses suffered from in the last 12 months, 2005-09
                                          • Men suffering in silence
                                          • Broader Market Environment

                                            • Key points
                                              • Population
                                                • Figure 6: Trends in structure of the UK population, by age and gender, 2004-14
                                              • Employment
                                                • Redundancy
                                                  • Figure 7: Numbers of adults of working age who are unemployed, January 2004-August 2009
                                                • Working hours
                                                  • Figure 8: Index of average number of hours worked per week, by full-time and part-time employees, 1998-2008
                                                • Consumer spending habits
                                                  • Figure 9: Trends in PDI, consumer expenditure and GDP, at current prices, 2004-14
                                                • Home stresses
                                                  • Figure 10: Trends in UK household size, 2004-14
                                                • Government initiatives
                                                  • NHS Direct
                                                    • Alternative therapies
                                                    • Innovation in Stress Relief

                                                      • Key points
                                                        • Relaxed positioning on the rise
                                                          • Figure 11: New product launches designed to de-stress or to promote relaxation, all FMCG markets, 2004-09
                                                        • Serene beauty
                                                          • Figure 12: New product launches designed to de-stress or to promote relaxation, by category, 2004-09
                                                        • Inner calm
                                                          • Tea and sympathy
                                                          • Stressed Consumers – What Might They Buy?

                                                            • Key points
                                                              • FMCG with the feelgood factor
                                                                • Figure 13: Selected markets estimated to have enjoyed growth in value sales in 2009
                                                              • Improving appearance to boost mood
                                                                • Whining to beat the blues
                                                                  • Figure 14: Value sales of wine as a proportion of all alcohol sales in the UK, 2007-09
                                                                • Comfort in food
                                                                  • Washing away worries
                                                                    • The great escape
                                                                    • Causes of Tension or Worry

                                                                      • Key points
                                                                        • Experience of tension or worry
                                                                          • Figure 15: Experience of tension or worry, November 2009
                                                                        • Worries come with responsibilities
                                                                          • Figure 16: Causes of tension or worry, November 2009
                                                                        • Women are bigger worriers than men
                                                                          • Figure 17: Causes of tension or worry, by gender, November 2009
                                                                        • Number of worries
                                                                          • Figure 18: Repertoire of causes of tension or worry, November 2009
                                                                      • Distractions From Worries

                                                                        • Key points
                                                                          • Distractions more popular than addressing the cause
                                                                            • Figure 19: Distractions from stress, by experience of stress, November 2009
                                                                          • Getting by with a little help from friends
                                                                            • Brits not proactively dealing with stress
                                                                              • Straight to the source
                                                                                • Doctor is the last resort
                                                                                  • Mature adults take healthier approach
                                                                                    • Number of distractions
                                                                                      • Figure 20: Repertoire of distractions from stress, November 2009
                                                                                  • What Makes People Feel Better When Worried?

                                                                                    • Key points
                                                                                      • Taking a break from the stress
                                                                                        • Figure 21: Products and services used to reduce tension or worries, by experience of stress, November 2009
                                                                                      • Women eat, but men drink
                                                                                        • Figure 22: Products and services used to reduce tension or worries, by gender, November 2009
                                                                                      • Number of products/services bought or used to alleviate stress
                                                                                        • Figure 23: Repertoire of products and services used in response to stress, November 2009
                                                                                    • Appendix

                                                                                        • ACORN
                                                                                          • Advertising data
                                                                                          • Appendix – Internal Market Environment

                                                                                            • Attitudes towards finance
                                                                                              • Figure 24: Attitudes towards finance, by quarter, Q1 2008-Q2 2009
                                                                                              • Figure 25: Attitudes towards finance, by demographics, 2009
                                                                                            • Work/life balance
                                                                                              • Figure 26: Time spent in an average weekday on professional occupation and leisure activities, by quarter, Q1 2008-Q2 2009
                                                                                              • Figure 27: Time spent in an average weekday on professional occupation and amusements, recreation, personal relationships, by demographics, 2009
                                                                                            • Health and wellbeing
                                                                                              • Figure 28: Illnesses suffered from in the last 12 months, by demographics, 2009
                                                                                          • Appendix – Causes of Tension or Worry

                                                                                            • Experience of stress
                                                                                              • Figure 29: Experience of tension or worry, by demographics, November 2009
                                                                                            • Causes of tension
                                                                                              • Figure 30: Causes of tension or worry, by theme, by demographics, November 2009
                                                                                            • All adults
                                                                                              • Figure 31: Causes of tension or worry, by demographics, November 2009
                                                                                              • Figure 32: Causes of tension or worry, by demographics, November 2009
                                                                                            • Adults who have tensions or worries
                                                                                              • Figure 33: Causes of tension or worry, by demographics, November 2009
                                                                                              • Figure 34: Causes of tension or worry, by demographics, November 2009
                                                                                            • Number of causes of tension or worry
                                                                                              • Figure 35: Causes of tension or worry, by number of causes of tension or worry, November 2009
                                                                                              • Figure 36: Distractions from stress, by number of causes of tension or worry, November 2009
                                                                                              • Figure 37: Products and services used in response to stress, by number of causes of tension or worry, November 2009
                                                                                              • Figure 38: Number of causes of tension or worry, by demographics, November 2009
                                                                                          • Appendix – Distractions From Worries

                                                                                            • All adults
                                                                                              • Figure 39: Distractions from worries, by demographics, November 2009
                                                                                              • Figure 40: Distractions from worries, by demographics, November 2009
                                                                                            • Adults who have tensions or worries
                                                                                              • Figure 41: Distractions from worries, by demographics, November 2009
                                                                                              • Figure 42: Distractions from worries, by demographics, November 2009
                                                                                            • Number of distractions from worries
                                                                                              • Figure 43: Causes of tension or worry, by number of distractions from stress, November 2009
                                                                                              • Figure 44: Distractions from stress, by number of distractions from stress, November 2009
                                                                                              • Figure 45: Products and services used in response to stress, by number of distractions from stress, November 2009
                                                                                              • Figure 46: Number of distractions from stress, by demographics, November 2009
                                                                                          • Appendix – What Makes People Feel Better When Worried?

                                                                                            • All adults
                                                                                              • Figure 47: Products and services used to reduce tension or worries, by demographics, November 2009
                                                                                              • Figure 48: Products and services used to reduce tension or worries, by demographics, November 2009
                                                                                            • Adults who have tensions or worries
                                                                                              • Figure 49: Products and services used to reduce tension or worries, by experience of stress, by demographics, November 2009
                                                                                              • Figure 50: Products and services used to reduce tension or worries, by experience of stress, by demographics, November 2009
                                                                                            • Number of products/services bought or used to alleviate stress
                                                                                              • Figure 51: Causes of tension or worry, by number of products and services used in response to stress, November 2009
                                                                                              • Figure 52: Distractions from stress, by repertoire of products and services used in response to stress, November 2009
                                                                                              • Figure 53: Products and services used in response to stress, by number of products and services used in response to stress, November 2009
                                                                                              • Figure 54: Number of products and services used in response to stress, by demographics, November 2009

                                                                                          Companies Covered

                                                                                          • Aldi Stores Ltd (UK & Ireland)
                                                                                          • Asda Group Ltd
                                                                                          • British Market Research Bureau (BMRB)
                                                                                          • Citizens Advice Bureau
                                                                                          • Co-operative Group
                                                                                          • Department of Health
                                                                                          • Facebook, Inc.
                                                                                          • Financial Services Authority (The)
                                                                                          • J. Sainsbury
                                                                                          • Johnson & Johnson Ltd
                                                                                          • Kimberly-Clark (UK)
                                                                                          • Lidl (UK)
                                                                                          • Marks & Spencer
                                                                                          • Mental Health Foundation
                                                                                          • Nelsonbach
                                                                                          • Netto Foodstores Ltd
                                                                                          • Network Rail
                                                                                          • Outdoor Advertising Association of Great Britain
                                                                                          • Red Bull UK
                                                                                          • Safeway Stores
                                                                                          • Somerfield
                                                                                          • Sony (UK) Ltd
                                                                                          • Tesco Plc
                                                                                          • Virgin Active
                                                                                          • Waitrose
                                                                                          • Wm Morrison Supermarkets

                                                                                          Attitudes Towards Health - Stress - UK - January 2010

                                                                                          £1,995.00 (Excl.Tax)