Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Attitudes towards Healthy Dining Out of Home - UK - September 2015

"Despite the attention attracted by healthy eating, the emphasis needs to be on taste first and health second in the foodservice, as eating out remains a leisure activity at heart."
– Helena Childe, Senior Foodservice Analyst

This report covers the following areas:

  • Offering a range of portion sizes can offer a compromise between leisure and health priorities
  • Better menu labelling could appeal to health-focused diners
  • Positive nutrition
  • Visual cues and tableside preparation can promote fresh ingredients and add to the experience

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Topics covered in this report
      • Executive Summary

          • The market
            • Healthy eating is on the agenda at home but deprioritised when eating out
              • Governmental pressures
                • Improvements in financial health could help bolster interest in healthy dining
                  • Market share
                    • Launch activity and innovation
                      • Ethnic flavours make healthy dishes interesting
                        • Stripping out the bad
                          • Positive nutrition
                            • The rise of vegetables
                              • The consumer
                                • Factors influencing dish choice
                                  • Figure 1: Factors influencing dish choice, June 2015
                                • Occasions on which diners choose healthier meals
                                  • Figure 2: Occasions on which diners choose healthier meals, June 2015
                                • Perceived importance of ‘better-for-you’ dish attributes
                                  • Figure 3: Perceived importance for better-for-you dish attributes, June 2015
                                • Attitudes towards healthy dining out-of-home
                                  • Figure 4: Attitudes towards healthy dining out of home, June 2015
                                • Consumer perceptions of dish labels
                                  • Figure 5: Correspondence analysis – Qualities associated with selected dish descriptions, July 2015
                                • What we think
                                • Issues and Insights

                                  • Offering a range of portion sizes can offer a compromise between leisure and health priorities
                                    • The facts
                                      • The Implications
                                        • Better menu labelling could appeal to health-focused diners
                                          • The facts
                                            • The Implications
                                              • Positive nutrition
                                                • The facts
                                                  • The Implications
                                                    • Visual cues and tableside preparation can promote fresh ingredients and add to the experience
                                                      • The facts
                                                        • The Implications
                                                        • The Market – What You Need to Know

                                                          • Healthy eating is on the agenda at home but deprioritised when eating out
                                                            • The Public Health Responsibility Deal
                                                              • Spotlight on sugar moves into the foodservice arena in 2015
                                                                • Improvements in financial health could help bolster interest in healthy dining
                                                                • Market Drivers

                                                                  • Healthy eating is on the agenda at home but deprioritised when eating out
                                                                    • The Public Health Responsibility Deal
                                                                      • Spotlight on sugar moves into the foodservice arena in 2015
                                                                        • Improving financial health could bolster interest in healthy dining
                                                                        • Key Players – What You Need to Know

                                                                          • Ethnic flavours make healthy dishes interesting
                                                                            • Stripping out the bad
                                                                              • Positive nutrition
                                                                                • The rise of vegetables
                                                                                  • ‘A brand that cares about my health/wellbeing’ and ‘healthy’ brand associations
                                                                                    • Market Segmentation
                                                                                    • Launch Activity and Innovation

                                                                                      • Ethnic flavours make healthy dishes interesting
                                                                                        • Stripping out the bad
                                                                                          • Positive nutrition
                                                                                            • The rise of vegetables
                                                                                            • Brand Research

                                                                                              • ‘A brand that cares about my health/wellbeing’
                                                                                                • Figure 6: Selected foodservice brands, by association with ‘a brand that cares about my health/wellbeing’, 2013-15
                                                                                              • ‘Healthy’
                                                                                                • Figure 7: Selected foodservice brands, by association with ‘healthy’, 2013-15
                                                                                              • Methodology
                                                                                              • Market Share

                                                                                                • Better-for-you positioning
                                                                                                  • Figure 8: Selected restaurant chains/operators, positioned as better-for-you, by outlet numbers, 2015
                                                                                                • Expansion plans
                                                                                                  • Crowdfunding
                                                                                                    • Co-branded sites
                                                                                                    • The Consumer – What You Need to Know

                                                                                                      • Over half of diners do not want to be reminded about health when eating out
                                                                                                        • Taste is the key motivator for two thirds of diners
                                                                                                          • Few diners rate healthiness/better-for-you considerations as important in their dish choice
                                                                                                            • Healthy nutritional ‘tweaks’ are off-putting for some
                                                                                                              • ‘Healthy’ dishes are seen as natural but also bland
                                                                                                                • Fresh ingredients sway four in 10 diners
                                                                                                                  • ‘Freshness’ has strong associations with ‘better-for-you’
                                                                                                                    • ‘Freshly-made’ dishes beat ‘healthy’ ones in being seen as exciting and worth paying more for
                                                                                                                      • Healthy dishes could motivate more frequent dining out of home
                                                                                                                      • Factors Influencing Dish Choice

                                                                                                                        • Taste is the key motivator for two thirds of diners
                                                                                                                          • Figure 9: Factors influencing dish choice, June 2015
                                                                                                                        • Half of diners look for something that they do not make at home
                                                                                                                          • Fresh ingredients sway four in 10 diners
                                                                                                                            • Upping the use of food/drink displays in-store
                                                                                                                              • Using tableside preparation can promote fresh ingredients and add to the experience
                                                                                                                                • Few diners rate healthiness/better-for-you considerations as important in their dish choice
                                                                                                                                  • Operators look to protein
                                                                                                                                    • Health fails to resonate in the chicken/burger bar market
                                                                                                                                    • Occasions on Which Diners Choose Healthier Meals

                                                                                                                                      • Interest in healthier dishes peaks for lunches
                                                                                                                                        • On the go healthy eating demand
                                                                                                                                          • Low interest in healthy breakfasts
                                                                                                                                            • Healthy dining demands at dinner
                                                                                                                                              • Figure 10: Occasions on which diners choose healthier meals, June 2015
                                                                                                                                          • Perceived Importance of ‘Better-for-You’ Dish Attributes

                                                                                                                                            • ‘Freshness’ has strong associations with ‘better-for-you’
                                                                                                                                              • A focus on the positives a dish can offer
                                                                                                                                                • Tangible factors prove most compelling
                                                                                                                                                    • Figure 11: Perceived importance for better-for-you dish attributes, June 2015
                                                                                                                                                • Attitudes towards Healthy Dining Out-of-Home

                                                                                                                                                  • Over half of diners do not want to be reminded about health when eating out
                                                                                                                                                    • Figure 12: Attitudes towards healthy dining out of home, June 2015
                                                                                                                                                  • Healthy nutritional ‘tweaks’ are off-putting for some
                                                                                                                                                    • Smaller portions welcomed by many
                                                                                                                                                      • Healthy bolt-ons may help operators to cater to both taste and health
                                                                                                                                                        • Demand for Guiding Choice
                                                                                                                                                          • Healthy dishes could motivate more frequent dining out of home
                                                                                                                                                          • Consumer Perceptions of Dish Labels

                                                                                                                                                            • ‘Healthy’ dishes are seen as natural but also bland
                                                                                                                                                              • ‘Freshly-made’ dishes are more likely than ‘healthy’ ones to be seen as exciting and worth paying more for
                                                                                                                                                                • Gluten-free dishes are seen as unappealing
                                                                                                                                                                  • Figure 13: Correspondence Analysis – Qualities associated with selected dish descriptions, July 2015
                                                                                                                                                                  • Figure 14: Qualities associated with selected dish descriptions, July 2015
                                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                  • Abbreviations
                                                                                                                                                                    • Correspondence analysis
                                                                                                                                                                      • Methodology

                                                                                                                                                                      Companies Covered

                                                                                                                                                                      • Jamie Oliver
                                                                                                                                                                      • Leon

                                                                                                                                                                      Attitudes towards Healthy Dining Out of Home - UK - September 2015

                                                                                                                                                                      £1,995.00 (Excl.Tax)