Attitudes towards Leisure Venue Catering - UK - May 2016
“Secondary spending at leisure venues remains in the line of fire, with most diners willing to cut back on their food and drink spend if ticket prices rise. The pressure therefore remains on operators to justify the catering spend. Initiatives like themed events and menus and produce from local suppliers offer potential to engage diners, in light of the consumer research.”
– Ashleigh Kirk, Foodservice Analyst
This report examines the following issues:
- Technology can help caterers engage users and improve the food and drink service experience
- Themed food and drink can offer much-needed support to position catering as more central to leisure venue visits
- Wider foodservice can offer cues for steps needed to combat poor perceptions on quality and freshness
While leisure venue catering is a very fragmented market, it reaches the majority of Britons, underlining the significant potential of catering as a source of secondary revenue for operators and in enhancing the visitor experience.
Secondary spending, however, remains in the line of fire, with most diners willing to cut back on their food and drink spend if ticket prices rise, while only a few leisure sectors succeed in converting most visitors to use catering. The appeal of discounts and set price bundles exemplifies how a savvy shopping mentality prevails. The pressure therefore remains on operators to justify the catering spend, with their quality credentials and freshness key areas to address.
This report examines consumer behaviour surrounding and attitudes towards leisure venue catering. Mintel defines leisure venue catering as being any food- and drink-based (including alcoholic drinks) catering offer at specific leisure venues. Catering facilities include format such as kiosks, hatches, catering units, refreshment stands, bars, cafés and self-service or full-service restaurants.
Within the confines of this report, Mintel defines leisure venues as licensed bingo clubs, cinemas, historic buildings, museums and art galleries, nightclubs, tenpin bowling centres, spectator sport venues, theme parks, theatres, and zoos and wildlife parks.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.