Attitudes Towards Lunch Out-of-Home - UK - October 2016
“While the majority of UK adults still buy lunch out of home, an increase in non-users suggests a cautious mind-set as real incomes come under pressure. Restaurants innovate in ordering management technology to rival their grab-and-go competitors for the custom of increasingly time-poor consumers. C-store formats and supermarkets that utilise cheaper staff and ingredients and sell grab-and-go food at higher margins than restaurants compete on price by offering healthy and low-cost meal deals in a bid to drive up spend. Consumers' willingness to eat packed lunches bodes well for meal kits that focus more heavily on fresh and natural ingredients.”
– Trish Caddy, Foodservice Analyst
This report examines the following issue:
- Consumers are generally time-poor and need nutritious solutions
- Snacks and drinks could capture lunchtime diners
- Frugal mentality likely to see packed lunch usage gain momentum
Mintel’s research into out-of-home lunch options shows that consumers are generally time-poor and need nutritious solutions. The market is ruled by the major supermarkets having strong grab-and-go offerings. A look across the shelves in Sainsbury’s, Tesco and Marks & Spencer shows the innovation in the out-of-home sector with everything from meal deals to layered salads in jars without breaking the £4 ceiling. Such inventive flavours lead supermarkets to encroach into specialists’ territory. A lunch menu centred on snacks accompanied by drinks could also encourage lunchtime diners to try a wider number of dishes and offers growth potential for out-of-home lunch operators. Meanwhile, weakening of consumer confidence is likely to see packed lunch usage gain momentum.
This Report examines consumer behaviour and attitudes towards foods eaten at lunchtime by adults, with a focus on out-of-home occasions. It explores lunch habits in terms of spending, venue choice, spending behaviours and attitudes towards buying lunch out of home. It also examines selected initiatives by operators in this market, such as product and venue development.
This Report is primarily based on Mintel’s exclusive primary research of consumer behaviours and attitudes conducted online in July 2016 featuring a national representative sample of 2,000 internet users aged 16+.
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