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Attitudes Towards Lunchtime Foods - UK - October 2015

“Wage increases have finally started to outpace inflation. This should translate to a greater willingness to buy lunch out of home more often, to trade up to premium options, and to buy extras such as snacks, drinks and desserts. However, the long slowdown means that frugal spending habits have become deeply engrained. Operators still need to work hard to convince people that there’s a good reason to trade up: even if people are prepared to spend more, the focus is still on getting the best possible value for their money.”
– Helena Childe, Senior Foodservice Analyst

This report discusses the following key topics:

  • Speed of service is crucial in the lunchtime market
  • Menu innovation should help increase consumers’ willingness to spend on the category
  • Meal deals are used for ease not just as money-saving exercises

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
      • Executive Summary

          • Market background
            • Consumer spending power gains momentum
              • Consumers show a consistency of commitment to eating out
                • Improvements in employment trends are positive for the lunch market
                  • Demographic trends could pose a challenge for the lunch market
                    • Companies and brands
                      • Key players
                        • Launch activity and innovation
                          • Technological developments
                            • The consumer
                              • Frequency of buying lunch out of home
                                • Figure 1: Frequency of buying lunch out of home, July 2015
                              • Venues visited for lunch out of home
                                • Figure 2: Venues visited for lunch out of home, July 2015
                              • Lunch purchasing behaviour
                                • Figure 3: Lunch purchasing behaviour, July 2015
                              • What lunch purchasers would spend extra money on
                                  • Figure 4: Areas consumers would spend more money on lunch out of home, July 2015
                                • Attitudes towards buying lunch out of home
                                  • Figure 5: Attitudes towards buying lunch out of home, July 2015
                                • Consumer perceptions of lunch options
                                  • Figure 6: Correspondence analysis – Consumer perceptions of lunch options, July 2015
                                • What we think
                                • Issues and Insights

                                  • Speed of service is crucial in the lunchtime market
                                    • The facts
                                      • The implications
                                        • Menu innovation should help increase consumers’ willingness to spend on the category
                                          • The facts
                                            • The implications
                                              • Meal deals are used for ease not just as money-saving exercises
                                                • The facts
                                                  • The implications
                                                  • The Market – What You Need to Know

                                                    • Consumer spending power gains momentum
                                                      • Consumers consistently prioritise eating out
                                                        • Improvements in employment trends are positive for the lunch market
                                                          • Demographic trends could pose a challenge for the lunch market
                                                          • Market Drivers

                                                            • Consumers show a strong commitment to eating out
                                                              • Figure 7: Selected consumer spending priorities (after bills), July 2013-July 2015
                                                            • Consumer spending power gains momentum
                                                              • Improvements in employment trends are positive for the lunch market
                                                                • Figure 8: Employment and unemployment trends, 2010-15 and 2015-20
                                                              • Demographic trends could pose a challenge for the lunch market
                                                                • Figure 9: Trends in the age structure of the UK population, 2010-15 and 2015-20
                                                            • Key Players – What You Need to Know

                                                              • More than just sandwiches and salads
                                                                • Flavour trends moving from foodservice to retail
                                                                  • Technological developments
                                                                    • Expansion plans
                                                                    • Launch Activity and Innovation

                                                                      • American flavours move from foodservice to retail
                                                                        • Ethnic flavours continue to shine through
                                                                          • Vegetables take centre stage
                                                                            • Figure 10: Agreement with the statement ‘I am a vegetarian’, July 2012-July 2015
                                                                          • More than just sandwiches and salads
                                                                            • Drinks ranges continue to expand
                                                                              • Technological developments
                                                                              • Market Segmentation

                                                                                • Expansion
                                                                                    • Figure 11: Selected lunch foodservice brands, by number of outlets, 2011-15
                                                                                  • Co-branded coffee/lunch sites
                                                                                  • The Consumer – What You Need to Know

                                                                                    • The majority of UK adults buy lunch out of home
                                                                                      • Lunch purchasers show willingness to buy bolt-ons or lunches more regularly if they had more money
                                                                                        • Full-service restaurants exploring lunch menus also puts pressure on specialist providers
                                                                                          • Supermarket competition for sandwich shops for everyday lunches
                                                                                            • Coffee shops still need to make inroads to be seen as a lunch venue
                                                                                              • Meal deal opportunities
                                                                                                • Long queues can act as a considerable deterrent
                                                                                                  • The need to prove fresh credentials
                                                                                                  • Frequency of Buying Lunch Out of Home

                                                                                                    • The majority of UK adults buy lunch out of home
                                                                                                      • Figure 12: Frequency of buying lunch out of home, July 2015
                                                                                                    • With lunch purchasing unchanged, some brands are looking to breakfast and coffee sales to drive growth
                                                                                                      • Figure 13: Frequency of buying lunch out of home, 2014 and 2015
                                                                                                  • Venues Visited for Lunch Out of Home

                                                                                                    • Full-service restaurants exploring lunch menus also puts pressure on specialist providers
                                                                                                        • Figure 14: Venues visited for lunch out of home, July 2015
                                                                                                      • Supermarket competition for sandwich shops for everyday lunches
                                                                                                      • Lunch Purchasing Behaviour

                                                                                                        • Giving people an excuse to trade up
                                                                                                            • Figure 15: Lunch purchasing behaviour, July 2015
                                                                                                          • Not everyone needs an excuse to trade up
                                                                                                            • Guiding choice to prompt upselling opportunities
                                                                                                              • Long queues can act as a considerable deterrent
                                                                                                              • What Lunch Purchasers Would Spend Extra Money On

                                                                                                                • Higher demand to eat lunch out more often rather than trade up venues
                                                                                                                  • Figure 16: Areas consumers would spend more money on lunch out of home, July 2015
                                                                                                                • A quarter of lunch buyers would be more adventurous
                                                                                                                  • A quarter of diners wouldn’t spend more on lunch
                                                                                                                  • Attitudes towards Buying Lunch Out of Home

                                                                                                                    • Demand for hot food still heating up
                                                                                                                      • Poor product quality concerns deter lunch purchasers from fast food venues
                                                                                                                          • Figure 17: Attitudes towards buying lunch out of home, July 2015
                                                                                                                        • Table service is a deterrent for some lunch purchasers
                                                                                                                          • Vending opportunities
                                                                                                                          • Consumer Perceptions of Lunch Options

                                                                                                                            • The need to prove fresh credentials
                                                                                                                              • Supermarkets win on convenience perceptions
                                                                                                                                • Coffee shops still need to make inroads to be seen as a lunch venue
                                                                                                                                  • Figure 18: Correspondence analysis – Consumer perceptions of lunch options, July 2015
                                                                                                                                  • Figure 19: Consumer perceptions of lunch options, July 2015
                                                                                                                                • Correspondence analysis methodology

                                                                                                                                Companies Covered

                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                Attitudes Towards Lunchtime Foods - UK - October 2015

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