Attitudes Towards Lunchtime Foods - UK - October 2015
“Wage increases have finally started to outpace inflation. This should translate to a greater willingness to buy lunch out of home more often, to trade up to premium options, and to buy extras such as snacks, drinks and desserts. However, the long slowdown means that frugal spending habits have become deeply engrained. Operators still need to work hard to convince people that there’s a good reason to trade up: even if people are prepared to spend more, the focus is still on getting the best possible value for their money.”
– Helena Childe, Senior Foodservice Analyst
This report discusses the following key topics:
- Speed of service is crucial in the lunchtime market
- Menu innovation should help increase consumers’ willingness to spend on the category
- Meal deals are used for ease not just as money-saving exercises
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